• 제목/요약/키워드: Image-development

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지속 가능 럭셔리 마케팅의 메시지 프레이밍이 브랜드 평가에 미치는 영향 (Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands)

  • 이은정
    • 복식문화연구
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    • 제32권1호
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    • pp.1-16
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    • 2024
  • In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable development of luxury brands, there are still few cases of luxury fashion brands successfully implementing sustainable development. This study examined the impact of the types of message framing on the sustainability marketing of luxury fashion brands, focusing on their effects on perceived message effectiveness, sustainable brand image, and brand attitudes. An online survey was administered to 464 Korean consumers in their 20s to 40s to test the hypotheses. The results showed that perceived effectiveness was higher for negatively framed messages (loss) than for their positive counterparts (gain). The types of message framing did not significantly affect sustainable brand messages, and no significant difference in perceived brand image was found, regardless of message type. Perceived message effectiveness exerted a significant positive effect on sustainable brand image, and such an image had a significant positive effect on brand attitudes. The results provide implications for related research and practical implications for the development of competitive sustainability marketing strategies for luxury fashion-an industry still in its infancy.

위탁급식 전문업체 브랜드이미지 척도 개발 (Scale Development for Measuring the Brand Images of Contract Foodservice Management Companies)

  • 류혜숙;김옥선
    • 대한영양사협회학술지
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    • 제14권2호
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    • pp.186-197
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    • 2008
  • The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

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후기 아동기 및 초기 청소년의 신체상불만족과 자존감: 종단적 패널 연구 (Body Image Dissatisfaction and Self-esteem among Korean Pre- and Early Adolescent Girls and Boys: A Five-year Longitudinal Panel Study)

  • 박우철
    • Human Ecology Research
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    • 제58권2호
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    • pp.163-176
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    • 2020
  • Longitudinal studies have shown mixed findings on the association between body image dissatisfaction and self-esteem among adolescents. This study examined the longitudinal, reciprocal influences between body image dissatisfaction and self-esteem among Korean pre- and early adolescents by using nationally representative longitudinal panel data from the Korean Youth Panel Study (KYPS). Analyses based on 2,230 participants indicated that girls' body image dissatisfaction was significantly higher than boys'. The trajectory of body image dissatisfaction increased sharply during pre- and early adolescence, but stabilized afterwards for both boys and girls. Self-esteem deteriorated rapidly initially, but began to recover as adolescent girls and boys matured. Structural equation modeling showed that reciprocal influences between body image dissatisfaction and self-esteem were detected for boys. Body image dissatisfaction among girls predicted self-esteem during the entire period, while the opposite direction from self-esteem to body image dissatisfaction emerged two years later. The present study found that, during pre- and early adolescence, body image dissatisfaction and self-esteem develop in a circular fashion by forming a vicious cycle. Implications for the development of intervention and prevention programs are discussed in consideration of age and gender.

Research on chinese college students' perception of korean image

  • Xiaoyue Song;Jinling Wan
    • 국제교류와 융합교육
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    • 제2권2호
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    • pp.9-33
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    • 2022
  • This paper mainly studies the national impression of college students on South Korea, selects students from some key universities as the target population, and conducts an in-depth investigation from the overall impression of South Korea, diplomatic image, food culture, language culture, tourism, entertainment circle and other aspects. Through a questionnaire survey of Chinese college students, this paper studies the image of South Korea in the eyes of contemporary Chinese college students, including the following aspects: First, Research the current Chinese college students' perception of the overall image of South Korea; Second, it studies the current Chinese college students' perception of the image of South Korea in the diplomatic, language, food, tourism and entertainment circles, and analyzes the internal dimensions of the image of South Korea in the minds of Chinese college students; Third, it studies the current Chinese college students' cognition of the overall image of South Koreans, and analyzes the internal dimensions of the image of South Koreans in the minds of Chinese college students; Fourth, to investigate the evaluation of Chinese college students on the image of South Korea. The survey results are analyzed from the perspectives of all subjects and gender differences, combined with the theories of communication and intercultural communication, and suggestions and prospects for the future development of the national image are made.

The Development of Multi-view point Image Interpolation Method Using Real-image

  • Yang, Kwang-Won;Park, Young-Bin;Huh, Kyung-Bin
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2001년도 ICCAS
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    • pp.129.1-129
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    • 2001
  • In this paper, we present an approach for matching images from finding interesting points and applying new image interpolation algorithm. New algorithms are developed that automatically align the input images match them and reconstruct 3-D surfaces. The interpolation algorithm is designed to cope with simple shapes. The proposed image interpolation algorithm generate a rotation image about vertical axes by an any angle from 4 base images. Each base image that was obtained from CCD camera has an angle difference of 90$^{\circ}$ The proposed image interpolation algorithm use the geometric analysis of image and depth information.

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다목적실용위성 영상처리 및 활용 (KOMPSAT Image Processing and Applications)

  • 이광재;김윤수;최해진
    • 대한원격탐사학회지
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    • 제33권6_3호
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    • pp.1171-1177
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    • 2017
  • 본 특별호는 최근 수행되고 있는 다목적실용위성 영상처리 및 활용연구에 대해서 소개하고 있으며, 사설에서는 다목적실용위성 개발 현황과 국가 위성영상 활용정책을 살펴보고 특별호에 소개된 논문의 의의에 대해서 논하였다. 지속적인 위성개발을 통해 활용 가능한 위성영상 자원과 활용정책은 체계적으로 마련되어 있는 것으로 판단된다. 따라서 본 사설에서 소개된 산림 및 도시 변화탐지, 영상보정 기술 등과 같이 다양한 자료처리 및 활용기술 개발이 지속적으로 이루어진다면 국가 위성영상의 활용 경쟁력은 더욱 강화될 것으로 기대된다.

레트로로 표현된 로맨틱이미지 패션디자인 개발 -CAD System을 활용하여- (A Study on the Development of Fashion Design of Retro Romantic Image -Using the CAD System-)

  • 유진경
    • 한국의상디자인학회지
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    • 제8권3호
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    • pp.49-58
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    • 2006
  • In the 21st century, fashion design trend is focused on 'retro'. 'Retro' is the one of the important trends in this century. In the rapidly changing present, the more people want to find a clue to the hope and happiness from the past nostalgia. Reflecting such people's desire, retro fashion has boomed again from 2000 as one of powerful trends. This research conforms the meaning of retro fashion and characteristic of retro fashion design. And through this processing, it was find that retro fashion design had lost century retro romantic fahion image. Therefore, in this research, the processing about development of retro dress design of retro romantic fashion image was showed by using CAD. The results of this study are as followings. First, Retro fashion is worth the high value of good producr of new and creative for consumers who pursuit tranquil mood in the midist of dailly change Second, Nostalgia and revival of style for each 10 years after 1920's is well brought out in Retro trend of modernt fashion. Also decorative and elegant style are marked by retro romantic fashion mood. Third, fashion design using the computer graphics was presented by application retro romatic image. It is mixed with elegance and modernity based on retro feeling, It is suggested that computer graphics was effectively used in fashion design development to the newly romantic and modern style through 1950'-1960'intimate retro fashion image.

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영상산업과 패션산업 연계의 시각에서 본 1990년대 영화의상의 이미지 연구 (A Study on the Image of Film Fashion in 1990 Focused on Relation of Fashion and Film Industry)

  • 신경섭;박혜원
    • 복식
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    • 제50권3호
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    • pp.117-131
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    • 2000
  • The purpose of this study is for affirmation about fashion and film industry has very important relationship through the image of film fashion in 1990. To this processing , films in 1990 were analyzed by the back ground, time place, persons's status are expressed in period movie but the person's characters, development of story mood in contemporary movies. The contents of this study are as follows : First, film fashion which was related mass fashion design and concept development and fashion designers as constume services were considered. Second, the change of star image through the 20th century. The roles and new image of film fashion in period movies and contemporary movies in 1990 were searched. Third, proposal and results were confirmed for expansion of fashion industry and film industry together. Finally, from the latter of 20th century, a lot of fashion designers have participated in film works than before, So the images of films were sued and reflected as new mass trend . Especially retro-romantic mood was expressed in fashion trend due to period movie fashion. Also minimal city look and elegance glamourous look are represented cause of contemporary movie fashion. Therefore, the cooperation between film productions and fashion professionals is very important for promotion of Korean culture development in 21st century, 'the century of image'.

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Development of weight prediction 2D image technology using the surface shape characteristics of strawberry cultivars

  • Yoo, Hyeonchae;Lim, Jongguk;Kim, Giyoung;Kim, Moon Sung;Kang, Jungsook;Seo, Youngwook;Lee, Ah-yeong;Cho, Byoung-Kwan;Hong, Soon-Jung;Mo, Changyeun
    • 농업과학연구
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    • 제47권4호
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    • pp.753-767
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    • 2020
  • The commercial value of strawberries is affected by various factors such as their shape, size and color. Among them, size determined by weight is one of the main factors determining the quality grade of strawberries. In this study, image technology was developed to predict the weight of strawberries using the shape characteristics of strawberry cultivars. For realtime weight measurements of strawberries in transport, an image measurement system was developed for weight prediction with a charge coupled device (CCD) color camera and a conveyor belt. A strawberry weight prediction algorithm was developed for three cultivars, Maehyang, Sulhyang, and Ssanta, using the number of pixels in the pulp portion that measured the strawberry weight. The discrimination accuracy (R2) of the weight prediction models of the Maeyang, Sulhyang and Santa cultivars was 0.9531, 0.951 and 0.9432, respectively. The discriminative accuracy (R2) and measurement error (RMSE) of the integrated weight prediction model of the three cultivars were 0.958 and 1.454 g, respectively. These results show that the 2D imaging technology considering the shape characteristics of strawberries has the potential to predict the weight of strawberries.

Standard Model for Mobile Forensic Image Development

  • Sojung, Oh;Eunjin, Kim;Eunji, Lee;Yeongseong, Kim;Gibum, Kim
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제17권2호
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    • pp.626-643
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    • 2023
  • As mobile forensics has emerged as an essential technique, the demand for technology development, education and training is increasing, wherein images are used. Academic societies in South Korea and national institutions in the US and the UK are leading the Mobile Forensic Image development. However, compared with disks, images developed in a mobile environment are few cases and have less active research, causing a waste of time, money, and manpower. Mobile Forensic Images are also difficult to trust owing to insufficient verification processes. Additionally, in South Korea, there are legal issues involving the Telecommunications Business Act and the Act on the Protection and Use of Location Information. Therefore, in this study, we requested a review of a standard model for the development of Mobile Forensic Image from experts and designed an 11-step development model. The steps of the model are as follows: a. setting of design directions, b. scenario design, c. selection of analysis techniques, d. review of legal issues, e. creation of virtual information, f. configuring system settings, g. performing imaging as per scenarios, h. Developing a checklist, i. internal verification, j. external verification, and k. confirmation of validity. Finally, we identified the differences between the mobile and disk environments and discussed the institutional efforts of South Korea. This study will also provide a guideline for the development of professional quality verification and proficiency tests as well as technology and talent-nurturing tools. We propose a method that can be used as a guide to secure pan-national trust in forensic examiners and tools. We expect this study to strengthen the mobile forensics capabilities of forensic examiners and researchers. This research will be used for the verification and evaluation of individuals and institutions, contributing to national security, eventually.