• 대한가정학회지
• /
• 제39권6호
• /
• pp.51-60
• /
• 2001

The purpose of this study is analyze buying time use and it's influential factors of buying types. The major findings are follows: (1) Physiological time, household work time, earning time & leisure time are respectively similar to The Investigation of Korean Life Time(1991,1995). (2) Buying time of wives who perceived time deficit are shorter than those who did not perceive so. (3) Internet shopping time is 18minutes, direct visiting shopping time is 68minutes and those who directly visit shops pursued leisure effect. (4) Influential factors of internet shopping time are educational level, household work time, earning time & leisure time and direct visiting shopping time are husband's job, household work time, earning tile & leisure time.

• 대한가정학회지
• /
• 제43권9호
• /
• pp.1-13
• /
• 2005

The purposes of this study were to classify internet shopping mall user by their shopping styles and to define the characteristics of the classified individual clusters. Questionnaires were completed by 338 men and women who have used internet shopping malls at lead once during the previous 6 months. The internet shopping styles were classified into 4 clusters after factor analysis and k-means cluster analysis. Cluster I, named 'high brand proneness', can be described as having low score on devotee tendency. Cluster II, named 'high value proneness', is characterized by a high score on seeking substance. Cluster III, called 'steadiness orientation', can be described as having a tow score on seeking trend and substance. Cluster IV, named 'individuality inclination', can be described as having low score on seeking trend. These four clusters differ in terms of socio-demographic and environmental characteristics such as gender, age, educational level, occupation, and internet using time. Theoretical and practical implications are discussed.

• 대한가정학회지
• /
• 제47권7호
• /
• pp.83-95
• /
• 2009

This study investigated the differences in the effects of the perception of the internet fashion shopping mall characteristics on satisfaction and loyalty of internet fashion shopping mall between Korean and American college students. Questionnaires were administered to 251 Korean and 221 American college students. The results were as follows. First, service and product diversity had significant effects on satisfaction of internet fashion shopping mall in both group, while convenience had a significant impact on satisfaction of internet fashion shopping mall in American group. Second, service, product diversity, and promotion had significant influences on repurchase intention of internet fashion shopping mall in Korean consumer group, while service and reliability, product diversity, and convenience had significant effects on repurchase intention of internet fashion shopping mall in American consumer group. Third, service had a significant effect on recommendation intention in Korean group, while service and reliability and product diversity had significant influences on recommendation intention in American group.

• 대한가정학회지
• /
• 제43권9호
• /
• pp.27-40
• /
• 2005

The purpose of this study was to examine the relationship between male consumers' clothing shopping orientation and sex role identity. Since shopping, especially clothing shopping has been traditionally considered a female job, it was expected that male consumers' sex role identity would influence how they approach the task of clothing shopping. Data were collected through an Internet survey firm from men aged between 20 and 40 years(N=199). The major results are as follows: 1. Based on the six clothing shopping orientation factors identified tv factor analysis, the respondents were categorized into 5 distinct groups: Self-Directed Shoppers, Planners, Brand-Oriented Shoppers, Convenience Shoppers, and Impulsive High-Involvers. 2. Five sex role factors were identified by factor analysis: two masculinity factors (strong and reticent) and three femininity factors(gentle, meticulous, and affable). Among these factors, 'gentle' was considered the most ideal, followed in order by 'strong,' 'meticdous,' 'affable,' and 'reticent.' 3. The results of MANOVA showed that the clothing shopping orientation groups statistically differed in their perceived sex role identity as well as in their ideal sex role identity. Overall, Self-Directed Shoppers and Impulsive High-Involvers scored higher in both perceived masculinity and femininity than the other groups. Convenience Shoppers and Planners were high in femininity but low in masculinity. The Brand-Oriented Shoppers were low in both masculinity and femininity. The results indicate that Korean males who are in their 20s and 30s consider androgyny as a desirable state. In addition, those who are high in androgyny are more likely to be highly involved in clothing shopping.

• 패션비즈니스
• /
• 제9권5호
• /
• pp.145-157
• /
• 2005

The purpose of this study was to examine factors affecting addictive buying behavior. Two hundred seventy-six female college students who have purchased fashion products through TV home shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, multiple regression were used. As the results, higher addictive buying scores were correlated to higher purchasing experience during childhood, family problem, parent's compulsive buying tendency, and friendship. Based on these results, fashion marketing strategies would be suggested. Multiple regression analysis revealed that parent's compulsive buying tendency and friendship were significantly to related to addictive buying. Based on these results, fashion marketing regarding television home shopping would be suggested.

• 대한가정학회지
• /
• 제43권10호
• /
• pp.115-124
• /
• 2005

The purposes of this study were, 1) to examine the conceptual structure of shopping value and service quality as perceived by women in their 50's and 60's, and 2) to investigate the effects of shopping value and service quality on consumer satisfaction of these women. The results mal provide insights related to the silver market in South Korea. Data were obtained for 286 women in their 50's and 60's living in metropolitan areas in South Korea, and analyzed using factor analysis, Cronbach's alpha, and regression. The results showed that service quality was composed of Facilities Service, Product Service, Salespersons' Service and Policy Service. Shopping values perceived by elderly consumers consisted of two factors: Hedonic Shopping Value, and Utility Shopping Value. Elderly consumers perceived Hedonic Value by Salespersons' Service and Utility Value by Policy Service. Salespersons' Service of a store was the most important variable for elderly consumers' satisfaction. The finding suggest that a store's Salespersons' Service is important in predicting elderlv corlsumers' purchase behavior, and they give insight into the development of strategies to be utilized in promotion planning. Implications and drawn for the information useful to consumer behavior researchers and retailers of the silver market.

• 대한가정학회지
• /
• 제48권1호
• /
• pp.27-40
• /
• 2010

The objectives of this study were to investigate differences in shopping style and consumption value of apparel product type, and to establish the effects of consumption value on shopping style. A questionnaire was used to collect data from 263 women aged between 20 to 49 in Gwangju on their shopping style and consumption value according to formal and casual product type. Collected data were subjected to frequency analysis, factor analysis, ANOVA, t-test and multiple regression analysis using statistical program SPSS(version 17.0). Results showed that shopping style could be influenced by six factors: fashion-recreational, quality-brand, impulsive, confused, brand-loyal, and price conscious consumer. Clothing consumption value was influenced by five factors: emotional, functional, epistemic, social, and situational value. Shopping style and clothing consumption value were significantly different between a formal product purchaser and a casual product purchaser. Consumption value had a significant influence on shopping style of the formal product purchaser and also the casual product purchaser.

• 한국전자거래학회지
• /
• 제21권2호
• /
• pp.61-79
• /
• 2016

최근 디지털 방송 서비스가 확산되면서 TV 기반 상거래 시장이 성장하고 있다. 그러나 기존 연구의 경우, TV 홈쇼핑과 T-Commerce 각각에 관한 연구만이 존재하며, 각각의 연구 역시 소비자의 만족을 높이기 위한 속성에 대한 연구가 부족한 실정이다. 이에 따라 본 연구는 TV 기반 상거래를 통해 소비자의 만족을 증대시킬 수 있는 품질 속성을 분석함으로써, 앞으로 나아가야 할 방향에 대해 제시하고자 한다. 우리는 이를 위해 TV 홈쇼핑 및 T-Commerce의 특징을 선행연구를 통하여 선정하였고, 이를 기반으로 KANO 모델과 ASC를 기반으로 TV 기반 상거래의 고객 품질 속성의 만족도를 분석하였다.

• 동아시아경상학회지
• /
• 제11권2호
• /
• pp.15-27
• /
• 2023

Purpose - The goal of this study is to extensively grasp the latest status of domestic home shopping and to propose useful information on the direction of development for the somewhat stagnant this market. This study investigates the relationship between purchasing media and demographic factors such as average monthly income, age and occupation. Categories of purchasing media under consideration are cell phones, tablet PCs, PCs/notebooks, phone calls and TV directly. Research design, data, and methodology -The survey was conducted in 2021 on a total of 4,537 integrated panel households including 3,510 households and 191,027 newly constructed in 2019 and about 10,800 household members aged 6 years or older in the household. The independence test and correspondence analysis as statistical tools are exploited to detect the relationship between the underlying factors. Result - It can be demonstrated that all demographic variables considered are related to the purchase media of home shopping. In particular, cell phones among purchasing media are closely associated with 2 million - 5 million won, teenagers, 20s, 40s, professionals, office workers, managers and soldiers. Conclusion - It is necessary to establish a new management strategy and related policies in order to overcome the current stagnation and ensure the continued growth of this industry.

• 대한가정학회지
• /
• 제42권1호
• /
• pp.153-166
• /
• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.