• 복식문화연구
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• 제11권2호
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• pp.293-319
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• 2003

Retro, one of these fusion styles, was found in various pattern in fashion. Recent fashion trend shows coexistence with variety which cannot be represent by one or two themes, and introduces various images in a season. Therefore, this study was found three fusion image of Retro pattern which has appeared since 1990; Romantic, Ethnic, and Hippie-look. shown in VOGUE, BAZZAR and etc. 1, Romantic image overcame the exaggerated style of 18th century and expressed in a volume gown, a tight dress of high-waist, and bustier. In addition, beads or sequin became more brilliant and gorgeous which decorated the whole clothing. 2. Ethnic image was expressed with fusion of particular traits from all of the world such as Japan, China, India, South America, Greece, and Africa. 3. Hippie-look image has been shown in slim & long silhouette style, and fusion styles of romantic factors or ethnic factors were also found. Retro as one of the phenomenon of fusion was found in romantic image, ethnic image and hippie-look Image.

• 한국의류학회지
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• 제25권3호
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• pp.606-616
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• 2001

The purpose of this study was to investigate the preferred clothing images and clothing behaviors on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing image preferences were measured using 28 adjectives of 5-point scales. The data were collected from 101 female using questionnaire to prefer on clothing images, consumer information sources and retail store types. The data analysed with crosstab analysis, t-test, MDS. Extroversion and Introversion had significant difference in casual, sporty, fresh, youthful, western, and simple more than introversion types. Sensing and intuition had significant difference in feminine and strong image. Sensing types were significantly evaluated feminine style more than intuition types. Thinking types were significantly evaluated simple image more than feeling types. Judging and perceiving had significant difference in graceful, lofty, and strong image. Judging types were significantly evaluated graceful and lofty style more than perceiving types.

• 복식
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• 제53권5호
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• pp.13-22
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• 2003

The purposes of this study are to develop a Korean image clothing design for cultural products by using the literary artist´s works and to satisfy the demand of the local self-government and of Gwangju ㆍChonnam area´s small and medium-sized companies. The image of traditional Korean clothing can be expressed with adjectives like Pure, plain, rhythmical, neatness, plentiful, and calm etc. These attributes are similar to the characteristics of the literary artist´s style, which is expressed as suggestive, animated, spatial, possibility of stationary, serene and still. The features of the traditional Korean clothing design can be described as ´The Beauty of Elegance´, ´The Beauty of Plainness´, ´The Beauty of Asymmetric Balance´ and ´The Beauty of rhythm´. It can be expressed in the modern fashion design, which is developed through the combination of the most important feature like ´The Beauty of Space´ in the literary artist´s style. At the time of production we tried to express spatial beauty and plentiful taste of the literary artist's style in the clothing design of Korean image for cultural products by considering the balance between them. Six works of the literary artist were selected which satisfied the purpose of the developed clothing design item. The results were nine clothing designs of Korean image, like a skirt suit made up of a blouse and a skirt, a pants suit made up of pants and a jacket, two evening dresses with a shawl, and also T-shirts and one-pieces etc.

• 한국의류산업학회지
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• 제22권2호
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• pp.139-148
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• 2020

This study classifies black fashion-mania by each type based on their motivation for wearing black fashion as well as verifies how they express their style. To achieve the objectives of this study, the research questions are as follows. First, the images of black fashion-manias are classified. Second, each type of black fashion enthusiasts' motivations for wearing black fashion are verified. Last, black fashion-mania style are analyzed according to image types. In order to answer the research questions, a literature review and in-depth interviews (total 30 respondents (male 15, female 15) were executed. As a result, black fashion-manias use black fashion for self protection, their self-images such as charismatic professional image, modern sophisticated image, body-conscious sexy image, avant garde image which is an anti-fashion norm and unique image. The strong reason why black fashion-manias insist on black fashion is to 'look cooler'. The expressions could be articulated from sophisticated styling techniques that appear to be undecorated rather than an overt decorated styling. It is helpful information to plan black fashion products and to establish a design direction that requires an understanding of why black fashion is pursued, while promoting an understanding of groups of black fashion-mania.

• 패션비즈니스
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• 제19권5호
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• pp.17-33
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• 2015

The purpose of this study was to evaluate the role of political image and the phenomenon of fashion politics on the style of women presidents, with focus on the President of Argentina, Cristina Fernandez de Kirchner. The results of the study were as follows. First, the political image of President Cristina Fernandez is identified with the second image of Eva Peron and Kirchnerismo, in terms of political issues. Second, fashion style includes the power and sexy images of glamour style that emphasizes the body line of suits and dress form. Vivid colors and black fashion reflects the Kirchner government's charisma and identity. Fernandez's iconic Rolex watches, expensive jewelry, and luxury accessories such as brooches that replicate Eva Peron's brooch were instrumental in forming a second image of Eva Peron. Third, the phenomenon of fashion politics appeared to equate the phenomenon of recreating the image of Eva Peron with displays of power and wealth for the successor to Kirchnerismo.

• 한국의류학회지
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• 제19권4호
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• pp.637-650
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• 1995

The purpose of the study was to develop a model to explain how a fashion style is determined within a society and how the style diffuses. The research was carried out in two stages, theoretical study followed by empirical study. In the theoretical study, explanatory model about decision of fashion style and diffusion was developed and then fashion diffusion theories and fashion phenomenon of postholder society were explained by the model developed. The theoretical framework of the explanatory model was constructed in that fashion changes by ambivalence of pursuit values within an individual as well as within a society. The empirical study was carried out to validate the model by looking into fashion phenomenon in the postmodern society A questionnaire was developed including style image, pursuit value, preference style and administered to 19 to 30 year-old women living in Seoul area. Frequency distribution, discriminant analysis, one-way ANOVA. were used for the statistical analysis. As pursuit values differed in each style preference stoup, and pursuit value coincided with image of preference style it was confirmed that clothing selection behavior was determined by pursuit value. In a postmodern society where variety of values are pursued, appearance of various products and preference of all styles altogether considered, it could assume that subcultural collective selection phenomenon appeared.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권2호
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• pp.121-133
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• 2005

We live seeing, touching, or throwing on considerable textile in our life consciously and unconsciously. Since a Korean-style house is a dwelling space in life style of sitting on the floor with ondol(Korean floor heater), use of textile is limited to bedding goods. However, as western life style takes firm root, use of textile for interior design is increasing. As well, as apartments and foreign style houses have gotten lodgment since 1980, life style is being changed rapidly. So, textile became required factors in dining space where little textile existed. Through literature, history of textile is considered and design image concept is created based on the consideration. In addition, the created concept can be applied to various textile design, which can be a good tool to express eating culture of the country as well as the country's image.

• 한국관광식음료학회:학술대회논문집
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• 한국관광식음료학회 2005년도 학술논문발표집
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• pp.123-133
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• 2005

We live seeing, touching, or throwing on considerable textile in our life consciously and unconsciously. Since a Korean-style house is a dwelling space in life style of sitting on the floor with ondol(Korean floor heater), use of textile is limited to bedding goods. However, as western life style takes firm root, use of textile for interior design is increasing. As well, as apartments and foreign style houses have gotten lodgment since 1980, life style is being changed rapidly. So, textile became required factors in dining space where little textile existed. Through literature, history of textile is considered and design image concept is created based on the consideration. In addition, the created concept can be applied to various textile design, which can be a good tool to express eating culture of the country as well as the country's image.

• 복식문화연구
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• 제9권1호
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• pp.127-140
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• 2001

The purpose of this study is to examine the effect of the style of textile pattern design on the process of building the fashion brand identity. In so doing, the study analyzes the color, style, and layout of the motive, and the drawings of the patter of textile of top seven Italian fashion brands which present in presented eight fashion design collections during the 1997∼2000 period. The results of the analysis show that the seven brands exhibit their unique characteristics of the color, style, and layout of the motive, and the drawings of the pattern of textile. The results can be interpreted in a way that their distinct features oft textile pattern design indeed contribute toward the establishment of their unique brand image and brand identity. The results of this study suggests that to initiate the top fashion brand, the fashion industry should develop its own unique style of textile pattern design.

• 복식
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• 제52권7호
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• pp.155-166
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• 2002

The purpose of this study is to investigate the types of jeans fashion in the basis of designer brand. and to analyze the symbolic characters of jeans fashion. Designer brand re-established jeans fashion by compounding high cultural factors and low cultural factors. broke up the boundary between street fashion and high fashion. and escaped from fixed idea on materials and design. This study divides the types of jeans fashion within the designer brand into classifications of Hippie style, Punk style, American Street style, Neo-classic style, and Grungy style. Today, reinterpreting the resistant image of jeans fashion, designers creates the various styles and also restores the upscale image of it. The symbolic characters of jeans fashion are summerized as sexuality, deconstructiveness, conspicuousness, humour, and multiculturalism. As the results of the symbolic characters of jeans fashion in the new Millennium era will suggest the wide aesthetic expression and continue to influence a more diverse jeans fashion trends.