• Title/Summary/Keyword: Image management

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A Study on the Relationship between Brand image, Product liking, Heuristic and Purchase Intention According to Psychological Power

  • Jin-Kwon KIM;Ik-Jun CHO;Tony-DongHui AHN
    • The Journal of Economics, Marketing and Management
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    • v.11 no.5
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    • pp.69-80
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    • 2023
  • Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

Development of a Management System for Image and Personal Information for the Development of a Standard Brain for Diverse Koreans (다양한 한국인의 표준뇌를 개발하기 위한 영상 및 개인정보 관리 시스템의 개발)

  • 정순철;최도영;이정미;박현욱;손진훈
    • Journal of Biomedical Engineering Research
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    • v.25 no.1
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    • pp.77-82
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    • 2004
  • The purpose of this study is to establish a reference for image acquisition for completion of a standard brain for diverse Korean population, and to develop a management system that saves and manage database of the acquired brain image and personal information of those who were tested. 3D MP-RAGE technique, which has excellent SNR and CNR and reduces the times for image acquisition, was selected for anatomical Image acquisition, and parameter values were obtained for the optimal image acquisition. The database management system was devised to obtain not only anatomical image data but also subjects' basic demographic factors, medical history, handedness inventory state-trait anxiety inventory, A-type personality inventory, self-assessment depression inventory questionnaires of Sasang Constitution Mini-Mental State Examination, intelligence test, and personality test via a survey questionnaire and to save and manage the results of the tests. In addition, this system was designed to have functions of saving, inserting, deleting, searching, and Printing of image da a and personal information of subjects, and to have accessibility to them as well as automatic connection setup with ODBC. This newly developed system may have major contribution to the completion of a standard brain of diverse Korean population in that it can save and manage their image date and personal information.

The Effect of Sharia Destination Image on Developing Post-Visit Behavior: A Case Study in Indonesia

  • MARLIZAR, Marlizar;LUBIS, Abdul Rahman;UTAMI, Sorayanti;CHAN, Syafruddin
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.959-969
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    • 2021
  • This study aims to develop new constructs and indicators for sharia destination image, and then examine its effects on perceived value, tourist satisfaction, and post-visit behaviour. Furthermore, it analyses the mediating role of perceived value and tourist satisfaction on relationship between sharia destination image and post-visit behaviour. The population were domestic and Malaysian Muslim tourists who visited Aceh during the study period. The sampling was carried out in two stages. The first stage involved selecting most visited districts. The second stage involved randomly selecting tourists who visit during the study period in the districts. Data was collected using a structured questionnaire with a Likert scale. Also, a total of 270 questionnaires were distributed to domestic and Malaysian tourists in Aceh. Cluster sampling was used to determine the sample area, and purposive sampling technique was used to determine the study sample. Furthermore, the data analysis technique is Structural Equation Modelling. The results showed that the sharia destination image has a significant effect on perceived value. Meanwhile, the perceived value significantly influenced tourist satisfaction and post-visit behaviour. In addition, the perceived value and tourist satisfaction can mediate the effects of sharia destination image, which has no direct effect on post-visit behaviour.

The Determinants of Mongolian Tourists' Purchase Intention: Moderating Effect of Involvement and Site Image

  • Davaanyam BOLORTUYA;Jin-Kwon KIM;Tony-Donghui AHN
    • The Journal of Economics, Marketing and Management
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    • v.11 no.2
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    • pp.47-55
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    • 2023
  • Purpose: The purpose of this study is to investigate the relationship between product characteristics, product preference and purchase intention for Mongolian tourists visiting Korea, and in particular, to analyze the moderating effect of product involvement and tourist image in the relationship between product characteristics and purchase intention. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on Mongolian tourists visiting Korea. SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism product characteristics affect the product preference and purchase intention. Tourist image and involvement have moderating effects between product preference and purchased intention. Conclusions: This study demonstrated that product characteristics at travel destinations is a key factor in order to enhance the product preference and purchase intention for foreigners visiting Korea. On the other hand, since the purchase intention of the tourism destination vary depending on tourist image and involvement, it suggests that travel industry practitioners or researchers should try to various efforts to enhance the factors which affect the involvement or the tourists or image of the tourist site.

Effects of Sex Role Attitudes on Body Image and Appearance Management Behavior of Men in their 20s

  • Chun, Su-Young;Shin, Yeun-Wook;Koh, Ae-Ran
    • International Journal of Human Ecology
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    • v.8 no.2
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    • pp.141-151
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    • 2007
  • The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

A study on Color Management Application in Digital Image (디지털 이미지의 컬러 매니지먼트 적용에 관한 연구)

  • Cho, Young-Kwon;Koo, Chul-Whoi;Cho, Ga-Ram
    • Journal of the Korean Graphic Arts Communication Society
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    • v.22 no.2
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    • pp.163-178
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    • 2004
  • In this study, the CIE RGB color space which was one of the most popular device-dependent application program in digital image processing was adopted to make the profile with the device information. The profile was applied to the digital image of a JPEG file format. The result was compared with the color reproduction of another digital image of a JPEG file format, which was made in the e-sRGB color space that had the color spaces allocated to each reproduced color of an image and device-independent colors. In this way it was investigated which color space was more appropriate for digital image processing for web printing and if the e-sRGB color space was good as a color management tool that didn't depend on a device in processing a digital image for web printing.

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The Influence of Restaurant Atmosphere on Its Image and Customer Emotions and Behavior (레스토랑의 분위기가 고객 정서, 이미지, 고객 행동에 미치는 영향)

  • Seo, Seung-Youn;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.14 no.4
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    • pp.398-414
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    • 2008
  • The purpose of this study is to analyze the effect of restaurant atmosphere on its image and customers' emotional responses and behavior. The results of this study indicated that perceived restaurant atmospheres had a significant effect on customers' emotional responses, and these emotional responses greatly influenced the image of a restaurant. Especially, the ambient and cleanliness factors of restaurant atmosphere influenced a restaurant image, and the positive image from those factors had a significant effect on customer behavior. The design and human factors of restaurant atmosphere influenced customer behavior, and the positive image from those factors had a significant effect on customer behavior. Finally, it was verified that the restaurant atmospheric factors affected its image and customers' emotional responses and behavior. Moreover, the better the restaurant atmospheric factors(design, ambient, cleanliness, humanity) are, the better customers' emotional responses and image are, thereby increasing customers' revisiting and word-of-mouth intention.

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Non-Local Mean based Post Processing Scheme for Performance Enhancement of Image Interpolation Method (이미지 보간기법의 성능 개선을 위한 비국부평균 기반의 후처리 기법)

  • Kim, Donghyung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.3
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    • pp.49-58
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    • 2020
  • Image interpolation, a technology that converts low resolution images into high resolution images, has been widely used in various image processing fields such as CCTV, web-cam, and medical imaging. This technique is based on the fact that the statistical distributions of the white Gaussian noise and the difference between the interpolated image and the original image is similar to each other. The proposed algorithm is composed of three steps. In first, the interpolated image is derived by random image interpolation. In second, we derive weighting functions that are used to apply non-local mean filtering. In the final step, the prediction error is corrected by performing non-local mean filtering by applying the selected weighting function. It can be considered as a post-processing algorithm to further reduce the prediction error after applying an arbitrary image interpolation algorithm. Simulation results show that the proposed method yields reasonable performance.

A Multi-view Super-Resolution Method with Joint-optimization of Image Fusion and Blind Deblurring

  • Fan, Jun;Wu, Yue;Zeng, Xiangrong;Huangpeng, Qizi;Liu, Yan;Long, Xin;Zhou, Jinglun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.5
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    • pp.2366-2395
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    • 2018
  • Multi-view super-resolution (MVSR) refers to the process of reconstructing a high-resolution (HR) image from a set of low-resolution (LR) images captured from different viewpoints typically by different cameras. These multi-view images are usually obtained by a camera array. In our previous work [1], we super-resolved multi-view LR images via image fusion (IF) and blind deblurring (BD). In this paper, we present a new MVSR method that jointly realizes IF and BD based on an integrated energy function optimization. First, we reformulate the MVSR problem into a multi-channel blind deblurring (MCBD) problem which is easier to be solved than the former. Then the depth map of the desired HR image is calculated. Finally, we solve the MCBD problem, in which the optimization problems with respect to the desired HR image and with respect to the unknown blur are efficiently addressed by the alternating direction method of multipliers (ADMM). Experiments on the Multi-view Image Database of the University of Tsukuba and images captured by our own camera array system demonstrate the effectiveness of the proposed method.

Foreshore Resources Survey of Shanghai in QuickBird Image

  • Xingnan, ZHANG;Fei, NI;Shuangquan, XU;Longhua, GAO
    • Proceedings of the KSRS Conference
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    • 2003.11a
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    • pp.1281-1283
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    • 2003
  • By use of RS and GIS, the QuickBird image and geographic map were used for the survey of the foreshore resources of Shanghai. The image was processed and interpreted. The distribution maps of sea dike, foreshore, vegetation, soil, hydraulic structures, landscape, topography, and so on were extracted in manual classification. These data have been integrated into the information management system for the shoreline and foreshore. It plays an important role in the evolvement analysis of the shoreline and foreshore.

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