• Title/Summary/Keyword: IT Green Growth

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The Effect of Corporate Green Marketing on Consumer Word of Mouth Intention (기업의 그린마케팅이 소비자 구전의도에 미치는 영향)

  • Park, Ji-Ho;Park, Hyeon-Suk
    • Industry Promotion Research
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    • v.7 no.3
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    • pp.9-16
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    • 2022
  • In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

Changes in Growth Characteristics of Seven Foliage Plants Grown in an Indoor Bio-Wall System Depending on Irrigation Cycle

  • Han, Cheolgu;Shim, Ie-Sung
    • Journal of People, Plants, and Environment
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    • v.23 no.2
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    • pp.179-189
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    • 2020
  • In order to increase the indoor air purification effect of plants, plants need to be placed on 5-10% of indoor spaces. To increase the density and utilization of plants in indoor spaces, studies on bio-wall, a vertical green wall system, have been recently conducted. The purpose of this study was to investigate the growth characteristics of 7 indoor plants introduced to the system and their rooting zones at different irrigation cycles. This study was conducted to investigate a proper irrigation cycle for the continuous maintenance of bio-wall systems. The conditions of their growth environment were maintained as follows: light intensity, 20-50 μmol·m-2·s-1 PPFD; and temperature, 20 - 25℃. For fertilization, Hyponex diluted with water at the ratio of 1:1,000 was supplied to plants. Irrigation was treated at intervals of 1, 3, 5, and 7 days for 1 hour at a time. As a result, there was no significant difference in the growth of plants between different irrigation cycles. Dieffenbachia 'Marianne' showed a significant decrease in the number of leaves at the irrigation cycle of 7 days. In addition, the chlorophyll content was relatively low at the irrigation cycle of 7 days. In terms of the color of leaves, a decrease in L value and b value and an increase in a value were observed, resulting in changes in brightness and color. Ardisia pusilla 'Variegata' showed a slightly higher photosynthetic activity and stomatal conductance when it was watered every day and once per 5 days, while Epipremnum aureum showed a relatively higher photosynthetic activity and stomatal conductance at the irrigation cycle of 3 days. In the case of root activity, it was found that the longer irrigation cycle, the higher root activity compared to daily irrigation. The development of roots of Peperomia clusiifolia was promoted by watering at long intervals. However, in the case of Aglaonema 'Siam-Aurora', the total number of roots decreased at the interval of 7 days. In conclusion, a proper irrigation cycle for the sustainable maintenance of vertical bio-wall systems seems to be 3 days.

Improvement Plan for Artificial Ground Landscaping of Underground Parking Lot in Apartment Complex (공동주택단지 인공지반 식재환경 개선방안)

  • Kang, Myung Soo;Moon, Seog Gi;Kim, Nam Jung
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.17 no.5
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    • pp.51-64
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    • 2014
  • Most planting grounds have converted to the artificial ground of the upper part of underground parking lot in apartment complex recently by increasing utilization of underground parking area. This study has examined the composition of each ground and planting status. The study presents problems of planting plans in artificial ground landscaping in apartment complex. This study has conducted reference and field research. It has researched green space planning, planting characteristics and measures condition of soil depth in 3 regions surveyed. The results are listed below. First, hybrid ground has the highest percentage and natural soils has the lowest percentage in the composition of green space in apartment complex. Artificial green space is composed of a number of small-scale grounds. Second, The study has found that planting characteristics don't reflect soil properties. On the other hand, planting deep rooting big arbors has a high proportion in artificial Ground. Third, the study has figured out 98% of fit in minimum soil depth for growth. Fourth, planters and landscaping stones are constructed in case of small green space. On the other hand, mounding is constructed in case of large green space. However in case of mounding types it has low fit, so it needs to improve this problem.

Characteristics of Soil Moisture Rate for Optimal Growth Conditions on Greenroof Plants (옥상녹화 식물의 최적생육을 위한 토양수분 특성 연구)

  • Kim, Si-Man;Han, Seung-Won;Jang, Ha-Kyung;Kim, Jae-Soon;Jeong, Myung-Il
    • Korean Journal of Environment and Ecology
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    • v.29 no.6
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    • pp.947-951
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    • 2015
  • This study presents proper irrigation interval for the soil condition of green roof system and the smooth growth of the landscaping herbaceous plants available and reveal the need for irrigation in rooftop conditions. Twenty kinds of greenery plants are tested on ground paved wood panels where rain and wind shielder is installed. Before test, irrigation is conducted fully to experimental plants and then soil moisture in pot is measured after every ten minutes. In conclusion, it is suggested that the irrigation has to be carried out every 4~5 days in order to minimize water and heat stress of plants. Also, irrigation management is an essential prerequisite for good condition and the smooth growth of plants and environmental effects in green roof system.

Quantitative Evaluation of Wear Stress Due to Traffic in Zoysia japonica cv. 'Zenith' Using Non-Destructive RGB Imagery Analysis (비파괴적 RGB 이미지 분석을 활용한 들잔디 '제니스'에서의 답압으로 인한 마모 스트레스 정량적 분석)

  • Jae Gyeong Jung;Eun Seol Jeong;Eon Ju Jin;Jun Hyuck Yoon;Kwon Seok Jeon;Jin Joong Kim;Eun Ji Bae
    • Korean Journal of Environmental Agriculture
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    • v.42 no.2
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    • pp.121-130
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    • 2023
  • The RGB (red, green, and blue) imagery analysis is an important remote sensing tool, which estimates the effect of environmental stress on turfgrass growth and physiology. Therefore, this study investigated the effect of continuous wear stress treatment on Zoysia japonica through RGB imagery analysis. The results of the growth measurement showed that the plant height substantially decreased, after nine hours of treatment with no considerable difference thereafter. Dry weight measurement showed a substantial difference in the morphological growth characteristics of the aerial part of the turfgrass, but none in the stolon and root zone. This could be attributed to the short period of compaction treatment. The ROS (reactive oxygen species) analysis showed that ROS rapidly increased due to wear stress treatment. The MDA content increased during the traffic process, whereas the green pixels increased and decreased repeatedly; however, overall, the trend declined but the overall trend decreased. Thus, this study confirmed that MDA was effective in reflecting the wear stress of turfgrass; however, it could through RGB image analysis.

Characteristics of Metacordyceps yongmunensis, a New Species from Korea

  • Sung, Gi-Ho;Shrestha, Bhushan;Sung, Jae-Mo
    • Mycobiology
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    • v.38 no.3
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    • pp.171-175
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    • 2010
  • Metacordyceps yongmunensis is a newly reported species from Korea, which is very similar to Cordyceps species in morphological characters. It grows on large lepidopteran pupa, and numerous white stromata grow on a single host. Mycelial growth characteristics of M. yongmunensis isolates were studied in different media and at different temperatures. Also, different carbon sources, nitrogen sources, and mineral salts were tested for mycelial growth of M. yongmunensis. Schizophyllum (mushroom) genetics complete medium plus yeast extract, Schizophyllum (mushroom) genetics minimal medium, and Martin's peptone dextrose agar produced longer colony diameters and more compact mycelial density than other media. The optimum temperature for mycelial growth was $25^{\circ}C$. Carbon sources such as sucrose, soluble starch, dextrose, glucose, dextrin, maltose, and fructose showed better mycelial growth, whereas peptone, yeast extract and tryptone resulted in the best mycelial growth of all of the nitrogen sources tested. All of the mineral salts tested showed similar growth as the control, except $K_2HPO_4$ which showed longer colony diameter and more compact mycelial density. The compact colonies were white and cottony with a greenish margin. The results showed that M. yongmunensis is an easy fungus to growas it grew from 30 to more than 50 mm in 2 wk.

Land Cover Change and Urban Greenery Prediction in Jabotabek by using Remote Sensing

  • Zain, Alinda-Medrial;Takeuchi, Kazuhiko;Tsunekawa, Atsushi
    • Journal of the Korean Institute of Landscape Architecture International Edition
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    • no.1
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    • pp.59-66
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    • 2001
  • The tremendous growth of population and physical development in the largest urban agglomeration in Indonesia -the Jakarta Metropolitan Region, also known as Jabotabek (Jakarta, Bogor, Tanggerang, Bekasi)- has created many environmental problems, such as land use conversion, increasing urban temperature, water and air pollution, intrusion of seawater, and flooding. These problems have become more serious as the urban green space (trees, shrubs, and groundcovers) has decreased rapidly with the urbanization process. Urban green space directly benefits the urban environment through ameliorating air pollution, controlling temperature, contributing to the balance of the hydrological system, and providing space for recreation and relaxation. Because there is little hard data to support the claim of decreasing greenery in Jabotabek, it is necessary to measure the amount of urban green space. The paper describes the spatial analysis of urban green space within Jabotabek through the use of a geographical information system (GIS). We used GIS and remote sensing to determine land cover change and predicted greenery percentage. Interpretation of Landsat data for 1972, 1983, 1990, and 1997 showed that Jabotabek has experiences rapid development and associated depletion of green open space. The proportion of green open space fell by 23% from 1972 to 1997. We found a low percentage of urban green space in the center of Jakarta but a high percentage in fringe area. The amount of greenery is predicted by the Ratio Vegetation Index (RVI) model: predicted greenery (%) = [146.04] RVI - 134.96. We consider that our result will be useful for landscape planning to improve the environment of Jabotabek.

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A Study on the ICT Standardization Strategy for realizing the Green New Deal (그린뉴딜의 실현을 위한 ICT 표준화 추진 전략에 관한 연구)

  • Choi, JungYul
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.23-29
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    • 2021
  • Countries are promoting Green New Deal policy to cope with global warming and climate change as a result of economic growth and overcome the economic crisis caused by the coronavirus 19. The role of ICT technology is crucial in realizing the Green New Deal policy, and standardization of ICT technology should be preceded. This paper examines domestic and foreign Green New Deal policies and analyzes trends in ICT standardization activities. Based on the analysis, we propose standards that should be developed for the eight major projects in order to successfully realize the Korean Green New Deal. A strategy to promote ICT standardization for the zero energy project in public facilities as an example was proposed. In addition, we present ways to resolve difficulties in realizing ICT standardization policies related to Korean Green New Deal. Through this study, it is expected that the Korean Green New Deal policies, which is being promoted at the pan-government level, will be effective based on ICT standard technology.

Knowledge Domain and Emerging Trends of Intelligent Green Building and Smart City - A Visual Analysis Using CiteSpace

  • Li, Hongyang;Dai, Mingjie
    • International conference on construction engineering and project management
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    • 2017.10a
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    • pp.24-31
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    • 2017
  • As the concept of sustainability becomes more and more popular, a large amount of literature have been recorded recently on intelligent green building and smart city (IGB&SC). It is therefore needed to systematically analyse the existing knowledge structure as well as the future new development of this domain through the identification of the thematic trends, landmark articles, typical keywords together with co-operative researchers. In this paper, Citespace software package is applied to analyse the citation networks and other relevant data of the past eleven years (from 2006 to 2016) collected from Web of Science (WOS). Through this, a series of professional document analysis are conducted, including the production of core authors, the influence made by the most cited authors, keywords extraction and timezone analysis, hot topics of research, highly cited papers and trends with regard to co-citation analysis, etc. As a result, the development track of the IGB&SC domains is revealed and visualized and the following results reached: (i) in the research area of IGB&SC, the most productive researcher is Winters JV and Caragliu A is most influential on the other hand; (ii) different focuses of IGB&SC research have been emerged continually from 2006 to 2016 e.g. smart growth, sustainability, smart city, big data, etc.; (iii) Hollands's work is identified with the most citations and the emerging trends, as revealed from the bursts analysis in document co-citations, can be concluded as smart growth, the assessment of intelligent green building and smart city.

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A Spray Chrysanthemum, 'Green Candy' with Double Flower Type and Green Petals for Cut Flowers (녹색 겹꽃 절화용 스프레이국화 '그린캔디' 육성)

  • Lim, Jin Hee;Shin, Hak Ki;Park, Sang Kun;Choi, Seong Yeol;Lee, Jung-Soo
    • Horticultural Science & Technology
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    • v.31 no.3
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    • pp.388-392
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    • 2013
  • A spray chrysanthemum cultivar 'Green Candy' was released by National Institute of Horticultural & Herbal Science, Rural Development Administration, in 2009. The cross between 'Yoko Ono', a spray chrysanthemum cultivar with light yellowish-green double type, and 'Green Bird', a spray chrysanthemum cultivar with vigorous and green double type, was made in Suwon in 2006. After the evaluation of the characteristics under shade culture in summer and retarding culture in spring and consecutive selection from 2007 to 2009, 'Green Candy' was selected finality. The natural flowering time of 'Green Candy' is October 28th, and it is possible to flower all year-round by shade and light culture. It has double flower type with green petals. The growth of plant is very vigorous and the color of the petals is stable when the variety is cultivated under high temperature conditions in summer season. The diameter of flower is 4.1 cm. The numbers of flower per stem and petals per flower are 12 and 217, respectively. The days for flowering under the short day treatment are about 58 and its vase life is 18.1 days in autumn season. 'Green Candy' was applied as No. 2010-212 on March 5, 2010 for variety protection and the plant variety protection rights have been registered as No. 3633 on August 2, 2011 at the Korea Seed and Variety Service.