• Asia Marketing Journal
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• v.15 no.3
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• pp.31-52
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• 2013

The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

• Speech Sciences
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• v.7 no.3
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• pp.273-284
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• 2000

The purpose of this study was to investigate speech rate and fluency in stuttering adults. It was suggested that a measurement guideline of speech rate and fluency for collecting clinically meaningful data be used. Subjects included 10 adults who stutter (mean age=25;8). Syllables were used as the unit of measurement for analyzing the duration of speech. The mean rate was 241 SPM (syllables per minute) for reading, and 196 SPM for spontaneous speaking. Fluency was also measured in both cases. The correlation between rate of speech and fluency was high (r=0.92). A strong positive correlation was found between different investigators in measuring speech rates and fluencies.

• Phonetics and Speech Sciences
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• v.6 no.2
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• pp.9-20
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• 2014

In this paper, we propose an automatic fluency evaluation algorithm for English speaking tests. In the proposed algorithm, acoustic features are extracted from an input spoken utterance and then fluency score is computed by using support vector regression (SVR). We estimate the parameters of feature modeling and SVR using the speech signals and the corresponding scores by human raters. From the correlation analysis results, it is shown that speech rate, articulation rate, and mean length of runs are best for fluency evaluation. Experimental results show that the correlation between the human score and the SVR score is 0.87 for 3 speaking tests, which suggests the possibility of the proposed algorithm as a secondary fluency evaluation tool.

• Phonetics and Speech Sciences
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• v.7 no.2
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• pp.149-156
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• 2015

We propose a new method for automatic fluency scoring of English speaking tests spoken by nonnative speakers in a free-talking style. The proposed method is different from the previous methods in that it does not require the transcribed texts for spoken utterances. At first, an input utterance is segmented into a phone sequence by using a phone recognizer trained by using native speech databases. For each utterance, a feature vector with 6 features is extracted by processing the segmentation results of the phone recognizer. Then, fluency score is computed by applying support vector regression (SVR) to the feature vector. The parameters of SVR are learned by using the rater scores for the utterances. In computer experiments with 3 tests taken by 48 Korean adults, we show that speech rate, phonation time ratio, and smoothed unfilled pause rate are best for fluency scoring. The correlation of between the rater score and the SVR score is shown to be 0.84, which is higher than the correlation of 0.78 among raters. Although the correlation is slightly lower than the correlation of 0.90 when the transcribed texts are given, it implies that the proposed method can be used as a preprocessing tool for fluency evaluation of speaking tests.

• International journal of advanced smart convergence
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• v.10 no.2
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• pp.86-96
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• 2021

This cross-sectional survey research carried out with the inquisitive agenda on satisfaction of the translation outcomes as performed by human translation and (machine translation) post-editing. The survey group consisted of 166 Korean translators primarily working with the English, Chinese, and Japanese languages. They were asked to rate the satisfactory level with accuracy, fluency, idiomatic expression, and terminology in the Richter's scale of four. The result reveals that human translation is more satisfactory than post-editing with respect to accuracy, but it is uneasy to assert that accuracy is unsatisfactory in post-editing. On the other hand, the Korean translators are less satisfied with fluency, idiomatic expression, and terminology than accuracy. It can be assumed that although human translation is more satisfactory than post-editing, the accuracy of post-editing seems to be more acknowledged than fluency, idiomatic expression, and terminology, which lead the translators to take the accuracy of raw machine-translation products and to go on to improve the fluency, idiomatic expression, and terminology. Nevertheless, Korean translators believe Korean idiomatic expressions cannot be satisfactorily produced in post-editing, while fluency and terminology can be improved in post-editing.

• Journal of Distribution Science
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• v.16 no.4
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.1-11
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• 2021

The domestic content market has grown continuously. Furthermore, content consumption has rapidly increased in the COVID-19 era. For these reasons, it is necessary to investigate consumer behavior related to content business. This study focuses on content names as a key factor that induces consumers' interest in the content. In particular, this research examines if the conceptual fluency of the content name affects consumers' liking for the content. In addition, it explores the moderating effect of style of information processing (verbalizer vs. visualizer). The results of an experiment shows that the conceptual fluency on the content name is positively influential for liking content. Also, there was a significant interaction effect between verbalizers and conceptual fluency on content name. This study has important findings in terms of content marketing strategies. Above all, it has strong points because this research examines the style of information processing as an important consumer characteristic variable.

• Korean Linguistics
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• v.81
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• pp.245-265
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• 2018

The purpose of this study is to prepare the basis for a more objective evaluation of oral fluency by analyzing Korean native speaker's utterance. Traditionally, fluency evaluation tended to rely on the evaluators' experience and subjective idea. Therefore, there has been a need of setting the evaluation standard in numeric form that is easily measurable. In this study, I will analyze Korean native speaker's utterance in focus of pause. Total number of 875 pauses were extracted from the 21st Century Sejong Korean spoken corpus, and the elements before and after the pauses were annotated. From the analysis results, the pauses were divided between fluent pauses and influent pauses. If the length of fluent pauses do not exceed reasonable length of pause for native Korean speakers, there was no point reduction. On the other hand, if the influent pauses are made more frequently than the native Korean speakers, then it is subject to point reduction.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.476-484
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• 2014

The purpose of this study was to investigate the characteristics of reading, writing fluency of the underachieving children and stuttering children and school-aged children and frequency of errors. The participants were 15 underachieving children and 15 stuttering children and 15 school-aged children without disabilities. All participants were required to conduct reading, writing, speaking tasks. First, work for the reading tasks were different among the underachieving children and stuttering children and school-aged children. Second, writing tasks were not different among the groups in the writing fluency, but it was lacking in accuracy, which is stuttering, speaking fluency as well as their language fluency is suggesting the need for diagnosis and intervention. Third, this type of errors of writing tasks is showed higher levels of ommission, substitution, grammatical errors in the underachieving children group. The therapy of reading of stuttering also consider a treatment program that can be configured in the combined writing tasks.

• The Mathematical Education
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• v.47 no.4
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• pp.421-436
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• 2008

Mathematics assessment doesn't mean examining in the traditional sense of written examination. Mathematics assessment has to give the various information of grade and development of students as well as teaching of teachers. To achieve this purpose of assessment, we have to search the methods of assessment. This paper is aimed to develop the open-ended problems that are the alternative to traditional test, apply them to classroom and analyze the result of assessment. 4-types open-ended problems are developed by criteria of development. It is open process problem, open result problem, problem posing problem, open decision problem. 6 grade elementary students who are picked in 2 schools participated in assessment using open-ended problems. Scoring depends on the fluency, flexibility, originality The result are as follows; The rate of fluency is 2.14, The rate of flexibility is 1.30, and The rate of originality is 0.11 Furthermore, the rate of originality is very low. Problem posing problem is the highest in the flexibility and open result problem is the highest in the flexibility. Between general mathematical problem solving ability and fluency, flexibility have the positive correlation. And Pearson correlational coefficient of between general mathematical problem solving ability and fluency is 0.437 and that of between general mathematical problem solving ability and flexibility is 0.573. So I conclude that open ended problems are useful and effective in mathematics assessment.