• 한국의상디자인학회지
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• 제18권3호
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• pp.213-228
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• 2016

This study is performed the design and production of the real hotel uniforms around the actual case. The purpose of the study is to research and develop the uniform design which is partially utilized for image integration. After reviewing and making up a theoretical background of general hotel uniforms, we designed I hotel's uniforms based on the uniform design process. Research Scope of uniform design is up to the development of it for practicians who have many opportunities to meet customers directly at front desk, banquet reservation office and restaurant. Based on logo of company C.I.(Corporate Identity) and symbol colors, the concept and an illustration according with I hotel are drawn up. Also design is planed and a real is produced. This like objective design development becomes the basis for building a uniform image suitable for C.I.(Corporate Identity) of hotel I and realizing a positive service. Also this study associated with the company would help the design development of corporate uniform.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권1호
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• pp.43-69
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• 2005

브랜드는 자신의 상품이나 서비스를 다른 경쟁사와 구별해서 표시하기 위해 사용하는 명칭을 의미하고, 브랜드 이미지는 소비자가 특정기업의 브랜드에 대해 가지고 있는 좋고 나쁜 느낌 또는 브랜드에 대한 신념 등으로 정의된다. 소비자는 제품을 구입할 때 제품이 주는 브랜드의 가치에 따라 제품을 선택한다. 이러한 관점에서 기업의 브랜드가 가져다주는 자산 가치는 기업의 성공을 가늠할 수 있는 정도의 중요한 요소이다. 브랜드이미지는 소비자들에게 기업과 상품을 판매하는데 영향을 주는 매우 중요한 부분이다. 특히 호텔산업은 고객에게 인기와 신뢰를 획득하여 장기간에 걸쳐 많은 고객을 창출해야 하고 유지해야 하므로, 기능적 가치를 초월하여 의미적 가치가 중요시되는 산업이다. 이미지를 마케팅 환경 관리 면에서 중요시하는 것은 가격과 제품수준의 표준화로 인하여 제품 자체만으로는 차별화가 쉽지 않기 때문에 기업이미지는 사회가 고도 산업사회가 될수록 더욱 중요한 마케팅 요소로서 작용하며, 소비자의 구매행동에 있어 기업에 대한 이미지 요소를 중시하는 경향이 많아지고 있다. 기업 브랜드이미지의 인식이나 차별화에 성공할 경우 소비자는 다른 기업의 광고나 홍보보다 더 오래 기억하게 되고 아울러 신뢰도도 높아지게 된다. 오늘날 대부분의 호텔들은 그들의 기업 브랜드이미지에 대한 중요성을 인식하고 있으면서도 그에 따른 깊이 있는 연구와 체계적인 대응 전략을 제대로 시행하고 있지 못하고 있는 것이 현실이다. 본 연구에서는 호텔 브랜드 차별화의 한 전략으로 호텔 브랜드 이미지와 선택속성이 고객의 구매의도에 미치는 영향에 대해 알아보고자 한다. 실증조사의 조사기간은 2004년 4월 23일부터 5월 20일까지 실시하였고, 조사지역 및 조사대상은 대구지역에 위치한 호텔을 이용하는 일반소비자로서 미리 작성된 설문지를 가지고 조사하였다. 결론적으로 호텔 브랜드이미지를 결정하는 가장 중요한 요인으로 호텔 직원들의 서비스 및 호텔의 명성으로 나타났으며, 또한, 호텔 이용객들이 호텔 선택 시 결정적인 영향을 미친다고 볼 수 있다.

• 한국실내디자인학회논문집
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• 제13권4호
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• pp.74-82
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• 2004

Urbanization created by modernization and industrialization has brought tremendous growth of hotel demand with city ' development such as population’s centralization, living environment changes, consumption emphasis, and internationalization. Moreover, the hotel industry has been developed in two ways. First, it has been diversified and popularized by hotel culture. Second, the hotel industry has been upgraded form focusing oh its specific targets. In the view of Hotel design, Hotel was shown as a social and cultural value. Customer can experience the space, not normal big sizes, but being new and reflecting trends regardless of any purposes or locations. The hotels that were resulted in development of American economy and construction since the 1980 had new design concepts. These hotels were one of the examples showing pluralism requiring on modern society. In the case of Korea, Korean Architect Company have built in copying or repacked western hotel without considering Korean local conditions. Korean company just tried to make large scales, high-story buildings, and chain hotels. Nevertheless, it is the current trend to understand the customer's sensitivity and viewpoint by introducing a new style of hotel management that requires variety and different characteristics of hotel design. Therefore, the purpose of this study presents a direction of the future hotel architecture by analyzing design characters of domestic and international hotels, by collecting various consumer's requests.

• 한국조리학회지
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• 제13권4호
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• pp.107-118
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• 2007

This research aimed to understand the relationship between comparative superiority elements of the supply chain activities for food supplies in the hotel industry. The samples are obtained from exclusive hotels located in the Seoul area. A statistic package program called SPSS was employed to conduct reliability analysis, factor analysis, t-test, correlation analysis, and multiple regression analysis. Results of a multiple regression analysis between supply chain management and food production strategies were as follows; company's characters and cooperative relations with suppliers had a significant impact on cost while quality was significantly affected by company's characters, information system, cooperative relations with suppliers, and supply chain activities. It was revealed that all factors had a significant impact on flexibility and delivery date.

• 한국조리학회지
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• 제10권2호
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• pp.149-168
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• 2004

Nevertherless, a structural depression with high expense of costs-low degree of efficiency and high price of commodities-low degree of growth during the last few years. And hotel companys were doing endeavor for conquer this depression with reshuffle of the personnal system and that systematizing an enterprise and production control. Hotel has more increase personnel expenses percents than increase sold price percents so that hotel reducing cook and as result, hotel has a problem from production selling of food service because that is insufficient of cook man power. On studying this research, an importancy of cusine department in inquire hotel and an efficiency man power control of cusine department influence on hotel marketing were made use of analysis for hotel kitchen management. The result of this study is like that. First, the quality of a hotel employee is directly related to that of hotel service, which is functioned as a principle factor on which success or failure of the hotel very largely depends. Second, fair evaluation of merits. Third, cognition for job as expert. Fourth, the roles and competences of the employees were affected much by the inner or outer environmental changes surrounding the hotel enterprises. Fifth, do not underestimate an intelligent ability and will power of employee, and hotel company have to manage that the employees consult themselves about their things of department and improve with the master sense for job. Sixth, pay increase and intensive system. This system can raise the will to achievement for employee's job, and company can get many benefits from government. Seventh, the employees should be encouraged to have memberships of academic organizations, to actively participate in academic meetings, workshops, conferences, and forums in the area of job performance.

• 한국조리학회지
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• 제7권2호
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• pp.25-48
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• 2001

Since 1998 IMF economic crisis, hotel companys have made an operation innovation in generally to reinforce a competitive power. Never ther less, a structural depression with high expense of costs-low degree of efficiency and high price of commodities-low degree of growth during the last few years. And hotel companys were doing endeavor for conquer this depression with reshuffle of the personnal system and that systematizing an enterprise and production control. Hotel has more increase personnel expenses percents than increase sold price percents so that hotel reducing cook and as result, hotel has a problem from production selling of foodservice because that is insufficient of cook man power. On studying this research, an importancy of cusine department in inquire hotel and an efficiency man power control of cusine department influence on hotel marketing were made use of analysis for hotel kitchen management. The result of this study is like that. First, the quality of a hotel employee is directly related to that of hotel service, which is functioned as a principle factor on which success or failure of tie hotel very largely depends, Second, fair evaluation of merits. Third, cognition for job as expert. Fourth, the roles and competences of the employees were affected much by the inner or outer environmental changes surrounding the hotel enterprises. Fifth, do not underestimate an intelligent ability and will power of employee, and hotel company have to manage that the employees consult themselves about their things of department and improve with the master sense for job. Sixth, pay increase and intensive system. This system can raise the will to achievement for employee's job, and company can get many benefits from government. Seventh, the employees should be encouraged to have memberships of academic organizations, to actively participate in academic meetings, workshops, conferences, and forums in the area of job performance.

• 한국콘텐츠학회논문지
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• 제9권7호
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• pp.304-314
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• 2009

우리나라 대부분 호텔기업의 가치평가는 자산가치에 초점을 두어 임시 단편적으로 결정되고 주로 거래당시의 부동산 시장환경에 큰 영향을 받아왔다. 그러나 호텔기업도 다른 업종의 기업과 마찬가지로 수익창출을 통한 기업가치의 극대화를 목적으로 하기 때문에 호텔기업의 가치평가는 수익가치로 계산하는 것이 타당할 것이다. 이에 본 연구는 호텔기업의 회계적 지표와 기업가치 간의 관련성 및 기업가치에 미치는 영향을 분석하여 기업의 외부정보이용자에게 호텔기업에 투자할 경우 합리적인 판단을 할 수 있도록 정보를 제공함을 목적으로 하였다. 연구결과는 다음과 같다. 첫째, 호텔기업들은 변수들간 상하위 25%의 차이가 많이 발생하고 있다. 특히 신규투자증가율과 매출액증가율 그리고 자기자본순이익은 하위 25%의 호텔기업이 음(-)의 부호를 보이고 있다는 것이다. 둘째, 특1급 호텔의 경우 자산규모와 부채비율간에는 99% 수준에서 음(-)의 유의함을 보여주고 있다. 이는 자산규모가 클수록 부채비율이 낮음을 나타내는 것 이다. 신규투자증가율과 부채비율도 99% 수준에서 음(-)의 유의함을 보여주고 있어 부채비율이 높을수록 투자율이 낮음을 알 수 있다. 셋째, 특1급 호텔과 특2급 호텔의 총자산규모 기업가치에 99% 수준에서 유의한 영향을 미치는 것으로 나타났다. 또한 특2급 호텔의 경우에는 유보율도 90% 수준에서 양(+)의 차이가 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제4권1호
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• pp.79-86
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• 2017

With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz-Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come.

• 한국조리학회지
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• 제9권3호
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• pp.1-21
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• 2003

Domestic hotel businesses are confronted with new market circumstances. Clear accounting and moral management in company which have been reserved or ignored during the past high economic growth period were emphasized. As global standard such as international standard of accounting system, clear accounting, international standard management, and flexibility of employment are emphasized, which is different management is now accomplishing. During these system changes, organization member's identity was threatened a lot. So organization members were required to adopt new environment. Hotel have influence on organizational accomplishment, thought and behavioral response of organization members according to cultural type and share of organization culture. This study are focused culinary team culture as subculture in hotel. What kind of culture more effective to the culinary group\ulcorner What kind of culture are grouped each hotel, include difference imported brand hotel and domestic brand hotel.

• 한국콘텐츠학회논문지
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• 제9권8호
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• pp.412-422
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• 2009

인터넷의 확산과 대중화로 인해 호텔을 직접 이용하는 고객들도 이미 쌓인 신뢰를 바탕으로 온라인상에서의 구매를 하고 있다. 객실뿐만 아니라 각종 연회 및 레스토랑 이용까지 온라인상에서의 구매 범위는 점차 확대되고 있다. 신뢰에 대한 연구는 1950년대 이후부터이며, 사회심리학이나 산업마케팅 분야에서도 이와 관련하여 다양한 연구가 이루어지고 있다. 그러나 온오프라인 기업의 관계와 고객의 재구매의도와의 관계에 대한 연구는 아직 시작 단계에 그치고 있다. 본 연구에서는 기존의 선행연구를 통해 정립된 이론을 바탕으로 도출된 연구모형과 가설을 검증함으로써, 고객들이 이미 오프라인 호텔기업대해 형성된 신뢰가 온라인 호텔기업을 이용하는 데도 관계가 있는지를 규명하고자 하며 온오프라인 호텔기업의 신뢰가 고객의 재구매 의도에 어떠한 영향을 미치는지를 알아보았다. 오프라인 호텔기업의 신뢰와 온라인 호텔기업 신뢰는 유의한 상관관계가 있는 것으로 나타났으며, 오프라인 호텔기업의 신뢰와 고객의 재구매의도도 유의한 상관성을 보였으나 온라인 호텔기업의 신뢰와 고객의 재구매의도와의 관계는 유의하지 않은 것으로 나타났다.