• 제목/요약/키워드: Image Association

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자기이미지와 자기평가의 구성요인과 소비가치 (Consumption values and components of self-image and self-evaluation)

  • 오현정
    • 대한가정학회지
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    • 제44권11호
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    • pp.67-78
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    • 2006
  • Self-concept is a multi-dimensional characteristic including self-image and self-evaluation. Self-image is the descriptive side of self-concept and is composed of the real self-image and the ideal self-image. Self-evaluation is the appraisable side self-concept and is composed of the internal self-concept, external self-concept and total score of self-concept. The purposes of this study were to determine the correlation of self-image and self-evaluation and to identify the effects of self-image and self-evaluation on consumption value. The data were collected from 237 college women residing in Gwangju using a questionnaire to investigate real/ideal self-image, self-evaluation and consumption value. The results were analyzed with factor analysis, Pearson's correlation and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows. 1. The real self-image and ideal self-image had a significant correlation with internal self-concept, external self-concept and total score of self-concept. It was ensured that self-image and self-evaluation are one side of the multidimensional self-concept. 2. The real/ideal self-image and internal/external self-evaluation had a significant influence on consumption value. The real self-image and external self-evaluation were the most important variables explaining the consumption value.

가족상 연구의 접근법 및 그 상용 (Approaches and the Application on the Study of Family Image)

  • 조은숙
    • 대한가정학회지
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    • 제33권1호
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    • pp.111-124
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    • 1995
  • The family image concept means the natural image people attach to the family, for example, the meanings of the family, the feeling about family. The family image reflects the intentionalitat of people's consciousness, so the study on the family image can be the first step of phenomenological reduction. And theories of discourse suggest that the power and authority of the society influences the construction of the family image. To identify the applicability of the family image conept and research method, 16 married people in seoul were interviewed intensively about their family image. The result reveals that the family image of the people was different more of less according to their position, but in general it was very positive and idealized.

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경년에 따른 전통건축의 이미지 변용 (I) - 일본 이세신궁의 외관을 대상으로 -

  • 김동영
    • 한국주거학회논문집
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    • 제9권3호
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    • pp.79-86
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    • 1998
  • The image of architecture changes with its age. In spite of its age, traditional architecture still looks like beautiful. This study is to define the change of image for traditional architecture with its appearance. I-se Jingu, Japan was selected for subject architecture because of its new and old one were in same site. In part 1, the image was considered with six scales: gorgeous-modest, strict-loose, hard-soft, orderly-disorder, new-old, and beautiful-ugly. The image of strict-loose, hard-soft, orderly-disorder related with the style, roof materials and damage of materials. Respectively the image of gorgeous-modest is relevent to "beautifulness", regardless of its age.f its age.

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브랜드 아파트의 이미지와 자아이미지의 일치성에 관한 연구 (A Study on the Image of a Brand Apartment and Self-Image Consentaneity)

  • 김진화;이윤정;정준현
    • 한국주거학회논문집
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    • 제21권2호
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    • pp.31-39
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    • 2010
  • The trend in which an apartment is regarded as not only a substantial property or 'residence' but also as a 'means of self-expression' for consumers is increasing in the present housing marketing, and thus, the apartment brand image has become an important field of marketing management. Therefore, the present study aimed to verify the difference between the image of a housing brand and the self-image of consumers in order to propose a singular direction of strategies for the formation of a differentiated brand image. As a result of research, analysis showed that there is a trend in which consumers show a more positive attitude towards a brand apartment that has a brand image closer to an ideal selfimage. Even if this trend is weak, it was confirmed that the consentaneity between a brand image and the self-image of housing products can become a variable having some influence on brand attitude. The survey method compared a brand image and a self-image by using Likert's 5-point scale on the apartment brands of the top three companies according to the study result of a national brand competitiveness index (NBCI). Self-consentaneity was determined by using the distance measurement model of self-consentaneity proposed by Sirgy (1982). The study data was collected from 210 persons and the PASW program was used for statistical data analysis.

현대 남성의 패션이미지 연출에 관한 연구 (A Study on the Fashion Image Coordination of Modern Men)

  • 이은숙;김새봄
    • 한국의상디자인학회지
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    • 제14권3호
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    • pp.93-109
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    • 2012
  • The purpose of this study is to examine the modern men's fashion coordination to see the image in the center of TV dramas in terms of Habitu that is formed within hierarchy and class. The subjects range is included fashion style, color, accessories, hairstyle and appearance. 950 pictures used in the analysis sheet. In research methods, content analysis and basic statistics were used. The results of this study were as follows. First, the hierarchy image formed by Habitus is significant difference. The upper layer is coordinating elite luxurious and prestigious image of the fashion styles. The middle layer is coordinating neat and capable image. The lower layer does not care about the appearance and image appearing weary life is coordinating. Second, the class image formed by Habitus, CEO often interests in fashion image coordination. Senior executive is represented clean and luxurious image. General white color dresses in a suite such as office look. Blue color does not care about the fashion coordination and is expressed an easy dress for labor. Architects of the unstructured free-spirited image is represented. Physician and resident physician dress in shirts, no pattern tie, pants, robe. And they is coordinating neat and tidy attire to represent professional and reliable image.

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영상처리 기법을 이용한 판화 스타일 효과 (Printmaking Style Effect using Image Processing Techniques)

  • 김승완;권오봉
    • 한국콘텐츠학회논문지
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    • 제10권4호
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    • pp.76-83
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    • 2010
  • 본 논문에서는 입력된 실제 영상을 판화와 같은 느낌이 나는 영상으로 변환하는 기법을 제안한다. 즉 이 기법은 입력된 영상을 영상처리 기법을 이용하여 사람이 작업한 것과 같은 고무 판화 느낌이 나는 영상으로 변환한다. 먼저 원본 영상에서 윤곽선을 검출한 후 반전시키고, 잡음 성분의 선이나 점들을 제거하고, 선명화 처리를 하여 첫 번째 영상을 만든다. 다음, 첫 번째 영상과 유사한 방법으로 두 번째 영상을 만든 후, 마지막으로 논리곱을 이용하여 이 두 영상을 합성한다. 이와 같이 처리하여 고무판과 조각칼이 함께 만드는 효과를 표현한다. 또한, 외곽선 검출의 이중 적용이 선폭을 강화하고 잡음 성분의 미세 선을 제거 하는데 효과적임을 보인다.

중년 남녀 소비자의 선호 의복이미지에 관한 연구 (Middle-aged Consumers' Preferences for Clothing Images)

  • 정성지
    • 한국의상디자인학회지
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    • 제16권1호
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    • pp.1-13
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    • 2014
  • The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

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도시 아파트거주자의 주생활양식과 실내분위기 선호 연구 (A Study on the Life Style and the Interior Preference of Urban Residents in Apartments)

  • 박영순
    • 한국주거학회논문집
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    • 제5권1호
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    • pp.17-27
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    • 1994
  • The Purpose of this study is to classify the life styles of urban residents in apartments and to find out possible correlation with their preferences on interior ambience.The selected samples were 3,000 residents from Seoul, Pusan, Kwaungju and Cheonan, and 2,750 of them were analyzed.'The results can be summarized as follows.1.The life style patterns were classified into S types, namely organized type, decoration-oriented type, self expression type, practicality-oriented type and fashion-oriented type. 2. Interior image were classified into 4 types, namely characteristic image, contemporary image, classic image and rich image.3. The interior preference was correlated with the life style patterns, such as organizd type preferred to contemporary image, decoration-oriented type preferred to rich image, self expression type preferred to classic image and practicality-oriented type preferred to characteristic type.4. The patterns of life style and the interior preference differed significantly according to the size of apartment and the age of owner.

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임베디드 시스템을 이용한 모션 벡터 추출 및 시뮬레이터 제어기의 설계 (Implementation of Simulator Control System using Embedded System and Motion Parameter Extraction)

  • 최용호;이희만;박상조
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2003년도 추계종합학술대회 논문집
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    • pp.181-184
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    • 2003
  • 예전의 영상처리 장비는 독립적으로 구현이 되었다고 하여도 단순히 디스플레이만 하는 정도였지만 현재 여러 가지 칩들의 발전으로 인한 그 응용에 있어 활용 범위가 다양해졌다. 본 연구에서는 아날로그 영상신호를 디지털로 컨버터 하여 PC없이 독립적으로 영상 데이터를 처리하는 시스템을 설계하고, 일반 아날로그 비디오 영상의 데이터에서 모션파라미터를 추출하여 시뮬레이터에 가상의 움직임을 만들어 낸다. 모션벡터를 추출하여 시뮬레이터를 구동하고, 영상 제어 알고리즘에 대하여 분석한다.

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충북 초정리 관광 이미지 개선을 위한 CI 전략 (CI Strategy for a Tourism Image Improvement at Chung-buk Cho-jeong)

  • 이익수
    • 한국콘텐츠학회논문지
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    • 제10권2호
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    • pp.444-451
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    • 2010
  • 본 연구는 초정리의 지역이미지통합 전략을 수립하는데 기초가 되는 지역이미지 및 중요요인에 대해 살펴보았다. 연구결과 지역이미지 통합을 위해 중요시 되는 요인은 자연성과 독창성이었으며, 인구통계적 특성에 따라 부분적으로 인식의 차이가 있는 것을 알 수 있었다. 이를 통해 지역이미지 통합을 위해서는 지역 대표자원을 이용해 자연적이면서, 차별화된 이미지통합 전략이 수립되어야 함을 알 수 있었다.