• 문화기술의 융합
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• 제10권2호
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• pp.11-16
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• 2024

최근, 규칙적인 운동이나 식단을 통해 건강을 관리하고 이를 SNS에 인증하는 헬시플레저(Healthy-pleasure) 트렌드가 MZ세대에 자리 잡고 있다. 이에 본 연구에서는 개인의 성격 특성이 건강관리 인증행위와 주관적 웰빙에 미치는 영향을 알아보았다. 그 결과, 먼저 1) SNS 인증 태도와 의도 모두에 유사비교 성향과 과시적 자기애가 정적인 영향을 미쳤으며, 하향비교 성향은 SNS 인증 변수 모두에 부적인 영향을 미쳤다. 다음으로, 2) 주관적 웰빙 모두에 사용자의 자존감이 긍정적인 영향을 미친 반면, 과시적 자기애는 스트레스에 부적인 영향을 미치고, 유사비교 성향은 만족감에 정적인 영향을 미쳤다. 즉, 유사한 사람들과의 비교는 대학생들의 건강관리 인증과 주관적 웰빙에 긍정적 영향을 미치지는 반면, 자기 존중이 아닌 자기 과시나 타인의 인정을 위한 건강관리는 오히려 그들의 주관적 웰빙에 부정적 영향을 미침을 확인할 수 있었다. 이러한 본 연구의 결과는 2030세대를 겨냥한 마케팅 시장뿐만이 아닌 MZ세대가 건강한 삶을 영위 할 수 있는 미디어 및 문화 환경을 위해 적극 반영 되어야 할 것이다.

• 웰빙융합연구
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• 제7권2호
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• pp.23-29
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• 2024

Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

• 한국조리학회지
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• 제22권6호
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• pp.78-86
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• 2016

The purpose of current study is to verify a formulated model that explains the influence of informational clues(Nutritional label information and Mass media information) on subjective knowledge, concern, satisfaction, and behavioral intention toward healthy foods in context of full-service restaurants. The results of present study demonstrated that all informational clues have significant influence on both knowledge and concern about health and the significant relationships were confirmed between knowledge, concern, emotional pleasure, and behavioral intention. This study may contribute to develop meaningful marketing strategic for healthy foods in full-service sector, and it can be utilized as a critical study to establish an attractive business strategics to increase revenue as well as satisfy healthy foods consumers in full-service restaurant consumers.

• 한국의류산업학회지
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• 제14권5호
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• pp.811-820
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• 2012

This study identifies the factor structure of sociocultural attitudes toward appearance, appearance management attitudes, fashion behaviors, and the effects of sociocultural attitudes toward appearance and appearance management attitudes on fashion behaviors. Questionnaires were administered to 255 college students living in Daegu Metropolitan City and Kyungbook province. The data collected were analyzed using frequency, factor analysis, multiple regression, and t-test. The findings were as follows. Sociocultural attitudes toward appearance were composed of two factors (body internalization and appearance recognition). Appearance management attitudes were composed of four factors (shape management recognition, weight management, appearance satisfaction, and health care). Fashion behaviors were composed of six factors (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure). Gender of college students showed a distinction between the sub-variables of sociocultural attitudes toward appearance factors (body internalization) and appearance management attitudes (weight management) and fashion behaviors (convenience, fashion following, self-satisfaction, and pleasure). Women had more desire to have a similar looking body of TV celebrities than men. The effects of sociocultural attitudes toward appearance and appearance management attitudes on each fashion behavior variables (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure) were explained by the factors of body internalization and appearance recognition, and weight management, appearance satisfaction, and health care. College students produced fashion appropriate to the situation. Strategies of fashion marketing based on these results are as follow. Through mass media, advertisers help university students realize a healthy outlook and create a social atmosphere that can promote healthy body attractions.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2014년도 춘계학술발표대회
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• pp.992-994
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• 2014

Hemispheric asymmetry in prefrontal activation have been proposed in two decades ago, as measured by electroencephalographic (EEG) power in the theta band (4-8Hz), is related to reactivity to affectively pleasure audio stimuli. In this study, we designed an emotional audio stimulus experiment in order to verify frontal EEG asymmetry by analyzing ERSP results. Thirty healthy college students volunteered the stimulus experiment with the standard IADS affective sounds. These affective sound clips are classified in three emotion states, happy, neutral and fear. ERSP image results revealed that there are the stronger responses of high arousal (fear and happy) in the left prefrontal lobe, while the stronger responses of low arousal (neutral) in the right pre-frontal lobe. However, the high pleasure emotions (happy) can elicit greater relative right EEG activity, while the low and middle pleasure emotions (fear and neutral) can elicit the greater relative left EEG activity. Additionally, the most response differences of theta band have been found out in the medial frontal lobe, which is proved as the frontal midline theta.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제3권10호
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• pp.451-456
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• 2014

감정을 유발하는 청각자극에 따라 발생되는 EEG(Electroencephalographic) 스펙트럼 강도와 감정 반응 간의 상관관계는 중요한 변수이다. 약 20여 년 전 쾌감을 주는 청각자극에 대하여 측정된 신호의 강도가 전전두엽에서 비대칭적으로 반응을 보였다는 연구 결과가 발표되었다. 본 연구에서는 자극관련 스펙트럼적 반응(Event-related Spectral Perturbation: ERSP)이 전두엽에서 비대칭적으로 발생되는지 고찰하기 위하여 청각자극 실험을 수행하였다. 30명의 건강한 대학생 지원자들이 IADS(International Affective Digital Sounds) 실험에 참여하였다. 이 청각자극은 행복, 공포, 그리고 중립의 3단계로 분류되었으며, 데이터의 분석은 세타파(4-8Hz)와 알파파(8-13Hz)에서 이루어졌다. 알파대역의 ERSP 지도는 오른쪽 전두엽에서 행복감과 공포감의 자극에서 높은 신호의 강도를 보여주는 반면 중립성 자극에서는 왼쪽 전두엽에서 높은 신호가 발생되었다. 그러나 세타파는 행복감과 공포감의 자극에 따라 좌측 전두엽에서 높은 신호가 나타나는 반면, 중립적 자극에 따라 우측 전두엽에서 높은 신호를 보여주었다. 높은 쾌감성 자극(행복)은 상대적으로 우측 전두엽에서 높은 EEG 신호가 측정되었으며, 낮은 쾌감성 자극(중립과 공포)은 왼쪽 전두엽에서 측정되었다. 또한 가장 큰 세타파의 변화가 전두엽의 중앙에서 발생되었다. 알파파에서 행복한 청각자극에 가장 강한 신호가 전두엽 전체에서 관찰되었다. 이 결과들은 기존의 감정들과 일치되며, 세타파와 알파파가 감정처리에서 중요한 역할을 하고 있음을 시사한다.

• 한국의류학회지
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• 제37권7호
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• pp.882-893
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• 2013

This study provides an efficient marketing strategy for the cosmetic market by analyzing the effect of consumer desire on buying motive, brand satisfaction, brand attachment, and brand loyalty. The research conducted a survey using convenience sampling for adult women (from 20 years to 60 years) who purchased cosmetic items within 6 months. A total of 463 samples were used for the final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and a structural equation modeling analysis. Customer cosmetic consumption need had six factors: exhibition need, safety need, need to look younger and to pursue beauty, need to go along with others, eco-friendly need, and pleasure need. The buying motive had four factors: others-oriented motive, motive to keep skin healthy, economic motive, and motive to change products. The causality model showed that customer consumption need influenced buying motive, brand satisfaction, brand attachment, and brand loyalty. There were also significant effects on buying motive for brand satisfaction, brand attachment, and brand loyalty. In addition, there were indirect effects on the relationship between customer consumption need and brand loyalty. The pursuit for pleasure had a significant indirect effect on brand loyalty.

• 한국조리학회지
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• 제23권6호
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• pp.153-160
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• 2017

This study was intended to examine the influence of health consciousness on health/taste inferences, affect-based inferences, and perceived conflict between taste and health in food decision making. Seven hundred and fifty-four participants completed the survey. Structural equation modeling with a maximum likelihood method was used to test the relationships among constructs, following the two-step approach. The results of this study showed that more health-conscious consumers have a higher perceived healthfulness of food items but lower anticipated taste. In addition, this study also found consumers' cognitive responses influenced affective responses. Results suggested that when restaurants promote menu items as both healthy and tasty, consumers' positive hedonic emotions (such as pleasure) increased and negative self-conscious emotions (such as guilt) decreased, and consumers' efforts to balance health and taste were supported. At last, the implications both for academia and marketing were also established and discussed.

• 벤처창업연구
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• 제10권3호
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• pp.111-121
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• 2015

휴대용 스마트기기의 확산과 함께 더욱 많은 사람들이 온라인 게임을 즐기고 있다. 그간 온라인 게임에 관한 연구는 이용자의 재사용의도를 증대시키는 요인에 주된 관심을 가졌고 부정적인 측면과 관련된 억제효과 등에 대한 연구는 미비하였다. 본 연구는 온라인 게임의 이용을 증대시키는 요인과 억제시키는 요인을 함께 고려한 연구모형을 제시하고 결과를 도출해냈다. 연구결과에 따르면 온라인 게임 부정사용 억제를 위한 (1) 억제정책은 온라인 게임 이용자의 즐거움과 환기에 미치는 영향력이 없지만, (2) 억제시스템은 즐거움과 환기에 부정적인 영향을 미치고 있으며 (3) 온라인 게임 부정사용을 억제하는 환경에서도 이용자의 감정은 여전히 온라인 게임 재사용의도에 영향을 미친다. 이 연구결과는 온라인 게임의 건전한 이용을 유도하기 위해서는 강제적인 시스템적 억제보다는 이용자의 감정에 부정적인 영향을 주지 않는 억제정책수립, 교육을 통한 이용자의 인식변화 유도가 온라인 게임 활성화를 저해시키지 않으면서도 부정사용 억제가 가능한 전략임을 시사한다.

• 기본간호학회지
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• 제6권2호
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• pp.211-227
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• 1999

This study was planned and carried out in an attempt to investigate health status and life style. Using a guidline developed by the researcher open-ended interviews were done with a hundred and sixty Korean elderly people, from April 17, through June 2, 1988. The data were analyzed by frequencies, means, percentile scores and Chisquare-test. Major health deviations identified are ; arthritis, blood pressure discrepancies, neuralgia, and powerlessness. Discomfort in relation to elimination(75%) and to rest-activity, especially to the activities of daily living(78%) are experienced ; 11% revealed to be in need of assistance from others. One or more sensory discrepancies are complained by 75% of the subjects. Only 20% of the subjects reported being satisfied with the life-time achievements. Factors revealed that 'descendants' were the major source of pleasure. Leisure hours were spent mostly 'watching TV' 'Healthy life', 'harmonious family life' and 'frequent communication with the family' were the three most frequent wishes towards their family members. 'Insurance for ageing', 'free health care', 'work', 'cultural facilities' and 'warm attention' were the request toward the society.