• Title/Summary/Keyword: Hyper-Reality

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Awareness of Reality and Tradition in Oh Yun's Theory of Arts during His Final Period(1984~86) - Review on the Text of "Expansion of Artistic Imagination and World" (오윤의 말기(1984~86) 예술론에서의 현실과 전통 인식 - "미술적 상상력과 세계의 확대"에 대한 텍스트 검토)

  • Park, Ca-Rey
    • The Journal of Art Theory & Practice
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    • no.6
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    • pp.101-121
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    • 2008
  • An artist, Oh Yun(1946~86)'s theory of people's art during his final period is summed up in his essay 'Expansion of Artistic Imagination and World' (1985). Emphasizing the mystic and traditional characteristics of Oh Yun's artistic oeuvre during his final period, some critics focus on Oh Yun's experience of medical treatment and shamanistic custom at Jin Do island, and his belief in Jeung San Do, the dao of Jeung-san, the Ruler of the Universe. However, they forget the practical intention and implication of his theory of art during his final period, which aimed to overcome the contradiction of revelation itself. Oh Yun's essay criticized the loss of artistic imagination and the ignorance of traditional culture that resulted from the elevation of science to a religion, and insisted that the stereotyped idealism, scientism and elitism in art should be overcome in order to recover the full reality in realism and to continue traditional cultures. The essay is comprised of 18 paragraphs. Oh Yun criticized monochromatic art, conceptual art, hyper-realistic art, objet d'art, and neo-dadaist art, saying that they were simply mechanical forms of modern art derived from scientism and a fetishistic lens culture. In addition, he criticized naturalism in art, which had continued as a tendency in the development of western art, for the same reason. He pointed out that even the world of realism had been diminished by elite stereotypes and diagrams. He declared the need to overcome the imitation of shells or stereotyped propaganda, and recover full realism, which seems to have started with a reflective examination of current problems in 'Reality and Utterance', in which he participated. Especially, he thought that universality and the extension of full realism could be achieved by building on the views of traditional cultures, which is meaningful. This logic is same as the theory of epic theatre that Bertolt Brecht(1898~1956) has developed under the ancient Greek masque and Pieter Bruegel the Elder(1525~69)'s story-like picture style. The universality of realism and the extension of acquisition to include incantation art, rather than move toward incantation art, is what Oh Yun intended to propose in 'Artistic Imagination'. This attitude is same as Bertoh Brecht's aesthetic viewpoint in the 1930s. But regrettably, Oh Yun's style wording, which seems covert and far-sighted, is often misunderstood as 'mysticism'. In the flow of people's art in the 1980s, Oh Yun was a traditionalist in a narrow sense, and an realist in a broad sense. However, his critical mind, which comprehends tradition and reality, was attempting to expand universality and extend full realism, and this attempt found many sympathizers and had an influence on the next generation of people's artists, such as "Levee" which is field-centered, to which we should pay attention. This means that while their works thought about 'tradition', we should be careful not to connect them with 'aesthetic conservatism' or 'classical art'. This is the why the meaning of Oh Yun's theory of art during his final period should be closely examined again.

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Study on Restaurant Images through Korea-Japan Video Text - and (식당을 매개로 한 한일 영상텍스트 연구 - <윤식당>과 <카모메 식당>을 중심으로)

  • Chin, Eun-kyung;Ahn, Sang-Won
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.567-576
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    • 2017
  • Foods are cultural texts. Recipes, cultural peculiarities, and relationships between people. Foods can expand into narratives. This study will compare and analyze the characteristics of the Korean - Japanese visual texts, and . The aim of this study is to examine the between-space and gender, and to examine the universality and specificity of the text of Korean - Japanese image culture. If the movie reproduces the world of reality fictionally from the viewpoint of the between-space, it can be seen that the artistic has differentiation by realistically reproducing the fictional world, but universally creates the hyper reality. Second, in the dimension of gender, both images suggest universality in which the dissolution of sex role becomes paradoxical product. However, has differentiation from the fact that it presents the aspect of gender equality more specifically.

Aesthetic Approach of Digital Images - Focus on Realism - (디지털 이미지의 미학적 수용에 대한 연구 - 사실주의를 중심으로 -)

  • Yoon, Young-Doo;Choi, Eun-Young
    • The Journal of the Korea Contents Association
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    • v.10 no.2
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    • pp.146-154
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    • 2010
  • Argument on the postmodernism of philosophy and history, epic and effect, and culture and art is becoming more ambiguous in scope due to digital technology development. Digital technology makes to change of aesthetic approach over the length and breadth of art and culture including medium art. Analysis of Digital images is changed from presence of images to feature analysis of images which is made by digital technology, and raise the question of how to analyze the images of reproducing digital technology focused on realism. Digital image, focused on hyper reality, should be approached not by film aesthetic approach but by shot unit. Due to emphasizes image reality reproduction by frame unit and not the short unit of the narrative approach, the artistic approach should differ from previous realism practice. Particularly, when considering movies which is focused on illusion, the realistic approach should be realized not in the of realistic approach in narrative aspect but in the aspect of realistic approach in painting aspect.

Development of the Location Mapping Content Services Platform (로케이션 매핑 영상 콘텐츠 서비스 플랫폼 개발)

  • Lee, Seong-Ho;Chang, Yoon-Seop;Ryu, Keun Ho
    • Journal of Digital Contents Society
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    • v.19 no.8
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    • pp.1555-1564
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    • 2018
  • In recent years, In recent years, research on geo-tagged image contents has defined a view frustum based on filming location and direction data and has studied indexes and various query search techniques for efficient search. The existing view frustum model has a limit of using the static visible distance and provides a simple service that displays the huge image contents on the digital map. We show a method to acquire filming location and attitude data and propose a view frustum model that can change the visible distance using geospatial object data. In addition, we describe the augmented reality service that combines the image matching technique so that it can be mapped in the scene where the image contents are captured.

The Text Analysis of Plasticity Expressed in the Modern Art to Wear (Part II) - Focused on the West Art Works since 1980s - (현대 예술의상에 표현된 조형성의 텍스트 분석 (제2보) - 1980년대 이후 서구 작가 작품을 중심으로 -)

  • Seo, Seung-Mi;Yang, Sook-Hi
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.7 s.144
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    • pp.926-937
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    • 2005
  • The analysis category of Art to Wear was text analyzed from the research material of 100 projects put together by fashion specialist. The conclusion of Art to Wear was comprehended the general features of it were compared and analyzed from a semiotics context. According to this analysis, the formative features of modern Art to Wear is categorized into three different dimensions from a semiotics light. The formative features of modem Art to Wear in the light of syntactic dimension was divided as an open constructed shape of Space Extension, non-typical Deformation, Geometrical Plasticity. The formative features of modem Art to Wear in the light of semantic dimension express symbolic meaning through metaphorical sign. These sign reflect the body image of the life and death and its objective of Abjection, Hybrid of discultural appearance and the image of Hyper-reality, which are features used to comprehend the inner meaning. The formative features of modem Art to Wear in the light of pragmatic dimension divided the artist emotion and meaning system delivered by Emotive Image, the Phatic Image that arouse inner signification and the Poetic Image which contain artistic and aesthetic meaning within it.

Profiling Customer Engagement with "Snuggie" Experience in Social Media

  • Kim, HaeJung;Kim, JiYoung;Yang, Kiseol
    • Fashion & Textile Research Journal
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    • v.15 no.1
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    • pp.95-102
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    • 2013
  • In order to understand meaningful customer experience in social media, this study profiles customer engagement by exposing the essential brand experience rooms in hyper-reality contexts. This study selects Snuggie as a target brand as it uses multiple contact points, including social media, to provide meaningful experience to customers. With their unique marketing strategy, Snuggie became a popular brand among the U. S. customers beyond just a wearable blanket. Upon analyzing a total of 364 customer reviews about Snuggie in Amazon.com, five experience rooms were exposed; "Physical artifacts" and "customer involvement" are influential experience rooms which signify interactions between products and customers, while "intangible artifacts", "technology" and "customer placement" reflect a lower degree of experiential engagement. This approach suggests a theoretical foundation in understanding the customer engagement concepts by the means of brand experience dimensions in social media. The ability to create compelling engagement in social media depends on the successful facilitation of relationships and information, which lead to a creative, communicative and interactive experience.

Popular Culture and Design 1 -The influence of Popular Culture on Design Planning- (대중문화와 디자인 1 -디자인 기획에 미치는 대중문화의 영향-)

  • 전선자
    • Archives of design research
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    • v.13 no.4
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    • pp.203-212
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    • 2000
  • If researching popular culture is understanding a mechanism to make us the general public, then researching, design is discovering and developing a mechanism to qualitatively improve the life of the general public's life. Since this means that the relation of popular culture and design is correlated among social, cultural and historical ties, but this study isolated popular culture and design as a separate variable, and examined and analyzed cultural factors such as the constantly changing objective, role, contents and formativeness(Gestaltung) of design through already researched various(6) criteria of the concept of popular culture. Thus, this study strives to present the orientation of design with culture by including cultural thinking starting from the stage of design, design planning.

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A Study on Characteristics of Self-Contained Three-Dimensional Organic Body found in Architecture of Ito Toyo (이토 토요의 건축에 나타난 자기완결적 3차원 조직체의 특성에 관한 연구)

  • Kim, Jong-Jin
    • Korean Institute of Interior Design Journal
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    • v.26 no.2
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    • pp.55-63
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    • 2017
  • Recent projects of Japanese architect, Ito Toyo have been evolved into innovative and experimental stages that are unique and different from other contemporary architects. Since Ito established his own office in 1971, there were several critical changes and developments in terms of architectural philosophy as well as design methods. Particularly, after Sendai Mediatheque, Ito has tended to focus on creating three-dimensional organic body in which architectural form, space, structure, facilities, images are merged all together. With this new type of three-dimensional structure, Ito aims to generate a new notion of architecture as 'living organism'. This paper tried to analyze Ito's new concept of architecture, design process of three-dimensional organic body and its ultimate characteristics and meanings. For the analysis, three projects were selected: Taichung Metropolitan Opera House(2005), Berkeley Art Museum and Pacific Film Archive(2007), The New Deichman Library in Oslo(2008). These projects clearly represent several types of three-dimensional organic body. After the comparative studies, it is found that, in Ito's design process and method, there are unique characters: ambivalent relationship between plan and three-dimensional form, aiming new/hyper reality through complicated collaboration of analogue and digital design tools, and contradictory relationship with surrounding urban context. Although there are some limitations and restrictions, ever-evolving Ito's design concept and methods are very much valid and meaningful in contemporary spatial design in various perspectives.

전자 거래를 위한 3차원 가상 상점 디렉토리 서비스 구현

  • 강대기;김중배;함호상;박상봉
    • Proceedings of the ESK Conference
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    • 1997.04a
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    • pp.138-144
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    • 1997
  • 본 연구에서는 VRML(Virtual Reality Modeling Language)을 이용하여 월드 와이드 웹(World Wide Web; WWW) 상에서의 3차원 디렉토리 서비스인 "3D 한마당"을 구현하였다. 현재 WWW 상에서는 많은 2차원 디렉 토리 서비스가 존재하나 3차원검색 서비스에 비해 사용자를 위한 가상 현실감이 부족한 단점이 있다. 또한 3차원 검색 서비스는 그 잠재적 수요가 점차 증가함에도 불구하고 아직 적은 편이며, 또한 중오성이 차츰 커 지는 전자 상거래를 위해 특화된 디렉토리 서비스도 그 요구에 비해 많지 않다. 3차원으로 디렉토리 서비스의 기능을 수행할 수 있는 3D 한마당은 HTML(Hyper Text Markup Language)에 의해 기술되는 2차원 전자 거래용 디 렉토리 서비스인 "한마당"을 보조하기 위해 제작된 것으로, VRML 1.0 사양에 맞추어서 만들어졌다. 3D 한마당 을 위한 VRML 월드를 만들기 위해, Pentium PC에서 3-D MAX 소프트웨어로 각 구성 객체들을 저작한 후, 이를 조합하여 VRML 1.0 사양을 따라 월드로 변환하는 방법을 사용하였다. 이렇게 완성된 3D 한마당은 기존의 2차원 전자 거래용 디렉토리 서비스인 한마당에서 하이퍼링크로 바로 접근할 수 있으며, 또한 월드 안의 객체에서 그 객체에 대한 2차원 테이블로도 연결이 가능하게 하였다. 이러한 3차원 가상상점 디렉토리 서비스는 전자 거래에 특화된 특성 때문에 정해진 개수의 객체들만 요구되어 구현이 쉬운 이점이 있고, 보다 인간에게 자연스러운 인테 페이스로 정보 검색을 지원하게 해줄 수 있다.정보 검색을 지원하게 해줄 수 있다.

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Cultural Hybridity in SF Film (SF 영화 <매트릭스>에 나타난 문화적 혼성성)

  • Hwang Hye-Jin;Lee Seung-Hwan
    • The Journal of the Korea Contents Association
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    • v.5 no.5
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    • pp.92-99
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    • 2005
  • It is not easy to understand that the drama with various aspects of political-economics and psychology in a certain popular cultural contents. People, however, does want to reconstruct the meaning of the real world and the hyper - reality, it means cross of oldness and newness, through the films. We try to analyze in religious/philosophical aspect with hybrid narrative, characters and condensed meaning in series. This try shows a good example way of understanding series which on the border line of newness and oldness.

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