• Title/Summary/Keyword: Harmony

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The Effects of Chinese Consumers' Self-Construal and Advertising Type on Brand Attitude

  • Choi, Nak-Hwan;Liu, Huan;Li, Zhonghua
    • Asian Journal of Business Environment
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    • v.8 no.3
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    • pp.33-41
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    • 2018
  • Purpose - This study focused on the attitude differences towards harmony-focused Ad and uniqueness-focused Ad, also those towards brand advertised in each of the two type Ads between self-construals. Research design, data, and methodology - Main survey was conducted online with the people in China, and collected 107 data through harmony Ad questionnaire and 109 data through uniqueness Ad questionnaire. Anova and t-test were used to verify hypotheses. Results - First, More positive attitude towards harmony-focused Ad and the brand in it there was at interdependent Chinese consumers than at independent Chinese consumers. Second, the independent Chinese consumers and the interdependent Chinese consumers did not form significant attitude difference towards uniqueness-focused Ad. However the independent Chinese consumers showed more positive attitude towards the brand in the uniqueness-focused Ad than the interdependent Chinese consumers. Conclusions - By highlighting the attributes of Chinese consumers' self-construal, to appeal to interdependent Chinese consumers, marketers should develop harmony-focused advertisement, and they should appeal to independent Chinese consumers by using uniqueness-focused advertisement. However the harmony might be pursued as the main content in the overall environment by Chinese people. Therefore it is necessary for the marketers to consider the harmony even when appealing them by emphasizing the uniqueness.

Hybrid of the fuzzy logic controller with the harmony search algorithm to PWR in-core fuel management optimization

  • Mahmoudi, Sayyed Mostafa;Rad, Milad Mansouri;Ochbelagh, Dariush Rezaei
    • Nuclear Engineering and Technology
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    • v.53 no.11
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    • pp.3665-3674
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    • 2021
  • One of the important parts of the in-core fuel management is loading pattern optimization (LPO). The loading pattern optimization as a reasonable design of the in-core fuel management can improve both economic and safe aspects of the nuclear reactor. This work proposes the hybrid of fuzzy logic controller with harmony search algorithm (HS) for loading pattern optimization in a pressurized water reactor. The music improvisation process to find a pleasing harmony is inspiring the harmony search algorithm. In this work, the adjustment of the harmony search algorithm parameters such as the bandwidth and the pitch adjustment rate are increasing performance of the proposed algorithm which is done through a fuzzy logic controller. Hence, membership functions and fuzzy rules are designed to improve the performance of the HS algorithm and achieve optimal results. The objective of the method is finding an optimum core arrangement according to safety and economic aspects such as reduction of power peaking factor (PPF) and increase of effective multiplication factor (Keff). The proposed approach effectiveness has been tried in two cases, Michalewicz's bivariate function problem and NEACRP LWR core. The results show that by using fuzzy harmony search algorithm the value of the fitness function is improved by 15.35%. Finally, with regard to the new solutions proposed in this research it could be used as a trustworthy method for other optimization issues of engineering field.

A Study on Speechreading about the Korean 8 Vowels (감성인식을 위한 이텐의 색채 조화 식별)

  • Shin, Seong-Yoon;Choi, Byung-Seok;Rhee, Yang-Won
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.10
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    • pp.93-99
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    • 2009
  • The color harmony in video was no way to know for giving pleasure. By identifying these color harmony, it gives order, clarity, similarity, contrast, etc. Therefore, to identify the color balance is very important. Color Harmony identify the color is whether the harmony by color harmony theory of Munsell, Ostwald, Firren, Moon & Spenser, Itten, Chevreul, and Judd etc. One of these methods, we identify color harmonies of 2 colors, 3 colors, 4 colors, 5 colors and 6 colors using Itten's color balance. Identification is using by Canny edge extraction, labeling and clustering, and color extraction and harmony etc. By identifying this color harmonies, we have laid the foundation of emotional database construction and emotional recognition.

Development of the Meta-heuristic Optimization Algorithm: Exponential Bandwidth Harmony Search with Centralized Global Search (새로운 메타 휴리스틱 최적화 알고리즘의 개발: Exponential Bandwidth Harmony Search with Centralized Global Search)

  • Kim, Young Nam;Lee, Eui Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.2
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    • pp.8-18
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    • 2020
  • An Exponential Bandwidth Harmony Search with Centralized Global Search (EBHS-CGS) was developed to enhance the performance of a Harmony Search (HS). EBHS-CGS added two methods to improve the performance of HS. The first method is an improvement of bandwidth (bw) that enhances the local search. This method replaces the existing bw with an exponential bw and reduces the bw value as the iteration proceeds. This form of bw allows for an accurate local search, which enables the algorithm to obtain more accurate values. The second method is to reduce the search range for an efficient global search. This method reduces the search space by considering the best decision variable in Harmony Memory (HM). This process is carried out separately from the global search of the HS by the new parameter, Centralized Global Search Rate (CGSR). The reduced search space enables an effective global search, which improves the performance of the algorithm. The proposed algorithm was applied to a representative optimization problem (math and engineering), and the results of the application were compared with the HS and better Improved Harmony Search (IHS).

Development of Improved Clustering Harmony Search and its Application to Various Optimization Problems (개선 클러스터링 화음탐색법 개발 및 다양한 최적화문제에 적용)

  • Choi, Jiho;Jung, Donghwi;Kim, Joong Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.3
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    • pp.630-637
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    • 2018
  • Harmony search (HS) is a recently developed metaheuristic optimization algorithm. HS is inspired by the process of musical improvisation and repeatedly searches for the optimal solution using three operations: random selection, memory recall (or harmony memory consideration), and pitch adjustment. HS has been applied by many researchers in various fields. The increasing complexity of real-world optimization problems has created enormous challenges for the current technique, and improved techniques of optimization algorithms and HS are required. We propose an improved clustering harmony search (ICHS) that uses a clustering technique to group solutions in harmony memory based on their objective function values. The proposed ICHS performs modified harmony memory consideration in which decision variables of solutions in a high-ranked cluster have higher probability of being selected than those in a low-ranked cluster. The ICHS is demonstrated in various optimization problems, including mathematical benchmark functions and water distribution system pipe design problems. The results show that the proposed ICHS outperforms other improved versions of HS.

Working Clothes Design and Production in the Mechatronics Machinery Industry with the Application of Faber Birren's Color Harmony Theory

  • Park, Hye-Won;Yang, Jung-Hee
    • Journal of Fashion Business
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    • v.16 no.3
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    • pp.32-44
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    • 2012
  • This study proposed a color scheme that is harmonious with the working environment of industrial sites using Birren's color harmony theory for color planning. To apply the Birren's color harmony theory to working clothes, the basic colors were chosen, and six of the eight harmony formulas of Birren excluding achromatic colors (white + grey + black) and solid color harmony (solid colors + white + black) were used to form a palette for each case. For the basic colors, the color chips of four dominant colors (yellow-green, sky-blue, blue, and violet), which were chosen from a field survey for preferences in the first step, and the production of materials in the second step were collected through the PANTONE color chips. The selected color chips were PANTONE 13-0550 TPX, PANTONE 15-4105 TPX, PANTONE 18-3949 TPX, and PANTONE 19-3720 TPX. These color chips were scanned and their RGB values were extracted through Photoshop CS. Then the colors were arranged in accordance with the Birren's color harmony formulas (Color+Tint+White, Color+Shade+Black, Tint+Tone+Shade, Shade+Tone+Black, Shade+Tone+White, and Tint+Shade+Tone+Gray). In addition, the proposed palette color schemes were applied through Birren's color harmony formulas using Texpro V 10.1 textile to the schematization of working clothes that were designed in the previous study. Palette formation in line with Birren's color harmony formulas provided scientific color arrangement results. Visually presenting the color scheme of working clothes will help the color selection of working clothes in tune with the circumstances of industrial sites.

Modified harmony search and its application to cost minimization of RC columns

  • Medeiros, Guilherme F.;Kripka, Moacir
    • Advances in Computational Design
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    • v.2 no.1
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    • pp.1-13
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    • 2017
  • This paper presents a variant of the Harmony Search Algorithm (HS) and its application to discrete optimization. The main proposed modifications regarding original HS are related to stopping criterion and reinitialization of population, called Harmony Memory. In order to investigate the efficiency of the algorithm, it was applied for obtaining optimal sections of reinforced concrete columns subjected to uniaxial flexural compression. To minimize the cost of the section, the amount and diameters of the reinforcement bars and the dimensions of the columns cross sections were considered as design variables. The obtained results were compared to those generated by other optimization methods. Since, to the examples, Harmony Search reached the same results achieved by Simulated Annealing, some additional analysis are presented in order to compare these methods regarding success rate and number of iterations to reach the optimum.

Harmony Perception according to Contrast Coloration of Shirt and Necktie by Male and Female (셔츠와 넥타이의 컨트라스트 배색에 대한 남녀의 조화감 지각)

  • Lim, Ji-Young;Kang, Kyung-Ja
    • The Research Journal of the Costume Culture
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    • v.15 no.5
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    • pp.838-851
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    • 2007
  • The purpose of this research was to investigate the harmony evaluation and the effects used clues on harmony perception in terms of 128 contrast coloration of male shirt and necktie by male and female students. The results are as follows. Among 128 contrast coloration stimuli, female students evaluated 42 set, male students 50 set, so proved that male's range of harmony more extensive than that of female. It is significant difference between female and male on shirt-necktie coloration; vivid red shirt-vivid green tie, dull red shirt-dark blue tie, light red shirt-dull blue tie, dark red shirt-light blue tie, light green shirt-vivid violet tie, light green shirt-light red tie, light green shirt-dull red tie. Especially, in contrast coloration, it was evaluated as harmonized coloration by both male and female as tie was dark tone on the whole.

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A Study on the Harmony of Privacy and Community in Cohousing (Chousing에서 추구하는 프라이버시와 커뮤니티의 조화에 관한 연구)

  • 신용재
    • Journal of the Korean housing association
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    • v.12 no.1
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    • pp.45-56
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    • 2001
  • The purpose of this study is to consider the characteristic of residential life and space in Cohousing and the harmony of privacy and community in it. First consideration is to figure out concepts and case studies of Cohousing. Then, the harmony(of privacy and community) in Cohousing is evaluated within two domains, namely, domestic life and residential space. Consideration of such harmony(of privacy and community) in domestic life focuses on community relations as they manifested, that is, in traditional neighbours roles of caring, and mutual support and in community roles of active participation, common meal and share. Consideration of such harmony within residential spaces is based on the role of Common House, pedestrian traffic and shared outdoor areas. By these means, Cohousing demonstrates new possibilities for a more harmonious residential environment.

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The Convergence of Oriental Medicine and Western Medicine on the Harmony of Eum and Yang (음양조화원리(陰陽調和原理)를 통한 동서의학(東西醫學) 회통(會通))

  • Park, Ki-Soo;Lee, Si-Hyeong
    • Journal of the Korean Institute of Oriental Medical Informatics
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    • v.18 no.1
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    • pp.116-137
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    • 2012
  • The topic of this study is to ask and answer about 'What matters most in medicine'. And the purpose of this study is to establish paradigm which guarantee 'the original principles of science in medicine' and 'the safety of human life in medicine'. The organized characteristics of this study is as follows. 1. 'The harmony of nature (heaven, earth and human)' is the base of medicine. Because medicine control life directly and all life is 'the son of nature'. 2. 'The harmony of Eum and Yang' is the essential power of universe and the key of metabolism of all life including human, animals and plants. Because 'the nature of universe' and all 'Life field' is 'electro-magnetic field'. 3. The Convergence of Oriental medicine and Western medicine orients 'the harmony of Eum and Yang'.

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