DOI QR코드

DOI QR Code

Modeling Metaverse Avatars and K-Fashion Apparel 3D Production -Focus on Developing Styling Work with K-Designer Items-

메타버스 아바타 및 K-패션의류 3D 제작 모델링-K 디자이너 아이템을 활용한 스타일링 작업물 개발을 중심으로-

  • Sojin Kim (Dept. of Fashion Styling, Dong-Ah Institute of Media and Arts) ;
  • Boyoung Kang (Dept. of Entertainment Management, Dong-Ah Institute of Media and Arts)
  • 김소진 (동아방송예술대학교, 패션스타일리스트과) ;
  • 강보영 (동아방송예술대학교, 엔터테인먼트경영과)
  • Received : 2023.10.09
  • Accepted : 2023.11.09
  • Published : 2023.11.30

Abstract

The scale of the industry utilizing the Metaverse platform is gradually growing around the world. Fashion brands are also starting to utilize the Metaverse platform as a new market to replace the next e-commerce platform by targeting new consumers, MZ generation, and even Alpha generation. In this study, a real K-fashion designer's outfit was made into a 3D outfit using CLO 3D program to express it in a new market, the Metaverse 3D platform. It was then compared with a real outfit. An avatar prototype was completed using Max program to simulate the 3D digital fashion outfit and produce an avatar through an optimization process. The 3D outfits showed the same level of results as the actual outfits in terms of fabric surface, material texture, drapability, overall outfit, details, and trimmings. In addition, we proposed a 2D work on total styling suggestion and modeling to secure data sets for future AI-based styling services. In conclusion, this study revealed that actual outfits and 3D outfits had the same results. It is significant that it can be a sample work to build a styling data set through styling suggestion and content production as a significant amount of styling DB construction will be required before AI styling automation services.

Keywords

References

  1. Hong, Y. (2023). Analysis of digital fashion design elements focusing on overseas digital fashion brands. Journal of Fashion Business Korean, 27(1), 77-109. doi: 10.12940/jfb.2023.27.1.77
  2. Jeon, H., & Kim, G. (2022). Suggestion of metaverse based online fashion shopping mall application service :Focused on the virtual fitting service. Journal of Digital Contents Society, 23(4), 589-601. doi: 10.9728/dcs.2022.23.4.589
  3. Jeong, J. (2021). A study on brand collaboration marketing strategy in the context of metaverse: The effect of brand similarity and product reality on consumer attitude (Unpublished master's thesis). Kookmin University, Seoul, Korea.
  4. Kim, C., & Ju, B. (2022). Developing women's fitness wear design using 3D CLO. Journal of Fashion Design, 22(4), 135-149. doi: 10.18652/2022.22.4.9
  5. Kim, H. (2022). A study on fashion bag design using CLO 3D software program. Journal of the Korean Society of Design Culture, 28(4), 84-95. doi: : 10.18208/ksdc.2022.28.4.83
  6. Kim, H. Y. (2022, December 27). Global metaverse market value at $1.3 trillion by 2030. IT Times. Retrieved August 15, 2023, from https://www.ittimes.com/news/articleView.html?idxno=446
  7. Kim, M. (2022). A study on CLO 3D for expressing fabric properties. A Journal of Brand Design Association of Korea, 20(2), 51-64.
  8. Kim, S., & Kim, S. (2022). A study on the current status of metaverse technology expansion and fashion brand collaboration. Journal of Korean Traditional Costume, 25(4), 167-182. doi: 10.16885/jktc.2022.12.25.4.167
  9. Lee, B. (2021). The metaverse world and our future. Journal of The Korea Contents Association, 19(1), 13-17. Retrieved from https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE10572357 10572357
  10. Na, M. (2023). A study on metaverse-based design business model development and application case: Focusing on ZEPETO sportswear item development case (Unpublished doctoral dissertation). Chosun University, Kwangju, Korea.
  11. Nam, Y. J. (2021). The types and values of fashion based on virtual reality technology in the age ofdigital transformation. Journal of Basic Design & Art, 22(5), 117-128. doi:10.47294/KSBDA.22.5.9
  12. Park, J. (2022, October 28). 'Fashion' is a growing e-commerce, fast-growing fashion SaaS market. Wowtv. Retrieved August 15, 2023, from https://www.wowtv.co.kr/NewsCenter/News/Read?articleId=A202210280177
  13. Park, K. (2021a). A case study of virtual fashion industry of fashion brands through convergence with metaverse. Journal of The Korean Society of Science & Art, 39(4), 161-178. doi: 10.17548/ksaf.2021.09.30.161
  14. Park, K. (2021b). How to enable creation and IP use in a metaverse environment, [KIPnet Conference Materials Book].
  15. Shin, H. (2022). A study of the development trend and business model of metaverse. The e-Business Studies, 23(1), 247-262. doi: 10.20462/tebs.2022.2.23.1.247
  16. Suh, C. (2023). The shape comparison analysis of virtual and real flared skirts using emulator function in CLO 3D program. Journal of the Korean Society of Design Culture, 29(3), 167-178. doi: 10.18208/ksdc.2023.29.3.167