• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.506-514
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• 2020

The purpose of this paper is to examine the factors influencing usage intentions of Social Network Services (SNS) in MICE (Meeting, Incentive travel, Convention, and Exhibit and Event) and moderating effects of gender. This model tests various theoretical research hypotheses relating to MICE industry, SNS characteristics, and Technology Acceptance Model (TAM). The target population of this study is SNS users with MICE participation experience. The results of hypothesis testing are as follows. First, information provision, convenience, service quality and SNS usage experience positively influence attitudes toward SNS. Second, attitude positively influences usage intention of SNS. Finally, information provision and service quality to attitudes toward SNS for males are significantly large than those for females. Convenience and SNS usage experience to attitudes toward SNS for females are significantly large than those for males. And attitude to usage intention toward SNS for males are significantly large than those for females. The results of this study will provide various implications to improve usage intentions of SNS in MICE industry.

• Journal of Korea Planning Association
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• v.53 no.6
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• pp.39-59
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• 2018

This study examines the relationship between the usage of public bike and physical environment factors around the public bike stations using the public bike rental history data from 2016 to 2017 in Seoul, Korea. Focusing on the different influences of determinant factors by distance to public bike station, this study identifies influential factors that affect the usage of public bike. The results of the analysis are as follows. First, both the land use and physical environmental variables of bike station areas show strong associations with the usage of public bike. Second, the usage of public bike is also associated with neighborhood living facilities, business facilities, land use mix, the distance to subway station, public facilities and universities. This finding indicates that public bike has played a role as a transportation mode for the short-distance travel and commuting purposes in everyday life. Third, this study shows that the usage of public bike is strongly associated with the average slope, traffic volume around public bike stations, distance to streams or rivers, and the types of bike lane. This finding also indicates that surrounding environmental factors play an important role in the usage of public bike. Finally, this study identifies the different influences of determinant factors on the usage of public bike by distance to public bike station. This study suggests policy implications for the potential locations of public bike stations in the future.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.951-965
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• 2018

The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children's wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children's wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children's wear directly from overseas.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.524-532
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• 2021

Smart TV is rapidly growing with the provision of OTT services, and has become an alternative to pay-TV services. Yet smart TV in Korea has been diffused slowly, and thus few research has paid attention to smart TV. With the global growth trend of smart TV, research on smartTV, focusing on users' characteristic and their behaviors, is critical to explain smart TV's usage. To employ the Mediapanel dataset, this study explores the impact of smart TV users' demographic factors and their pay-tv usage on smart TV usage. The results suggested that age, the type of household, household income, and market size are associated with smart TV usage. Pay-TV usage, specifically IPTV subscription and VOD expenses, have impacts on smart TV usage. Lastly the interaction effect between IPTV subscription and movie VOD expenses, has negatively associated with smart TV usage. This study may bring to re-attention to smart TV and to give insights into the industry field.

• Journal of Korea Water Resources Association
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• v.57 no.1
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• pp.1-8
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• 2024

Persistent droughts due to climate change will intensify water shortage problems in Korea. According to the 1st National Water Management Plan, the shortage of domestic and industrial waters is projected to be 0.07 billion m³/year under a 50-year drought event. A long-term prediction of water demand is essential for effectively responding to water shortage problems. Unlike industrial water, which has a relatively constant monthly usage, domestic water is analyzed on monthly basis due to apparent monthly usage patterns. We analyzed monthly water usage patterns using water usage data from 2017 to 2021 in Chungcheong, South Korea. The monthly water usage rate was calculated by dividing monthly water usage by annual water usage. We also calculated the water distribution rate considering correlations between water usage rate and climate variables. The division method that divided the monthly water usage rate by monthly average temperature resulted in the smallest absolute error. Using the division method with average temperature, we calculated the water distribution rates for the Chungcheong region. Then we predicted future water usage rates in the Chungcheong region by multiplying the average temperature of the SSP5-8.5 scenario and the water distribution rate. As a result, the average of the maximum water usage rate increased from 1.16 to 1.29 and the average of the minimum water usage rate decreased from 0.86 to 0.84, and the first quartile decreased from 0.95 to 0.93 and the third quartile increased from 1.04 to 1.06. Therefore, it is expected that the variability in monthly water usage rates will increase in the future.

• Knowledge Management Research
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• v.10 no.2
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• pp.85-103
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• 2009

Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

• Korean Journal of Organic Agriculture
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• v.21 no.3
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• pp.335-350
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• 2013

With the efforts to development of renewable energy technologies, and increasing awareness to environmental issues, the usage of wood pallets has been increasing every year since the introduction of wood pallet technology to the domestic market. until 2009, majority usage of pellet boiler was in the residential houses. In an effort to increase the distribution of wood pellet boiler to cultivation facilities with high usage of fuels, The Ministry of Agriculture and Forestry has launched a distribution project of wood pellet boiler for fuel usage as a part of the agricultural and fishery energy efficiency projects. Although only small number of farms with a heat-culturing facility have replaced from conventional boiler to pellet boiler. Although part of reason for low usage of pallet boiler is lack of understanding and information of it, the main reasons are high initial cost and uncertainty of its cost efficiency. Also, most people from agricultural industry don't realize it's significance in terms of environmental benefit due to lack of understanding in 'resource circulation' and 'adopting to climate change'. In this study, first, we did a cost-efficiency analysis of the farm which uses a diesel boiler to grow cucumber, tomato, paprika. Then we replaced the diesel boiler to a pallet boiler and measured its cost-efficiency again. By comparing the cost-efficiency of the diesel boiler with the pellet boiler, we analyzed the economic viability of pellet boiler. Then we analyzed viability of pallet boiler usage in terms of 'resource circulation' and 'adopting to climate change'. As a result of our analysis, we have found out that under the current system of government support, the energy usage varies depends of the types crops grown and the higher the energy use, the more cost efficient it is to use the pallet boiler. Also, it is economically viable to use the pallet boiler in terms of 'resource circulation' and 'adopting to climate change'.

• The Journal of Information Systems
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• v.21 no.1
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• pp.153-172
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• 2012

The purpose of this study is twofold: first, to identify the factors affecting the relationships between the organizational context for work innovation(organizational citizenship behaviors, IS innovation resistance, and user IT capability) and the intention of ERP extension usage, and second, to examine the mediating effect of the ERP performance on the relationships between the ERP adaptation and the intention of ERP extension usage. In order to achieve the goals of this study, data were obtained from 304 members of the seven organizations such as manufacturers, distributors and service industries, and were analyzed by using SPSS 12.0 and AMOS 5.0. The study results are as follows. There were positive effects of the organizational citizenship behaviors and the user IT capability on the change management activity. The IS innovation resistance had a negative effects on the change management activity. The change management activity had a positive effect on the ERP adaptation. The ERP adaptation had a positive effect on the ERP performance and the intention of ERP extension usage. The ERP performance had a positive effect on the intention of ERP extension usage. In addition, there was a partial mediating effect of the ERP performance on the relationships between ERP adaptation and intention of ERP extension usage. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Journal of Information Technology Services
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• v.11 no.4
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• pp.1-23
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• 2012

The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.3
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• pp.123-131
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• 2024

The dispute between SK and Netflix, which has been going on for more than three years, ended in the direction of dropping the lawsuit and establishing a cooperative relationship between the two companies. However, as Internet traffic usage is likely to increase further in the future due to digital transformation and activation of generated AI, conflicts between domestic mobile carriers and global CP operators over network usage fees can arise at any time. In this study, the issues of the dispute related to network usage fees that occurred between SK and Netflix were examined, and different implications were drawn for each issue. The cost and scope of network usage considerations are an issue that must be determined entirely by negotiations between operators. However, if a dispute occurs between operators, user damage such as speed delays may occur, so it is necessary to prepare a policy alternative. As the domestic media industry has grown cooperatively with global CPs, it is considered important to form a reciprocal relationship between domestic mobile telecommunication operators and global CP operators regarding network usage fees in the future.