• Title/Summary/Keyword: Hospitality Culture

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Consumer acceptance of retail service robots (리테일 서비스 로봇의 소비자 수용에 관한 연구)

  • Jeong, So Won;Ha, Sejin
    • The Research Journal of the Costume Culture
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    • v.28 no.4
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    • pp.409-419
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    • 2020
  • Building on Technology Readiness and Acceptance Model(TRAM), the study aimed to examine how technology readiness affects consumers' perceptions of ease of use, usefulness, and risk, which in turn predict their intention to use retail service robots. Specifically, the study proposed that technology readiness motivators (optimism and innovativeness) would influence perceived ease of use and usefulness, while technology readiness inhibitors (discomfort and insecurity) would affect perceived risk. The study further examined if the perception factors (ease of use, usefulness, and risk) contribute to intention to use retail service robots. A survey method was used with data collected from Korean consumers. The final sample size was 418. The data was analyzed using structural equation modeling. Findings of the study revealed that technology readiness motivators positively affected perceived ease of use and usefulness while innovativeness had no impact on usefulness. All the inhibitors increased perceived risk. Lastly, as hypothesized, perceptions of ease of use, usefulness, and risk predicted intention to use retail service robots. This study extended the retail technology literature by applying and validating TRAM to the context of consumer acceptance of retail service robots. The study further helped marketers and retailers by highlighting the importance of technology readiness in improving consumer perceptions and responses towards retail service robots.

Development of A Performance Model of the Foodservice Industry

  • Seo, Kyung Hwa;Jeon, Yu Jung Jennifer;Lee, Soo Bum
    • Culinary science and hospitality research
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    • v.22 no.6
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    • pp.132-144
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    • 2016
  • This study reviewed previous researches about the competence selection of foodservice firms, and shows firm's performance model through the results. The study classified factors according to core competence, differentiation strategy, and management performance. Out of 400 survey responses from by the firm's executive and employees who had worked for over three years at the headquarters (sales, financial, marketing/plan, R & D, etc.), a total of 302 questionnaires were used for the final analysis due to missing values and biased responses (response rate: 75.5%). As the results of analyzing final research model of this study, it appeared that ${\chi}^2(df=170)=384.88$, ${\chi}^2/df=2.26$, GFI=0.90, NFI=0.92, CFI=0.95, RMSEA=0.07. The results indicated that the CEO leadership, organizational culture, and human resource competencies are a driving force in all aspects of competitive advantage differentiation strategies. In addition, the R & D innovation, service, and marketing differentiation strategies are positively related to performance. The results validate the fact that foodservice firms could reinforce strategic decisions through a variety core competencies and achieve continuous performance through competitive strategies.

The Study on the Kwang-ju Kimchi festival of resident percept (광주 김치축제의 지역주민 인식에 관한 연구)

  • 김승희;김성국
    • Culinary science and hospitality research
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    • v.6 no.3
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    • pp.409-423
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    • 2000
  • Kimchi is traditionally fermented Korea dish Which holds the sprits of the Korean people within and is valued cultually. As a local autonomy has grown in Korea, tourism industry has been during the last decade promoted aggressively in the local government. As a result tourism has been on of the fatest growing industries in the resent years. In particular, the utilization of cultural tourism resources such as regional festivals have become very popular everywhere. It is important to develop and use cultural aseets as tourism resources. The festival has turned into regional ones catering to local residents and festivals are being promoted as international tourist sites to attract foreign tourists as wellas introduce the nation's rich cultural heritage abroad. Accordingly, the Ministry of Culture and Sports has provided support in cultivation regional culturals as international tourist attractions. It taken has into account a trend in the worldwide travel industry for people to participate and experience the culture unique to their traveling destination rather than particilate in for Conventional sightseeing tours. This study result indicated that more people know the name of events the more people join the events. The reason of not joining events are a shortage of time and information, and unsatisfactory programs etc. They get some information from TV or radio. There are some different opinions among the groups which related to events. The four factors extracted from the factor analysis. But the groups don't have different needs and objectves. in the future study, it is important to investigate the tourists' needs and wants for events and to reflect.

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A Study of Traditional Cuisine as Commercial Scale in Regional Festive Events. (지역축제의 향토음식 관광상품화에 관한 연구)

  • 김상철
    • Culinary science and hospitality research
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    • v.6 no.3
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    • pp.193-223
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    • 2000
  • It has become a common things that great capital were needed in the past development stage which infrastructure is primary factors, but nowadays it is changing to money saving software-oriented strategics to flourish various regional cultural festivals and events in terms of the development of tourism resource. it is because not to destroy environments, to harmonize natural resources with its surroundings and traditional events. Its purpose is to give some activities to depressed local economies and develop characteristics of local governments and its inhabitants' benefits for the special tourism products, events. and service enhancement searching for. keeping, and maintaining regional culture as unique and attractive image. As folk festivals are in full flourish, it is proper time to advertise korean's traditional and valuable food heritage and produce a food on a international commercial sale. It is strongly not also connected with globalism but proof an excellent worldwide things. To achieve this papers' purpose the followings should be solved in the near future. and so as to carries culture on food and regional specialities as valuable inheritances. It involves (1) the similarity in food taste, (2) the assistances of governmental support (3) adjusting to the taste of foreigner and visitors from other countries. (4) to participate in cooking process.

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A Study on Effects of the Well-being Trend on Korean Traditional Confectionary Selection (웰빙 트랜드가 한과류 선택 속성에 미치는 영향에 관한 연구)

  • Choi, Soon-Hee;Choi, Young-Joon;Lee, Yoon-Joo
    • Culinary science and hospitality research
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    • v.12 no.3 s.30
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    • pp.32-48
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    • 2006
  • Korean Traditional Confectionary is a part of our traditional culture taking a great part in our food culture for a while. However, it is now barely maintaining its name. In this research, a new consumption trend 'Well-being' is adopted to suggest the ways to develop the Korean Traditional Confectionary industry. This research intends to find out what effects the 'Well-being' trend, which originated from interest in health, have on Korean Traditional Confectionary selection. A survey includes the questions about the Well-being trend, selection and uses of Korean Traditional Confectionary, and demographic data. This research conducted analysis on 249 people who have used Korean Traditional Confectionary in Busan and Kyeongnam Province to find out effects of the Well-being trend on Korean Traditional Confectionary selection. This empirical study showed that the Well-being trend has some effects on Korean Traditional Confectionary selection while it has the greatest effects on healthy properties and commercial values of Korean Traditional Confectionary.

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The Effects of Recognition on Cultural Tourism Festivals on Festival Satisfaction and Festival Effects (문화관광축제 인식이 축제만족과 축제효과에 미치는 영향 -추억의 충장축제를 대상으로-)

  • Choi, Dong-Heui
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.339-346
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    • 2018
  • The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.

The Impact of Brand Diversification on Firm Performance: A Study Restaurant Firms (외식기업의 브랜드 다각화가 수익성에 미치는 영향에 관한 연구)

  • Min, Ha-Na;Kim, In-Jung;Choi, Kyu-Wan
    • Journal of the Korean Society of Food Culture
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    • v.29 no.6
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    • pp.593-598
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    • 2014
  • Brands play a critical role as a core asset and the primary driver for corporate growth because of their power of identity and influence on customers' perceptions in restaurant industry. However, in spite of diverse and dynamically changing recent brand portfolio strategies of restaurants, a study on the effect of brand diversification on financial performance has been rarely conducted in the restaurant industry context. Considering competing viewpoints regarding diversification's influence on financial performance, the purpose of this study is, therefore, to examine the effect of brand diversification on firm performance of restaurants. The results indicated that brand diversification is positive effect to profitability. Brand diversification seems to be attractive and might be a reasonable growth strategy to expand market power by satisfying diverse consumer needs. Therefore, restaurant managers should be consider in implementing brand diversification strategy especially in dynamically changing trend of brand diversification in the current restaurant industry.

Exploratory Study on Effects of Restaurant Attributes on Perception of Price and Brand Reputation - Comparison Between Locals and Tourists -

  • Yi, SungPo;Choi, Jinkyung
    • Journal of the Korean Society of Food Culture
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    • v.27 no.5
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    • pp.481-489
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    • 2012
  • This study examines the effects of restaurant attributes on customers' perceptions of price and brand reputation. Four restaurant attributes were used to represent restaurant quality. Multiple regression was conducted to measure the relationships between the four restaurant attributes and price and brand reputation. Further, an independent T-test was used to compare differences between perceptions of locals and tourists with regard to restaurant quality under two categories (price and brand reputation) after they selected a restaurant. Results of this study revealed that residency did not have a significant impact on customers' perceptions of price or brand reputation, whereas restaurant attributes did have an impact. Taste was a predictor of perceived price, whereas service and atmosphere were predictors of brand reputation. In addition, comparison of restaurant attributes between locals and tourists showed that sanitation and service were significantly different in accordance with price and atmosphere, whereas taste and service were significantly different in accordance with brand reputation. Locals showed higher means for each restaurant attribute compared to tourists.

Exploratory Analysis on Attributes of Party Planning and Comparisons of Customers' Perception for Party Planning (파티플래닝(Party Planning)의 속성에 대한 탐색적 분석과 고객들의 인지도 비교)

  • Chong, Yu-Kyeong;Kim, Sun-Hee
    • Journal of the Korean Society of Food Culture
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    • v.19 no.5
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    • pp.532-543
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    • 2004
  • The purpose of this study was to investigate three different perceptions based on major 23 part planning attributes. These party planning attributes were categorized using exploratory factor analysis. Three groups of respondents were identified based on the sample data; the first group is a group of people experienced parties before, the second group is a group of people intended to attend parties in near future, and the third group is a group of people who want to be a party planner. Respondents participated in this study express their own perceptions on party-planning attributes. The study shows that the perceptions of respondents were significantly different from each other. Particularly, prospective party planners emphasize on artistic attributes, such as harmony between dishes and foods or between the party concept and foods. However, party attendees more importantly considered other attributes, including the event suitable to the party type, places held a party. The research suggests that understanding party attendees' perception will provide useful information to develop party events that can reflect customers' desires.

E-tail Uses and Gratifications to Understand Apparel Consumers

  • Park, Jee-Sun;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.20 no.2
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    • pp.272-285
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    • 2012
  • The purpose of the study is to examine the role of consumer perceptions of websites' entertainment and informativeness in developing their attitudes (attitude toward the retailer and attitude confidence toward the product) in the context of apparel e-tailing. A structural equation model was developed for an empirical test based on the literature on uses-and-gratifications and attitude confidence. A sample of 119 consumers who live in the United States participated in the online survey. The results generally supported the proposed model. Specifically, the analyses revealed that consumers' purchase intention toward the displayed product is positively influenced by their attitudes toward the retailer and by their confidence in their attitudes toward the product. Interestingly, only one of the two cognitive antecedents, perceived entertainment, has a positive impact on consumers' attitude toward the retailer. Perceived informativeness, however, had a positive impact on attitude confidence. These findings suggest that consumers who have high perception of an e-tail website's entertainment are more likely to exhibit favorable attitudes toward the e-tailer, while consumers who have high perception of an e-tail website's informativeness are more likely to hold strong confidence in their attitudes toward the product displayed on the website. Both consumer attitudes toward the e-tailer and their attitude confidence lead to their purchase intentions.