• 제목/요약/키워드: Human Motivation

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Study of Space in Storytelling Marketing (스토리텔링 마케팅에서의 공간에 관한 연구)

  • Chung, Sun-Ah
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.125-130
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    • 2006
  • The various kinds of consumption belong to a general category and at the same time the expression of most basic aspiration in the human life. Since the ancient times, the consuming activities have lasted with the other basic activities and the consuming space conducting consumption has developed as physical devices along with the human history. Those companies that have been given attention and getting favorable impression currently being selected by the consumers are now concentrated on the storytelling marketing. The storytelling marketing is that the emotion-oriented marketing activities give consumers the opportunities to enjoy the product contained stories to put the stories to marketing activities. It approaches to consumer with human story emotionally rather than rationally and heart rather than mind. Recently, the architecture has become artistic either it was linked and contacted media or part of marketing. We think that the story telling marketing is the eternal triangle among art, architecture and marketing that is a propensity or movement to interior at this time. I found out that the storytelling marketing methodology is able to touch the consumer's heart and stimulate consumption aspiration that makes new circumstances and experience expressing space. And for that, effective marketing methodology is to give the consumers a more exciting and enjoyable motivation in accord with the modern society to give companies positive image to customers and accordingly for the companies to gain profits. The story telling space that is filled with ideas which produce new circumstance and experience using the established narrative and theme will be required continuously and able to develop in the future.

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A Study on a Leadership Skill for Cultivating Global Engineering Leaders (글로벌 공학리더를 양성하기 위한 리더십 역량 연구)

  • Byun, Sang-Woo
    • Journal of Engineering Education Research
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    • v.15 no.5
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    • pp.125-130
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    • 2012
  • This study proposes content and instruction of leadership education based on the results of evaluation and analysis of leadership skill of present levels of students who registered for 'leadership development and training' course which is liberal arts elective course of the 'Accreditation Board of Engineering Education in Korea' and provides best practices to develop leadership skill and to attain academic achievement 2, 4, 6, 7 of 12 academic achievement required by KEC2005. To accomplish a purpose of the study, I divide leadership skill into technical skill, human skill and conceptual skill that suggested by Katz and then measure students' leadership skill. The contents of leadership education to develop and enforce three leadership skills are as follows. First, for developing technical skill, there is a need for systematic education of basic working experience relevant to a major field of study. Second, for developing human skill, there is a need for education of leadership, motivation, conflict management, communication, group dynamics and presentation etc. Third, for developing conceptual skill, there is a need for education of founding vision, business strategy and creative idea etc.

A Study on Algorithm of Pulmonary Blood Vessel Search Using Pyramid Images and Fuzzy Theory (피라미드 영상과 퍼지 이론을 이용한 흉부 혈관 성분의 검출에 관한 연구)

  • Hwang, Jun-Heoun;Im, Jung-Gi;Han, Man-Cheong;Min, Byoung-Goo
    • Proceedings of the KOSOMBE Conference
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    • v.1990 no.11
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    • pp.11-14
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    • 1990
  • The detection of pulmonary blood vessels is very difficult owing to their complex tree structures and different widths. In this paper, We propose a new detection algorithm. The motivation of this algorithm is that Han is the best detector. So, this algorithm is developed to imitate the human searching process. To realize it, the algorithm consist of two components. One is Pyramid Images whose one pixel is median value of four pixels of the previous low level. Searching gradually from high level to low level, We concentrate on global and main information of structure at the first. Then based on it, We search the detailed data in low level. The other is fuzzy logic which makes it easy to convert searching process expressed as human language into numeric multi_value. This algorithm showes speedy and robust results. But the more study on both human searching process and the detection of small part is needed.

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A Study on Korean-Chinese Childrens Acculturation and Adjustment to the Mainstream Society

  • Cho Bokhee;Han Sae-Young;Lee Joo-Yeon
    • International Journal of Human Ecology
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    • v.6 no.1
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    • pp.87-102
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    • 2005
  • The purpose of this study was to explore the relationship between acculturation and the daily adjustment of Korean-Chinese children to Chinese society. Specifically, this study examined the differences between language factors and cultural factors in the levels of acculturation of Korean-Chinese children. In addition, the differences of Korean-Chinese children's adjustment according to their levels of language-related and culture-related acculturation were analyzed. Subjects consisted of 679 Korean-Chinese 4th graders in Yangil, Shenyang, and Harbin. First, the result from this study showed that Korean-Chinese children in Yangil, Shenyang, and Harbin were more acculturated to the Chinese language than to Chinese cultural activities. Second, language factors and cultural factors in acculturation were distinctively associated with Korean children's daily adjustment variables such as their well-being, internal locus of control, achievement motivation, school adjustment, teacher and peer support. Lastly, this study revealed that using Korean ethnic language and maintaining Korean ethnic culture are more likely to be associated with better daily adjustment for Korean-Chinese children. These results discussed within the unique sociocultural context of the Korean-Chinese immigrant society. This study suggests that ethnic minority children's adjustment and development should be understood within the sociocultural context of their immigrant society.

Vibration control of a time-varying modal-parameter footbridge: study of semi-active implementable strategies

  • Soria, Jose M.;Diaz, Ivan M.;Garcia-Palacios, Jaime H.
    • Smart Structures and Systems
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    • v.20 no.5
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    • pp.525-537
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    • 2017
  • This paper explores different vibration control strategies for the cancellation of human-induced vibration on a structure with time-varying modal parameters. The main motivation of this study is a lively urban stress-ribbon footbridge (Pedro $G\acute{o}mez$ Bosque, Valladolid, Spain) that, after a whole-year monitoring, several natural frequencies within the band of interest (normal paring frequency range) have been tracked. The most perceptible vibration mode of the structure at approximately 1.8 Hz changes up to 20%. In order to find a solution for this real case, this paper takes the annual modal parameter estimates (approx. 14000 estimations) of this mode and designs three control strategies: a) a tuned mass damper (TMD) tuned to the most-repeated modal properties of the aforementioned mode, b) two semi-active TMD strategies, one with an on-off control law for the TMD damping, and other with frequency and damping tuned by updating the damper force. All strategies have been carefully compared considering two structure models: a) only the aforementioned mode and b) all the other tracked modes. The results have been compared considering human-induced vibrations and have helped the authors on making a decision of the most advisable strategy to be practically implemented.

Digital Entrepreneurship in Indonesia: A Human Capital Perspective

  • MUAFI, Muafi;SYAFRI, Wirman;PRABOWO, Hadi;NUR, Sofyan Ashari
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.351-359
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    • 2021
  • Digital technology has become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. This is a challenge for human capital to develop continuously in this dynamic era; one of the solutions is digital entrepreneurship. Digital entrepreneurship focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or novel usage. Further, digital technology has also enabled the growth of the sharing economy, linking owners and users, and disrupting the previous dualism of businesses and customers. This paper provides a novel contribution regarding the emerging concept of Digital Entrepreneurship. Based on a qualitative literature review and interview with university staff, lecturers, and students in four large public and private universities in West Java and DIY Province, an interpretative framework for Digital Entrepreneurship has been proposed, which comprises of the following components: motivation (the rationale for the adoption of digital technology for academic entrepreneurship), stakeholders (the stakeholders involved through digital technology to achieve the academic entrepreneurship goal), process (the processes of academic entrepreneurship supported by digital technologies), and business form (the emerging forms of digital academic entrepreneurship). This research also shows several alternative government policies to improve digital entrepreneurship in the academic environment.

An integrative review on cadaver practice among undergraduate nursing students (간호대학생의 카데바 실습에 관한 통합적 고찰)

  • Gyeong-Ju, An
    • Journal of Korean Biological Nursing Science
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    • v.25 no.1
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    • pp.8-19
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    • 2023
  • Purpose: The purpose of this study was to analyze the experiences and perceptions of nursing students related to their cadaver practice through an integrative review. Methods: An integrative review was conducted using Whittemore and Knafl's framework published in 2005. The key words, "nursing students & cadaver" and "nursing students & anatomy" were used to search peer-reviewed publications in six databases. Among 373 searched articles, 15 articles were selected after excluding articles that did not meet the inclusion criteria. The literature quality was moderate (levels C and B). Results: The results from the 15 selected studies were integrated and classified into seven themes: "anxiety and discomfort," "gratitude and respect for donors," "dignity of the human body and life," "acceptance of death," "getting closer to the nursing profession," "enhanced understanding and memory of the human body" and "enhancement of learning motivation." Conclusion: In conclusion, cadaver practice provided an opportunity to form values about the dignity of life and death, helped nursing students understand the human body, and motivated them to approach the profession of nursing. It is suggested to develop integrated cadaver practice programs that incorporate bioethics, spiritual nursing, and the vocation of the nursing profession.

An Essay on Human Resource Management and Personnel Economics - A Behavioral Scientist's Viewpoint - (인적자원관리와 인사경제학의 비교 - 행동과학자의 시각에서 -)

  • Baek, Gwang-Gi
    • Korean Business Review
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    • v.23 no.2
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    • pp.1-29
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    • 2010
  • Traditional human resource management explains human characteristics with motivation, attitude, perception, value, etc., based upon behavioral science approach. And system approach is adopted in analyzing the interaction between people and the environment. However, personnel economics excludes social and psychological variables in the human choice models, and assumes very unrealistic and simple rational decision making process. For environmental variables, personnel economists considers only income and price. Traditional human resource management research model successfully explains the phenomenon for each specific situation, but lacks universality. On the other hand, personnel economics model is strict and analytical, but tends to distort the understanding of the results because of the unrealistic assumptions. These two academic fields may get benefits by introducing the other's research methodologies, theories, and ideas.

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The Effect of Human Rights Sensitivity and Perception Level of Patient Rights on Adaptation to the First-year Clinical Practice (임상실습 1년차의 인권감수성, 환자권리에 대한 인식수준이 임상실습적응에 미치는 영향)

  • Jiwon Kim;Je, Nam-Joo;Jeong-seok Hwa
    • Korea Journal of Hospital Management
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    • v.28 no.2
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    • pp.1-8
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    • 2023
  • Purpose: This study was conducted to identify the impact of human rights sensitivity and patient rights awareness of first-year students in clinical practice on clinical practice adaptation and to prepare practical and systematic personality development program education alternatives to foster high-quality medical personnel. Method: As for the research method, an online survey of 155 medical and nursing students from two universities in G-do (76 medical students and 79 nursing students) was conducted, and the collected data were T-test, ANOVA, Scheffe test, Pearson's correlation coefficient and step-by-step multiple regression analysis using SPSS WIN/25.0. Findings: The results of the study are as follows. First, as a result of analyzing the differences in each variable according to general characteristics, human rights sensitivity had a significant impact on gender, patient rights recognition on personality type, and clinical practice adaptation had a significant impact on major selection motivation. Second, the factors affecting the adaptation of first-year college students to clinical practice had a significant impact on extroverted personality and patient rights perception among personality types (regression model results F=6.38 (p<).001), 24.2% explanatory power). Conclusion: This study suggests that education and policy efforts are needed to foster accurate awareness of human rights issues by developing flexible and flexible extracurricular activity programs in the operation of the curriculum to strengthen medical and nursing students' ability to adapt to clinical practice and improve awareness of human rights issues.

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A Case Study of Group Music Psychotherapy for Improving Adolescents' Awareness of the Motivation Behind Their Excessive Online Gaming (게임 과몰입 청소년의 게임 이용동기 인식을 위한 그룹 음악심리치료 사례)

  • Song, Jisun
    • Journal of Music and Human Behavior
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    • v.17 no.2
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    • pp.1-28
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    • 2020
  • This case study aimed to investigate changes in adolescents' awareness of the motivation behind their excessive internet gaming after group music psychotherapy. Five middle school students participated in six 60-minute group sessions over 4 weeks. The group music psychotherapy program was developed to help participants understand their implicit reasons for excessive internet gaming. Verbal responses were obtained from pre-program and post-program interviews and original lyrics created by participants during program were collected for analysis. Obtained data were analyzed in terms of emotional and cognitive aspects in relation to the participants' awareness of the motivation behind their excessive gaming. The results showed that song writing as creative musical process allowed participants to be aware of positive and negative influence of gaming on themselves and express their motivation to change their perception on gaming behavior. Also, the participants reported that the use of musical product for their daily lives could be an effective coping strategy to manage their gaming behaviors and an alternative for gaming. The findings from this study support that group music psychotherapy can be an effective approach to promote awareness of adolescents' motives for excessive internet gaming and to help adolescents better manage their gaming behaviors.