• Title/Summary/Keyword: Impact categories

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Effect of Perceiver's Internal Traits on Sensory Image of Pattern Categories and Colors (지각자의 내적 특질에 따른 문양의 감성이미지 및 선호도)

  • Kim, Jae-Sook;Lee, So-Ra
    • The Research Journal of the Costume Culture
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    • v.16 no.2
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    • pp.349-368
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    • 2008
  • The purpose of the study was to examine the effect of internal traits of perceivers on sensory images of fashion materials and dress wearers. Perceiver's internal traits included aspects of Gender-body Ideology (GBI), as well as fashion lifestyles and fashion interest. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from March 19th to March 31st, 2007. Two sets of stimuli and three measuring tools (to assess GBI, fashion life styles and fashion interest) were used. The stimuli were thirteen fabric specimens and thirteen photographs of dress styles, manipulating by two variables: (a) motif colors (white, grey, pinks and blue); (b) motif categories (plain, paisley, floral, stripes, and zebra effect). The data were analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings were as follows: Gender-body ideology was separated into agonic and hedonic dimensions. Fashion life style was separated into 3 dimensions(shopping life-style pursuit, social activity pursuits and brand life style pursuits). The internal traits of perceivers influenced preferences and buying intentions. Shopping life-style pursuits had more impact on preferences and buying intentions than other internal traits.

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The Effects of Internet Shopping Interest, Fashion Interest, and Sex on Internet Clothing Purchase Intention and Selection Criteria (인터넷 쇼핑과 패션에 대한 관심 및 성별이 인터넷 의류 구매의도 또는 선택기준에 미치는 영향)

  • 황진숙;김윤규
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.7
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    • pp.937-945
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    • 2002
  • The purpose of this study was to investigate the effects of internet shopping interest, fashion interest, sex on internet clothing purchase intention and selection criteria. The subjects used for the study were 76 male and l25 female college students. The clothing purchase intention was measured by five categories: formal wear, casual wear, sports wear, under wear, and fashion accessories. The clothing selection criteria consisted of four factors: aesthetics, conformity, individuality, and comfort. The results showed that there was a main effect of internet shopping interest on internet purchase intention fur all clothing categories. Also, there were differences between men and women concerning the purchase intention of casual wear and sports wear. In regard to clothing selection criteria, the results showed that fashion interest and sur had an impact on three factors of clothing selection criteria. The subjects considered aesthetics, conformity, and individuality important when they had higher fashion interest or were female. In addition to main effects, the interaction effects among internet shopping interest fashion interest, and sex were discussed.

The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan

  • AL-AZZAM, Abdel Fattah;AL-MIZEED, Khaled
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.455-463
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    • 2021
  • The main objective of this research was to analyze the influence of digital marketing on purchasing decisions. The research was guided by specific aims; to evaluate numerous digital marketing platforms in Jordan that can affect the purchasing decisions and identify product categories purchased by customers on digital media platforms. Furthermore, questionnaires were given based on a simple sampling technique and acquired in the Jordanian market. 300 questionnaires were distributed, and 220 available samples were gathered, except for incomplete questionnaires, resulting in a 73% response rate to all those who selected to participate. Descriptive analysis, reliability test, correlation test, and multiple regressions were used in this research. Moreover, this study's results demonstrated that digital marketing, such as social media marketing and mobile marketing, has a profound impact on consumer purchasing decisions. However, hypothesis testing demonstrated that there are many patronized digital media platforms in Jordan that affect student behavior. Jordanian students buy various product categories on digital media platforms, and digital marketing affects student decision-making. Finally, the results of this study suggest that firms should adopt strategies to leverage the digital world and technology, increase brand awareness through digital platforms to continue competing in today's commercial environment.

A Grounded Theory Approach to the Procedure of Customized Service Experiences (온라인 맞춤형 서비스 경험 과정에 관한 근거이론적 연구)

  • Kim, Chae Ri;Lee, Jung Hoon;Kwon, Won Jin
    • Journal of Information Technology Applications and Management
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    • v.26 no.1
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    • pp.39-51
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    • 2019
  • As data grows rapidly, the provision of appropriate information needed by individuals has become an area of new services, and customized services which is enabling the analysis of optimal services through collecting, storing, and analyzing personal data are emerging in many fields. However, due to the characteristics of customized services based on various information collected by customers during the use of the service, the problem of privacy infringement is raised at the same time, and many studies are being actively conducted to solve this problem. This study seeks to explore how the customer's in-depth and customized services has an impact on their customers, which has not been derived from quantitative research using the grounded theory methodology. Through this, 84 concepts, 33 subcategories, 13 Categories and paradigm models were derived. In addition, 'Understanding and acceptance of online behavioral advertising (OBA)' was derived as a core category, and finally, acceptance types of OBA were classified into 'positive acceptance type', 'indifferent type', 'calculating type', and 'active resistance type' based on the key categories. This study divides the acceptance types of online behavioral advertising through the emotions and behaviors of the consumers throughout the procedure of online behavioral advertising experiences. In addition to the statistical and quantitative information currently used for providing behavioral advertising, it provides new criteria to reflect the refinement of behavioral advertising and personal tendencies or characteristics.

The Influence of Board Ownership on Bank Performance: Evidence from Saudi Arabia

  • HABTOOR, Omer Saeed
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1101-1111
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    • 2021
  • The current study aims to investigate the influence of different categories of ownership held by different types of board members on bank performance. The study uses a sample of Saudi listed banks for the period from 2011 to 2018. The results of the panel data analysis using firm fixed-effects regression model indicate that bank performance is significantly and positively affected by the chairman ownership and the CEO ownership. However, board independent members' ownership has a negative influence on bank performance. While non-executive board members' ownership and family board members have an insignificant impact on bank performance. Control variables, including board size, non-executive board members, government ownership, leverage, and bank size are significantly associated with bank performance. Overall, the results indicate that Saudi bank performance is higher in smaller banks that have smaller boards with lower non-executive members, lower portion of shares held by independent board members, higher portion of shares held by the chairman, CEO, and government, and higher leverage. The results of this study provide important implications for regulatory authorities and market participants in Saudi Arabia and countries with ownership concentration to understand the actual role of different categories of board ownership on firm performance in addition to optimize board ownership.

A Comprehensive Framework and Approaches for Enhancing Mental Health in Medical Students (의과대학생의 정신건강 증진을 위한 지원의 틀과 방안)

  • Kim, Min-Kyeong;Kim, Hae Won
    • Korean Medical Education Review
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    • v.24 no.3
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    • pp.180-192
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    • 2022
  • Research suggests that medical students frequently experience mental health problems such as stress, burnout, and depression, which may, in turn, affect suicidal ideation and behaviors. Since mental health problems profoundly impact academic achievement and professionalism, it is vital to understand factors influencing students' mental health and identify strategies to provide the necessary support. Some relevant influencing factors range from the personal level, including gender, personality traits, perfectionism, and social support, to the environmental level, including the grading system, educational phases, exposure to patients' death, mistreatment, and culture of medicine. In this regard, a comprehensive mental health support system that encompasses environmental interventions, as well as personal-level support, is needed. Simultaneously, proactive approaches that address the improvement of self-care and alleviation of systemic burdens are essential, together with the predominant reactive approaches focusing on problems and deficits. Altogether, we proposed a framework for enhancing mental health constructed by four categories (personal-reactive, environmental-reactive, personal-proactive, environmental-proactive) based on the intervention level and goal of support. All four categories have important implications, and one cannot replace the other, but expanding environmental-proactive support will allow more students to learn how to pursue health independently. We expect that this comprehensive framework for enhancing mental health could expand support systems for medical students' personal and professional development.

The Impact of Organizational Culture on Employee Communication Satisfaction

  • SHIN, Younhyung
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.1
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    • pp.23-34
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    • 2022
  • Purpose - Once individuals in an organization don't comprehend with each other's culture and their interaction context differ, there is a bigger danger of poor communication in the organizations. Therefore, people must have a sufficiently comparable interpretation of data, communicative acts and the office itself. For this reason, the purpose of this study is to investigate the relationship between organizational culture and employee communication. Research design, Data, and methodology - The present researcher used categorization matrix development to review data for content. Additionally, the present researcher coded the data to correspond with the identified categories. The role of the categorization matrix is to ensure that the categories hardly represent the concepts and thus validating the findings of the study. Result - The findings from prior resources shows that the role of organizational culture on employee communication satisfaction is a pertinent issue that must be addressed and analyzed to help organizations make the desired profits and productivity. This study provides five solutions between organizational culture and employee communication satisfaction. Conclusion - This study concludes that every employee performs well where they think they are being appreciated and their efforts are rewarded. On the other hand, different organizations have instilled different organizational cultures to ensure they promote the level of satisfaction of their employees in order to yield them an improved employee performance and overall organizational performance.

The Impact of Boundary Spanning Activities on Systems Performance in ERP System Development Projects (ERP 시스템 구축 프로젝트에서의 경계연결활동이 ERP 시스템 성과에 미치는 영향)

  • Lee, Yongseung;Kim, Sanghoon
    • Journal of Information Technology Services
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    • v.17 no.3
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    • pp.117-138
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    • 2018
  • The purpose of this study is to empirically analyze the relationships between the Boundary Spanning Activities (BSA) of project team and system performance in ERP system development projects. We could theoretically classify the BSA in the ERP development projects into five categories on the basis of existing studies on the BSA in the research fields of organization theory, new product development, and information systems development. These five categories are 'Ambassador' activities, 'Task-coordinator' activities, 'Scout' activities, 'Sentry' activities and 'Guard' activities. And the relationship between the implementation level of activities included in each category and the project performance (system usage and users' satisfaction) was hypothesized with respect to five BSA categories. In order to test the hypotheses, we conducted on/offline survey of the participants who were involved in the ERP system development projects, and received 345 valid responses. The unit of analysis was the project team, and the total number of teams that survey participants belonged to were 103 ones. The Structural Equation Model Analysis using the SMART PLS 3.0 was applied to statistically testing the hypotheses. The results showed that 10 hypotheses among 12 hypotheses could be supported. The theoretical implications of this study can be summarized as following; first, redefining and categorizing the BSA (Boundary Spanning Activities) in the ERP system development projects, secondly, deriving measurement indicators of the implementation level for each BSA category and statistically proving the validity and the reliability of them, and finally, suggesting the theoretical background of expanding the management area of ERP systems development projects. Furthermore, the practical implication of this study is that concrete BSA items which are empirically derived can be utilized as effective guidelines for successfully implementing the BSA in the process of managing the ERP system development projects.

Similarity Criteria in GUI and Icon Design - with an Emphasis on the Quantitative Evaluation using Checklists - (화상디자인의 유사성 판단기준에 대한 연구 - 체크리스트를 활용한 정량적인 평가 방법을 중심으로-)

  • 김소영;최민영;임창영
    • Archives of design research
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    • v.16 no.4
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    • pp.101-110
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    • 2003
  • This paper is focused on the similarity of GUI design and proposes checklists for evaluating similarity of GUI design in quantitative way and more important factors in this checklists. On the first, consideration of similarity and analysis of GUI properties are made, and from these results, the categories that affect the evaluation of similarity are extracted. The categories are consisted of 5 factors, which are concept, shape, color, relation, and multimedia. The checklists from above 5 categories are tested in 3-stage, and in this paper, 11 checklists from shape, color, and relation factor of the second stage are verified by online survey. The purpose of this survey is to find out the difference between user groups(designer, computer related, etc) and more important factors in the checklists that affect the total results of similarity. In the results of survey, the checklists have no relation with the user groups and among the checklists, external shape, composition element, and design methods have impact factors on the evaluation of similarity.

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Study on the Development of Quantitative Assessment Computer System to Select Environment Friendly Railway (환경친화적인 철도노선선정은 위한 주요환경인자 정량화 시스템 개발에 관한 연구)

  • Kim, Dong-Ki
    • Journal of the Korean Society for Railway
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    • v.12 no.1
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    • pp.144-150
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    • 2009
  • This study analyzed opinions of specialists checking of industrial environment, analysis of bid guideline to select environment friendly railway corridor and choose weight factors. Thus, 7 major categories were extracted from 20 EIA categories and essential supplement request items for environment friendly railway corridor selection. To select environment friendly railway corridors, many alternatives should be compared and the assessment of each alternative must be carried out on the basis of these 7 categories. To solve this problem, the selected method was AHP which simplifies the complex problems utilizing hierarchy, quantifying qualitative problems through 1:1 comparison, and extracting objective conclusions by maintaining consistency. As a result, a GUI-based program was developed which provides basic values of weighted parameters of each category defined by specialists, and a quantification of detailed assessment guidelines to ensures consistency.