• 제목/요약/키워드: Image Expression

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패션 비주얼 메이커 닉 나이트(Nick Knight)의 작품특성 (Characteristics of Nick Knight's Works as a Fashion Visual Maker)

  • 김지영
    • 복식
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    • 제63권4호
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    • pp.101-117
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    • 2013
  • The purpose of this study is to consider the works of Nick Knight, the most influential fashion visual maker, to find out the characteristics of his works. For the research method, literature reviews were done by studying his book, viewing the articles on his official web site, reading journal review of his works and his interview articles. For the work analysis, fashion brands 'Christian Dior', 'Alexander McQueen', 'Martin Margiela', 'Hussein Chalayan' and 'Gareth Pugh' that have worked with Nick Knight were selected. The characteristics of his fashion works were derived from overall analysis of fashion visual works. The characteristics of Nick Knight's works are as follows. First is the 'innovation of image expression'. He used digital infra in advance and introduced digital images at the initial stage. He used fashion films as the means of communication and tried new image expressions in 3D. Second is 'breaking down the boundaries of creating process'. He worked with various field experts to make high quality works. He invited the public to participate in his creative process through the internet. Third is 'breaking down the categories of aesthetic expression'. He provided a wide variety of aesthetic standard and refused aesthetic stereotype. He broke the boundaries between fashion and art with a unique technique and high values.

텔레비전 광고의 요소와 브랜드선호도와의 관련성 (Relationship between Element of Television Advertisement and Brand Preference)

  • 김지영;강효순
    • 한국콘텐츠학회논문지
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    • 제11권5호
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    • pp.185-193
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    • 2011
  • 기업은 자사의 브랜드 이미지를 적절하게 구축하고 소비자에게 효과적으로 어필하기 위해 광고를 비롯한 각종 커뮤니케이션을 통한 홍보 수단을 동원한다. 방송 매체별 이용자 비율을 살펴보면, 여전히 텔레비전이 라디오, 신문, 잡지, 인터넷, DMB 등의 다른 주요 매체들에 비해 접촉률과 관심도면에서 월등함을 보여주고 있다. 이렇듯이 소비자들은 여러 매체들 중에 텔레비전을 통하여 많은 광고를 접하게 됨으로써 궁극적으로 기업의 텔레비전 광고 활동들은 브랜드 이미지에 영향을 미치게 된다. 따라서 본 연구는 국내 텔레비전 광고 표현 요소 중 영상 표현 타입을 중심으로 소비자들이 선호하는 브랜드 이미지가 무엇인가에 관하여 조사하고, 국내 텔레비전 광고 속 제품의 어떤 점이 브랜드 이미지를 형성하는데 중요한 요소로 작용하는 지에 대해 알아보고자 한 연구이다.

무용의상 디자인의 조형적 특성에 관한 연구-한국창작무용을 중심으로- (A Study on the Formative Characteristic of Dance Costume Design -Based on Korean Creative Dance-)

  • 윤여정;이경희
    • 한국의류학회지
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    • 제27권3_4호
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    • pp.310-321
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    • 2003
  • The purpose of this study is clarify the formative characteristic of dance costume design and analyse stage effect based upon the formative factors. Classified design element of dance costumes by line, silhouette, color, material, lighting, and also this based on content analysis method about each formative factor of costumes that showed 10 dance performances which practically be performed and made. And individually interviewed the professional dance composers and dancers who participated in the performances fer objectivity and specialty of this study. The results were as follows; 1. Dance costume contains and harmoniously expresses theme of a dance work, formative characteristic of fashion design, movement and character of the dancers, lighting effect. 2. Korean creative dance costume is effectively expressed with formative factors of traditional costumes and modem sensibility and symbolic expression of image-centered. 3. Costume line is affected by dancer's movement and it's possible to be different effect that the atmosphere or stage effect by the original form of line and the expression method. 4. Costume color is effective to inform that dancer's character and image of a dance work. 5. Costume material is most important to consider that the dancers and the atmosphere and the image of a dance work. 6. Lighting effect can inform various feel of dancer's dance.

An Efficient Comparing and Updating Method of Rights Management Information for Integrated Public Domain Image Search Engine

  • Kim, Il-Hwan;Hong, Deok-Gi;Kim, Jae-Keun;Kim, Young-Mo;Kim, Seok-Yoon
    • 한국컴퓨터정보학회논문지
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    • 제24권1호
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    • pp.57-65
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    • 2019
  • In this paper, we propose a Rights Management Information(RMI) expression systems for individual sites are integrated and the performance evaluation is performed to find out an efficient comparing and updating method of RMI through various image feature point search techniques. In addition, we proposed a weighted scoring model for both public domain sites and posts in order to use the most latest RMI based on reliable data. To solve problem that most public domain sites are exposed to copyright infringement by providing inconsistent RMI(Rights Management Information) expression system and non-up-to-date RMI information. The weighted scoring model proposed in this paper makes it possible to use the latest RMI for duplicated images that have been verified through the performance evaluation experiments of SIFT and CNN techniques and to improve the accuracy when applied to search engines. In addition, there is an advantage in providing users with accurate original public domain images and their RMI from the search engine even when some modified public domain images are searched by users.

예술작품을 통해 나타난 패션의 하이퍼리얼리티 연구 (A Study on Hyper-Reality of Fashion by Work of Art)

  • 정민아
    • 패션비즈니스
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    • 제26권5호
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    • pp.76-90
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    • 2022
  • The rapid growth and influence of digital technologies have had a profound effect on modern society. Companies and businesses can connect through SNS(social network service accounts). The importance of mass media empowers the creation of virtual images that are more realistic than time and space. Unlike traditional reproduction or imitation, the virtual images created in this way are reproduced in a form that lacks the original inspiration's essence. Jean Baudrillard described this phenomenon as the theory of simulation. Baudrillard argued that imitated simulated images replace reality. He stated that reality is lost under excessive images in modern society. In response, based on an understanding of the theory of hyper-reality that emerged through the late stages of the order of simulacre, this study aimed to analyze modern fashion's method of reproducing hyper-real images and investigate the method's characteristics. This study examined the characteristics of hyper-reality described by Baudrillard and analyzed the method of artistic expression of hyper-reality. Based on this method of expression, reproducibility, following the stages of image simulation, was derived. A specific case applied to fashion was analyzed, and based on the image reproduction method, specific characteristics of hyper-reality characteristics in fashion were obtained. Sixty-four collections were selected, out of which 155 images and 43 brands demonstrated the principles of image transformation.

화장품광고에 나타난 언어메시지 표현분석 : 1958년~2018년의 아모레퍼시픽 뷰티매거진<향장>을 중심으로 (Analysis of Language Message Expression in Beauty Magazine's Cosmetic Ads : Focusing on "Hyang-jang", AMOREPACIFIC's from 1958 to 2018)

  • 최은섭
    • 한국엔터테인먼트산업학회논문지
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    • 제13권7호
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    • pp.99-118
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    • 2019
  • 본 연구는 1958년부터 2018년까지 60년간 아모레퍼시픽이 발간해온 뷰티매거진 <향장>에 실린 718편의 화장품광고에 나타난 언어메시지를 내용분석하였다. 즉 화장품광고의 언어메시지에 표현된 구매정보, 설득적 표현, 어휘종류(어종)가 시대별, 제품군 별로 어떻게 표현되었는지를 살펴봄으로써 실무적으로는 화장품광고의 전략적 표현에 대한 고찰과 접근방법을 모색하고 학술적으로는 향후 화장품광고의 연구 방향을 제시하고자 하였다. 연구결과는 첫째, 화장품광고의 구매정보는 기본적으로 실속구매나 개인만족 정보를 전달하고 있지만, 최근으로 올수록 브랜드충성 정보의 비중이 높아졌다. 메이크업제품의 경우 계절, 패션 트렌드 등을 강조하는 유행지향의 비중이 높았으나, 2010년대 이후부터는 브랜드충성 구매정보의 비중이 늘었다. 화장품의 글로벌 브랜드 전략이 광고에 적극 반영된 결과로 보인다. 둘째, 설득적 표현은 헤드라인과 바디카피가 다른 양상을 보였다. 먼저 헤드라인은 이미지형성중심 표현이 주로 사용되었다. 구체적으로는, 사용장면이미지 표현이 전반적으로 높게 나타난 가운데 1990년대 이전까지는 사용자이미지 표현이 높았고 최근으로 올수록 상표이미지 표현이 높게 나타났다. 바디카피는 정보전달중심 표현이 주로 사용되었는데, 그 중에서도 보편적 정보와 차별적 정보가 가장 많이 사용되었다. 따라서 화장품광고의 언어메시지는 소구방법을 단순히 이성소구와 감성소구로 나누기보다는 브랜드별로 확립된 이미지를 어떤 정보로 구체화할 것인지를 파악하는 것이 중요하다. 셋째, 어휘종류(어종)는 브랜드네임과 헤드카피로 나누어 살펴보았는데, 브랜드네임은 외래어가, 헤드카피는 한자어의 사용이 가장 높게 나타났다. 단, 1970~80년대에는 고유어 브랜드네임이 일시적으로 많이 나타났는데, 이는 이 시기에 고유어 상표를 권장하는 정부정책이 반영된 결과로 해석된다. 또한 메이크업제품에서는 외래어가, 남성제품에서는 한자어의 사용빈도가 상대적으로 높게 나타났는데, 이는 메이크업 제품의 경우 색상이나 계절을 외래어로 표현하는 경향이 높고, 남성제품은 소비자들의 한자어에 대한 권위나 신뢰의 추구성향이 언어메시지 표현에 반영된 것으로 풀이된다.

A Study on Mobile Communication system using Stillness Image

  • Lee, Jung-Ho;Han, Dae-Mun;Kim, Yeong-Real
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2007년도 춘계학술대회
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    • pp.35-39
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    • 2007
  • We applied digital image processing about BitMap file structure in this research and studied about digital communication system. digital record saving devices can express 'High' and 'Low' as all data. Only, digital technique that two expression methods is used into several expenditures. People and communication that are far away by development of digital technology, became smooth. We wished to make communication system taking advantage of digi-tech. This system was made for communication with disabled and normal person specially. To communication method that we are studied such BitMap file handling image communication system. The goal of this contribution is to present the overview of basic algorithms for image processing using BitMap.

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PACS환경에서 디지털유방엑스선 영상 화질에 관한 연구 (The research on Full Field Digital Mammography Image Quality in PACS Environment)

  • 정재호
    • 대한디지털의료영상학회논문지
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    • 제16권2호
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    • pp.25-29
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    • 2014
  • The full-field digital mammography (FFDM), which has been known as a digital breast imaging system, carries out more outstanding performance than the screen-film mammography in overall image quality, skin & nipple, description of pectoral muscle and expression of micro-calcification. Thus, in this thesis, I perform experiments for both the enhancement of image quality and accurate estimation of the result in question, when detecting the very tiny-sized lesions in mammography. The image of digital breast X-rays is the important diagnostic tool for detecting early breast cancer and micro calcification lesion. The experiment of how much compression rate has an effect on the result of diagnosis in the case of microcalcification lesion, with JPEG2000 40:1 compression and over 50% enlargement led to obscure or definitely unacceptable diagnostic results is performed. And in another study of assessment of PSNR degree. I recognized the importance of standardized management system in mammography, where not to mention the accurate reading of the image has the most crucial role in diagnosis

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