• 유통과학연구
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• 제22권2호
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• pp.115-123
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• 2024

Purpose: Using the association concept as a basis, businesses offer association cues-trademarks and logos, for example-to support consumers' associative memories. These stimuli can be connected to anything, including a product's unique personality or the advantages it offers the company that made it. The purpose of this study is to comprehend how hypermarkets' business affiliation, relationship commitment, and trust affect consumers' attitudes and behaviors. Data, methodology, and research design: Regression analysis was used in this study to confirm the relationship between the independent and dependent variables, as well as to forecast how the changes in the independent variable would affect the changes in the dependent variable. Results: These are the findings of the research. First, it was discovered that trust and relationship commitment were significantly impacted by the hypermarket product association, corporate management-related associations, and social responsibility associations. Second, it was discovered that both behavioral and attitudinal loyalty were impacted by hypermarkets' level of trust. Third, it was discovered that both behavioral and attitudinal loyalty were impacted by a hypermarket's relationship commitment. Conclusions: Corporate associations with the hypermarket play an important role in shaping and maintaining consumers' awareness of the company or brand. Since this is affected by various factors such quality of products and services, and corporate social activities, companies need to positively induce awareness of products or services.

• 농촌지도와개발
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• 제26권4호
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• pp.221-232
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• 2019

The purpose of this paper is empirically to identify the factors influencing local food purchase intention. And this study compares to the difference between local food consumer and hypermarket consumer's attitudes toward local food, food lifestyle, and subjective norm. Data were collected from 319 local food consumer and 179 hypermarket consumer to measure the following; attitude toward local food; subjective norm; perceived behavioral control; food lifestyles; demographic information. Results showed that local food consumers are significant differences on attitudes towards health, environment, and local economy. Results also found that subjective norm and perceived behavioral control are significant differences between local food consumer and hypermarket consumers. It means that consumers who express a strong intention to purchase local food seems to link to the food lifestyles. The study suggests that producers and retailers need to develp campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption.

• 디지털콘텐츠학회 논문지
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• 제18권7호
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• pp.1357-1366
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• 2017

스마트폰 보급 확대, 1인 가구 증가 등의 국내 소비 환경 변화 속에서 기존 유통 시장의 주축이었던 대형마트는 매출이 감소하면서 최근 3년 동안 마이너스 성장률을 기록하고 있지만 대형마트 매출 관련된 연구는 주로 영업규제에 따른 효과 분석 위주였으며 다른 유통채널과의 영향관계 분석이나 소비 이동 사유 조사는 부족한 실정이다. 본 연구는 카드사 매출 빅데이터를 활용하여 대형마트 성장률 감소를 소비자의 인구통계학적 변수 및 소비시점 등에 따라 분석하고 로지스틱 회귀 분석을 통하여 대형마트 소비 감소와 다른 유통채널 매출비중 변화와의 관계 등을 실증적으로 규명하였다. 또한 실제 카드소비 데이터 기반 대형마트 소비 감소 소비자를 대상으로 설문조사를 수행하여 다른 유통채널 선택 사유가 무엇인지 밝혔다. 이는 유통채널 소비 변화에 대한 정량적 분석 결과와 정성적인 사유 조사 결과를 융합하여 소비에 대한 입체적인 조망을 하였다는 점에서 의의가 있다.

• 시큐리티연구
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• 제5호
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• pp.327-350
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• 2002

We, in Korea, have over two hundred hypermarkets and the number is continuously increasing. We drop into a hypermarket for merchandise, which is an integral part of our life style. So, we should consider safety for employees as well as customers because hundreds of thousands of people use the hypermarket every day. In addition to this consideration, the government should also be a political support relating to accidents that occur in the hypermarket because security and safety matters are important to all of us. But even now, Our security conditions do not match our ideal goal and we take countermeasures after accident or loss. This is a result of not having a security management expert coupled with a chief executive officer that has no idea about security awareness and loss prevention. In addition, we do not have specific laws to address these matters. We also lack reasonable ideas to prevent accident and loss. Now is the right time to revamp the laws and ordinances to improve the quality of civilian life. Prevention of accidents is a needed investment for all security personnel. The best solution for businesses is prevention of accidents. This will increase profits and cost-effectiveness as well as increase customer satisfaction. The company should form a security management department for comprehensive protection of assets. The goal of security management employees should be productive and effective security management. Every employee should have responsibility in mind to prevent accidents in his or her work. In addition, The company should have a systematic organization in place and regular training sessions. The most effective security management comes from cooperation of all members. In the 21st century, we pursue a high standard of living which is a result of our cooperation against any accident and loss. Sennewald says The value of security is better measure by what does not happen rather than what does.

• 대한지리학회지
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• 제45권5호
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• pp.609-627
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• 2010

입지는 모든 산업에 있어서 성공의 핵심적인 결정요소이기 때문에 잘못 선정된 입지는 아무리 유능한 운영자라 할지라도 많은 어려움을 겪기 마련이다. 이에 본 연구는 보다 합리적이고 간편한 소매점의 입지 선정 모델을 만들고자 서울시 소재 대형마트를 대상으로 허프의 확률이론을 적용하여 점포별 점유인구를 산출하였다. 점유인구를 바탕으로 모든 단위 구역을 상점간 경쟁 상대를 나타내는 4개의 시장유형, 즉 독점시장, 과점시장, 경쟁시장 비경쟁시장으로 구분하였다. 신규점포가 입지에 가장 합리적인 장소는 점유인구를 가장 많이 확보할 수 있는 지점으로, 비경쟁시장을 최대한 확보할 수 있으면서, 경쟁시장에서 멀리 떨어진 곳이다.

• 한국동물위생학회지
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• 제35권2호
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• pp.119-128
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• 2012

This study was performed to investigate the freshness and nutritive components of eggs from Incheon area. The eggs of 64 brands collected from 7 hypermarkets and 6 brands collected from farms were examined to test the Haugh unit (HU), egg yolk index and specific gravity. HU and specific gravity were higher in farm eggs than in hypermarket eggs (P<0.05), and there was no difference in the egg yolk index. Among hypermarket eggs, HU and egg yolk index were higher in the graded eggs than in non-graded eggs (P<0.05), and specific gravity was not different between them. HU and egg yolk index of the eggs collected in March were higher than those in August (P<0.05). To monitor the bacterial contamination, total coliforms, total bacterial counts (TBC) and Salmonella enteritidis were examined. Salmonella enteritidis and total coliforms were not detected from all eggs. TBC of farm eggs were less than $10^1$ CFU/mL in all samples and TBC of hypermarket eggs were less than $10^1$ CFU/mL in 187 samples, $10^1{\sim}10^2$ CFU/mL in 3 samples and $10^3{\sim}10^4$ CFU/mL in 2 samples, respectively. Antimicrobial residues were not detected from all eggs tested. The vitamin E contents in the vitamin E enriched eggs from 6 brands hypermarket were 1.98~22.96 mg/yolk100 g ($14.04{\pm}8.81$ mg/yolk100g), and those of 5 brands among them were higher than the average of ordinary eggs. In one brand egg, vitamin E content was lower than the average of ordinary eggs. The vitamin E contents of ordinary eggs were 1.75~16.36 mg/yolk100 g (average $5.57{\pm}2.76$ mg/yolk100 g) and there were no price differences between vitamin E enriched eggs and ordinary eggs. In the contents of vitamin E, docosahexaenoic acid (DHA) and cholesterol, there were no significant differences according to the price. These results suggests that egg production, distribution, and management system should be improved for supplying fresh eggs to consumers at reasonable prices.

• 유통과학연구
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• 제8권4호
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• pp.35-41
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• 2010

Although dictionary definition of standardization is 'to prevent disordered complexity and to make and use rules for reasonable simplification or unification, from a position of shop-floor operations of distribution, it is directly connected to efficiency, that is 'productivity equals cost savings'. This study analyzed influence of standardization of agricultural product packages in hypermarkets on costs in stakeholders of distribution channel such as suppliers, distribution centers and hypermarkets. The research findings demonstrated that it would influence manufacturing costs of suppliers and improve shop productivity of hypermarkets.

• 한국콘텐츠학회논문지
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• 제22권4호
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• pp.665-676
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• 2022

최근 유통업계에서 이커머스 시장이 확산되어 왔고, 코로나19 영향으로 사회적 거리두기 조치가 시행되면서 온라인 대형마트의 거래량도 급증하였다. 본 연구에서는 온라인 대형마트 배송기사들의 근로환경을 살펴보고, 최근 온라인 대형마트의 매출액 증가 추세로 증가한 배송물량을 감당하는 과정에서 인지한 근로환경 변화가 일자리만족도에 미치는 영향 요인을 파악해 보고자 하였다. 총 324건의 응답내용에 대해 기술통계, 특성별 차이검증, 요인분석, 위계적회귀분석방법 등을 적용하여 분석한 결과, 온라인 대형마트 배송기사들의 일자리만족도는 전반적으로 낮게 나타났고, 장시간노동이 만연한 상황으로 확인되었다. 또한, 근로환경 변화상황은 업무강도변화와 근로조건변화로 구분되었으며, 이는 모두 일자리만족도에 유의한 영향을 주는 것으로 나타나, 온라인 대형마트 배송기사들의 근로환경 개선 및 일자리만족도에 영향을 미치는 요인들에 관하여 장·단기적 개선방안을 모색할 필요가 있다.

• Journal of the Korean Data and Information Science Society
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• 제18권1호
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• pp.123-139
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• 2007

Recently, Super-Super-Market(SSM) is facing more and more difficult situation due to the expansion of hypermarket and target marketing of specialized shop. In this situation, Customer Satisfaction Management(CSM) is emerging as a core business factor to make continuous growth without competitive exclusion. Especially, the first factor in CSM in distribution industry is a Service Quality Satisfaction. In this paper, with a selection of 3-markets as a sample for the research, I have tried to look for necessary Service Quality(SQ) factors in SSM and deduced Service Quality Index(SQI), loyalty and Index of detail factor in SQ through survey. Based on these results, strategic factors required to improve SQ was found and strategic directions for SQ were proposed through matrix portfolio analysis.

• 현장농수산연구지
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• 제22권1호
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• pp.87-98
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• 2020

This study analyzed milk consumption behavior of college students. According to the results of the analysis, the respondents mainly purchase milk with a capacity of 900 to 1,000 ml at the hypermarket. However, it was found that convenience stores mainly purchase 200 ml capacity. According to the results of factor analysis on milk purchase factors, milk purchase factors were classified into nutritional and cosmetic attributes. Nutritional properties include nutritional ingredients, sterilization method, bio-origin, quality, HACCP labeling, milk fat ratio, etc., and external properties include brand, manufacturer, packaging/package design, and manufacturing date. In order to expand the milk consumption of the young generation, I think it is necessary to strengthen marketing strategies.