• 한국실내디자인학회논문집
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• 제16호
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• pp.161-167
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• 1998

The Study to verify the relations between the store choice behavior and the interior environmental image. the point of view is that the image of store affects the behavior of customers when they choose the store for shopping. The method used for this study is library survey for constructing the store choice model and the field survey for veryfying the model. The store choice behavior of customers occurs according to the procedure : environment exposure-development of cognitive structure-image developing by the emotional response-attitude decision- purchasing. The image of a store is one of the very important elements in marketing stragy. The group which showed the affirmative response to the emvironmental design aspects also showed the high affirmative response to the store image. The group which showed consistent response to the image of store and the image of him/herself showed more affirmative response to the environmental design aspects. Good image to a store affects affirmative attitude of customers and it consequently the store choice behavior

• 감성과학
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• 제22권3호
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• pp.35-46
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• 2019

인공지능기술은 사용자의 언어, 목소리 톤, 표정을 인지하고 학습하여 다양한 맥락에서 사용자의 감정에 대응할 수 있도록 발전하고 있다. 여러 인공지능 기반 서비스 중에서 특히 사용자와의 커뮤니케이션이 중요한 서비스 다수는 감정을 표현하는 인터랙션을 제공한다. 그러나 인공지능 시스템의 감정을 표현하는 수단으로서의 비언어적 인터랙션에 관한 연구는 아직 미비하다. 이에 조명효과 중 특히 색상과 깜빡임 운동을 중심으로 인공지능 디바이스의 감성 인터랙션을 연구하였다. 본 연구에서 구현한 인공지능 디바이스 프로토타입은 red, yellow, green, blue, purple, white 6가지의 조명 색상과 느림, 중간, 빠른 세 단계 속도의 깜빡임 효과로 감정을 표현한다. 프로토타입을 활용하여 20대부터 30대 남녀 50명을 대상으로 인공지능 디바이스의 색상별, 속도별 조명 효과가 표현하고 있는 감정에 응답하는 실험을 진행하였다. 실험 결과 각 조명 색상은 기존 색채감성연구에서 드러난 감성적 이미지와 대체로 유사한 감정을 나타내는 것으로 평가되었다. 조명의 깜빡임 속도는 감정의 각성과 밸런스의 변화에 영향을 주었으며, 이때 각성의 변화 양상은 모든 색상에서 유사한 기조를 보였다. 밸런스 변화 양상은 기존 색채감성연구의 감성적 이미지와 어느 정도 관련이 있지만 색상 별 차이가 있는 것으로 관찰되었다. 인공지능 시스템을 탑재한 사물의 종류와 인공지능 디바이스가 점점 다양해지는 현 시점에서, 본 연구결과는 조명을 통한 인공지능의 감성 인터랙션을 설계할 때 기여할 수 있을 것으로 기대된다.

• 한국멀티미디어학회논문지
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• 제23권6호
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• pp.765-771
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• 2020

To enable AI(artificial intelligence) to realize visual emotions, it attempts to create music centered on color, an element that causes emotions in paintings. Traditional image-based music production studies have a limitation in playing notes that are unrelated to the picture because of the absence of musical elements. In this paper, we propose a new algorithm to set the group of music through the average color of the picture, and to produce music after adding diatonic code progression and deleting sound using median value. And the results obtained through the proposed algorithm were analyzed.

• 만화애니메이션 연구
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• 통권9호
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• pp.94-111
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• 2005

시각은 일상생활이나 예술작품을 이해하고 표현하는데 가장 중요한 역할을 하는 신체적 기능 중의 하나이다. 우리의 오감 중 시각을 통하여 들어오는 사물 및 공간에 대한 총체적 인지의 정보는 80% 이상이다. 이는 인간의 시각적 기능이 감각과 지각에 얼마나 많은 영향을 미치는가를 입증하는 것이며, 그 영향은 사람들에게 다양한 정서적 감응을 불러일으키게 된다. 정서는 애니메이션 작품을 구성하는데 빼놓을 수 없는 중요한 요소로서 관객의 감동을 불러일으키기 위한 여러 가지의 장치를 필요로 한다. 어떠한 사건과 상황, 시간, 공간 등의 요소들은 관객의 정서적 경험을 위한 장치들이다.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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• pp.47-50
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• 2008

We propose a new method evaluating the image quality of display devices using the CIECAM02 that is the recently developed CIE color appearance model and provides an extension of the previously recommended CIE color spaces. We develop the evaluation method that quantifies the color reproduction capability, emotional gray scale (gradation), and visual perception contrast (perceptual contrast range) based on the gamut in this model.

• 복식
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• 제52권1호
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• pp.37-52
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• 2002

The purpose of this study was to investigate influential factors on the buying intention and the impulse buying of discount store apparel. Data were collected by randomly surveys and the subject was married women. SPSS PC+8.0 was used to analyze the data. The factors to influence on the buying intention of discount store apparel were perceived money value, store image, brand familarity, differentiated needs, perceived risk, perceived quality, voluntary performance. It was found that perceived money value affected buying intension and that perceived quality affected the satisfaction after buying. The factors to influence on impulse buying of discount store apparel were environmental stimulus, useful stimulus, emotional stimulus, situational stimulus of consumer. The relationship between factors of impulse buying and influenced factors of buying intention was that store image affected useful stimulus and differentiated needs affected emotional stimulus.

• 한국실내디자인학회논문집
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• 제32호
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• pp.121-130
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• 2002

At the large commercial facilities, people try to grasp a customer's needs as the marketing strategies for effective management and maximization of profits as well as the primary purpose for functional and effective spatial plan. In planning the interior of each department, they try to provide the image of the interior environment corresponding to customer's emotional needs. And this kind of efforts also have been improved as visual merchandising strategies based on the transmission of visual information. This study is to examine the correlation among customer's behavior, circulation and VMD by gasping their shopping patterns at the department stores based on the spatial and emotional approach to form an environmental image of each department. The researcher focused on time, speed and rate of shopping that show customer's behavioristic characteristics and examine the factors to have an influence on decision making. With the result, this study proposes the primary data and evidence for MD planning, circulation planning and VMD planning of each department.

• 한국인터넷방송통신학회논문지
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• 제14권3호
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• pp.147-153
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• 2014

본 논문에서는 안드로이드 플랫폼 기반의 스마트 감성조명 제어 시스템을 제안한다. 제안된 스마트 감성조명제어 시스템은 안드로이드 플랫폼, 감성조명 장치, 확장 디바이스와 지그비 모듈을 사용하였다. 안드로이드 플랫폼 기반의 스마트 감성조명 제어 시스템은 조도센서를 이용하여 자동제어와 수동제어 선택이 가능하며, 원하는 조명만을 선택하여 부분적인 제어도 가능하게 설계하였다. 제안된 스마트 감성조명 제어 시스템의 실험 결과 필요로 하는 부분의 조명기기 제어와 색온도 가변에 의한 제어가 가능하였고, 감성어휘에 의한 가변점등으로 효율적으로 기존 감성조명 제어 시스템보다 전력 소비를 감소시켰다. 그리고 상황에 적합한 색상과 밝기를 제어하여 사무실에서 행위를 함에 있어 집중력과 업무능력 향상에도 효과적인 제어가 가능하였다.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.1-10
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• 2024

While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.