Buying Time Use & It's Influential Factors of Urban Married Women

도시주부의 구매시간 사용 및 영향요인

The purpose of this study is analyze buying time use and it's influential factors of buying types. The major findings are follows: (1) Physiological time, household work time, earning time & leisure time are respectively similar to The Investigation of Korean Life Time(1991,1995). (2) Buying time of wives who perceived time deficit are shorter than those who did not perceive so. (3) Internet shopping time is 18minutes, direct visiting shopping time is 68minutes and those who directly visit shops pursued leisure effect. (4) Influential factors of internet shopping time are educational level, household work time, earning time & leisure time and direct visiting shopping time are husband's job, household work time, earning tile & leisure time.