• 한국방재안전학회논문집
• /
• 제16권2호
• /
• pp.15-32
• /
• 2023

홍수 유량측정은 직접 하천에 접촉하는 방식의 경우 측정인력의 안전 문제와 다수의 인력이 필요한 점 등 어려운 점이 많다. 최근 이러한 문제점을 해결하기 위해 현장에서 측정이 간편하고, 수면에 접촉하지 않는 비접촉방식의 전자파표면유속계 활용이 증가하고 있으나 돌발적이고 급변하는 현장 여건의 적용에 있어 어려움이 있다. 따라서, 홍수 상황에서 표면유속을 이용한 유량산정방법은 이론적이고, 경제적인 접근이 필요하다. 본 연구에서는 전자파표면유속계 측정자료와 수위-유량관계곡선식 자료를 수집하여 표면유속을 이용한 지표유속법과 유속분포법을 적용 및 분석하였다. 전반적으로 동수반경 3 m 이상 또는 평균유속 2 ㎧ 이상에서는 모든 방법이 측정유량 및 환산유량과 유사한 결과로 분석되었다. 그리고 대상지점 중 수위-유량관계곡선식 고수위 범위에서 최대유속 발생 위치 구간의 최대 표면유속을 이용하여 지표유속법과 유속분포법으로 유량을 산정하였고, 환산유량과의 평균 상대오차가 모두 10% 이내로 비교적 일치하였다. 홍수시 한 개의 최대 표면유속 측정과 지표유속법 및 유속분포법을 이용한 유량산정방법은 고수위 외삽 개발에 적용할 경우 외삽추정 구간에 대한 신뢰도를 제고할 수 있을 것으로 판단되었다. 따라서, 본 연구결과를 토대로 한 표면유속을 이용한 유량산정방법은 신속하고 효율적인 홍수 유량측정 방안이 될 것으로 기대된다.

• Journal of Oral Medicine and Pain
• /
• 제32권2호
• /
• pp.187-200
• /
• 2007

이 연구는 치과임플란트 시술후에 발생할수 있는 감각이상의 평가를 위하여 뉴로미터를 사용하여 정량적으로 측정하여, 임플란트 시술후의 감각신경 평가에 개관적 지침을 마련하고자 하는데 목적이 있다. 2006년 대전 썬 병원 구강내과에 내원한 환자중에 임플란트 술식을 시행한 환자 44명과 대조군 30명을 대상으로 $Neurometer^{(R)}$ CPT/C (Neurotron, Inc., Baltimore, Maryland, U.S.A.)를 이용하여 임플란트 시술전과 시술후 발사시에 2000 Hz, 250 Hz, 5 Hz,주파수로 검사를 시행하였다. 측정 부위는 임플란트 시술부위에 따라 삼차신경의 상악신경 분지와 하악신경 분지에 적용하였다. Neurometer는 세가지의 주파수 (2000 Hz, 250 Hz, 5 Hz)를 적용할 수 있는데, 각 주파수별로 대상자가 감각을 느낄 수 있는 가장 낮은 전류의 세기를 전류인지역치로 기록하였다. 각 신경섬유별 전류인지역치는 $A{\beta}$섬유의 경우 2000 Hz, $A{\delta}$섬유의 경우 250 Hz의 전류자극 하에서 특징적으로 반응하며, C섬유의 경우 5 Hz의 전류자극 하에서 반응한다. 전류인지역치 검사는 삼차신경 영역에 있어서도 말초신경 손상을 평가하기 위하여 검사를 시행할 수 있으며, 말초신경부위에 특징적인 주파수의 전류를 발생시켜 선택적인 신경 섬유를 자극한다. 서로 다른 굵기의 신경 섬유들은 각기 다른 빈도의 전류자극에 선택적으로 반응하는데, 각기 다른 주파수의 전류자극을 적용하며, 각 전류에 선택적으로 반응하는 $A{\beta},\;A{\delta}$, C신경 섬유의 반응 역치를 개별적으로 평가할 수 있다. 전류인지역치를 통한 평가에서는 전류인지 역치의 증감을 측정하여 감각과민이나 감각감퇴등의 감각이상을 진단할 수 있다. 임플란트 시술전후의 전류인지역치를 평가한 본 연구에서는 다음과 같은 결과를 얻었다. 1. 임플란트 시술 전후의 평가에서는 좌우 상하악 각각의 2000 Hz, 250 Hz, 5 Hz에서의 전류인지역치는 전반적으로 수술 후가 증가되었으며, 하악에서는 2000 Hz와 5 Hz에서 수술후에의 전류인지역치가 통계학적으로 유의하게 증가하였다. 2. 전신질환을 가지고있거나 그로 인하여 투약중인 군에서는 임플란트 수술 전후에 유의한 차이가 없었으며, 대조군에 비해서는 좌측 2000 Hz와 5 Hz에서 임플란트 시술군이 전류인지역치가 유의하게 높았다. 3. 대조군과 임플란트 수술군의 수술전의 전류인지역치 측정치의 비교에서는 우측 2000 Hz, 5 Hz에서 임플란트 시술군이 유의하게 높았으며, 대조군과 임플란트 수술후의 전류 인지 역치 평가에서는 2000 Hz에서 유의한 차이를 보였다. 4. 남자가 여자보다는 전류인지역치가 높았으나, 통계학적인 유의성을 보이지는 않았으며, 임플란트 시술군내에서도 남녀차이는 보이지 않았으며, 대조군에서 좌측 2000 Hz에서 유의하게 낮았다. 임플란트 시술 전후의 전류인지 평가에서 남녀성별에 따른 차이는 남자군에서는 통계학적 차이가 없었고, 여자군에서 우측 5 Hz, 좌측 2000 Hz에서 유의하게 높았다. 5. 감각신경이 있다고 호소하는 군과 아닌 군과의 비교에서는 감각이상을 호소하는 군이 전체적으로 전류인지역치가 증가했으나 통계학적인 유의성은 없었다. VAS상에 증가를 보이는 군의 수술전후의 전류인지측정 평가에서는 우측 5 Hz에서 임플란트 시술후 전류인지역치가 유의하게 증가하였으며, VAS 표시가 수술전후에 모두 0 인 경우에 좌측 2000 Hz에서 수술후의 전류인지역치가 유의하게 증가하였다. 이 연구는 뉴로미터를 이용하여 치아 임플란트 시술후에 발생할 수 있는 감각이상을 평가 할수 있는 객관적이고 정량적인 전류인지역치를 제시하고자 하였다.

• Journal of Korean Society for Atmospheric Environment
• /
• 제10권E호
• /
• pp.371-386
• /
• 1994

본 연구소는 최근 대기오염과 산성비 때문에 남산의 소나무가 죽어간다는 일부 학자들의 주장의 진위를 실증적으로 검정하기 위하여 남산에 생육하는 소나무의 생장변화를 정밀분석하고 그것에 대한 생태학적인 해석을 시도함과 아울러, 현재 상태의 대기오염이 소나무의 생육에 미칠 수 있는 영향을 추론하고자 시도되었다. 남산의 3개 지점에서 40그루 나무의 나이테를 조사한 바, 대다수의 남산소나무들은 최근 10년동안에 지금까지 자라온 평균생장량에 비하여 더욱 빠른 생장을 보여주었고 그동안 솔잎혹파리나 아까시나무 등과 같이 생물적인 요인에 의하여 생장의 장해를 받아온 기록을 많이 볼 수 있었다. 더욱이 나무가 생장하는데 가장 중요한 인자의 하나인 토양수분요인이 수목의 생장에 미치는 영향을 조사해 보았을 때 남산위에 분포하는 나무들은 가뭄현상에 대하여 매우 민감하게 그 생육이 조절되는 생장유형을 보여 주었다. 다양한 환경오염 요인들에 대하여 면밀한 검토없이 제기된 일부 학자들의 상기 주장은 설득력을 갖지 못할 뿐만 아니라 매우 성급한 것인 바, 본 연구를 통하여 필자는 남산에 있는 소나무를 대상으로 대기오염의 피해를 논하는 것은 적절하지 못하다는 것을 밝혔다. 특히 현재단계에 있어서 서울 중심지역인 남산에 있어서 대기오염물질과 강우산도와 같은 환경요인은 장기적으로 만성적인 피해를 줄 수도 있는 것으로 추정할 수 있다. 이러한 결과는 수목의 나이테에 대한 집중적 조사와 다양한 환경요인의 변화양상에 관한 연구를 통하여 제시할 수 있었던 바, 추후 남산내 다른 지점의 소나무 뿐 만 아니라 신갈나무와 아카시아나무와 같은 다른 수종의 생장 및 환경오염물질의 부하와 생태계내에서 그들이 변화하는 동태를 포함한 더욱 광범위한 생태계 생태학적 차원에서의 연구가 시행되어야 할 필요가 있다.

• Child Health Nursing Research
• /
• 제5권1호
• /
• pp.38-47
• /
• 1999

This study is the study on health promoting behaviors of 6th grade students according to sex. The purpose of this study is to find the difference in the value of health in their lives among 6/sup th/ grade students according to sex, to examine the differences in practicing health promoting behaviors, and to determine the correlation between the practice of health promoting behaviors and the characteristics of these students. The subjects of this study were 177 6/sup th/ grade students who were randomly selected from two elementary schools in Taegu City. The tools used to measure health promoting behaviors were the measuring utility for practicing health promoting behaviors developed by Kyung-Suk Ki (1983) and the utility for the values of health in lives developed by Wallston, Maides and Wallston and translated by Gin Yoon (1989). The data collected were analyzed with t-test, Pearson correlation coefficient, and descriptive statistics using SPSS program. The results of the present study were as follows : 1) According to the results of the value placed in health in their lives, the number of students who placed health high in their lives was 69 boys (75%) and 64 girls (75.3%). 2) According to the results obtained from comparing the degree of practicing health promoting behaviors according to sex, in the field of personal hygiene and daily habits, the girls showed a higher degree of practice with 3.26±0.33 and the boys, 3.05±0.45(t=-3.484, p=0.001) : and in the field of contagious diseases, the girls scored significantly higher with 3.40±0.39 than the boys with 2.99±0.54(t=-2.363, p=0.019). In the filed of preventing accidents, the girls showed a meaning high significant result with 3.16±0.46 than the boys with 2.99±0.54(t=-2.362, p=0.019). When the results from the total questions in the field of health promoting behaviors were compared, the girls showed a meaningfully high correlation with 3.19±0.28 than the boys with 3.07±0.36(t=-2.601, p=0.010). Thus, the results showed that the girls, compares with the boys, practice more behaviors of personal hygiene & daily habits, prevention of communicable diseases, and prevention of accidents. 3) According to the results of the relationship between the subjects’ characteristics and their health promoting behaviors according to set in the case of the boys, they showed a meaningful positive correlation with health promoting behaviors and the current status of health (r=0.266, p=0.005). Thus, for the boys, as their health status was better, the more health promoting behaviors they showed. In the case of the girls, the meaningful variables had a correlation with the health promoting behaviors were the number of extra-curricula activities(r=0.182, p=0.047) and the birth order(r=-0.192, p=0. 024). In overall regardless of sex, the health status (r=0.188, p=0.006) and birth order(r=-0.149, p=0.024) showed a meaningful correlation with practicing health promoting behaviors. With the above results, we suggest the following proposals. 1) In elementary children of lower and upper classmen as applied with the current school age, developing a utility to measure health promoting behaviors is needed since the physical, emotional and intellectual development of these children exist. 2) According to the results of this study, developing a program for health promotion is needed in 6/sup th/ grade students.

• 한국학교보건학회지
• /
• 제14권1호
• /
• pp.131-143
• /
• 2001

The primary aim of this dissertation is to contribute to the improvement of methods in physical examination by providing quality information for the current school system and advice for improving status. Present status, controversial points and possible remedies in physical examination were analyzed on a frequency and percentage basis. An $x^2$-test was used to verify the statistics between the results from the examination and each variable. In case of multiple categories of variables, an $x^2$ cs was adopted. Chronological data as well as both total and sampling physical examination data verified the statistics using an $x^2$-test. This thesis is based both on the data from middle school health care specialists in Gyunggi Province and on the analysis of physical examinations reported from local schools to the municipal education agency from 1997 to 1999. The results of the study are as follows: First, according to the survey, only 29.0% of the total schools had their school doctors examine all the students while most of the educational institutions failed to implement the whole process of physical examination on the list. It also turned out that the more students the schools have, the lower the rate of implementation of physical examination by school doctors(p=0.014). Second, the average time a school doctor spends for checkup turned out to be approximately 1.7 minutes per student This means that the quality of the physical examination is not guaranteed in the process. Third, 47.7% of those surveryed say that a dental examination was performed, each taking 21.24 seconds on average. In addition, it shows that some 31.5% wanted to have a task force team for dental checkups at the local health center. Given the fact that dental caries among students is progressively on the rise, the dental health centers that are now set up in some elementary schools should be expanded to cover the whole educational institution in order to raise awareness of the importance of dental care. Fourth, 48.5% of those surveyed say that a comprehensive physical examination should be adopted to promote the health of high schoolers. Since it takes a lot of public funds to implement a comprehensive method, it is essential to make sure that in-depth studies should be based on the frequency and methods of physical examination. Fifth, regarding such diseases among 3rd year middle school students in 1999, statistics shows that there was a slight difference in the prevalence rate of color blindness, and allergic diseases for male students ; and color blindness, hearing disturbance and allergic disease for female students. For those items, however, it is too little to say that there is a significant difference and accordingly it is assumed to be a problem of the measuring process. Sixth, the result of analysis on the sample physical examination and the total physical examination of the year 1999 shows as follows: For male students in the 3rd year of middle school, a slight difference appeared to those students in 11 items including eye problems and eye disease, otitis media, tonsillar hypertrophy, spinal shape, respiratory urinary allergic disease and other abnormal diseases(p<0.05). Particularly, the prevalence rate between students with and without disease was shown to be two times more in the following: eye problems, otitis media, tonsill hypertrophy, allergic diseases, etc. For female students in the 3rd year, prevalence rate showed little difference in 14 items(p<0.05). For items including eye problem, otitis media, tonsill hypertrophy, allergic disease, etc. it was shown that the rate was two times more between students with and without diseases. Physical examinations under the current school system are not producing any fundamental results for the health of the students. Methods and results are not trustworthy. Accordingly, a drastic overhaul of the current practices is needed in frequency, methods and items on the list in order to promote the health of the students. Cost-benefit studies as well as political considerations to ensure the development of efficient methods for physical examination are urgently needed at this moment.

• 한국임상약학회지
• /
• 제20권2호
• /
• pp.159-164
• /
• 2010

Radiofrequency ablation (RA) is being used to manage atrial fibrillation (AF) with patients failed at the $1^{st}$-line anti-arrhythmic medications. Patients undergoing this procedure are at increased risk of thromboembolism after ablation, and anticoagulation management surrounding the ablation remains controversial. Although no conclusive recommendations can be made, published guidelines and data support therapeutic anticoagulation with warfarin. The purpose of this study was to analyze effectiveness of current therapy and to find factors fluctuate International Normalized Ratio (INR) values in patients undergone RA followed by anticoagulation service (ACS). Retrospective review was conducted utilizing database in a hospital. Among 110 patients under warfarin around ablation between January 2006 to September 2007, 54 patients were selected and allocated into 2 groups: Group A included 47 who discontinued warfarin after ablation, while 7 in B continued the medication. Information on demographics, amount and length of warfarin dosing, INR values and measuring frequencies, and the causing factors on INR fluctuation were abstracted. Differences were analyzed using chi-squared test, Fisher's Exact test, and unpaired Student t-test. Mean amount of warfarin before and after surgery was 4.0 mg, 4.1 mg in Group A and was 5.1 mg, 4.6 mg in Group B, respectively. Average duration of warfarin doing before ablation was 73.7 days in Group A, 129.9 days in B with no significant difference (p = 0.312). The duration time of warfarin on groups after ablation lasted several months. The number of checking INRs was 4.1 and 7.6, respectively. Inter-individual variability of INR fluctuations were $2.1{\pm}0.6$ in Group A and $2.2{\pm}0.7$ in B which were not significantly different (p = 0.062). 164 cases of decreased INR were: 'omission in taking medication, stressfulness and headache, 'increased intake of high vitamin K foods', 'lifestyle change of increased physical activities', and 'increase of food-intakes'. To the contrary, 36 cases of increased INR were: 'reduce of food-intake', 'use of non-prescription drugs', 'reduction in physical activities', and 'excessive restriction on food-intake', consecutively. In conclusion, the study validated therapeutic outcomes of RA patients who we treated with standard guideline and demonstrated 9 factors of INR fluctuations in the patient. A well-trained, pharmacist-monitored anticoagulation service could reduce the risk of adverse effects and prevent complications in patients with AF around RA operation.

• Asian-Australasian Journal of Animal Sciences
• /
• 제18권9호
• /
• pp.1326-1335
• /
• 2005

The main purpose of this study is to investigate the effects of dietary lysine deficiency on protein turnover of porcine muscles. There were 18 LYD three-breed-crossing postweanling barrows from six litters cannulated with gastric tubes through the esophagus at approximate 10 kg of body weight and allocated into three treatment groups. When their body weights reached over 12 kg, one group was sacrificed for determining the initial protein masses of m. masseter, m. longissimus dorsi, m. adductor and m. biceps femoris from the right body side. The others received a diet containing 100% or 61.4% (calculated values) of the lysine requirement (NRC, 1998) multiplied by 1.103 for a period of 17 days. Daily feed provision was computed for each pig according to body weight at the same day. All pigs were infused a flooding dose of $^2$H$_5$-phenylalanine to determine the fractional protein synthesis rates (FSR) of the aforementioned muscles in the end. Their four muscles from the right body side were also dissected for measuring the fractional rates of protein accretion (FAR). As for protein degradation, fractional rates (FDR) were calculated by differences between synthesis and accretion. Results showed that the lysine deficiency resulted in, significantly (p<0.05), lighter body weights, smaller muscles and a slower growth rate. The protein mass, accreted by the muscles, of the deficient group was only 54% averaged of the pigs fed adequately (p<0.05). The FAR of these muscles in the deficient group was significantly lower (p<0.05) and only achieved 61.1% averaged of the control; there was no significant difference (p>0.05), nevertheless, in the amino-acid composition of muscles between two groups. The lysine deficiency reduced significantly (p<0.05) the FSR of m. longissimus dorsi but did not influence its FDR. The m. biceps femoris also presented an inhibited FSR while its FDR reduced only exhibited a very high tendency (p = 0.055) compared to the adequately-fed pigs. As for the m. masseter and m. adductor, both of the FSR and FDR were depressed significantly (p<0.05) by the lysine deficiency, and changes in the FSR were severer than those in the FDR, so that their FAR were significantly slower (p<0.05) in comparison with the control group. The lysine deficiency also inhibited the RNA translation activity of the muscles while the effects on RNA capacity were not significant (p>0.05). In conclusion, the FAR of muscle protein was changed by the current lysine deficiency through the alterations in the FSR and/or FDR.

• 한국산학기술학회논문지
• /
• 제21권10호
• /
• pp.325-333
• /
• 2020

현재 자연 하천의 유사농도의 측정에 있어서 실제 측정은 기상 조건에 영향을 받으며, 기계적 한계로 인해 하천바닥에 인접한 소류사 구간의 유사농도 측정값은 부유사 구간의 유사농도 측정값 보다 신뢰도가 낮다. 그리하여, 하천의 바닥농도는 이론식을 통해 산정되어왔으나, 기존 유사농도 계산 공식들의 바닥농도 산정값은 실측값에 비해 신뢰도가 낮고 서로 다른 공식 간의 차이는 여러 조건에 따라 천차만별이다. 따라서 하천의 바닥농도를 산정하기 위해 보다 신뢰성이 높은 공식이 요구되고 있다. 본 연구는 하천의 유사농도에 정보엔트로피이론을 적용하여 유사농도분포와 평균유사농도의 결정방법을 제시하고 평균유사농도와 바닥농도의 관계를 통해 바닥농도를 산정하는 방법을 제시하였다. 유사농도 분포의 확률은 제약조건하에 계산된 최대 엔트로피에 의해 일정한 확률분포를 나타내게 되고, 이러한 관계에 근거하여 유사농도분포, 평균유사농도 그리고 바닥유사농도 간의 관계를 유도하고 측정 표본을 통해 바닥 유사농도를 산정할 수 있다. 본 연구의 이론 검증을 위해 과거 실험의 유사농도 측정값을 사용하여 유도된 유사농도분포와 평균유사농도 공식을 적용하였으며, 유도된 두 공식의 관계를 이용하여 대표 농도변수(EN : Equilibrium N )를 도출하였다. 대표 농도변수를 통해 산정한 점 농도는 실측값과 결정계수가 평균적으로 R2=0.924의 높은 신뢰도를 보였다. 이를 통하여, 실제 하천의 부유사 구간과 소류사 구간의 유사농도의 전체 경향을 보다 쉽게 파악하고 평균유사농도와 바닥농도의 관계를 이용하여, 신뢰도가 확보된 바닥농도를 손쉽게 산정할 수 있다.

• 한국수자원학회논문집
• /
• 제40권12호
• /
• pp.957-968
• /
• 2007

수자원의 정량적인 계획과 관리를 위해서는 정확하고 신뢰성 높은 유량 자료가 필수적이다. 이에 따라 최근에 초음파유량계와 유속지수법 등의 실시간 유량 측정 방법이 도입되고 있다. 이러한 방법들은 단면의 일부분에서 측정한 유속을 이용하여 전체 단면의 유량을 산정하고 있으므로 하천 단면의 2차원적 유속분포에 대한 합리적이고 이론적인 기초가 필요하다. 본 연구에서는 Chiu(1987, 1988)가 제안한 2차원 유속분포식을 자연하천에 적용하고 ADCP 실측 자료를 이용하여 비교 분석함으로써 적용성을 분석하였다. 이를 위해 실측 자료로부터 최대유속과 평균유속을 계산한 후 매개변수 M을 산정하였다. 등유속선 형상 매개변수는 최소자승합 기준의 목적함수를 이용하여 추정하였다. 최적화된 매개변수를 적용하여 도출된 엔트로피 유속분포를 실측 유속분포와 비교한 결과, 대체로 잘 일치하는 것으로 나타났다. 상관도가 높게 나타나는 14개의 실측 자료를 이용하여 매개변수 h, $\beta_i$의 특성을 분석한 후 미측정 단면에 적용할 수 있도록 그 값을 추정하였다. 추정된 매개변수를 검증을 위한 자료에 적용한 결과 역시 실측 자료를 대체로 잘 재현하는 것으로 나타났다. 유량의 경우 최대 7% 의 오차로 실측 자료와 대체로 비슷하게 산정하였다. Chiu의 유속분포식에 관여하는 매개변수를 적절히 추정한다면 자연하천의 유속분포를 잘 모의할 수 있을 것으로 판단된다.

• 유통과학연구
• /
• 제13권5호
• /
• pp.91-102
• /
• 2015

Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.