In the modern society of the 21st century where the visuality is emphasized, the illustration which expresses one symbol by embodying it is getting more spotlight than the use of character. Specifically, the fashion illustration serves the role of image promotion in other fields, for such as book, magazine, etc, as well as the fashion, and is taking root in daily lives. In response to that, this study researched on the fusion style fashion and the fashion illustration by using the violet color. The violet color which symbolizes the mysticism is being applied to society and culture in various forms, and has been considered as a precious color that represents god since ancient time, and still possesses its mysterious image even in the modern times. Moreover, as the appearance of fusion styled clothes which consolidates the latest trend image of the west and east is combined with the mysterious image of the purple to express new cultural image beyond highlighting specific image element of a country, the study on the fashion illustration based on the clothes based on the purple and fusion style would be very interesting. This study tried to produce the work that aims at the practical study based on the purple & fusion style and the theoretical consideration of fashion illustration through the analysis and investigative study of preceding studies. The findings from the study is like this: First, the violet the color, which represents the mysticism, can be confirmed to be an sophisticated, elegant and attractive image color that leads the modern fashion. Second, the fusion style which is coming into the spotlight recently can be found to have a great visual effect of consolidating the image of the west and east through the mixture with the purple color. Third, it was confirmed in our production of works that the fashion illustration was expressing a mysterious and new fusion style by blending appropriately with the purple color.
The purpose of this study was to analyze the image perception of dress shirts according to perceiver's residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men's aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is 'Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen' coordination technic and fabric knowledge, and store management with story attracting customers.
Hong, Yun Jung;Kim, Ri Ra;Lim, Si Eun;Kim, Young In
Journal of the Korean Society of Costume
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v.64
no.5
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pp.18-29
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2014
Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.
The purpose of this study was to investigate the effect of perceiver's social value, hair style, and hair color of object person on image perceptions. For social value variable, materialism and traditionalism were investigated. Subjects were 343 women in Seoul. Perceiver's materialism gave a significant influence on perception of elegance. The less materialistic group evaluated the hair style of object person more elegant than the more materialistic group. The more traditional group evaluated bright brown hairs less pretty than the less traditional group. This means that traditional people have less preferable image on bright brown hairs compared to the black and dark brown hair as it is different from Korean traditional hair color. Medium straight hair styles were evaluated lowest in preference and individuality. Short straight hairs were evaluated as the most elegant style and medium permanent hairs as the least elegant one. Long wavy hairs were evaluated highest in femininity, and straight hairs were evaluated lower in prettiness and activity than wavy hairs. The bright brown hairs were evaluated as the most individual color, and black was the least one. The bright brown was perceived lowest in elegance. Black and dark brown of the short straight hair style were perceived much more elegant than the bright brown of the same style, and black long wavy hairs were evaluated highest in femininity. The present findings provide that social value, hair style, and hair color are significant characteristics when perceiving women's image.
As Korea has rapidly entered the aging society, the Korean government and academia are currently undergoing many researches on senior citizens. There also has been an increase in senior citizens' awareness on the importance of spatial designs that reflect the newly emerged needs brought out by their psychological and emotional changes as well as their physical aspects. Therefore, the purpose of this research is to propose a model for senior citizens' image preference to be adopted in future developments for senior-friendly spatial designs. A literature review and a questionnaire survey were implemented as research methods. The questionnaire survey was conducted at two senior welfare centers located in Seoul and Ansan and two disparate senior colleges, on the subjects of 86 senior citizens aged 60 and older. 7 styles of Romantic, Classic, Country, Modern, Natural, Casual, and Traditional were chosen for the study and the realms to apply the image preference were divided into Space, Element1 and Element2. For Space, its subcategories have been restricted to living room and bedroom while color, furniture and lighting for Element1 and material, pattern and props for Element2. Survey results were statistically analyzed for the correlation among socio-demographic factors of senior citizens, spaces and the elements. The study result showed that older age and men tended to prefer the modern style than younger age or women, and younger women preferred the romantic style. For the color preference in Element1, older men preferred the classic style while women preferred the romantic style. And, for the furniture preference, men with higher income preferred the natural style while women preferred the romantic style. For the pattern preference in Element2, younger people preferred the casual style and it showed that the housing type was the main reason for their preferences. Therefore, the image preference according to their age and gender shall be taken account of as the most important factors when designing environments for senior citizens.
In this paper, we propose a method to reduce age distortion in facial expression image generation using StyleGAN Encoder. The facial expression image generation process first creates a face image using StyleGAN Encoder, and changes the expression by applying the learned boundary to the latent vector using SVM. However, when learning the boundary of a smiling expression, age distortion occurs due to changes in facial expression. The smile boundary created in SVM learning for smiling expressions includes wrinkles caused by changes in facial expressions as learning elements, and it is determined that age characteristics were also learned. To solve this problem, the proposed method calculates the correlation coefficient between the smile boundary and the age boundary and uses this to introduce a method of adjusting the age boundary at the smile boundary in proportion to the correlation coefficient. To confirm the effectiveness of the proposed method, the results of an experiment using the FFHQ dataset, a publicly available standard face dataset, and measuring the FID score are as follows. In the smile image, compared to the existing method, the FID score of the smile image generated by the ground truth and the proposed method was improved by about 0.46. In addition, compared to the existing method in the smile image, the FID score of the image generated by StyleGAN Encoder and the smile image generated by the proposed method improved by about 1.031. In non-smile images, compared to the existing method, the FID score of the non-smile image generated by the ground truth and the method proposed in this paper was improved by about 2.25. In addition, compared to the existing method in non-smile images, it was confirmed that the FID score of the image generated by StyleGAN Encoder and the non-smile image generated by the proposed method improved by about 1.908. Meanwhile, as a result of estimating the age of each generated facial expression image and measuring the estimated age and MSE of the image generated with StyleGAN Encoder, compared to the existing method, the proposed method has an average age of about 1.5 in smile images and about 1.63 in non-smile images. Performance was improved, proving the effectiveness of the proposed method.
Demands and attempts to express Korean traditional beauty are increasing. Some schools choose the uniform in designs expressing the image of Hanbok, but recently there is a few increment of wearing the uniforms. For the improvement of the uniforms, first of all, the shape and the clothing materials of the uniforms should be considered. We have compared and analyzed the shape and the clothing materials of the uniforms reflecting the image of Hanbok, according to seasons and clothing items. The uniforms reflecting the image of Hanbok were worn in eight schools and all of them are Saenghwal Hanbok style. The shape of Saenghwal Hanbok school uniforms showed both Korean style and western style characteristics. Korean style characteristics were expressed through the appearance-related parts while western style characteristics showed through the performance-related parts such as open/closure method, armhole pattern and straight sleeve line. It was shown that girls' uniforms are more diverse and similar to the western style uniforms than boys' uniforms. It was found that most of the clothing material were synthetic fiber or mixture of natural/synthetic fiber, and polyester was shown to be used most.
The purpose of this study is to examine the power images in the style of a leader: through the focus on the portrait of Henry VIII. Study methods on the literature concerning viewpoints of power and image in the early modern age and the subjects of power are being used for theoretical backgrounds; and the visual data from National Portrait Gallery, British Library and the internet are used for exploratory studies. The results of this study are as follows. First, from the style of Henry VIII who represented the image of political power, the modern political phenomenon can be defined. Such phenomenon which displays images of political leaders from the study indicate an effective strategy. Second, the religious, a diplomatic representation for the style of Henry VIII powers, such as costume style and somatic visual images, represents the dignity and power by delivering visible internal attributes. Thus, the role model recognized by the society and the public's perception of leadership style affects the acknowledgement and belief by the people.
Journal of the Korea Fashion and Costume Design Association
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v.20
no.1
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pp.79-91
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2018
The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.
This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.
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