• Journal of Digital Convergence
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• v.11 no.5
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• pp.13-21
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• 2013

IPTV Service, a convergence service of broadcasting, seems to have great potential as a nation's future growth driver for the 21st century. As IPTV service is future-oriented industry, adopting IPTV policy by freeing oneself from shortsighted policy and considering long-term strategy and rapidly changing convergence environment would be desirable. Therefore, the purpose of this research is to deduct future IPTV service under convergence environment by applying T.A.I.D.A, which is strategy planning tool effective for planning mid-long strategy, under uncertain environment among scenario method and offer new policy direction in order to realize future IPTV service.

• Journal of Internet Computing and Services
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• v.11 no.5
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• pp.37-58
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• 2010

This study analyzes appropriate government policy frameworks for promoting IPTV industry by studying the way of adoption and diffusion of IPTV services. Until recently, most researches on government policies for technology adoption have focused on the personal context. This research adopts two theories, i.e., innovation characteristics theory for personal context and implementation process theory for organizational context. It also hypothesizes that the innovation characteristics more influence on the behavioral intention for usage new media in the level of personal innovativeness is high. Moreover, in the level of expectancy for diffusion policy is high, the implementation of IPTV services more influences on the behavioral intention. The results by statistical analysis, it is found that the higher the level of personal innovativeness is, and the higher the level of expectancy for diffusion policy is, the more behavioral intention will be influenced by the characteristics of innovation and implementation of IPTV service. Thus it is important for government agencies to find the way to facilitate personal innovativeness as well as expectancy for diffusion policy.

• Journal of Information Technology Applications and Management
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• v.14 no.3
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• pp.199-225
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• 2007

This study deals with the regulatory policy of government on the convergence of broadcasting and telecommunication by applying rent seeking theory to Internet Protocal TV (IPTV). Existing literature has mainly focused on the negative implications of rent seeking since Tullock [1967], Krueger [1974] and Buchanan [1980]. We have investigated the regulatory policy along with the progress of the convergence of broadcasting and telecommunication. Regulatory policy on broadcasting, despite its impartial intent. has created the entry barrier in the industry, resulting in high rents. Meanwhile, regulatory policy in telecommunication is more geared by the encouragement of more competitive environments, resulting in reasonably low rents in the market. Regulatory policy in the age of convergence needs to improve the efficacy of the industry and welfare, while maintaining the rent at a reasonably low level. This research has contributed to emphasizing the positive aspect of rent seeking in policy concerned with the convergence of broadcasting and telecommunication, notably IPTV.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.141-152
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• 2013

It's been several years since IPTV(Internet Protocol Television), which is typical conversed broadcasting communication service come up to a new growth power. Although our broadcasting communication infrastructure has global competitiveness, it's been late to be commercialized rather than other countries due to lack of timely supporting policies. Also rising of smart circumstances beginning with smart phone makes smart TV grow faster, so expansibility of IPTV become shrink. This study suggests IPTV the way to get over this circumstances and the effort of government or industries.

• Korean journal of communication and information
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• v.31
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• pp.295-325
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• 2005

This study explored the conflict structure and resolution about IPTV, the typical convergence services. Which kinds of conflicts is taking plate in IPTV? How has it been managing by regulators? Researchers argues that IPTV dispute shows some different policy process comparing the past. It has double sided conflict structure- one is done by broadcasters and the others by regulators. When it was one sided conflict structure, it was easy to control the conflict issues. But now regulators become the subject to the conflict ground, it is not easy to control the conflict between business part. Rather the regulators show the strategy of avoiding conflict resolution - they do not really effort to resolve the conflict problems. but deepening and widening the conflict. In IPTV case, researchers found the avoiding conflict resolution strategy. And so-called 'iron coalition' between regulators and business part to preserve their areas and lights is likely to be loosen in IPTV policy environment.

• Electronics and Telecommunications Trends
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• v.25 no.1
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• pp.54-66
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• 2010

근래 한국 IT 산업의 성장률과 경쟁력은 전반적으로 둔화 추세에 있으며, IT 제조업과 IT 서비스업의 불균형 또한 심각한 수준이다. 특히 IT 서비스업의 세계시장 점유율은 1%에 불과한 실정으로 시장성장 한계, 신규서비스 활성화 미흡, 지출여력 한계 등의 여러 원인이 지적되고 있다. 한편, 이러한 IT 서비스 산업의 성장 한계를 극복하기 위해 '융합(convergence)'이 대두되어 왔으며, IPTV가 방송-통신 융합을 주도하는 핵심적 미디어로 진화하고 있는 중이다. 그러나 IPTV의 기술적 진화가 반드시 시장 확산과 발전을 이끌어 내지는 않을 것이며, 정부규제, 콘텐츠 수급, 고객니즈, 마케팅전략 등 여러 측면에서의 고려가 병행되어야만 한다. 이같은 배경 하에서, 본 연구는 IPTV 결합서비스의 발전방안을 제시하고자 사례연구와 실증연구를 수행하였다. 사례연구 결과, IPTV 서비스가 시장에서 확산되기 위해서는 결합서비스 형태가 바람직하고, 우수 콘텐츠 확보가 요구된다. 실증연구 결과, IPTV 결합서비스 시장은 고객가치를 기준으로 세분화 될 수 있으며, 세분시장별 효과적 마케팅전략을 제안할 수 있었다. 마지막으로 본 연구는 IPTV 결합서비스 관련 주체별로 발전의 저해요인을 분석하고 활성화 방안을 제시하고 있다.

• The KIPS Transactions:PartC
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• v.15C no.2
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• pp.87-92
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• 2008

This paper proposes a session control model for the P2P(Peer to Peer) IPTV(Internet Protocol Television) services and presents the IPTV session control procedures based on the proposed model. Since, while public IPTV traffic is usually processed via a separate network, P2P IPTV traffic is processed together with the conventional Internet access traffic, the P2P IPTV control mechanism needs to provide multi-stream processing for the constituent TPS(Triple Play Service) traffic and corresponding QoS(Quality of Service) control functions. Besides, P2P IPTV session control mechanism should provide appropriate multicast control functions in order to support effective transmission of video traffic generated by personal IPTV broadcasters. The P2P IPTV session control model proposed in this paper is designed to be based on the standard SIP(Session Initiation Protocol), IGMP(Internet Group Management Protocol), and COPS(Common Open Policy Service) protocol so that it can contribute to the easy and prompt deployment of inter-operable P2P IPTV platform.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.21-28
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• 2012

The study aims to explore industrial and firms' strategic factors affecting diffusion of digital convergence by studying major global IPTV markets. Market and firm variables are selected using the Industrial Organization's SCP approach. Data for the variables are collected from global 31 IPTV operators representing 20 countries. The analysis indicates that the penetration of broadband Internet and the market share of a dominant player in the Pay TV positively affect the penetration of the IPTV service, whereas the penetration of Pay TV, ARPU, firms' strategy and resource do not have influence on its penetration. The study is the cross-country analysis and contributes to the media study by exploring the relationship between market variables and the development of convergent media. Consequently, the study is expected to help policy makers tailor their digital policy for local environment.

• Proceedings of the Technology Innovation Conference
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• 2006.02a
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• pp.248-263
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• 2006

The convergence in telecommunication and broadcasting is one of the most popular topics in these days. For example, the characteristic of IPTV -internet protocol television-is controversial in the extreme. In Korea the IPTV operators are mainly the telecommunication service operators. So it is natural that the IPTV services are categorized to the telecommunication services. But the Broadcasting service providers, especially the CATV providers who can serve the TPS-triple play service- like IPTV players insist that the IPTV should be regulated as a broadcasting service. This paper will analyze whether the regulation in which the IPTV is categorized to one of the broadcasting services is better than the case of telecommunication services. To examine this, the social welfare analysis is conduced and the differential oligopoly market model is used. Together with that, this paper suggests that we can improve the social welfare by the asymmetric regulation between IPTV and D-CA TV. This means that in Korea the IPTV has a weak substitution relation with the D-CA TV and the IPTV should be dealed as a new convergence service that differs from traditional broadcasting services.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.321-330
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• 2013

This study attempts to understand the motives for using IPTV advertising and to understand the impact of the motivations on using behavior of IPTV advertising. To understand the motives for using IPTV advertising, a survey was conducted after pre-test for questionnaire design. The Composition of motive factors were ascertained through factor analysis. The analysis produced 4 dimensions of motives for using IPTV advertising, including 'economic motivation', 'information', 'advertising', and 'passing time/habit'. Each motive impacted on each using behavior differently.