• The Research Journal of the Costume Culture
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• v.17 no.3
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• pp.459-471
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• 2009

The purpose of the study is to examine the effect of VMD image appropriateness in apparel shopping contexts. Two competing models are utilized. The first model is developed from the emotion-cognition theory which explains that environmental cues(i.e., VMD image appropriateness) generate consumers' emotion, and in turn, consumers' behaviors. The second model is developed based on the cognitive theory of emotions and posits that environmental cues stimulates consumers' cognitive perceptions of retail environments, subsequently influencing consumers' emotional and behavioral response. A 2(VMD image appropriateness: high vs. low) between-subjects factorial design experiment was conducted. Female college students(n=592) participated in the experiment. Using structural equation modeling the study found that the emotion-cognition model better explains the effect of VMD image appropriateness on consumers' emotional, cognitive, and behavioral responses.

• Journal of Environmental Science International
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• v.11 no.4
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• pp.271-279
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• 2002

The purpose of this study is to focus on the townscape of Daegu based on the urban characteristics of the landscape cognition and images captured by citizens. The analysis was performed by the data obtained from questionnaires and interviews. This study methods were deals the cognition characteristics, landmark landscape, visual preference landscape, image and satisfaction. The results are summarized as follows: 1. The orders of cognition landscapes were estimated Apple＞ Weather＞ Texture＞ Mt.Palgong＞ Daegu Tower＞ Pretty Girl＞ Mt. Apsan＞ Dalsung Park＞ Conservative＞ Dongsung Road, etc. That is constructed Nonphysical elements(62.0%) and Physical elements(38.0%) 2. The orders of representative landscape(Landmark) in city were estimated Mt.Palgong＞ Daegu Tower＞ Gat Rock＞ Mt.Apsan＞ Dalsung Park, etc. As a whole middle and old people(over 30gen) preferenced as a history landscape or natural landscape, but youth people(10-20gen) preferenced as visible and interesting artifical places. 3. While the positive attitudes for the image of city were traditional(3.30), intimacy(3.58), and rest(2.90), the negative attitudes were unnewly(2.34), closing(2.37) and narrow(2.40). Also total satisfaction for that was estimated 5.51. 4. Psychological factors, related to the satisfaction of the image of city were composed of four factors, individuality character, pleasure character, amenity character, formation character. And the presumption formula of satisfaction was: Satisfaction = 5.477 ＋ 0.752(Individuality) ＋ 0.470(Pleasure) ＋ 0.413(Amenity) ＋ 0.241(Formation).

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.3
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• pp.1-14
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• 2010

Areas with negative images in cities can degrade the image of the city as a whole and slow the city's efforts to improve its image. The identification of such areas and the development of a city contour that charts the images of various areas in advance can help urban planners establish relevant strategies to ameliorate detrimental images of the city. This study intends to draw a contour of Seongnam City according to citizen's cognition levels of and preference for city area images and aim to shift the strategy of urban image planning from being results-oriented to being process-oriented. The results of this study are as follows: First, an analysis of the level of cognition of and preferences for Seongnam City's landmarks shows that the degree of cognition varies in different areas, whereas that of preferences remains similar; Second, the cognition and preference contour makes it easy to assess and diagnose city images; Third, the image management map, which merges the cognition contour with the preference contour, divides the city into four different areas. In order to manage city images, it follows that those areas with a high degree of cognition but low preference need to be classified and dealt with first. Further, this study shows that those areas with high cognition are the most populated and visited. Areas with high preference can become a strong candidate for being a landscape control point of a city, which adds to the usefulness of this study. The contour of Seongnam will contribute to networking sightseeing areas for visitors centered upon those places of high preference. It would appear that this type of networking will inspire a better image for the city.

• Journal of the Korean Institute of Rural Architecture
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• v.11 no.3
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• pp.53-61
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• 2009

In this study, the design characteristics and the cognition characteristics are investigated and conducted a survey of a bus stop, which most affects to the road scenery among the road fixture. and the result follows. The design characteristic of a bus stop is the uniform, as a box or appears urban image strongly which is not conform the Farm-village. The preference of the I image, A image and H image are high but on the other hand the preference of the E image, D image and F image are lower then average. As following conducted cognition characteristics, affirmative image is similar then the Korean traditional loop shape or using natural materials. It appears that the traditional image or the natural image is preferred then urban images by individuality of the Farm-village. Therefore, in the future, the design of the Farm-village bus stop needs to consider an area features and an environmental preservation design when design.

• Journal of Fashion Business
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• v.17 no.5
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• pp.165-182
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• 2013

This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.

• Journal of Korea Multimedia Society
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• v.16 no.7
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• pp.888-896
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• 2013

The existing interface study has been focused on rhetorical metaphor based on a cognitive viewpoint in traditional objectivism. But the existing study viewpoint about the interface shows logical limitation by the changes in media environment. This study suggests conceptual metaphor based on embodied cognition for an alternative to solve the limitation, and research logical suitability of the existing interface environment. The result of this study is as follow; The first, the embodied cognitive viewpoint provides the interface as a space for holistic recognition communication, and the conceptual metaphor based on embodied cognition provides a well-structured metaphor logic and is a suitable metaphor to explain complicated metaphor structure. The second, the container image schema provides concrete and detailed metaphor structure than previous metaphor when it comes to explaining desktop metaphor by offering subsidiary image schema from 'IN-OUT-BOUNDARY' image schema. The third, path image schema is possible to make a concrete logic and works off the laxity and confusion of logical structure in existing metaphor by offering subsidiary image schema from 'SOURCE-PATH-GOAL' image schema. The conceptual metaphor based on embodied cognition is expected to be a basic theory to explain interfaces for various media environment by thinking of human physical experience as container and path image schema.

• Journal of the Korean Institute of Landscape Architecture
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• v.41 no.3
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• pp.12-21
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• 2013

This paper deals with a comparative analysis of changes in cognition of city image of Daegu City, focusing on image of representative and environmental conditions. Two-questionnaire surveys were conducted to compare the change of image cognition between the last decades. Major results are: Firstly, the most frequent representative images of Daegu City were hot weather, Palgong Mountain, textile industry, etc. and representative places were Palgong Mountain, Dongsung-ro Street, E world(Woobang Land), etc. Compared to the results of year 2000, the frequency of apple, and textile industry were remarkably decreased. Secondly, mean scores of image rating for environmental conditions were comparatively high in human environment such as women, and kindness. By individual variables, accessibility to Daegu City, women, living environment such as shopping, showed higher mean scores. Generally, mean scores of 2011 survey were higher than that of 2000. Thirdly, major factors affecting city image were human environment, living environment, natural environment, and transportation environment, respectively. These results can be used as a basic data for strategies to improve higher brand image of Daegu City.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3599-3608
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• 2014

This paper discusses the cognitive function of the image, focusing on the thought-evoking function of the image. Collages artworks were developed to determine how specifically the thought-evoking function of an image takes effect in actual cases. In addition, the cognitive responses of the research participants on the image were analyzed, centering on the thought-evoking function of the image, through an in-depth interview. The image performs the function to concentrate attention on a specific object and to process it more thoroughly. The image increases the immersion of the participants, evoked thought and activated conversation. This study probed the cognitive function of the image and is expected to greatly expand our understanding of human cognition. In particular, it is expected to provide useful insight into the integration of science and art.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.22 no.52
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• pp.33-41
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• 1999

More than 90 percent of traffic accidents were caused by human errors in driving situation. However, the ergonomic studies were not enough to prevent these human errors. Especially, drivers acquire more than 70 percent of information using the vision, and this shows the importance of consideration about the driver's visual cognition characteristics. Consequently, the driver's cognition time and the cognition accuracy were measured for the Instrument Panel(IP) of vehicle cockpit in this study. For the experiment, subjects were divided in two groups. The first group of subjects had their own vehicles and the driver license, and the second group of the subjects didn't have own vehicle but had the driver license. IP Images were used in the experiment and the each image was made by changing layout of objects within devices. The results showed that there were no differences for the cognition time and the accuracy between images within the group, and the results between the groups showed the same trend.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.480-494
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• 2016

This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.