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A Study for Locating of a New Store Considering Competition for Trading Area: Focusing on the Case of Hypermarket in Seoul Metropolitan Area  

Tae, Kyoung-Soub (Anyang Girl's High School, Department of Economics & Real Estate, Hansung University)
Rhim, Byeong-Jun (Department of Real Estate, Hansung University)
Publication Information
Journal of the Korean Geographical Society / v.45, no.5, 2010 , pp. 609-627 More about this Journal
Abstract
Finding the ideal location for your business is one of the most critical and important steps you will have to undertake. Otherwise, done in the wrong way you will only end up paying an expensive cost for an unsuitable location. Therefore to select the perfect location for your business, this study makes a reasonable and simple model for retail shops by calculating occupation population for each store applying Huffs "Probability Theory" to Hypermarket in Seoul. Then this study, based on occupation population, has divided every unit section (dong scale) into 4 market types which represent the state of the competitive markets, including monopoly, oligopoly, competitive, and noncompetitive markets. Consequently, the most reasonable place to locate a new store is where it can take most of the customers, that is, a place which can take non-competitive market as much as possible and is distant far enough from competitive market where competition is severe.
Keywords
commercial location; location analysis; change of trading area; competition for trading area; Hypermarket;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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