• Journal of Digital Convergence
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• v.19 no.11
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• pp.301-313
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• 2021

The automotive industry is facing a paradigm shift, changing from owning to sharing and from manufacturing to service. However, it is hard to conclude that the economic value of smart mobility service is always positive to users. Cost related to owing or share a vehicle is very hard to estimate from the perspective of potential users as well as the benefit of the service. Focusing on the cost side of the story, this study develops a cost estimating model based on three main factors: electrification, advanced driving assistant systems (ADAS) function, and participation of ride-sharing service. As a result of the model analysis, low cost was estimated as a result when receiving cost benefits such as electrification and ride-sharing participation. Various factors were analyzed through sensitivity analysis also. These results can provide useful insights into the cost prediction and strategies for potential users and manufacturers on smart mobility service market.

• The Journal of the Acoustical Society of Korea
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• v.42 no.1
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• pp.1-6
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• 2023

Sound radiated from a structure in vibration is an important physical characteristic to evaluate vibro-acoustic problem. Although sound radiation power can be typically obtained by intensity measurement, long measuring time and strict measuring condition remain difficult. As an alternative method, simulation-based estimation can be taken into account and its accuracy is known to be acceptable. However, difficulty still lies in that specialized softwares may be necessary to obtain sound radiation power and radiation efficiency. In this context, this study suggests two methods using an ordinary FE method to calculate sound radiation power. They are well-known reciprocity technique and p-p method, which are basically test methods. It is shown that either method can practically estimate sound radiation in the frame of conventional Finite Element Method (FEM). The methods and their corresponding limit are discussed with some results.

• Journal of Biomedical Engineering Research
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• v.44 no.2
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• pp.157-165
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• 2023

The purpose of this study was to evaluate the importance of developing slim seats with ergonomic design to improve seat comfort and expand the interior space. Two seats were used for the experiment: a sample seat designed based on hip shape and spinal alignment and a normal seat with a flat design without curves. Subjects sat in both the sample seat and a normal seat applied to the vehicle simulator and the experiment was conducted. The next part of the experiment was conducted in two different postures: a driving posture and a relaxed posture. The subjects filled out a comfort questionnaire immediately after sitting and after 30 minutes. The results showed that the comfort in the sample seat was found to be more comfortable than the normal seat. However, no significant difference was noted for the relaxation posture. Pressure distribution was also recorded immediately after sitting and after 30 minutes. In the case of pressure distribution, it was confirmed that the pressure in the sample seat was more evenly distributed in both the driving and relaxed postures than in the normal seat. The results showed that the ergonomically designed sample seat greatly improved seating comfort and pressure distribution compared to the normal seat, which is a general vehicle seat design.

• Asia Marketing Journal
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• v.20 no.1
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• Textile Coloration and Finishing
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• v.35 no.2
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• pp.128-136
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• 2023

Recently, the automobile industry is developing as the demand for automo- biles increases due to industrial development and population growth. In addition, many studies are being conducted to reduce heat loss inside the automobiles in order to save energy inside the automobiles due to environmental regulations. In this study, alumina, nanosilicon, and aerogel, which are adiabatic materials, were filled in PET to manufacture yarn, identify physical and mechanical properties, and weave into fabric to confirm adiabatic performance. As the content of the adiabatic material increased, the tensile strength of the fibers filled with alumina and nanosilicon decreased greatly, and the adiabatic property slightly increased. The tensile strength of fibers filled with the aerogel decreased slightly, but the adiabatic properties were greatly increased. Therefore, it is considered to be due to the large volume fraction in the PET yarn due to the low density of the aerogel.

• International Area Studies Review
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• v.15 no.1
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• pp.315-339
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• 2011

As the Korean economy grows, the brand value of Korean companies such as Samsung, LG and Hyundai Motor has been elevated greatly. Compared to the brand value of Korean companies, Korea's national image is very lowly ranked. In addition Korea's national brand is undervalued compared to economic volume. So, the purpose of this study is to find way to enhance the Korea's national brand in Japanese Market through brand credibility. The results as follows. First, this study find that brand credibility is consist of expertise and trustworthiness in Japanese market. Second Korea national image positive impact on brand credibility. Third, brand credibility positive impact on perceived quality and information cost saving. Finally, brand credibility negative impact on perceived risk. In conclusion, all hypothesis are significant. So these results are very useful to Korea government and Korean companies.

• Asia Marketing Journal
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• v.14 no.3
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• pp.137-151
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• 2012

Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.

• Knowledge Management Research
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• v.24 no.4
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• pp.177-193
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• 2023

This study explores the role of organizational culture, job characteristics, and work values and orientation in shaping the competitiveness of a multinational company (MNC) based in Korea. The purpose of the study was to examine the impact of these variables on the competitiveness attributes of the organizational culture profile through MR-QAP analysis. Data were collected from 161 employees in 15 different teams at a Korean automotive company headquartered in Seoul. The results of the study revealed the impact of network characteristics associated with competitive organizational culture on competitiveness. 'found to have a negative effect on competitiveness. Among the organizational culture profiles, social responsibility, supportiveness, innovation, and performance orientation have a significant positive effect on competitive organizational culture, while emphasis on rewards and stability have no significant effect. These findings provide practical implications for understanding the complex dynamics of organizational culture and promoting strategic approaches to enhance organizational competitiveness.

• Elastomers and Composites
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• v.59 no.2
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• pp.51-63
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• 2024

Polypropylene (PP) is a commodity plastic that is widely used owing to its cost-effectiveness, lightweight nature, easy processability, and outstanding chemical and thermomechanical characteristics. However, the imperative to address energy and environmental crises has spurred global initiatives toward a circular economy, necessitating sustainable alternatives to traditional fossil-fuel-derived plastics. In this study, we conducted a series of comparative investigations of bio-based polypropylene (bio-PP) blends with current PP of the same and different grades. An extrusion-based processing methodology was employed for the bio-PP composites. Talc was used as an active filler for the preparation of the composites. A comparative analysis with the current petroleum-based PP indicated that the thermal properties and tensile characteristics of the bio-PP blends and composites remained largely unaltered, signifying the feasibility of bio-PP as a potential substitute for the current PP. To achieve a higher Young's modulus, elongation at break (EAB), and melt flow index (MFI), we prepared different composites of PP of different grades and bio-PP with varying talc contents. Interestingly, at higher biomass contents, the composites exhibited higher MFI and EAB values with comparable Young's moduli. Notably, the impact strengths of the composites with various biomass and talc contents remained unaltered. In-depth investigations through surface analysis confirmed the uniform dispersion of talc within the composite matrix. Furthermore, the moldability of the bio-PP composites was substantiated by comprehensive rheological property assessments encompassing shear rate and shear viscosity. Thus, from these outcomes, the fabricated bio-PP-based composites could be an alternative to petroleum-based PP composites for sustainable automobile applications.

• Journal of Advanced Navigation Technology
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• v.16 no.6
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• pp.927-934
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• 2012

In this paper, we present relative positioning algorithm for moving land vehicle using GPS, MEMS IMU and B-CDMA module. This algorithm does not calculate precise absolute position but calculates relative position directly, so additional infrastructure and I2V communication device are not required. Proposed algorithm has several steps. Firstly, unbiased relative position is calculated using pseudorange difference between two vehicles. Simultaneously, the algorithm estimates position of each vehicle using GPS/INS integration. Secondly, proposed algorithm performs filtering and finally estimates relative position and relative velocity. Using proposed algorithm, we can obtain more precise relative position for moving land vehicles with short time interval as IMU sensor has. The simulation is performed to evaluate this algorithm and the several field tests are performed with real time program and miniature vehicles for verifying performance of proposed algorithm.