• Journal of the Korean housing association
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• v.18 no.2
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• pp.93-103
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• 2007

This study examined the awareness of the middle aged about the digital home system and well-being apartment design elements in order to suggest the design guidelines for planning of the elderly housing environment. By literature review, the concept and characteristics of the digital home system and well-being Apartment design elements were summarized the degree of satisfaction and preference of middle aged for these characteristics were investigated and analyzed. For this study, a questionnaire survey of 156 housewives living in apartment complex of Busan was carried out. The results of this study are as follows: The middle aged were generally short of recognition for digital skill and service, and also they showed positive evaluations to a few useful items of digital home system. These items belong under safety security system and interior environment control system and provided for convenient & comfortable life. Accordingly, satisfied digital home system can apply basic design element for housing for elderly. Whereas, the middle-aged were not satisfied with housework help system and cultural life system because items of these systems were not various and complicate to us. So, for the improvement of not satisfied digital home system, we needed development of digital contents and marketing & management for high accessibility and easy useability. The middle aged will concern about health & environment friendly continuously and become to stay long in their housing as the characteristics of elderly. So, It is necessary to be considered well-being apartment design elements of health & environment friendly very actively and lastingly in elderly housing environment design. Also, the awareness of middle aged for digital home system and well-being apartment design elements varied according to the background characteristics. This suggests housing environment for elderly life is considered differently as various background characteristics of middle aged.

• Journal of Families and Better Life
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• v.24 no.2 s.80
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• pp.27-42
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• 2006

This study examined consumers' awareness of apartment brands and the purchase intention of apartments with brand names. This study compared apartment brand awareness with purchase intention in terms of consumers' socio-economic and housing characteristics. Also, it identified the factors that influence consumers' awareness and purchase intention of apartment brands. The data were obtained via a questionnaire completed by adults 20 years of age and olde. (N=383), and were analyzed by t-tests, ANOVA, chi-square tests, multiple regression, and logistic regression analyses. The findings of this study are as follows: First, both consumers' awareness and purchase intention of apartment brands were higher among married males in their 30s and 40s than among unmarried females in their 20s and 50s. For consumers who had graduated from graduate schools, both awareness and purchase intention of apartment brands were lower than other groups. Second, consumers dwelling in apartments or row houses showed higher awareness of apartment brands. And those who lived in row houses were more likely to consider purchasing apartments with brand names. Third, every factor of consumers' housing values was higher than the middle point of the scale. Especially, economic and social values of housing were important factors for both awareness and purchasing intention of apartment brands. Fourth, the apartment brand awareness had a positive effect on the purchase intention of the apartments with their own brands.

• Journal of The Korean Digital Architecture Interior Association
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• v.9 no.1
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• pp.11-18
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• 2009

Recently major construction companies are building Housing Cultural Center instead of existing model house or housing gallery for accomplishing new marketing strategy. This Housing Cultural Center are different with existing model house or housing gallery on scale, spacial composition and operating program. And Background of differentiation is caused by change of housing market's environment, consumer's awareness level, service and marketing strategy. Because existing model house or housing gallery can not supply various consumer's needs and change of awareness level. Therefore, recent Housing Cultural Center is focused on cultural marketing for rapidly adjusting to new customer's need, including new customer acquisition and old customer retention. In accordance with this situation, it is very important to analyze out type and trend of Housing Cultural Center as facility for enlargement of cultural service and companies's social role for consumer. Therefore, the purpose of this study is an analysis about the trend of Housing Cultural Center as cultural space and a presentation of concept, function and direction when other construction companies build Housing Cultural Center hereafter.

• Journal of the Korean housing association
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• v.12 no.1
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• pp.21-31
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• 2001

This study was conducted to analyze the status of apartment informationalization through the research of distribution of super express network, apartment home pages and Inhabitants awareness. 1st. The construction business launched the full-scale apartment informationalization in 1999. Since then, the infomationalization has been developed multilaterally while the apartment home pages are playing a major role in cooperation with construction business and Internet business. The academic interest and research on the informationalization, however, are not enough. 2nd. The distribution of super express network, which is based on the informationalization is accelerated by the government policy. Especially in our country where the apartment is the major type of housing, we have favorite environment for the informationalization and can create our own housing culture. 3rd. The number of the apartment home pages now is increased to over 6,000, but its contents, know-how, and technique to build the system have not been advanced enough. 4th. So far the home pages have not been able to function well enough to strengthen the community awareness and are likely to result in the unbalanced informationalization. 5th. The study shows that residents interest in the computer and the Internet is fairly high. The utilization of the Internet is varied according to the age, sex, occupation, academic background, income and so forth. Especially they are not as interested in the housing informationalization as in the general information, but the preference of the apartment home pages and the super express network is so tremendous that its distribution will keep the momentum.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2004.11a
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• pp.111-116
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• 2004

This study is aimed to be used as basic data to plan Korean style cohousing for double-income families in the future by studying their lifestyle, housing needs and housing awareness on cohousing. The results of the study are as follows. 1) As for the life style of the subject families, it was a housewife that mainly does the household affairs despite of the status of double-income family. Also, as for the social activity, almost half of the respondents said that the spending in child-care facilities was not sufficient and wanted to send their children to ones within their neighborhood. 2) As far as housing awareness on cohousing concerned, among specific items, the child care area, the household affairs division area, and participatory awareness of residents in housing planning and management got higher scores, while as for awareness on utilizing common space, using the common hobby rooms, promenades and benches, exercise facilities, common yard, and study rooms got higher scores. When asked about the necessity for cohousing in Korea, they gave very positive answers, but the answer to their willingness to reside in it was less positive. 3) Summarizing the housing needs on cohousing, it turned out that more people wanted to reside in suburban area with others having common grounds with them as for a desirable residence environment. They wanted the neighborhood to be composed of 10${\sim}$29 families, and medium-density semi-detached house occupied by owners. They wanted a mixture of independent management and entrust management for managing common facilities, and common meal once a week. They wanted indoor exercise facilities to be more extended than other common facilities, and the house of $100m^{2}{\sim}130m^{2}$ with 3 bedrooms, 2 bath rooms, and a large living room and dining room.

• Journal of the Korean housing association
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• v.25 no.6
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• pp.27-37
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• 2014

The purpose of this study was to identify the perception on social mix of managers and residents in the mixed housing complexes for sale and rental apartment. For the research purpose, concept and background of social mix, relevant policies, preceding research trend of social mix were organized through the literature analysis. In addition, observation study was executed to examine physical aspects of three selected sites as research subjects. Also, current state and awareness for social mix were conducted by using in-depth interview with 6 managers and 30 residents in selected areas with semi-structured questionnaires from June 3 to 7, 2013. The results of the study are as following: In the aspect of management, managers said that the biggest issue of mix-housing complex was dualization of management subject such as delegate of residents and tenants. Therefore, legislation which is suitable for unique features of mix-housing complex is required. To decrease disharmony between condominium and rental apartment, controlling the distribution ratio between condominium and rental apartment can be a good way. Accommodating middle class in mixed-housing complex is considered to reduce the social gap. Socially, multilateral and continuous effort through government, industry and academic area is required to inspire positive awareness on social mix among residents in mixed housing complex.

• Journal of the Korean housing association
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• v.24 no.3
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• pp.37-44
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• 2013

As household energy consumption has increased, serious environmental problems, such as resource depletion and global warming, are becoming global issues. It is essential to conduct the energy use of residents living in apartments in order to come up with alternative solutions for energy savings. Therefore, this study examined the energy use awareness of apartment residents and their energy use behavior by various types of awareness. To understand their energy use behavior according to the awareness of the subjects, the energy awareness dimension was created with five factors and they were subject to a cluster analysis; then, the subjects were categorized into three groups. Finally, the difference of energy use behavior was examined by groups of energy awareness. G1 represents the group that is indifferent to energy savings and believes that convenience is an important factor. Also, with respect to energy use behavior, this group tends to pursue convenience. G2 is the group that is conscious of energy use costs thereby enduring some inconvenience, and shows savings behavior in daily life and household affairs. Although, G3 is very aware of the significance for the necessity of energy saving, their energy saving behavior is relatively negative. Regarding these different characteristics of each resident group in their energy saving awareness and behaviors, diverse methods and promotion in energy education are required. Furthermore, an effective energy policy should be established based on the understanding of energy consumption.

• Korean Journal of Human Ecology
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• v.7 no.2
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• pp.23-34
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• 1998

The purpose of this study was to examine the awareness and the behavior of adolescents about consumption. Two-hundred students attending in high school were selected, and surveyed using questionnaires. Among them, 196 students were used in statistical analyses, with frequency, percentage, mean, correlation analysis, and regression analysis in SPSS/PC+ program. The results were as follows: the levels of the awareness and the behavior of adolescents about consumption in each of purchase, use and disposition steps were more or less middle in terms of rationality or soundness. The correlations between the awareness and the behavior on conspicuous-consumption and between the awareness and the behavior of imitated-consumption in a purchase step were negatively siginificant, and the correlation between the awareness and the behavior on product frugality in a use step was positively significant. In a purchase step, the conspicuous-consumption behavior was affected by the conspicuous-consumption awareness and sex, while the imitated-consumption behavior was affeted by the imitated-consumption awareness, sex and monthly household income. The consumption behavior on product frugality in a use step was affected by its' awareness, monthly household income, and personal expense management. The environment conservation behavior in a disposition was influenced only by monthly personal expenses.

• Korean Journal of Human Ecology
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• v.8 no.1
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• pp.109-124
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• 1999

The purpose of this study was to investigate relationship among housewive's backgrounds, laundry practice, laundry concept and interests about environmental pollution. Two separate samples were selected to study a possible relationship among housewive's backgrounds, laundry practice, laundry concept and interests about environmental pollution in rural and urban areas. Using SAS (Statistical Analysis System), the results of this study were as follows: 1. There were significant differences in laundry practices by age, education, occupation, housing type and income. But there was no difference in laundry practice between the rural area and urban area. 2. There were significant differences between laundry awareness and age, education, occupation, housing type and income. But there was no difference in laundry awareness between the rural area and urban area. 3. There were significant differences in environmental interest by age, education, occupation, housing type, income. There were significant differences in environmental interest between the rural and urban areas. 4. There was a significant relationship in laundry awareness, environmental interest and laundry practices between the rural area and urban area. It was concluded that a housewife who has a greater environmental interest showed greater awareness in laundry practices.

• Journal of the Korean housing association
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• v.5 no.2
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• pp.119-127
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• 1994

This study has tried to grasp the awareness of employees in current apparel industry and common consumers about the show window in apparel shops. Interestingly, the employees were more concerned about the necessity of display and lighting than the consumers. However, the current display and lighting systems did not satisfy the consumers' requirements. Although they did not recognize that lighting display was closely related with display, color, and so on, they thought lighting indispensable. In consequnce, they light source and lighting method have to be carefully chosen, and the relationship between color and lighting should be fully considered as well.