• 한국산업정보학회논문지
• /
• 제22권5호
• /
• pp.101-111
• /
• 2017

본 연구는 가업의 안정적이고 지속적인 성장을 위한 사회공헌활동(CSR: Corporate Social Responsibility)이 기업의 이미지 제고와 제품 및 서비스 구매의도에 어떠한 영향을 미치는지에 관한 연구이다. 다양한 사회공헌 활동을 추구하는 기업의 이미지는 일반 소비자에게 어떻게 인식되며 기업의 이미지 제고에 따른 제품 및 서비스 구매의도와의 상관관계를 알아보기 위한 목적이 있다. 서울과 충청지역의 대학생을 대상으로 323부 설문지를 배포하여 그 중 314부를 분석에 사용하였다. 인구통계학적 요소, 기업의 사회공헌활동 중 중요분야, 기업이 사회공헌활동을 하는 이유, 문화예술후원기업 중 선호기업 등을 조사하였다. 기업이미지는 '제품/서비스', '잠재역량', '공익관련' 세 가지 항목을 살펴보았고 회귀모델에서는 이세가지 요소가 구매의도에 어떠한 영향을 미치는가를 조사하였다. 연구결과 사회공헌 이유를 '기업에 대한 사회적 인식 개선', '기업에 대한 부정적 인식전환' 순으로 나타났다. 사회공헌 활동을 적극적으로 지원하는 기업에 대하여 소비자들은 선호도를 가지고 있으며, 이는 대체적으로 기업성과로 이어진다고 볼 수 있으며, 기업은 기업시민 정신을 가지고 수요자중심으로 지역사회에 공헌하고, 전향적으로 문화예술후원을 확대하여야 할 것으로 사료된다.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2010년도 춘계학술대회
• /
• pp.151-156
• /
• 2010

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommumication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2009년도 추계학술대회
• /
• pp.80-88
• /
• 2009

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here. This paper make a suggestion about process to improve how to make a new product include of customers view. So. This paper was using the QFD and AHP.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2008년도 추계학술대회
• /
• pp.215-227
• /
• 2008

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

• 산업경영시스템학회지
• /
• 제30권2호
• /
• pp.29-36
• /
• 2007

This study was concerned about mobile web-service of a VMI in the SCM system. The VMI would be a main module part of the SCM and regarded as very important thing on supply chain. Therefore, it was essential to react in real time of materials production and situation of used auto-part in procurement company. We could find an affordable method to realize the VMI in a web service. The web service has made inter relevant enterprise easy to collaborate because of supporting most operating system and frame-work. Moreover, the use of a mobile tools was guaranteed a product recording and requirement of materials to real time in a rapid changing of production environments. The result of this research was very useful to apply the VMI system in medium and small sized auto parts company. This web service package has programmed the Visual Studio Dot Net 2003 and the MS SQL 2000 as database.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2012년 춘계학술대회
• /
• pp.623-638
• /
• 2012

Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

• 한국IT서비스학회지
• /
• 제1권1호
• /
• pp.81-117
• /
• 2002

The generalization of Internet use has been spreaded all over the world and impacted company to introduce intranet and extranet for their operation which dealt with electronic commerce. For these reason, endeavor of implementation of web site system is promotioned and enhanced the possibility of adaptation range for the view of company. Dramatic competition which company faced with the use of internet and request from all over the world made company brought company to various and different type of level. It is necessary to develop website system with experty knowledge to satisfy customer needs. To deal with this situation, works from the level of government should proposed to spread whole country business which propelled through kyungnam mechanic industry information promotion center. With strategic proposal concerning district characteristics to adapt electronic commerce successfully, information promotion should performed. Support of government is needed continuously to realize infra of ASP composed of 4,877 mechanic industry company. It might be possible to deal with international rapid change with cooperation of company and government related department.

• 대한교통학회지
• /
• 제25권5호
• /
• pp.43-55
• /
• 2007

경기도는 대중교통의육성및이용촉진에관한법률 제18조(대중교통운영자에 대한 경영 및 서비스평가)와 동법 시행령 제21조 -25조를 근거로 2005년부터 매년 버스업체에 대한 경영 및 서비스 평가를 시행하고 있다. 버스업체에 대한 경영 및 서비스평가 결과는 버스서비스 개선을 위한 정책수립에 활용함과 동시에 여객자동차운수사업법 제51조에 의한 버스재정지원금 중 운영개선지원금과 경영 및 서비스평가 인센티브 산정에 적용하고 있다. 경영 및 서비스평가는 많은 인력과 재원이 투입되고 버스업체의 경영 및 서비스 평가제도에 대한 저항이 존재하는 만큼 제도의 지속적인 추진을 위해서는 도입 효과분석이 필요하다. 본 연구에서는 경기도의 경영 및 서비스평가 도입효과를 정성적 방법과 정량적 방법을 병행하여 평가한 결과 도입효과를 긍정적으로 확인할 수 있었다. 정량적 평가는 버스업체에 대한 일반현황 조사, 유관기관 조사, 그리고 행정기관 조사에 의한 결과를 제도가 최초 도입된 2005년과 2006년을 대상으로 전후비교를 통해 분석되었으며, 평가결과를 종합하면 제도 도입에 따른 도입효과를 확실히 확인할 수 있었다. 정성적 평가는 행정기관 버스재정지원담당자, 버스업체 운영자(경영자), 운전직 종사자를 대상으로 실시한 설문조사 결과를 기초로 분석되었으며, 평가결과를 종합하면, 모든 조사항목에서 평가제도 도입효과에 대해 긍정적 답변이 우세한 것으로 나타나 경영 및 서비스 평가제도에 대하여 설문대상자들이 긍정적으로 받아들이고 있는 것으로 판단된다. 본 연구의 결과는 평가지표의 적정성, 평가의 실효성에 문제에 대한 대응논리로 활용될 수 있을 뿐만 아니라 버스서비스 향상을 위한 평가항목의 보완 및 평가항목별(분야별) 목표 값을 설정하는 기초자료로 활용될 수 있다.

• 한국프랜차이즈경영연구
• /
• 제12권1호
• /
• pp.7-19
• /
• 2021

Purpose: According to the growth of technology in the service industry, the interaction service between customer and employee has recently been transformed into between customer and technology by Self Service Technology (SST) requiring direct interaction with customers. In this context, self service technology such as unmanned ordering system installed at the store is actively introduced at the work place to reduce labor costs by food and retail company and the research for self-service technology which is rapidly replacing existing face-to-face service is needed. As the growth speed of SST is rapid, many researchers have studied the characteristics of SST, in every sector of business worldwide. Among the characteristics, attributes, Self Service Technology Quality (SSTQUAL) to evaluate SST is important because it may cause the customer's behavior. Thus, this research focuses on the effects of SSTQUAL on SST Satisfaction and SST continuance usage intention. This research suggests the guidelines for how Restaurant Company should prepare SST and build their customer satisfaction and continuance usage that increase the sales. Research design, data and methodology: This study tests the structural relationship between SSTQUAL of unmanned ordering system, SST satisfaction and SST continuance usage. SSTQUAL divided into four sub-dimensions and two categories, cognitive service attributes (Convenience, Functionality) and affective service attributes (Enjoyment, Assurance). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 524 customers experiencing SST and were analyzed through SPSS 25.0 and SmartPLS 3.0 statistical package program. Results: The findings of this research are as follows. First, all SSTQUAL have significant positive impacts on SST satisfaction. Second, SST satisfaction has significant positive impact on SST continuance intention. Third, cognitive service attributes and affective service attributes had wealth of explanation of service attribute more than a single dimension. Conclusions: The implications of this study are as follows. Overall, Restaurant Company should manage SSTQUAL consisting of not only cognitive service attributes (Convenience, Functionality) but also affective service attributes (Enjoyment, Assurance) to satisfy customers basically regardless of the type of restaurant.

• 한국조리학회지
• /
• 제13권4호
• /
• pp.164-177
• /
• 2007

The purpose of this study is to explore the relationship between the service of employees in the foodservice industry and their customers' satisfaction. The study surveyed 310 subjects who are the employees of companies in Busan, Ulsan, City and Gyeongsangnam-do and processed the result using SPSS for Win V. 12. 0. For statistical analysis, Frequency, Factor Analysis and Regression were put into operation. As a result of Factor Analysis on the quality of company food-service, six factors have been extracted. The result of the Factor Analysis of satisfaction revealed one factor. In conclusion, this study shows that the quality of foodservice - food, convenience, menu, kindness, hygiene/cleanliness, facilities - had a positive effect on users' satisfaction. It is expected that the results will provide a base for marketing strategies to be used by the managers and marketers in foodservice companies.