• Title/Summary/Keyword: Image Perception

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A Study on the Differences of Make-up Color Perception and Preference for the Development of Make-up Color System - Focused on a Female Model in Her Twenties - (메이크업 색채활용시스템 개발을 위한 화장색 이미지 지각 및 선호도 연구 - 20대 여성 모델을 중심으로 -)

  • Lee, Yon-Hee
    • The Research Journal of the Costume Culture
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    • v.13 no.5 s.58
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    • pp.712-728
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    • 2005
  • This study consists of the stimuli of a female model in her twenties with twenty-three different facial make-up and survey on the differences of them for the development of make-up color system, based on the color-sense on the Korean's skin-tone and make-up color, to enforce the efficiency of beauty education. The result of this study and the suggestion is as followed. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, the stimulus of bare face was evaluated as more familiar and intelligent than the one with image make-up but perceived as unhealthy and not untraditional. Thirdly, skin tone had a big impact on both in lip color that's been applied in monotonous make-up and in image make-up that had been applied in contrastive make-up. Through these results, it is confirmed that the skin tone and make-up colors were influential variables in the research on facial image perception and preference against a female model in her 20s, and also the image test and preference can be changed according to the color contrasts. This research will be used as a basic tool for the development of make-up color applying system with image perception of statics of population variables and preference research. Also it aims to suggest the alternatives to perform the present collage make-up education for more systematic and organized education.

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The Causal Factors of Adolescents' Subjective Attitude towards Body Image - Focusing on the Study of Weight Control Behavior and Mental Health Status according to the 2011 Korea National Health and Nutrition Examination Survey Data - (청소년의 주관적 체형인식 예측요인 - 국민건강영양조사 제5기(2011년) 자료의 체중조절 행위와 정신건강 상태 중심으로 -)

  • Choi, Yeon Hee;Seong, Jeonghye;Lee, Sunhee;Chun, Youngmi
    • The Journal of Korean Society for School & Community Health Education
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    • v.15 no.3
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    • pp.43-54
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    • 2014
  • Objectives: The purpose of this study was to find out the relation factors of weight control behaviors, mental health status and body image perception in adolescents and to use basis data of health promotion for adolescents. Methods: This study used data from the Fifth Korea National Health and Nutrition Examination Survey (KNHANES V-2, 2011). The subjects were 653 between 12-19 age. Data analysis was done with SPSS/WIN 19.0 using Chi-square test, and Logistic regression. Results: The result is as follows. The case of female adolescents, abnormal perception of body image was significantly higher on weight reduction effort and normal weight, low weight in BMI. The case of male adolescents, abnormal perception of body image was higher on normal weight in BMI. Conclusions: The adolescents tend to do unreasoning weight loss behavior without properly perception for their body image. Therefore, we suggest that adolescents be provided social support for positive body image and be developed perception program with the importance of inner values.

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A study on the Image Perception of Golf Wear Brand - Focusing on the Daks and Superior Golf wear - (골프웨어브랜드의 이미지 지각 분석 - 닥스와 수페리어 골프웨어를 중심으로 -)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.13 no.1
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    • pp.1-16
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    • 2009
  • The purpose of this study was to evaluate the clothing image of the Daks and Superior golf wear, and to compare the perceiver's image perception with clothing image in fashion industry, and to find out the differences of image perception between the buying groups and non-buying groups of the Daks and Superior golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. In this study, the data obtained from 193 respondents were analyzed by the descriptive statistics, average analysis. The results from the data were as follows : The questionnaire of the image evaluation rated on 7 point Likert-type scales in the 17 features were evaluated by perceivers. The clothing images by 103 respondents(Daks group) were not in accord with the clothing images expressed on homepage of the Daks golf wear. In the other hands, the clothing images by the 90 respondents(Superior group) were in accord with the clothing images expressed on homepage of the golf wear. There were significant differences in evaluating the clothing images between the buying groups and non-buying groups of the Daks and Superior golf wear. The buying groups of the Daks and Superior golf wear perceived the clothing image of the Daks and Superior golf wear more dynamic, positive than the non-buying groups.

4th-grade elementary-school children's body image and dietary habits according to body mass index (초등학교 4학년 어린이에서 비만도에 따른 신체상과 식습관)

  • Shim, Eugene;Yang, Yoon Kyoung
    • Journal of Nutrition and Health
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    • v.47 no.4
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    • pp.287-299
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    • 2014
  • Purpose: The goal of this study was to examine body image satisfaction and perception according to weight status, and to investigate those associations with dietary habits and nutritional status among preadolescent children. Methods: Body image and dietary habits and intake were assessed in 134 elementary school students in grade 4. Children were categorized according to normal and overweight or obese groups. Figure rating scales were used to assess body image perception (identification of perceived current body size) and dissatisfaction (difference between perceived current body size and ideal body image). Results: There were sex differences in body image perceptions. Normal-weight girls, overweight or obese girls and boys were more likely to desire a leaner body size than their perceived body size compared with normal-weight boys. Body image satisfaction and perception showed an association with weight status. More overweight or obese children indicated dissatisfaction or underestimation of body image than normal-weight children. Children with body image dissatisfaction due to heavier perceived body size than ideal body image showed lower frequencies of consumption of meals and vegetables, compared to those who were satisfied with their body image. Children who underestimated their body image were more likely to have a lower frequency of breakfast and meal regularity and a higher frequency of eating out of home or food deliveries than those with accurate body image perception. In addition, body image underestimation showed an association with lower intakes of protein, dietary fiber and calcium, and the higher percentage of calories derived from fat. Conclusion: Body image dissatisfaction as well as underestimation in children before puberty showed an association with overweight or obesity, and was also related to unhealthy dietary habits. These findings highlight the importance of accurate perception and satisfaction with body image in preadolescent children in order to prevent development of obesity in adolescents and adults.

Performance Improvement of Image Retrieval System by Presenting Query based on Human Perception (인간의 인지도에 근거한 질의를 통한 영상 검색의 성능 향상)

  • 유헌우;장동식;오근태
    • Journal of KIISE:Computing Practices and Letters
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    • v.9 no.2
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    • pp.158-165
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    • 2003
  • Image similarity is often decided by computing the distance between two feature vectors. Unfortunately, the feature vector cannot always reflect the notion of similarity in human perception. Therefore, most current image retrieval systems use weights measuring the importance of each feature. In this paper new initial weight selection and update rules are proposed for image retrieval purpose. In order to obtain the purpose, database images are first divided into groups based on human perception and, inner and outer query are performed, and, then, optimal feature weights for each database images are computed through searching the group where the result images among retrieved images are belong. Experimental results on 2000 images show the performance of proposed algorithm.

Comparative study on body shape satisfaction and body weight control between Korean and Chinese female high school students

  • Ro, Yoo-Na;Hyun, Wha-Jin
    • Nutrition Research and Practice
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    • v.6 no.4
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    • pp.334-339
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    • 2012
  • This study was conducted to compare body shape satisfaction, body image perception, weight control status, and dietary habits of Korean and Chinese female high school students in order to provide information for proper body image perception of adolescents. 221 students in Yongin, a city in Korea, and 227 students in Weihai, a city in China, were surveyed using questionnaires. Body shape satisfaction was significantly higher in Chinese students (P < 0.001) compared to Korean students. 76.2% of Korean students and 72.7% of Chinese students wanted a thinner body shape than their present body shapes. Experiences of weight control, laxative or diuretics uses, eating during weight control, and vomiting after eating were significantly higher in Korean students (P < 0.05-P < 0.001) compared to Chinese students. The score for dietary habits was significantly higher in Chinese students (P < 0.001) compared to Korean students, suggesting a more desirable dietary habit among Chinese students. Students of both countries showed a significantly positive correlation between body shape satisfaction and dietary habits, suggesting that as body shape satisfaction increases, dietary habits become more desirable. In conclusion, Korean female students showed a more distorted body image perception and had more poor dietary habits than Chinese students. Nutritional education for the establishment of normal body weight, proper body image perception, and healthy dietary habits are needed.

A Study on Appearance Management Behavior of Male Consumers(II) -Examination Appearance Management Motives and Body Image Perception between the Groups According to Appearance Management Behavior- (남성들의 외모관리행동에 관한 연구(II) -외모관리행동 집단 간 외모관리동기 및 신체이미지 비교-)

  • Ku, Yang-Suk;Lee, Young-Ju;Choo, Tae-Gue
    • Fashion & Textile Research Journal
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    • v.13 no.1
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    • pp.91-99
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    • 2011
  • The purpose of this study was to examine the appearance management motives and body image perception according to males' appearance management behavior. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, cluster analysis, and crosstabs. Factor analysis of body image perception extracted four factors such as appearance concern, appearance satisfaction, exercise ability, and weight control. Four groups of the appearance management behavior were classified into such as health oriented, active figure management, indifference to personal appearance, and fashion/skin care by cluster analysis. All groups pursued sociality in appearance management motives. The active figure management group showed highest concern about in all the appearance management motives and body image perception.

Factors Affecting Consumer's Choice of Retail Store Chain: Empirical Evidence from Vietnam

  • BUI, Thu Thi;NGUYEN, Huong Thi;KHUC, Long Dai
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.571-580
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    • 2021
  • The study explores the factors affecting the brand selection behavior of retail chains in Vietnam and to what extent they have an impact on the customer's choice intention. This research employs a combination of both qualitative and quantitative mixed methods with the help of SPSS version 22.0 in data analysis. Expert interviews are used to design the questionnaire for the survey conducted on 700 consumers. Research results show that the eight factors of store image (1-to-3 split factor of store image including the display of goods and services), price perception, risk perception, brand attitude, brand awareness, and brand familiarity were determined. They all influence the intention to choose the retail chain brand. With a positive β coefficient, the more store image, price perception, brand attitude, and brand awareness are enhanced, the more likely the intention to choose the retail chain brand. The factor of risk perception has negative ��, resulting in an inverse impact on choosing a retail chain brand name. Price perception and risk perception have the strongest impact on retail chain decision behavior while commodity display factors the least. Based on these important results, the study proposes implications for retailers and manufacturers.

The Color Image and Stereotyping of Women′s Korean Traditional Costumes -A Qualitative Analysis on Stimuli′s Ages, Occupations -

  • Kim, Jae-sook;Lee, Hae-sook
    • The International Journal of Costume Culture
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    • v.4 no.1
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    • pp.9-17
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    • 2001
  • The purposes of the study are to find out the effect of clothing colors on perception of stimulus ages, occupations and images using stereotyping and color vision theories. The research method is a qualitative study and materials developed for the study are a set of stimuli and open-ended responses. The subjects were 1138 undergraduate students in Taejoen city, Chungbuk province. The data is analyze using content analysis, supplementary frequency and χ²analysis. The results are as follows : 1) The colors in Korean traditional costumes affected on the wearer's age perception : The red ensemble give the wearer the youngest look while the gray give the oldest look. 2) Mono-color ensemble wearers tend to give older look than bi-color ensemble wearers. 3) The chima colors and the jogori colors have similar impact on the wearer's age perception. 4) On image perception the jogori colors have more impact than the chima colors. 5) The colors in Korean traditional costumes are the clues to estimate the wearer's occupation.

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Image Perception of Modern Fashion according to Erotic Expressions and Erotic Levels (에로티시즘의 표현방법과 표현수준에 따른 복식의 이미지 지각)

  • Kim, Jae-Sook;Yoon, Ji-Hyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.2
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    • pp.318-327
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    • 2005
  • The purpose of this study was to analyze the image perception of modern fashion according to erotic expressions ans erotic levels. The research methods werea quasi-experimental research. The experimental materials developed for the study were a set of stimuli and a responsse scale. The stimuli was consisted of 15 photographs according to erotic expressions and erotic levels. The reponse scale consisted of semantic differential scales. The subjects consisted of 254 male and 260 female undergraduate students of Chungnam National University by a convenient sampling method. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test and t-test. Result were as follows ; 1) The fashion image of erotic experessions and levels, were categorized into 3 images factors : sexy-potency, modesty, attractiveness. 2) The erotic expressions significantly affected on three image factors 3) The erotic levels showed significant differences in three image dimensions and stronger erotic levels pressented more sexy-potency, less models and attractive images. 4) The erotic expressions showed interaction effects with the erotic levels in three image dimensions. 5) Subject's gender had a significant difference on fashion image perception : male subjects perceived the fashion photographs more attractive than female subjects did.