• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 추계학술대회
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• pp.466-471
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• 2007

현재 국내 이동통신 단말기 시장은 디지털 컨버젼스라는 사회적 트랜드 아래 다양한 기능을 가진 단말기가 출시되고 있다. 본 연구의 목적은 $2005{\sim}2007$년에 제조된 약 300개의 이동통신 단말기 중 에 대한 데이터에 근거하여 이동통신 단말기에 대한 가격지수를 도출하여 측정하는 것으로서 이를 위한 방법으로서 Hedonic price analysis을 이용하고자 한다.

• 한국건축시공학회지
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• 제4권3호
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• pp.117-124
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• 2004

This study aims to evaluate the feasibility of remodeling business by predicting the future price of apartment house after remodeling using Hedonic Price Model. The data concerning such 8 independent variables as location, unit size, unit plan, landscape, parking, the number of elapsed years after completion, number of units, brand per apartment unit from 25 regions in Seoul metropolitan city were collected and evaluated by established evaluation criteria. The coefficients affecting the price of apartment unit were made by way of linear multi-regression and put into Hedonic Price Model. The feasibility evaluation model for apartment was made and verified by data of remodelled apartment. The predicted results using suggested evaluation model coincide with actual apartment market situations.

• 한국의류산업학회지
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• 제15권3호
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• 한국프랜차이즈경영연구
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• 제14권4호
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• pp.17-33
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• 2023

Purpose: This study divides choice attributes that can help strengthen the competitiveness of traditional markets into product, price, personnel, and physical evidence. This study also examines which choice attributes affect customer value perception, satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542 traditional customers aged 20 or older who frequently visit traditional markets across the country and analyzed using the Smart PLS 4.0 program. The survey was conducted with the help of an online survey company for a total of 14 days from April 7, 2023 to April 20, 2023. Result: First, product, price, and employee quality have a positive impact on utilitarian and hedonic value, but physical evidence does not. Second, product, price, and employee quality have a positive impact on hedonic and hedonic value. Second, utilitarian value has a positive impact on satisfaction and revisit intention. Third, hedonic value has a positive impact on satisfaction, but does not on revisit intention. Lastly, satisfaction has a positive impact on revisit intention. Conclusions: Based on the S-O-R model and the theory of consumption value, this study proposed and examined an integrated framework in which satisfaction leads to revisit intention through selection attributes acting on perceived value.

• 한국건축시공학회지
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• 제6권3호
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• pp.67-73
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• 2006

This study aims to evaluate the feasibility of remodeling business by predicting the future price of apartment house after remodeling using Hedonic Price Model. The data concerning such 9 independent variables as location, unit size, unit plan, landscape, parking, the number of elapsed years after completion, number of units, mechanical performance, interior from 25 regions in Seoul metropolitan city were collected and evaluated by established evaluation criteria. The coefficients affecting the price of apartment unit were made by Ivay of linear multi-regression and put into Hedonic Price Model. The feasibility evaluation model for apartment was made and verified by data of remodelled apartment. The predicted results using suggested evaluation model coincide with actual apartment market situations.

• 부동산연구
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• 제27권1호
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• pp.45-57
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• 2017

본 연구에서는 물류부동산의 가격결정에 영향을 미치는 요인에 대하여 헤도닉 가격 모형을 이용하여 분석하였다. 연구의 분석을 위하여, 2006년부터 2015년까지 10년간 경기도지역에서 거래된 물류센터의 실거래 사례를 전수 조사하였다. 또한 매매가격 형성요인으로 건물특성, 경제특성, 투자특성 및 시간특성을 설정하였고, 헤도닉 가격 모형을 활용하여 다중회귀분석을 실시하였다. 분석결과, 첫째, 규모의 경제에 대한 선호도 경향으로 인하여 대형면적의 매매가격이 높게 형성되었고, 둘째, 간접투자의 경우에 더욱 적극적인 투자성향으로 인하여 직접투자의 경우보다 매매가격이 상대적으로 높게 나타났으며, 셋째, 물류센터의 투자에 대한 다양한 노하우를 보유한 외국인투자자가 매매가격을 주도하고 있는 것으로 판단된다. 본 연구를 통하여 물류센터에 대한 투자의사 결정의 판단기준을 제시하고자 한다.

• 기술혁신학회지
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• 제3권3호
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• pp.85-101
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• 2000

The purpose of this study is to test whether prices of personal computers reflect their varying degrees of non-marketable characteristics including after-sales service. This purpose is carried out using the hedonic price model. In this paper, we estimated 74 functional forms of hedonic price model using the quadratic Box-Cox transformation function and selected one based on the three criteria: expected signs, the statistical significance of estimated coefficients, and goodness of fit in terms of root-mean-square-percentage-error. In this study, we found hat as the after-sales service level increases the price of the personal computer increases. This result is consistent with the hypothesis that the less after-sales service offered with a personal computer, the less consumers are willing to pay for the personal computer, when all else remain constant. This finding shows that since the market works indirectly to influence pricing, the need to rely on consumer protection legislation to guarantee after-sales service is lessened. This study also found that after-sales service supported by each personal computer producer is not a free service, thus produces have a profit incentive for providing after-sales service.

• Spatial Information Research
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• 제16권4호
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• pp.489-497
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• 2008

주택시장에 대한 헤도닉분석을 위해 GIS가 활발하게 사용되고 있다. 그 것은 GIS를 이용할 경우 헤도닉 분석에서 필수적인 위치 변수를 손쉽게 측정할 수 있기 때문이다. 현재까지 국내의 주택시장을 대상으로 하는 헤도닉 분석은 전자지도상에서 포인트들로 표현된 공동주택 단지와 여러 중요 도시내 위치간의 직선최단거리를 측정하는 데 GIS를 이용하고 있다. 그런데 이상의 연구들에서 간과한 점은 실제의 직선최단거리는 포인트보다는 폴리곤으로 보다 정확하게 측정될 수 있다는 점이다. 물론 GIS에 기반한 헤도닉 분석에서 공동주택을 나타내는 데 포인트를 사용하느냐와 폴리곤을 사용하느냐는 연구의 목적에 따라 관심의 대상이 아닐 수 있다. 그러나 추정되는 모델의 질을 향상시키는 것이 목적이라면 선택에 신중을 기해야 할 문제이다. 이런 배경에서 본 연구에서는 서울 강북지역 공동주택의 위치를 포인트와 폴리곤으로 전자지도상에 각각 나타낸 후 각각의 경우 추정된 헤도닉 모델에 대해 Davidson and MacKinnon Test를 적용하여 어떤 경우 보다 우월한 모델이 추정되었는지 검증해 보았다. 검증결과 공동주택 단지를 폴리곤으로 나타낼 경우 이에 기반한 최단 직선거리 변수를 포함한 모델추정 결과가 우월한 것으로 나타났다. 이 결과가 의미하는 것은 GIS를 이용한 공동주택시장에 대한 헤도닉 모델추정에서 공동주택단지를 GIS 지도상에 폴리곤으로 나타내고 이를 기반으로 다양한 위치관련 변수를 추정하는 것이 보다 나은 모델 추정결과를 가져올 수 있다는 점이다.

• Journal of Information Technology Applications and Management
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• 제23권4호
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• pp.41-53
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• 2016

According to the price-decline effect, the art auction prices are known to decrease with the order of auction sale. Our empirical study investigates the presence for the price-decline effect using the data for Korean antique art hosted by the Seoul Auction in September, 2015. We apply the Hedonic price model to the data and examine the relation between the sale order and auction price. Our empirical evidences show that the well-known price decline effect is not present for the case of Korean antique auction in 2015. We confirm our results by estimating the ordered probit model. From the view of the price-decline effect, our results suggest that the Korean antique auction data exhibits different characteristics from most of the foreign art auction data.

• 자원ㆍ환경경제연구
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• 제10권1호
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• pp.45-64
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• 2001

This paper estimates the gasoline price elasticities of demand for automobile fuel efficiency in Korea to examine indirectly whether the government policy of raising fuel prices is effective in inducing less consumption of fuel, relying on a hedonic technique developed by Atkinson and Halvorsen (1984). One of the advantages of this technique is that the data for a single year, without involving variation in the price of gasoline, is sufficient in implementing this study. Moreover. this technique enables us to circumvent the multicollinearity problem, which had reduced reliability of the results in previous hedonic studies. The estimated elasticities of dam and for fuel efficiency with respect to the price of gasoline, on average, is 0.42.