• 패션비즈니스
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• 제27권1호
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• pp.36-49
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• 2023

This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased avatar fashion items from 'Zepeto'. A total of 363 responses were analyzed in this study. Results are as follows. First, four factors of metaverse experience were derived: 'entertainment experience', 'escape experience', 'adventure experience', and 'relationship experience'. Four factors of avatar fashion item benefit sought were derived: 'trend/brand sought', 'situation suitability sought', 'individuality sought', and 'ideal appearance sought'. Second, all four factors of metaverse experience were found to significantly affect the benefit of trend/brand sought. It was found that entertainment, adventure, and relationship experiences, excluding escape experiences, had significant effects on situational suitability sought. In addition, it was confirmed that entertainment and adventure experiences had significant effects on individuality sought and ideal appearance, respectively. Third, it was found that the trend/brand sought had a significant effect on metaverse usage time and purchase amount and that the situational suitability sought influenced the number of avatar fashion items purchased.

• 패션비즈니스
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• 제28권1호
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• pp.113-130
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• 2024

A questionnaire survey of farmers engaged in actual farming was conducted to investigate the farmers' actual wearing conditions and preferences for agricultural workwear to develop workwear that is suitable for improved agricultural work efficiency. We extracted basic data necessary for the development of agricultural workwear. Analysis of the photographs taken showed differences in the shoes and gloves worn depending on the type of work. The percentages of men and women were equal among the agricultural workers. The age of the agricultural workers was analyzed and the results showed a higher percentage of those over 50 years old, indicating that the age of the agricultural workers was higher than in other industries. It was found that the waist, knees, and elbows of the workers were pulled during work, and analysis showed that the symptoms resulting from clothing pulling were more severe when the wearing dimensions were larger. It was recognized that the important aspects of workwear are those related to work, such as functionality, activity, and work efficiency. In addition to workwear, the most commonly worn auxiliary equipment was gloves, and other items included hats, armbands, work shoes, boots, seat chairs, and masks. When developing rural workwear, it is necessary to consider the fit, type of work, and materials of the workwear. Future research should focus on materials that can improve the functionality of workwear and pattern development that reflects physical and movement characteristics.

• 패션비즈니스
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• 제28권3호
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• pp.122-139
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• 2024

Image-generated AI is rapidly emerging as a powerful tool to augment human creativity and transform the art and design process through deep learning capabilities. The purpose of this study was to propose and demonstrate the feasibility of a new design development method that combined traditional design methods and technology by constructing image-generated AI prompts based on artists' formative elements. The study methodology consisted of analyzing Kazmir Malevich's theoretical considerations and applying them to AI prompts for design, print pattern development, and 3D digital design. This study found that the suprematist works of Kazmir Malevich were suitable as design and print pattern prompts due to their clear geometric shapes, colors, and spatial arrangement. The AI-prompted designs and print patterns produced diverse results quickly and enabled an efficient design process compared to traditional methods, although additional refinement was required to perfect the details. The AI-generated designs were successfully produced as 3D garments, thereby demonstrating that AI technology could significantly contribute to fashion design through its integration with artistic principles. This study has academic significance in that it proposes a prompt composition method applicable to fashion design by combining AI and artistic elements. It also has industrial significance in that it contributes to design innovation and the implementation of creative ideas by presenting an AI-based design process that can be practically applied.

• 패션비즈니스
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• 제28권3호
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• pp.48-68
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• 2024

In recent years, with the international spread of traditional Chinese culture, traditional auspicious patterns have been used idely in modern textile design. In particular, a bat pattern has the same pronunciation as 'fu' in Chinese. It symbolizes good luck and longevity. It has auspicious meanings such as happiness, prosperity, wealth, longevity, and good luck. This study aimed to explore how cultural elements could be utilized in modern textile design by incorporating the traditional Chinese bat pattern into scarf design. Through literature research and case analysis, we aimed to understand the historical background and design characteristics of the bat pattern and develop it into a textile design suitable for modern scarf design to promote modern reinterpretation of traditional culture and cultural integration. From a design perspective, the shape of the bat pattern was analyzed to derive five main shapes and characteristics (symmetry, verticality, repetition, totality, and relativity). Based on this, 10 patterns were created by combining them with popular styles of modern scarf patterns. In addition, five product designs were completed considering 23/24 Pantone trend colors, 24spring/summer fashion trend colors, and silk scarf pattern characteristics.

• 복식
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• 제57권1호
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• pp.118-129
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• 2007

Overflowing of fashion information that is derived from the development of various mass media has rather hindered adopters from appropriately screening fashion information. Thus, responsibilities of fashion journalists who play a role of communicating fashion information have become heavier. Fashion journalism may be defined as 'delivery of modes and involvement in production and logistics'. Since it connects fashion and culture industries with the public by reflecting fashion from diversified perspectives, the role of fashion journalism should never be overlooked in terms of culture as well as industry. This study analyzes fashion journalism from fashion-advanced country by reviewing the fashion journalism from the US, which is so-called fashion-advanced country and analyzing the contents of Vogue USA. This study made a historical review of fashion journalism through a reference study, and from a total of 24 volumes of Vogue USA from January 2004 through December 2005 classified articles by functions, tones, contents, and brands, pictorial records by functions, images, and brands, and ads by brands, quantitatively analyzing them. Further, through a case study it explored those articles and pictorial records which featured national characteristics in the USA, and examined how the fashion journalism in the USA imaged the fashion in the country. In addition, it tried to elicit the characteristics of fashion in the USA as a conclusion by categorizing those images while reviewing previous studies. The results show that Vogue USA features American fashion definitely. Thus, consequently it is easy to find images of American fashion in pictorial records, let alone categorizing them.

• 패션비즈니스
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• 제18권2호
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• pp.95-112
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• 2014

This study analyzed the type and item of collaboration, national form and purpose_of collaboration in both the domestic and foreign fashion industries in oder to study the trend of collaboration that has appeared in a the field of the recent fashion industry. The analysis focused on 221 collaboration cases from designers in the domestic and foreign fashion industries during the period of January 2012 to December 2013. The cases were collected and analyzed focusing on publications related to newspapers on fashion, internet articles on fashion information sites etc. According to the results of the study, the characteristics of collaboration shown in the recent fashion industry are as follows. First, it can be observed that a portion of collaboration in the two different industries was very high. Second, through the high portion of cases where collaboration between foreign companies was made, it could be found that the world fashion market is enormous: moreover, domestic brands tended to borrow foreign brand images. Third, it was known that fashion companies are very interested in establishing a positive company image and sharing feeling with consumers by implementing collaboration in oder to appeal to consumers' emotions. Therefore, it shoud be done an effective collaboration implement for the development of fashion industry that an understanding of partner, a study of fashion image through development item, an established image foundation of domestic brand, a correct analysis for reflecting artistic image, an effective collaboration implement for the development of fashion industry.

• 패션비즈니스
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• 제10권2호
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• pp.60-82
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• 2006

The purpose of this study was to confirm and practical use the street fashion design analysis system(Web-SFAS) which was designed in preceding research. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. For this study, 191 street fashion image and paper questionaries were collected on Oct. 16th from 4pm to 7pm in Gyeong-Nam area(4 markets), 2004. This study was processed basically cross research(real time research). The collected data and paper questionaries were analysed by 4 experts who had over Master Degrees, and the results were input to the Web-SFAS system. This system analyzed the results as follow ; First, Top is usually wear T-shirts, cardigan item of soft material, Bottom is usually wear Skirt, jean item of hard material. Second, As for shoes, pumps were the most popular, and as for accessories, diverse items such as shoulder bag, jewelry, and totebag were preferred. Third, fashion image, most people wear a sportive casual style with semi-casual in a close second. Therefore, We also expect that this data can be used a prediction for the next seasons design trends and needs, especially if we make an online database through this development system, then it will be easier to access faster and more accurate fashion information.

• 패션비즈니스
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• 제19권5호
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• pp.110-127
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• 2015

This study probed into the fashion styling of modern girls who led fashion and revealed power of woman as the center of modernization in Korea. Methods included the theoretical study based on fashion related newspaper articles at the time, specialized publications, advance researches, and internet data and the empirical study that involved contents analysis centering on visual data, expert evaluation, and styling development and presentation. The image of Korean modern girl analysis found in the order of modern image, elegant image, classic image, mannish image, romantic image. The aesthetic characteristics could be classified into sensual classicism, modern elegance, feminist epicenism, and romantic simplicity. The theme was 'Retro Modern' and a total of 4 styles were applied. 'Progressive Tradition' expressed the aesthetic characteristics of sensual classicism and it gave a modern reinterpretation of the seamless one-piece skirt which is the modified Korean clothes of Korean modern girls. 'Luxe Beauty' expressed the aesthetic characteristics of modern elegance, and it developed the long and slim style which was popular in the 1930's in a trendy way. 'Dressy Avant-garde' expressed the aesthetic characteristics of feminist epicenism, and it suggested the mannish style Western clothes that Korean modern girls wore by following recent fashion trend. 'Minimal Couture' expressed the aesthetic characteristics of romantic simplicity and it presented the garçonne look which was popular in the 1920's by following recent trend.

• 패션비즈니스
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• 제23권3호
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• pp.35-50
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• 2019

Modern family culture manifests various different social phenomenon due to shifts caused by increased societal response to industrialization in our country. It is noted that as our lifestyle patterns have shifted from being work-oriented to family-oriented, by focusing on the trend where there is an increase in families enjoying hobby and leisure activities together and where families go shopping together, I attempted to propose various different family-look' designs. In this research study we designed and planned family normal clothes designs that are required and desired for family gatherings and family events, and these designed were produced using 3D virtual clothing design software technology. The research method used the formative features of natural plants and textiles containing a symbolic motif as an element of design, and the creation of family formal clothes were designed and planned based on the method. The development of family formal clothes designs was implemented using CLO 3D virtual clothing design software. Because utilizing 3D virtual clothing design software enables prototyping various types of designs, silhouettes, fabrics and textiles, and color schemes etc. in a short amount of time, it was possible to utilize an advantage from using the software as leveraged to propose designs with a strong symbolic motif and symbolism . Also, by confirming and examining the strengths and weaknesses of the design process when using CLO 3D, It can improve the utilization of IT technologies, and this study aims to provide that efficiency.

• 패션비즈니스
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• 제27권5호
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• pp.60-77
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• 2023

The scale of the industry utilizing the Metaverse platform is gradually growing around the world. Fashion brands are also starting to utilize the Metaverse platform as a new market to replace the next e-commerce platform by targeting new consumers, MZ generation, and even Alpha generation. In this study, a real K-fashion designer's outfit was made into a 3D outfit using CLO 3D program to express it in a new market, the Metaverse 3D platform. It was then compared with a real outfit. An avatar prototype was completed using Max program to simulate the 3D digital fashion outfit and produce an avatar through an optimization process. The 3D outfits showed the same level of results as the actual outfits in terms of fabric surface, material texture, drapability, overall outfit, details, and trimmings. In addition, we proposed a 2D work on total styling suggestion and modeling to secure data sets for future AI-based styling services. In conclusion, this study revealed that actual outfits and 3D outfits had the same results. It is significant that it can be a sample work to build a styling data set through styling suggestion and content production as a significant amount of styling DB construction will be required before AI styling automation services.