• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.419-428
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• 2020

SNS media is gaining its media share with the benefits of digital technology, such as the convenience of physical access and the entertainment and interactivity of contents, and are becoming a part of users' lives. As media contents consumers move from traditional media to SNS, marketing communication activities are rapidly adapting to leading SNS platforms such as Facebook. This study compares how users perceive four advertisement attributes in each SNS, focusing on Facebook, Instagram, Kakao Story, and Twitter, where the media content creation and consumption systems are relatively similar to each other. The impact on eWOM intention was identified. In addition, we discussed effective SNS operation.

• Journal of Wellbeing Management and Applied Psychology
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• v.2 no.1
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• pp.1-8
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• 2019

"In the future, 80% of doctors will be replaced by advanced technology." It has been talked about for a long time. When I first heard this story, people said it was ridiculous. But now that AlphaGo has won the Go match against Lee Se-dol, and many global companies have come up with a variety of services and products based on artificial intelligence, the story has become no more than ridiculous. In other words, it is beginning to come true. Artificial intelligence technology is already widely used in manufacturing and service industries. This spread of artificial intelligence is sure to usher in an era of great change in our future. And it is safe to say that it is the "medical world" where the biggest changes will be made. So how on earth does artificial intelligence replace medical personnel? If replaced, where would you stand out? In order to understand this, we must first be familiar with deep learning, which is the basis of medical artificial intelligence. And as the fourth industrial revolution gradually approaches reality, various occupational groups are becoming meaningless, as in the preceding industrial revolution, and in this paper we will learn about the impact of this situation on the medical community.

• Smart Structures and Systems
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• v.20 no.6
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• pp.641-656
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• 2017

The effects of vertical component of earthquakes on torsional amplification due to mass eccentricity in seismic responses of base-isolated structures subjected to near-field ground motions are studied in this paper. 3-, 6- and 9-story superstructures and aspect ratios of 1, 2 and 3 have been modeled as steel special moment frames mounted on Triple Concave Friction Pendulum (TCFP) bearings considering different period and damping ratios. Three-dimensional linear superstructures resting on nonlinear isolators are subjected to both 2 and 3 component near-field ground motions. Effects of mass eccentricity and vertical component of 25 near-field earthquakes on the seismic responses including maximum isolator displacement and base shear as well as peak superstructure acceleration are studied. The results indicate that the effect of vertical component on the responses of asymmetric structures, especially on the base shear is significant. Therefore, it can be claimed that in the absence of the vertical component, mass eccentricity has a little effect on the base shear increase. Additionally, the impact of this component on acceleration is remarkable so the roof acceleration of a nine-story structure has been increased 1.67 times, compared to the case that the structure is subjected to only horizontal components of earthquakes.

• Journal of Korea Society of Digital Industry and Information Management
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• v.14 no.2
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• pp.61-67
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• 2018

This media conversion in which webtoons are remediated to movies and dramas has taken off since the mid-2000s. Webtoons may be favorable for media conversion into movies and dramas as the story as finished and has proven to be fun with a fixed readership: however, only a small number of webtoon were successful box office hits or received high viewer ratings. Then in 2017, the movie based on the webtoon, succeed in attracting more more then 10 million viewers. In this regard, this study derived the success factors by comparing and analyzing the narrative structure and visual elements of , which was the biggest hit movie, with the original webtoon. The case analysis showed that there are two necessary elements for success: a text configuration of strategy optimized for media conversion, which is based on understanding the different media characteristics of webtoon and movie; and a configuration strategy that exaggerates the personalities of the characters and compresses the story of a webtoon which features various events and many characters in a long series, in consideration of the characteristics of movie which needs to give a big impact in 2 hours.

• Journal of the Korean Society of Safety
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• v.28 no.6
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• pp.49-56
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• 2013

The statistics of recent accidents in warehouses show that a heavy toll of lives were produced by various accidents, e.g. collision, overturn, fall, slip, exposure to harmful substances or environments, etc. Of significant concern amongst them is the collision, especially the collision between forklift and storage rack structure. Accordingly, this study focuses on behavioral characteristics of rack structure subjected to dynamic impact loading of a forklift. For this purpose, time-domain response analysis has been performed on a standard 2-bay six-story rack structure consisting of columns, beams and bracing members with perforated open section. In order to investigate the most critical scenario, the impact loads are applied in both down-aisle and cross-aisle directions, and the impact locations are also varied along the shelves of the palettes. In order to deal with storage distributions, three types of rack structures are further taken into account: original empty rack structure with no storage, half-loaded rack structure and fully-loaded rack structure. The numerical simulation results demonstrate that the dynamic characteristics of the rack structure are significantly dependent on the distribution of the storage goods and its natural period varies from 0.24sec to 1.06sec, approximately 4.4 times. Further, the parametric studies show that the forklift impact is most critical to the safety of the rack structure when it collides either at the base or at the top of the rack structure.

• English & American cultural studies
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• v.17 no.1
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• pp.55-79
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• 2017

Ella Hepworth Dixon's The Story of a Modern Woman is a pioneering female writer?s important work which was not deeply studied yet very influential in new women literature and its cultural global impact. Although women had been often praised for their beauties specially by romantic poets but their self-realization and innate values were not widely recognized until new women writers advocated their desires and active roles in the society at the end of the $19^{th}$ century. The new women writers including Ella Dixon gained popularity with their professional skills as the journalists or the contributors to the journals which were suddenly popular and actively circulated among Victorian women. From the 1880s to 1920s, in contrast with the traditional images of wives as ?the angel in the house?, these women new women writers broke the yoke of subjugated womanhood and instead tried to freely express their independent spirits and demanded their roles in the society. Although they were criticized sometimes as "the daughter of a new guise" "a lady of restless sex" or "the wild women," new girls? perky images in new women fiction brought into the new cultural phenomenon which led to the ?flapper? girl in the 1920s. Ella Dixon?s protagonist Mary Erle, strikingly similar to author herself, was a representative new woman who displayed a wide range of new cultural perspectives from a feminist?s viewpoint, but her untimely desire in the capitalized society was not fully accomplished, just promising the potentiality of the female solidarity which might be achieved later by her feminist posterity.

• Earthquakes and Structures
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• v.20 no.3
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• pp.295-307
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• 2021

The gap provided between adjacent structures in the metropolitan cities is mostly narrow due to architectural and financial issues. Consequently, structural pounding occurs between adjacent structures during earthquakes. It causes damages, ranging from minor local to more severe ones, especially in the case of seismically isolated buildings, due to their higher displacements. However, due to the increased flexibility of isolated buildings, the problem could become more detrimental to such structures. The effect of the seismic pounding of moat walls on the response of buildings isolated by Triple Friction Pendulum Bearing (TFPB) is investigated in this paper. To this propose, two symmetric three-dimensional models, including single-story and five-story buildings, are modeled in Opensees. Nonlinear Time History Analyses (NTHA) are performed for seismic evaluation. Also, five different sizes with four different sets of friction coefficients are considered for base isolators to cover a whole range of base isolation systems with various geometry configurations and fundamental period. The results are investigated in terms of base shear, buildings' drift, and roof acceleration. Results indicated a profound effect of poundings against moat walls. In situations of potential pounding, in some cases, the influence of impact on seismic responses of multistory buildings was more remarkable.

• Journal of Distribution Science
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• v.12 no.4
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• pp.55-63
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• 2014

Purpose - Brands and products often play key roles in enabling consumers to experience a good attitude, resulting in mentally enacting a specific prototype and reliving the experience by retelling a specific story. Brand storytelling can function as an important tool for managing the brand. To successfully apply a firm's brand storytelling, it is important to prove the effectiveness of storytelling. Therefore, by utilizing the research of Escalas (1998) and Fog et al. (2005), a list of measurements for storytelling component quality (SCQ) was applied. In addition, customer attitudes toward brand storytelling were tested. In particular, if customers encounter a dynamic and interesting story, although the brand is not widely known, they can be in communion with the brand and establish an emotional connection (Hill, 2003). Thus, brand reputation was divided into two levels (high vs. low), and the difference in effectiveness between storytelling component quality and consumers' advertisement attitude, brand attitude, and purchasing intention was examined. Research design, data, and methodology - By using the measurement list used in Choi, Na, and Hwang (2013), 12 categories in the level of message quality, conflict quality, character quality, and plot quality were measured. In addition, categories of brand reputation, advertisement attitude, brand attitude, and purchasing intention were measured. The study was based on 181 final survey samples targeting undergraduate and graduate students in Gwangju Metropolitan City. Results - Consumer responses toward storytelling were researched in the context of brand characteristics or product attributes, such as brand reputation, differentiated from extant simple effects of storytelling. Some brands with high reputation enjoy a halo effect due to prior learning, while other brands with comparatively low reputation have trouble generating positive responses despite attempts to enhance the level of reputation or induce favorable attitudes. Although not all due to the component quality of storytelling, the case of brands with low reputation exerted more positive impact on consumer attitudes than did brands with high reputation. As mentioned earlier, consumer evaluation of the component quality of storytelling was categorized into advertising attitudes, brand attitudes, and purchase intention for this study; this provides managerial implications in other ways. The results imply that an effective application of storytelling could be an important emotional tool for the development of both brands with low brand awareness and of well-known brands. Finally, this study serves to increase consumers' understanding and ability in interpreting brand stories that marketers tell about themselves, as well as to highlight differential experiences with products by level of brand hierarchy. Conclusions - This research aimed to provide an objective guideline for storytelling component quality while considering brand awareness. Thus, brand reputation was considered for proving the baseline effectiveness of storytelling, and this study provided directions for strategic establishment of storytelling. Based on this, we conclude that in further studies, it will be necessary to systematically manage brand story by considering other situation variables and various story patterns, and studying their differences.

• Journal of Service Research and Studies
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• v.11 no.3
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• pp.1-16
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• 2021

Recently, crowdfunding has been receiving increased attention due to the variety of novel ways it provides for connecting funders and fundraisers. Concurrently, however, it has been criticized on the grounds of information asymmetry. We are interested in whether information collected from an asymmetric information source significantly influences crowdfunding success. Through this study, we would like to establish a social field of convergence pursued by Serve Science and to conduct practical research and practice together. First, we investigated the importance of interaction between funders and fundraisers within the crowdfunding platform. In the "comments" section, communication between funders and fundraisers reduces the degree of asymmetric information. In the aspect of presumable funders, they should make the best of the "comments" section to collect more solid information without losing return on their investment. Second, we analyze sentiment-based optimistic and pessimistic information from the "story" (asymmetric source) and "comments" sections. In conclusion, it shows that the optimistic and pessimistic information of the "comments" section has a great impact on crowdfunding success and that the influence of the "story" section is limited to pessimistic information under certain conditions. The crowdfunding platform is an innovative and productive way for startups and entrepreneurs to start a business, and since information an important role in the success of crowdfunding, It can be seen that it is essential to focus on establishing the best communication methods.

• Smart Structures and Systems
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• v.6 no.5_6
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• pp.731-748
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• 2010

Impact detection and health monitoring are very important tasks for civil infrastructures, such as bridges. Piezoceramic based transducers are widely researched for these tasks due to the piezoceramic material's inherent advantages of dual sensing and actuation ability, which enables the active sensing method for structural health monitoring with a network of piezoceramic transducers. Wireless sensor networks, which are easy for deployment, have great potential in health monitoring systems for large civil infrastructures to identify early-age damages. However, most commercial wireless sensor networks are general purpose and may not be optimized for a network of piezoceramic based transducers. Wireless networks of piezoceramic transducers for active sensing have special requirements, such as relatively high sampling rate (at a few-thousand Hz), incorporation of an amplifier for the piezoceramic element for actuation, and low energy consumption for actuation. In this paper, a wireless network is specially designed for piezoceramic transducers to implement impact detection and active sensing for structural health monitoring. A power efficient embedded system is designed to form the wireless sensor network that is capable of high sampling rate. A 32 bit RISC wireless microcontroller is chosen as the main processor. Detailed design of the hardware system and software system of the wireless sensor network is presented in this paper. To verify the functionality of the wireless sensor network, it is deployed on a two-story concrete frame with embedded piezoceramic transducers, and the active sensing property of piezoceramic material is used to detect the damage in the structure. Experimental results show that the wireless sensor network can effectively implement active sensing and impact detection with high sampling rate while maintaining low power consumption by performing offline data processing and minimizing wireless communication.