• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.559-575
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• 2021

The popularity of K-pop, the development of diverse media and communications, and rapid globalization are increasing consumers' attachment to celebrities. These celebrities, called "Human brand", have a growing impact on consumers. However, research on idol celebrities has been conducted mainly on teenagers. Furthermore, there are limits to the studies on consumers' attachment to idol celebrities who do not advertise specific products and intention to purchase products which are not advertised but related to the idol human brand. Therefore, this study has been conducted on 301 out of 400 adult women in their twenties to forties in Korea to examine the relationship between the characteristics of the idol human brand, attachment to the idol human brand, desire to imitate the idol human brand, desire to identify with the idol human brand and its fandom community, and the effect on purchase intention. For the statistical analysis, SPSS and AMOS were used. The study found that the characteristics of the idol human brand which are trust, professionality, social attractiveness, and physical attractiveness positively influenced attachment to the idol human brand. The attachment to the idol human brand positively affected the imitation desire toward the idol human brand, and the identification desire with the idol human brand, and to identify with its fandom community. Additionally, the desire to imitate and to identify with the idol human brand and its fandom community positively affected the intention. Furthermore, the relationships between all variables were found to have a significant mediating effect.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.1
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• pp.59-72
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• 2014

This study investigated slow fashion consumers from a human desire viewpoint in order to examine the psychological aspects of slow fashion consumption. First, the concept of slow fashion was defined. Second, this study reviewed the concepts of desire found in Oriental philosophies and applied them to slow fashion consumption. This process identified the fundamental desire that motivates consumers of slow fashion. Lastly, the psychological aspects slow fashion consumers were examined through a comparison of fundamental desire and external reasons given by interviewees in regards to personal motivation to purchase slow fashion products. Data were collected through in-depth interviews with 10 unmarried women 25 to 37 years old with experience in buying slow fashion products. Exploratory data were classified into external reasons and fundamental reasons to derive the concept of slow fashion. First, slow fashion is defined as sustainable fashion that considers humans and nature. It also seeks to produce morally good products that transcend time and space. Second, we identified the following external reasons: social responsibility, pursuit of healthy products, and pursuit of beauty. Finally, we extracted four factors that reflected fundamental desire: Recognition Desire, Ostentation Desire, Sexual Appeal Desire, and Power Desire. Altruism was emphasized by respondents who expressed social responsibility among external reasons and the desire for recognition among fundamental reasons. However, this goodwill also originated from human desire due to the emotional healing they receive from helping others. Interviewees sought psychological benefits such as self-satisfaction and spiritual growth through slow fashion that implied an Association of slow fashion consumption with human desire. Slow fashion consumption was influenced by moral convictions as well as various desires; in addition, external reasons for slow fashion consumption could be explained by desire.

• The Journal of Korean Academic Society of Nursing Education
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• v.1 no.1
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• pp.46-61
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• 1995

The purpose of this study was to identify the degree of learning desire in the health education of military drill curriculum and to furnish basic data for the effective health education at high school. A total of 594 high school students were participated in the questionnaires and the 12 domains & the 55 questions were utilized for this study. The survey was conducted from March 15 to March 27, 1993 and the collected date were analized by T-test and F-test. The results of this study are as followings : 1. In the 12 domains, respondents indicated high degree of learning desire in 'human & sex', 'nutrition' and 'disease of adult' in that order. However 'accident & disaster', 'transport & management' and 'nursing' were not highly ranked. 2. In the 55 questions, respondents showed high degree of learning desire in 'artificial respiration' & 'cardiopulmonary resuscitation', 'precautionary of adult disease' and 'sex & sex moral' in that order, but low degree of learning desire in 'the management of many wounded persons' and the 'synopsis of nursing'. 3. Comparing the degree of learning desire by grade, the 1st, the 3rd and the End grade were ranked in that order. The 1st and 3rd graders showed higher degree of learning desire in 'human & sex', and the 2nd graders in 'nutrition'. 4. Also, female students showed higher degree of learning desire than male students in general. Female students indicated it in 'nutrition', 'human & sex' and 'adult disease' in that order while male students in 'human & sex', 'adult disease' and 'nutrition' in that order. 5. The academic high school students showed higher degree of learning desire than the vocational high school students. 'Human & sex' was highest ranked at both academic and vocational high school students.

• Journal of Power System Engineering
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• v.17 no.3
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• pp.123-133
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• 2013

This paper aimed at analyzing the psychology of the people who tunes the car from the point of view of the theory of unconscious desire. The theory of unconscious desire to approach human psychology has two features. One point is that it can be applied only to human beings in the sense that animals does not have the unconscious. The other is that we can categorize some types of underlying unconscious desire instead of seeing human desire as the sundry desires according to the specific target. In this paper, we looked at the characteristics of each type of data obtained through interviews for people to tune the car from the point of view of the theory of unconscious desire.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.299-310
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• 2023

According to Jacques Lacan, human desire stems from a primitive lack, This lack acts as a driving force, propelling humans to continually seek pleasure and satisfaction. Given its intricacies, the interplay between the subject's and the overall human desire is intricate, making complete realization of desire unattainable. Through Jacques Lacan's theory of desire, the researcher aims to explore the balance achieved as the subject in the movie navigates ideals, frustrations, and growth. This paper focuses on the analysis of the movie 'Parasite' using Amedeo Giorgi's phenomenological method. By doing so, the researcher seeks to uncover the essence of human desire, offering insights and a theoretical framework for cinematic creation.

• The Journal of Korean Philosophical History
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• no.29
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• pp.231-253
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• 2010

Xiang-xiu(向秀) tried to find compromise between naturalness(自然) and Confucian ethical code(名敎), the individual consciousness and the group consciousness in the Wei-Jin(魏晋) dynasty. He made his views on the human nature through the revealing of desire and morality of human. Xinag-xiu considered that the human nature comes from the ultimate principle of the nature(自然之理), so it's possible to provide reasonable basis to the meaning of the 'desire' and 'morality'. Furthermore, the 'desire' is regarded as the driving force of human life through the reasonable cognition, at the same time he insisted that we should control our passions by sociality and the social norm. So in the view of Xiang-xiu, the human nature has two characteristics, such as the principal of the driving force of human life and the control of the base desires and the negative desires. It could be confirmed by his opinions about the following human's nature and sticking to our last in the his Zhuangzizhu( 莊子注). Through the perspective of the human nature, Xiang-xiu emphasized the unification of the unaffected human nature and morality(sociality), the desire and the social norm.

• Journal of Fashion Business
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• v.27 no.2
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• pp.124-139
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• 2023

The purpose of this study is to determine the aesthetic identity of modern eroticism fashion in which the energy of desire is maximized through the 'jouissance' and 'gaze' of the unconscious theory of Jacques Lacan. The research method derived aesthetic identity after examining jouissance and gaze deeply related to eroticism in Lacan's theory of the unconscious by analyzing data of domestic and foreign monographs and prior research. Case analysis was limited to 2000 S/S to 2022 F/W. Based on prior research, it was analyzed mainly on clothing with eroticism characteristics of 'exposure, close contact, see-through, the conversion of underclothes into outer garments'. Results of the study are as follows. First, eroticism, which can be linked to Lacan's type of 'jouissance' with multiple meanings as the generating point of eroticism, has manifested itself in voyeuristic eroticism, fatale eroticism, masochistic eroticism, surplus eroticism, and sacred eroticism. Second, as eyes of unconscious desire, visual expression characteristics of 'gaze' appeared as anamorphosis, trompe l'oeil, and dépaysement. The identity of eroticism derived from Lacan's jouissance and the perspective of the desire gaze was divided into voyeuristic desire to gaze, fatal desire to gaze, masochistic desire to gaze, surplus desire to gaze, and sacred desire to gaze. Results of this study will expand theoretical horizons of eroticist fashion with a new interpretation of eroticism by combining Lacan's desire as a repressed and alienated subject within the human unconscious with the art that expands it.

• English & American cultural studies
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• v.18 no.3
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• pp.115-170
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• 2018

The objective of this paper is to explore Jim's itinerary journey in terms of both Girald's concept of triangular desire and Derrida's concept of event. According to the Girard's mimetic desire theory, human being's desire is not spontaneous like Romanticism thought, but mimetic to the mediator between the subject and the object. Thus there is no romantic desire understood as one's own desire except mimetic desire. In this regard, mimetic desire is compatible with the conception of Derrida's thinking of an event that is resistant to its absolute singularity. Because both mimetic desire and event cannot be defined by the fact of each spatio-temporal specificity, they can not be understood by a traditional metaphysics of presence. In this paper, by using Girard's concept of mimetic desire theory, I showcase why the tragic journey of Jim's telos as a mythic quest for his romantic ego(ipse) cannot help but face his death and by using deconstructive thinking of iterability, this paper analyzes why Jim's romantic ego imitated by the mimetic desire through a mediator cannot be encountered happily with his ipseity until his end. As a victim of triangluar desire, Jim's romantic ego is nothing but a notion of an ipsiety that has been defined in terms of presence central to metaphysics. This paper also makes an attempt to re-interpret some articles contaminated with post-colonial perspectives from Derridean views with deconstructive rigorous reading to those papers to uncover an essential ground of presence.

• Journal of the Korean Society of Costume
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• v.63 no.6
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• pp.97-112
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• 2013

In this study, physical, social and psychological repression embodied by the body and clothing are referred to instinctual, power and creative desires, respectively, from the point of biological, social and aesthetic views. Desire refers to a behavior to overcome men's imperfections with individual security, sense of belonging and the pursuit of an ideal, which are obtained by living as a social creature. Repression through the body is sub-categorized depending on whether it is temporary or permanent. Repression expressed through clothing is seen through revealing/concealing, contraction/expansion, and deconstruction/ reconstruction. What enables human beings to embrace changes in fashion without fierce resistance or backlash is the changes of formativeness demonstrated by repression through the body and clothing. The aesthetic values drawn from the exhibition of repression and on the body and clothing are categorized into narcissism, fetishism and aestheticism. While narcissism is an instinctive desire grounded on the originality and confidence of the self that results in refusing repression, fetishism is a desire for power that expedites repression in the pursuit of materialistic value or sexual fantasy. Aestheticism is a desire for creativity that symbolizes the body-and-clothing repression in the pursuit of aesthetic idealism. Repression evokes desire, and the pursuit of desire leads to another repression. The aesthetic values of desire for instinct, power and creativity can be substituted with each other for interpretation according to the attitudes of an initiator, a user and a spectator.

• Journal of information and communication convergence engineering
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• v.8 no.6
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• pp.725-728
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• 2010

The subject collects information and constructs the outside world mainly through the sense of sight, though he cannot help but always see things from the viewpoint of the self-aware ego. While we are able to access the unconscious of which the latent desire is reflected in involuntary images and dream images, the substance of desire cannot be easily accessed due to the censorship of the ego and the super-ego, which makes images of the unconscious nonlinear, and allows us to pursue fantasies for pleasure. The original human desire to record and express visual objects has come true with technological fulfillments, and furthermore, digital technology has realized visual pleasure and desire, through simulation. The images that the unconscious produces and the images that digital technology produces are a visualization of objects by the subject's desire, and the subject realizes his pleasure through a visual fantasy. This study, based on the mechanism of the unconscious and the formal stamps of digital images, explores the interrelationship between the unconscious and digital images, both of which seek pleasure and desire.