• Title/Summary/Keyword: Image Emphasize

Search Result 201, Processing Time 0.029 seconds

A Study of Brand Image from The Resting Place of Housing Cultural Center (주택문화관의 휴식공간에서 나타난 브랜드이미지에 관한 연구)

  • Lee, Hyun-Ji;Han, Hae-Ryon
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2008.05a
    • /
    • pp.123-127
    • /
    • 2008
  • This study is to analyze brand image of housing cultural center to understand how it is shown in the resting place of housing cultural center. We chose the object housing cultural center and made checklist to understand space condition and brand image reflection. housing cultural center should be reborn as a cultural rest space for customers and residents, and especially new definition of function and concept of resting place is necessary. The resting place of housing cultural center is not just offering an extra room for customers but a link-space and an intermediation-space to link the functions of each space where customers stay for long time. So there should be proper design that expresses the brand image for resting place. From the research, we found that the resting place has cafe like design with tables and chairs. Some of them are gallery-cafe like or book-cafe like to emphasize the cultural aspects. But they are not proper to express brand image. So there should be detailed guidelines of design for resting place of housing cultural center to express brand image.

  • PDF

Analysing the Impact of Service Quality on Brand Image and Brand Advocacy

  • Jungmin KIM;Soo-Kyoung LEE;Rihyun SHIN;Jin-Woo PARK
    • Journal of Distribution Science
    • /
    • v.22 no.4
    • /
    • pp.79-89
    • /
    • 2024
  • Purpose: This study aims to enhance airport service quality by examining their impact on brand image, advocacy, and mediating brand trust in the aviation service distribution sector. Research Design, Data, and Methodology: Using existing literature, we propose a structural model exploring the relationships between key components which are service quality, brand trust, brand Image and brand advocacy. An online survey, based on prior literature, was administered to 287 Koreans who have experienced using facilities or services at Incheon International Airport (IIA). Statistical analysis employed confirmatory factor analysis (CFA) and structural equation modelling (SEM). Results: Research findings show significant impacts of airport service quality on brand trust. Increased brand trust positively influences airport brand image and advocacy. Conclusion: The study emphasizes the aviation industry's potential to boost brand trust through improved airport service quality via users' interactions. Service quality is critical factors in building brand trust. The findings emphasize the critical role of service quality in fostering brand trust. It underscores the importance of user's satisfaction with service quality in fostering brand trust which can lead to brand image and brand advocacy. The aviation industry should formulate policies and strategies to enhance brand trust improved service quality, thereby improving brand image and brand advocacy.

The Characteristics of Modern Fashion Coordination in the John Galliano's Fashion Show (존 갈리아노 패션쇼에 나타난 현대패션코디네이션 특성)

  • Jin Kyoung-Ok
    • Journal of the Korean Society of Costume
    • /
    • v.55 no.6 s.96
    • /
    • pp.51-66
    • /
    • 2005
  • Fashion is to emphasize the importance of total coordination in creating an image. Therefore, modern fashion is not the conformation of fixed beauty but it exist in the expressed form of the variety and the completion according to the individual's personality for the self image of the clothes, the hair and make-up, the accessories and the like. This study Is aimed at reviewing one of the tendency of modern fashion coordination and the characteristics of John Gallianos fashion work and there upon, analizing the characteristics of John Galliano's fashion show, who is one of the most leading fashion designer, by dividing them Into four categories in large: 1) The maximum effect of fashion image by make-up and hair style 2) Adventurous fashion coordination with daring decoration 3) Fascinating fashion coordination Harmonized with color 4) Enlargement in the concept of fashion coordination by experimental way of clothing

A Study on the Indoor Expression Trend through the Correlation of Brand Identity and Space Components - Centered on Coffee Shops - (브랜드 아이덴터티와 공간구성요소의 관계성을 통한 실내 표현 경향에 관한 연구 - 커피전문점을 중심으로 -)

  • Kim, Soo-Yong;Kim, Sa-Rah;Nam, Kyung-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2006.05a
    • /
    • pp.135-139
    • /
    • 2006
  • Today, brands are transforming into a strategic structure which emphasize brand image more so that the product itself, and the brand identify that factors in personal preference and taste assume important positions. In particular, space where brand identify is factored in is increasingly in importance these days, which means that it is no longer about selling products themselves, but selling brand image. Accordingly, it is necessary to approach in a strategic manner when it comes to the space that factor in brand value in terms of selling brand image. Accordingly, this research examines the relationship between brand identity and space components through the space in coffee shops where brand identity is applied, to identify how indoor expression trend is utilized.

  • PDF

Image-Enhanced Endoscopy in Lower Gastrointestinal Diseases: Present and Future

  • Lee, Han Hee;Lee, Bo-In
    • Clinical Endoscopy
    • /
    • v.51 no.6
    • /
    • pp.534-540
    • /
    • 2018
  • From dye-assisted conventional chromoendoscopy to novel virtual chromoendoscopy, image-enhanced endoscopy (IEE) is continuously evolving to meet clinical needs and improve the quality of colonoscopy. Dye-assisted chromoendoscopy using indigo carmine or crystal violet, although slightly old-fashioned, is still useful to emphasize the pit patterns of the colonic mucosa and predict the histological structures of relevant lesions. Equipment-based virtual chromoendoscopy has the advantage of being relatively easy to use. There are several types of virtual chromoendoscopy that vary depending on the manufacturer and operating principle. IEE plays distinctive roles with respect to histologic characterization of colorectal polyps and prediction of the invasion depth of colorectal cancers. In addition, the newest models of IEE have the potential to increase adenoma and polyp detection rates in screening colonoscopy.

Three-dimensional Decorative Techniques of Flower Image Represented on Valentino Dress (발렌티노 드레스에 표현된 꽃이미지의 입체적 장식기법)

  • Rha, Soo-Im
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.14 no.3
    • /
    • pp.37-49
    • /
    • 2012
  • The purpose of this study is to provide basic data of dress design by researching three-dimensional decorative techniques representing flowers, a popular motif in dress design. This study analyzed 44 dresses that were presented in Valentino collection. The result of this study is as follows: First, the detailing expression method can show various patterns and colors through embroidery technique, sub-materials, and bonding techniques in embroidery, beads flower, and ribbon flowers. Second, the fabric flower technique expressed flower image in three-dimension in more various images than do either the ribbon or beads flower technique. Fabric flowers are mostly made from the same material as dresses. The expression technique of fabric flower is classified into the following three classifications: 1) A technique underlying a flower image with one, two and three large flowers, 2) a technique decorating a large area with a number of an identical motif, and 3) a technique highlighting a part of the body or design line by attracting eyes to one point, creating a corsage decorated where a designer wants to emphasize. Third, a silhouette technique realizes a flower image with a silhouette of a dress like sculpted structure and it is thus used less than a detailing expression technique. A flower image is expressed by making use of body lines or emphasizing the face. Finally, flower images on a dress were realized as a full blossomed flower, through visually streamlined shapes and curved lines.

  • PDF

Discipline-based Descriptors for Image Retrieval: Representing Presidential Images of Korea (이미지 검색을 위한 영역별 기술어에 관한 연구 - 한국의 대통령 사진기록물을 중심으로 -)

  • Kim, Yang-Woo
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.42 no.1
    • /
    • pp.253-272
    • /
    • 2008
  • While relevant studies emphasize the significance of user-oriented indexing associated with fulfilling both topical and non-topical needs of individual users, a great number of operational retrieval systems supports only those searches related to subject attributes of the users' needs. Retrieval systems for presidential image collections are not an exception for such a restriction. Upon this reality. this study seeks diversification of access points for presidential images based on descriptors directly presented by potential user groups. Improvements of subject-based descriptors are suggested based on those descriptors identified.

Automatic Segmentation of Retinal Blood Vessels Based on Improved Multiscale Line Detection

  • Hou, Yanli
    • Journal of Computing Science and Engineering
    • /
    • v.8 no.2
    • /
    • pp.119-128
    • /
    • 2014
  • The appearance of retinal blood vessels is an important diagnostic indicator of serious disease, such as hypertension, diabetes, cardiovascular disease, and stroke. Automatic segmentation of the retinal vasculature is a primary step towards automatic assessment of the retinal blood vessel features. This paper presents an automated method for the enhancement and segmentation of blood vessels in fundus images. To decrease the influence of the optic disk, and emphasize the vessels for each retinal image, a multidirectional morphological top-hat transform with rotating structuring elements is first applied to the background homogenized retinal image. Then, an improved multiscale line detector is presented to produce a vessel response image, and yield the retinal blood vessel tree for each retinal image. Since different line detectors at varying scales have different line responses in the multiscale detector, the line detectors with longer length produce more vessel responses than the ones with shorter length; the improved multiscale detector combines all the responses at different scales by setting different weights for each scale. The methodology is evaluated on two publicly available databases, DRIVE and STARE. Experimental results demonstrate an excellent performance that approximates the average accuracy of a human observer. Moreover, the method is simple, fast, and robust to noise, so it is suitable for being integrated into a computer-assisted diagnostic system for ophthalmic disorders.

A study on the Perception of Feministic Fashion's Sexual Image (페미니즘적 의상의 성적 이미지 지각에 관한 연구)

  • 권미정;남후선;이정은
    • Journal of the Korean Home Economics Association
    • /
    • v.37 no.11
    • /
    • pp.97-113
    • /
    • 1999
  • The purpose of this is to analyze the perception of sex image by feministic fashion based on the theory of feminism, which has been developed since the 1960’s. Feministic fashion is divided 8 style and analyzed. For this study, surveying photo of feministic fashion and making out questionnaires. The data was collected from 391 university student(184 male, 207 female) living in Taegu and Kyoungpok and is analyzed by factor analysis, t-test. The result are as follows: 1. The Tendency of perceiving Feministic Fashion’s Sexual Image Male had more positive view on the sexual image of see-through and Body-conscious styles than female. And male showed more negative view on the sexual image of lingerie, punk, madonna or disorganized style. There was no significant difference between male and female in their opinion on the sex appeal of fashion that exposed some physical part. Concerning the sexual image of unisex mode, both male and female had an idea that it had nothing to do with sex appeal. Regarding the preference for sex-expressive fashion, they favored see-through and Body-conscious styles most. 2. In relation to clothing behavior toward sex-expressive fashion, both male and female generally revealed a negative view on fashion that exposed physical part and provoked an impression of keen sex appeal. 3. Sexual perception degree about the body, in physical exposure, that physical part from which they felt sex appeal most was the breast. What they most wanted to emphasize was the breast, too. As a physical part that caused their rejection symptom and made them feel hatred both and female pointed out the hips.

  • PDF

Comparative Study on Avatar's Clothing Image and Casual Brand Image based on Avatar's Fashion Marketing (아바타 패션마케팅에 따른 아바타 의복 이미지와 캐주얼 브랜드 이미지 비교 연구)

  • Jang Seung-Hee;Lee Sun-Jae
    • Journal of the Korean Society of Costume
    • /
    • v.55 no.5 s.95
    • /
    • pp.28-42
    • /
    • 2005
  • Objectives of this study were to investigate about the avatar's fashion products efficiency on casual wear advertisements to study about the effect of avatar's clothing image provided by apparel industry and to investigate about the effort of avatar's fashion product on apparel advertisement for fundamental data on the avatar's fashion marketing. Following were the summaries of the results: First, in terms of the correlation between avatar's clothing and casual brand images of nate avatar's fashion marketing, avatar's clothing image of FUBU male, female and maru male, female that is reformative, characteristical, unique and sensitive to latest fashion has positive correlation with FUBU and maru brand images. Therefore, consumers' higher perception on avatar's clothing image that are 'reformative', 'characteristical' and 'unique', indicated higher casual brand image perception, proving avatar's clothing image is effective in suggesting the brand. Second, in terms of advertising the avatar by clothing them with garments of each brand and comparing avatar's clothing and casual brand images, active avatar's clothing image of FUBU male, female emphasized active brand image of FUBU. However, FUBU male avatar's clothing image did not emphasize 'reformative', 'characteristical', 'cool', or 'sensitive to latest fashion' images compared to FUBU female avatar's clothing image. Also, in case of maru, 'male', 'conseuative' and 'insensitive to latest fashion' image of male avatar clothing emphasized maru brand image. Maru female's 'unpractical' ,'female' and 'characteristical' images emphasized maru brand image.