• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.449-457
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• 2020

This study's purpose was to empirically research the effect of brand image and brand love on brand commitment, and positive word of mouth. We analyzed research data from 267 customers at electronics stores in Ho Chi Minh City, Vietnam. The convenient sampling method was used to collect the research sample. The measurement applied a 5-point Likert scale classifying from 1= completely disagree and 5=completely agree. Based on previous studies, the research model was recommended. The Partial Least Squares method was done to examine the measurement model and the structural model. We had estimated the reliability of the scales through Cronbach's alpha and composite reliability. Besides, we had assessed discriminant validity through the Fornell-Larcker standard. The outcome of the study illustrated that brand image had a significantly positive influence on brand love. Besides, the results of the research declared that brand image was positively related to brand commitment. The results also revealed that brand image was positively linked to positive word of mouth. Likewise, the findings of the study disclosed that brand love had a positive impact on brand commitment and positive word of mouth. Additionally, the results of the research confirmed that brand commitment was positively linked to word of mouth.

• 한국농촌건축학회논문집
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• 제13권3호
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• pp.11-20
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• 2011

The present age demands a change in attitude based on a differentiated life value from city. It will provide to a fundamental solution for the gap of living level in the farming and fishing communities and recreate distinguishing comfortable communities. The purpose of this study was to deduct the formation characteristics of the townscape of Korean slow city according to analyze resources and structure of landscape. Planning of slow city's townscape is a process of imagification of filtrate unique meaning. The glob share synchronic unique values by slow city's network. Therefore instead of putting emphasis on promoting tourist business for short-term revenue, it will be under control to raise the standard of living and to be not forfeited and diluted the rights for sustainable slow city's status. Participation of resident needs in this process. Accordingly it need a strategy of landscape formation design and a interdepartmental practice system for a continuous slow city's image by renewal of disharmonious townscape in the built-up area.

• 기술사
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• 제42권6호
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• pp.31-35
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• 2009

This paper aims to draw out the practical lessons for City Brand as aspect of urban spatial by urban regeneration project in Korea. Image of the City and City Brand is the most important element for the competitiveness of modern cities. This paper discusses the guide line or strategy of City Brand, its current status in Korea. It also examines the present Urban Regeneration in Korea, identifies the problems encountered in implementation, and suggests the solutions for strengthening urban competitiveness such as a City Brand. Also it emphasized that well planned invisible and physical environments, including story and land-mark facilities, are also crucial in making City Brand more attractive and competitive.

• 대한지리학회지
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• 제40권5호
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• pp.491-513
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• 2005

경관풍수는 인간, 토지, 물, 산과의 관계를 잘 형상화할 수 있는 친환경적이고도 자연적인 토대에서 도시의 경관과 경관이미지를 설계하는 데 이용될 수 있다. 이 글은 최근 건설예정인 행정중심 복합도시 예정지역을 대상으로 경관풍수와 전통적인 한국의 인간-자연관계를 바탕으로 도시의 개념적 틀을 제시하는 데 목적이 있다. 즉 도시의 구조와 형태, 도시 내 토지이용 등 다양한 방면에 걸쳐서 도시관련 개념적 틀을 제시하는 것이다. 행정복합 중심도시 건설 예정지는 경관풍수 지리적으로 보면, 평화, 조화를 의미하는 쌍학과 강인함과 상생, 생성, 그리고 성스러운 삼태극의 이미지를 보인다. 이러한 바탕 위에서 서구적인 공간관이라고도 볼 수 있는 중첩된 다이아몬드 구조를 도시구조에 부여함으로써 이러한 전통적 경관풍수적이고도 친자연적인 장소 이미지와 상징성을 지속적으로 유지할 수 있도록 도시의 형태를 계획할 수 있다. 다이아몬드 각각의 두 중심점과 접점에 의하여 이루어지는 세 개의 중심점에 도시의 남북, 동서의 중심축이 형성되고 광장, 행정기관, 시청사가 입지시킬 수 있다. 도시 내 교통망은 방사형 및 직교형으로 건설하고, 중심점 부근에 문화시설을 설치하여 지속 가능한 도시 발전을 위하여 자연보존 지구 등을 남겨놓을 수 있을 것이다.

• 한국지역지리학회지
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• 제19권4호
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• pp.697-711
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• 2013

화성(華城) 연쇄 살인 사건은 공간적, 시간적으로도 현재의 화성시 뿐만 아니라 화성시의 일부인 동탄 신도시와도 관련성이 크지 않다는 리얼리티(reality)에도 불구하고, 대중매체의 선정성으로 인해 사람들은 화성시를 부정적인 지역 이미지(image)를 가진 도시로 인식하게 되었다. 본 연구에서는 화성시의 부정적인 지역 이미지가 영화와 신문기사 등을 통해 어떻게 형성되었는지를 살펴본 후, 동탄 신도시에 거주하는 주민들과 학생들이 이러한 부정적인 지역 이미지를 어떻게 생각하고 있는 지를 주민 인터뷰와 학생들을 대상으로 한 멘탈맵(mental map)의 작성 등을 통해 탐색해 보았다. 이를 통해 장소에 내재된 도시의 부정적인 이미지에 대한 반발로 인해 표출되고 있는 화성시민으로 사는 것과 동탄 신도시 주민으로서 사는 것 사이의 지역 정체성(identity)의 혼란, 살인이라는 무서운 범죄의 장소로서의 상징적 의미와 역동적으로 발전하는 장소로서의 공간적 의미가 양립되고 있는 동탄 신도시의 장소감과 지역 정체성의 혼란의 양상을 드러내고자 하였다.

• 산업융합연구
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• 제4권1호
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• pp.109-132
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• 2006

The purpose of this paper is to examine the relationships among service quality, corporate image, and customer satisfaction of a financial institution in J city of Gyeongnam. The results show as follows. First, service quality affects positively corporate image. Second, service quality affects positively customer satisfaction. Third, corporate image affects positively customer satisfaction. Specifically, among the dimensions of service quality, the most significant predictor of corporate image is responsiveness, while the most significant predictor of customer satisfaction is tangibles. Further discussion and managerial implications can be drawn from these findings.

• 한국측량학회:학술대회논문집
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• 한국측량학회 2007년도 춘계학술발표회 논문집
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• pp.107-110
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• 2007

There it has been progressed study about the city of land use and change detection in different period. The aim of the study is to find the differences in spatial change for subway construction lines using Landsat TM and SPOT image. The result of study to use judge the data in subway role about the city growth. In the recently, it will be expected to use important basis data in development of the city.

• 한국의류학회지
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• 제25권2호
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• pp.303-314
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• 2001

The purposes of this study were 1) to identify different sub-segments of tourism market in Cheju island based on fashion image of clothing souvenir and 2) to provide manufactures with useful information for developing cultural fashion goods related to Cheju island. The data were collected via a self-administered questionnaire from 192 female tourist(20-59 years old) in Cheju and analyzed by factor analysis, cluster analysis, one-way ANOVA and $\chi$$^2$-test. Six factors of fashion image were found image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju, ecology, natural image. Four factors of benefit sought were also identified: Practicality/economic-value, fashionability/preference of design, reputation and souvenir-value. Three groups were identified based on fashion image sought: Image of primitive nature(G1: 37.7%), image of nature in the city(G2: 20.1%), sexy/feminine image(G3: 42.2%). There were significant differences among sub-groups in age, fashion innovation, benefit sought and intention of buying Gal-ot. Younger females(20-30 ages) were included more in group 1 than group 2 while older females(40-50 ages) were included more in group 2. Group 1 had a higher score of fashion innovation comparing group 3. Group 1 had the highest scores on practicality/economic-value and souvenir-value. However, group 2 placed the highest importance on reputation as well as practicality/economic-value and group 3 had the lowest scores on all types of benefit. Group 1 and group 2 had intention of buying Gal-ot more than group 1. Based on the results of this study, manufactures may implement target marketing strategies on group 1 which sought the image of primitive nature and group 2 which sought the image of nature in the city.

• 한국조경학회지
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• 제20권4호
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• pp.39-53
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• 1993

The purpose of this study is to interpret the townscape of Kyungju based on the urban images captured by citizens. 58 verval interviews and 50 sketch maps were collected and analized comparing with York which was a similar old city in England. In the verbal questions, elements like tombs, historic remains, families and historic values were frequently mentioned mainly because of their social and historic meaning. But in the sketch maps, physical elements like railroad station, city hall, roundabouts and streets were more frequently appeared probably because of their visibility. As a whole, many tombs which were built long ago in and around the city were commonly mentioned in verbal questions, sketch maps and even in nicknames. As the most dominant factors, it can be compared with York Minster in York. But whereas the shopping streets in York were very attractive to the people, many streets in Kyungju were regarded as dirty and inharmonious elements in townscape. In conclusion, we can call Kyungju 'the city of tombs', but to evoke the sense of place in the city the streets should be improved and activated as the center of city life.

• 한국간호교육학회지
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• 제17권3호
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• pp.536-544
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• 2011

Purpose: The purpose of this descriptive study was to investigate the level of nursing professionalism and influencing factors of professionalism in nursing students. Method: A convenience sample of 207 subjects were recruited from two universities in I city and one university in S city. The subject for this survey were senior students who finished all clinical practicum to be done before graduation. Results: The mean scores of the nursing professionalism and the satisfaction with clinical practice were 3.43 and 3.28 individually. The mean of self-efficacy and image of nurses were 3.60 and 3.71 individually. Mean of major satisfaction score was 3.88. There were significant correlations among nursing professionalism, satisfaction with clinical practice, self-efficacy, image of nurses and major satisfaction. The most strong factor affecting nursing professionalism was the image of nurses and accounted 52.0 percentage of the variance. Sixty point one percentage of the variance was explained by image of nurses, major satisfaction, religion and satisfaction with clinical practice. Conclusion: To make students have more positive nursing professionalism, strategies enhancing the positive nurse image, clinical satisfaction, and major satisfaction need to be developed during school years.