• Journal of the Korean Home Economics Association
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• v.47 no.6
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• pp.67-77
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• 2009

The purpose of this study is to examine the effect of social self and body image on the appearance management behavior. The data were collected via a self-administered questionnaire from 419 male and female college students in Jecheon and analyzed by factor analysis, cluster analysis, t-test, regression and correlation. The results of this study were as follows : 1. Body image classified into four factors- emotional, cognitive, behavioral body image and interest in weight. 2. There existed correlation between social self and body image. According to gender, there existed significant differences in social self, body image and appearance management behavior. 3. College students classified into two groups- high and low social self group according to the degree of social self. Two groups showed statistically significant differences in body image and appearance management behavior. 4. In male and female groups, social self and body image influenced to the various appearance management behavior according to gender. The most important appearance management behavior which was affected by social self and body image was diet.

• Korean Institute of Interior Design Journal
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• v.20 no.2
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• pp.20-29
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• 2011

This research is based on the environmental psychology model of Albert Mehrabian & JAMES a. Russell. The purpose of this research is to search a method of planning a spatial image improving the degree of access that is audience's dependent response to a display space image of a museum for children. A museum for children is the place for education with experience and its main audience is children and parents. It indicates with a basis of the environmental psychology model that a designer needs to consider the emotional response of children and parents in designing the space. The space design starts from a plan of space image that is delivered to audience through the five senses. Image on the space means visual image as people acquire information mostly through the sense of sight. Visual image consists of shape, the feel of a material, and color that is the most influential factor to the sensibility of audience. Therefore, firstly, this research measures the degree of audience's approach and avoidence on image of display space. In addition, this research suggests the improvement method by analyzing differences on the access of each space and audience based on visual image. Secondly, four factors are extracted through factor analysis based on the result of adjective survey result.

• Journal of Fashion Business
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• v.16 no.6
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• pp.127-143
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• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• Science of Emotion and Sensibility
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• v.10 no.1
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• pp.113-125
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• 2007

The aim of the experimental studies described in this paper is to investigate the effects of the face/eye/mouth areas using dynamic facial expressions and static facial expressions on emotional recognition. Using seven-seconds-displays, experiment 1 for basic emotions and experiment 2 for complex emotions are executed. The results of two experiments supported that the effects of dynamic facial expressions are higher than static one on emotional recognition and indicated the higher emotional recognition effects of eye area on dynamic images than mouth area. These results suggest that dynamic properties should be considered in emotional study with facial expressions for not only basic emotions but also complex emotions. However, we should consider the properties of emotion because each emotion did not show the effects of dynamic image equally. Furthermore, this study let us know which facial area shows emotional states more correctly is according to the feature emotion.

• Korean Parent-Child Health Journal
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• v.15 no.1
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• pp.33-38
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• 2012

Purpose: The family is a primary environment and has pivotal role for child health and development. This study was conducted to identify the relations of family strengths to body image and self-esteem in late school aged children. Methods: Data were collected from 455 children at 5th and 6th grades in four provinces of South Korea using self-report questionnaires for measuring body image, self-esteem, and family strengths. Pearson's correlation analysis and t-test, ANOVA were used to identify the relationships among variables, and compare body image, self-esteem, and family strengths according to general characteristics. Results: Body image, self-esteem and family strengths were significantly different according to economic status and academic performance. Family strengths were also affected by the presence of both parents. Body image, self-esteem and family strengths showed significant positive correlations. Conclusion: The family relations of school aged children are important for child's body image and self-esteem. We recommend that psycho-emotional interventions should be developed for both the children and their parents with low family strengths to improve body image and self-esteem.

• The Research Journal of the Costume Culture
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• v.4 no.3
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• pp.349-359
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• 1996

The research was designed to find out the effects of design elements ; ①color, ②pattern, on image perception of clothing by using a qualitative depth interview method. The subjects were 40 women who lived in Taejon and aged 20 to 40. The interview results were both hand recorded and tape recorded for further analysis by researchers and judge groups. And the results were as follows. 1. The most preferred colors appeared to be blue and black, while stripes, checks and flowers were most favorite patterns. 2. There were individual difference in color and pattern perception, however the color image of yellow was brightness, red was dashing, green comfortable, blue cool, and black tightness. The image of geometric pattern was modesty and natural motif pattern was dynamics. 3. The tow major forces which affected the image of design elements were appeared as followed : 1) Color images affected by the image of natural objects which obtained the color. 2) Individuals past experience and emotional status also affected the personal image perception. 4. The color and pattern preference for the Koran traditional customes and Western tow piece were significantly different and this result imply cultural stereotyping on image perception of design elements. On conclusion, the results supported the research model of form perception and image evaluation.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.3
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• pp.210-221
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• 1997

This study was conducted to investigte the visual preference and response between introduced and native trees for utilization of the south native trees in interior space. 1. The intensity of illumination was below 500lux at 24 buildings of interior spaces surveyed. Generally the temperature was 24~$26^{\circ}C$, and humidity was 60~70%. 2. Total number of introduced tree species were 9 familiar, 16 genus, 18 species, especially palm genus were the largest tree among them at these surveyed interior spaces, but native trees were only 2 species. The introduced tree of 2 to 3m in height was 46 percent, and the case of 1.2 to 2m was 42 percent. 3. The mean of visual preference was the highest at Rhapis excelsa and howeia belmoreana, and followed with Neolitsea sericea, Daphniphllum macropodum, Listsea japonicum. In the mean of visual preference for selected tree groups, native tree was not different as compared with introduced tree. 4. Visual image factor of the native and introduced trees at interior spaces was classified by individual factor and emotional factor. These 2 factors were shown 66.5% total variance. The native tree was strongly recognized on individual factor, as , and introduced tree was also strongly recognized on emotional factor. 5. In the analysis of visual preference and image, a difference between the selected groups of the introduced and native trees were not shown significant, and the introduced trees were similar to the native trees on the visual image. This result was as follow There was an analogy between Cinnamomum camphora, Ligustrum japonicum and Ficus retusa, Ficus benjamina. There is an analogy between Castanopsis cuspidata var. sieboldii, Cinnamomum japonicum and Ficus retusa, Ficus benjamina. There was an analogy between Elaeocarpus sylvestris var. ellipticus, Fatsia japonica and Rhapis excelsa, Howeia belmoreana. There was an analogy between Neolitsea sericea, Daphniphyllum macropo여, Listsea japonica and Rhapis excelsa, Howeia belmoreana. There was an analogy between Elaeocarpus sylvestris var. ellipticus, Fatsia japonica and Dracaena fragranse, Ficus elastica, Monstera deliciosa.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.520-529
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• 2018

The purpose of this study is to investigate the effect of Jeju dialect of service worker on tourist image, tourist satisfaction and revisit intention. The Regional dialect can be viewed as a cultural element that characterizes the region, It also serves as a medium to inform tourists of the feelings they experience while they are out of their area and visiting other areas. As a result of the study, it was found that the communication factors in the language communication of dialects had a positive(+) effect on the cognitive and emotional images of tourist sites. Interesting factors showed positive(+) effect on cognitive image of sightseeing spot, but did not affect emotional image. As a result of the study, it should be noted that excessive use of regional dialects may not necessarily have a positive effect on the emotions of tourists. If you want to develop tourist products using dialects, you need to pay attention to the use of words and expressions so that there is no misunderstanding.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.384-394
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• 2019

The purpose of this study is to investigate the relationships between physical factors, economic factors, and cultural factors of tourism gentrification (TG) in urban areas. Based on the results of an empirical analysis, we provide the basic theory and practical implications of the relationship between tourism phenomena and city image. This study used a questionnaire for residents of the Jeju area. From September 1, 2018, to October 3, 2018, the survey was conducted in Nuemori Street, Yeongdong Street, Gucheong Eup, and Moon Town. Thus, we use 479 samples for analysis out of 500 samples obtained. This study produced two important results. First, the physical, economic, and cultural factors of tourism gentrification have significant effects on cognitive image and emotional image. Second, economic factors have statistical significance in cognitive image and emotional image. These results and implications can be useful for practical implications of the theoretical implications of tourism gentrification and regional specialization promotion policies. In addition, from the economic point of view, what should be considered is that development-centered area development can have a negative impact on urban image. Despite these research results, there are limitations in the research, such as cross-sectional studies and short-term studies, and we look forward to a longitudinal study in the future from a long-term perspective.

• Journal of Distribution Science
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• v.13 no.9
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• pp.59-70
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• 2015

Purpose - This study aims to suggest strategies for Korean enterprises advancing into the Vietnam bakery market by analyzing the effects of perceived values on brand preference and purchase intention among Korean and Vietnamese consumers. Research design, data, and methodology - The perceived value model designed includes functional (price, quality), emotional, and social values. The survey collected data from 500 consumers in Seoul (Korea) and HoChiMinh (Vietnam). The SPSS 18.0 package was used for analysis. Results - First, among Vietnamese consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, social value, and the functional value of price. However, from an ethnocentric trend and brand image origin, emotional value had a negative effect on global brand preference. In contrast, among Korean consumers, perceived value had a positive (+) effect on global brand preference in the order of functional value of quality, the functional value of price, and the social value. However, emotional value had no effect on global brand preference. Second, for both Korean and Vietnamese consumers, perceived value had a significant positive effect on purchase intention. Third, unlike the Korean consumer, for the Vietnamese consumer, global brand preference had a significant effect on purchase intention. Conclusions - The study implies the following. First, the Vietnamese bakery market has a high proportion of middle-aged customers in their 40s (64%). In terms of monthly income, there was a large proportion (40%) of high-income earners (over $325). Therefore, bakery consumption can be seen as concentrated among middle-aged and high-income consumers. Based on this, bakery strategies should include efforts to increase purchase prices as well as ways to attract local consumers (large cities). Second, unlike Korean consumers, among Vietnamese consumers, the resistance to a global brand based on emotional value (the ethnocentric tendency and brand image origin) can be seen as relatively low. Thus, in the case of the Vietnam bakery market, to increase a global brand's preference, the company should develop a differentiated strategy so that Vietnamese consumers can recognize it better, focusing on product quality, good service quality, and price in the local environment and on social value for social development. Third, in the case of the Vietnamese customer, we found that social value exerts the greatest influence on purchase intention. Therefore, a brand that engenders an image of building the local Vietnamese community can achieve a higher social value and influence purchase intention. In addition, although Vietnamese consumers have ethnocentric tendencies in terms of products, we found that if it is a preferred global brand then there are intentions to purchase. Fourth, in the case of Vietnam, if the preference for global brands is formed, consumer awareness may be connected to purchase intention. Therefore, global brands operating in Vietnam should pay attention to how to improve consumer preferences for global brands in order to increase purchase intention.