• 한국정보시스템학회지:정보시스템연구
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• 제21권2호
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• pp.97-114
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• 2012

Given the rapid growth of social network services (SNS) such as Facebook and Cyworld, it is important to understand SNS users' decision-making processes such as purchasing and continuance intention. Especially, as a number of SNS providers such as Cyworld and Habbo Hotel recognize the sales of digital items as the main source of their profits, it is critical to in-depth understand SNS users' purchasing behaviors. In this regard, this study explores continued usage behaviors and purchase behaviors of digital items in an SNS environment using a longitudinal research method. This paper develops a theoretical model to deeply understand the key drivers of purchase behavior of digital items through constructs prescribed by two established research streams on information systems, namely continuance usage and habitual usage. Moreover, this study examines the effects of actual and ideal self-image congruity on SNS continuance intention and habit. The research model was tested by using survey data collected from 307 users who have experience with Cyworld. The analysis results show that SNS actual usage directly influence purchase behavior of digital items. SNS users' continuance intention and habit are key drivers to enhance the level of actual usage of the SNS. Both actual and ideal self-image congruity play a key role in enhancing continuance usage and habitual usage. The implication of research and discussions provides reference for SNS providers in marketing and IT strategy.

• 한국ITS학회 논문지
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• 제10권2호
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• pp.66-76
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• 2011

관광지ITS는 해당 관광지역에 관련한 관광과 교통(명승지, 도로망, 주차, 소요시간 등)에 관한 정보를 제공하는 시스템이다. 하지만 관광주유행동의 관점에서 관광지 정보제공 시스템이 아직 충분히 고려되지 못하고 있다. 관광주유행동의 의사결정에 있어 다양한 정보 니즈가 존재하기 때문에 정보이용과 주유행동의 관련성이 매우 중요하다. 본 연구는 관광지ITS구축을 향한 기본적인 정보니즈 분석과 기존 주유행동 모형 재구축의 기초적 시사점 도출을 목적으로 후지5호 관광지의 정보이용과 주유행동의 관련성 분석을 수행하였다. 구조방정식을 이용한 관련성 분석결과, 주유행동의 단계에 따른 정보이용이 지역인지도와 주유행동에 영향을 미치고 있었다. 이는 관광주유행동분야에서도 정보에 의존하고 있다는 점을 밝히고 있다. 또한 이러한 결과는 관광지ITS에 관한 기초적 정보를 제시하고 있다.

• 한국컴퓨터정보학회논문지
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• 제21권3호
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• pp.73-81
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• 2016

With the increasing popularity of social network services (SNSs), there have been many attempts to analyze the users of SNSs. By doing so, the characteristics and preferences of the users can be understood, which can help companies provide personalized information and services that they need or are relevant for them. This study aimed to analyze the usage behavior of Korean Twitter users from various perspectives to deepen the understanding of it. For this research goal, an online survey was conducted for the users of Twitter and the data about their actual usage were collected using the open API of Twitter. Factor analysis of the data revealed five factors that explain about 69.3% of the usage variables. It was also investigated how the factors are related to gender, age, and brand preferences. The results showed that the usage behavior of Twitter is largely affected by age (p<0.001), and also by gender through an interaction effect (p<0.05). Also, the factors showed significant statistical correlations with the brand preferences of the users.

• Asia pacific journal of information systems
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• 제32권1호
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• pp.70-91
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• 2022

Organizations today depend and thrive on timely, accurate and strategically relevant information. Business analytics (BA) holds the key to many of these issues. This paper validates a model on how the usage of BA leads to operational efficiency. We identified the factors of basic analytical usage from the Business Capacity Maturity Model (BCMM). The scope of the study is restricted to the Information Technology Infrastructure and Application management domain. A survey was conducted among the managers of the IT companies in Bengaluru, India. The results showed a significant influence of data-oriented culture and BA tools and infrastructure on BA usage. We found a significant influence of BA usage and pervasive use on operational efficiency. The speed to insight is still not practised in organizations. The awareness level of analytical skills in organizations is very low.

• 한국유기농업학회지
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• 제21권3호
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• pp.335-350
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• 2013

With the efforts to development of renewable energy technologies, and increasing awareness to environmental issues, the usage of wood pallets has been increasing every year since the introduction of wood pallet technology to the domestic market. until 2009, majority usage of pellet boiler was in the residential houses. In an effort to increase the distribution of wood pellet boiler to cultivation facilities with high usage of fuels, The Ministry of Agriculture and Forestry has launched a distribution project of wood pellet boiler for fuel usage as a part of the agricultural and fishery energy efficiency projects. Although only small number of farms with a heat-culturing facility have replaced from conventional boiler to pellet boiler. Although part of reason for low usage of pallet boiler is lack of understanding and information of it, the main reasons are high initial cost and uncertainty of its cost efficiency. Also, most people from agricultural industry don't realize it's significance in terms of environmental benefit due to lack of understanding in 'resource circulation' and 'adopting to climate change'. In this study, first, we did a cost-efficiency analysis of the farm which uses a diesel boiler to grow cucumber, tomato, paprika. Then we replaced the diesel boiler to a pallet boiler and measured its cost-efficiency again. By comparing the cost-efficiency of the diesel boiler with the pellet boiler, we analyzed the economic viability of pellet boiler. Then we analyzed viability of pallet boiler usage in terms of 'resource circulation' and 'adopting to climate change'. As a result of our analysis, we have found out that under the current system of government support, the energy usage varies depends of the types crops grown and the higher the energy use, the more cost efficient it is to use the pallet boiler. Also, it is economically viable to use the pallet boiler in terms of 'resource circulation' and 'adopting to climate change'.

• 한국IT서비스학회지
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• 제12권1호
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• pp.215-227
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• 2013

Currently, improved quality of life has facilitated consumers' indulgence in a diverse range of cultural cuisines. Consequently, the evolvement of the food service industry has been developing itself according to the diversified needs of the consumers. In particular, a great amount of interest has been expressed in a new form of food service known as family restaurants. Family restaurant service providers have begun to provide information regarding family restaurant usage, including various foods and services, through their websites in order to yield better service to consumers. For family restaurant service providers, comprehending the consumers' purpose of using the company's websites is a crucial managerial issue and it plays an important role in the development of good marketing strategies. There exists a distinction in websites usage purposes according to the different values of consumers; the hedonic value and the utilitarian value. When consumers gain satisfaction through family restaurant websites usage, this satisfaction extends to word of mouth communication effect. In order to develop good Internet marketing strategies, this study is prepared to assist family restaurant service providers understand the relationships among customer value, usage purpose, customer satisfaction, and word of mouth communication with regards to the family restaurant websites. The results of this study provide useful implications to understand consumer behavior and to develop marketing strategies in a family restaurant websites.

• 한국전기전자재료학회논문지
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• 제16권5호
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• pp.385-389
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• 2003

There are four main components of the CMP process: polishing pad, slurry, elastic supporter, and pad conditioner. The polishing pad is an essential component to the reproducibility of polishing uniformity in CMP process. However, the polishing pad in recently using metal CMP raised the several points of high cost caused by the increase of cycle time and the many usage of slurry. It is necessary to develop the novel polishing pad which would lead the cost reduction by the higher pad life-cycle, minimized cycle time and lower slurry usage. The characteristics of polishing pad were studied on the effects of different sets of the Polishing pad, which can be applied to metal chemical mechanical polishing process for global planarization of multilevel interconnection structure. The main purpose of this experiment is cost reduction by the increase of pad life-time, the decrease of cycle time and the lower usage of slurry through the specific hard porous structured pad design. It is confirmed that the novel polishing pad made the slurry usage decrease to 60% as well as the pad life-time increase twice with the 25% improvement of removal rate. The polishing time could be decreased and it also helped the cycle time to diminish. It can be expected that this results will help both the process throughput and the device yield to be improved.

• 한국정보과학회논문지:시스템및이론
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• 제34권10호
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• pp.511-520
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• 2007

Decay usage 알고리즘은 CPU를 최근에 적게 사용한 프로세스를 우선시하는 스케줄링 방법으로, UNIX와 같이 계산 위주의 프로세스와 대화형 프로세스가 혼재한 시분할 시스템에서 널리 사용되어 왔다. 하지만, decay usage의 매개변수들이 어떻게 상호작용하며 결국 어떤 서비스 행태를 보이는 지에 대한 분명한 이해가 없었다. 본 논문에서는 decay usage가 사용하는 매개변수들의 상호작용에 따라 서비스의 사용량 및 지연시간이 보이는 행태를 실험적으로 분석한다. 이러한 실험적 분석을 바탕으로, 각 매개 변수가 가지는 의미를 서비스 제공의 관점에서 규명한다. 본 논문의 분석 결과는 decay usage의 매개변수들을 조정하여 응용의 요구에 맞는 서비스를 제공하기 위한 기반이 된다.

• 대한가정학회지
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• 제41권9호
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• pp.93-103
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• 2003

The purpose of this study was to examine the relationships between shopping styles, promotion usage behaviors, and consequential switching behaviors. Specifically, it examined: 1) the effects of shopping styles on promotion usage and switching behaviors; and 2) the effects of promotion usage on switching behaviors. A total of 378 responses collected from a questionnaire survey were analyzed. Multiple regression analyses showed that loyalty, fashion prone, brand prone, brand prone, value prone, and hedonic shopping prone styles among the 7 shopping styles affected promotion usage behaviors, and brand prone, hedonic shopping prone, and price prone styles affected switching behaviors. Also, sales and sweepstakes among the 6 promotion usage behaviors affected switching behaviors.

• 한국컴퓨터정보학회논문지
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• 제23권7호
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• pp.39-47
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• 2018

This paper confirms the risk of using smartphone through the analysis of collected usage pattern and proposes the smartphone intervention system in risk situations. In order to check the risk of smartphone usage, we made information collecting application and collected smartphone usage pattern from 11 experiment participants for two months. By analyzing smartphone usage pattern, we confirmed that about 12% of smartphone usage is being used in driving, walking, and on the street. In addition, we analyzed the response rate of smartphone notification in risk situations and confirmed that user responds the smartphone notifications in real-time even in risk situations. Therefore, it is required to present a system that intervenes the use of smartphone in order to protect smartphone users in risk situations. In this paper, we classify risk situations of using smartphone. Also, the proposed smartphone intervention system is designed to periodically detect risk situations. In risk situations, smartphone function can be restricted according to user setting of smartphone. And smartphone can be used normally when safe situation is restored.