• Title/Summary/Keyword: Handbag

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A Study on the Wearing Pattern and Design Preference of Handbag for Career Women (직업여성의 핸드백 착용실태와 디자인 선호도 분석)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.12 no.4
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    • pp.1-14
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    • 2008
  • The domestic handbag market has potential of growth - the key to protect this growing market from foreign makers is good design and better quality. 68 people(29.6%)out of 230 survey participants report 'to own 5 handbags', and the most popular(frequently reported) maker is 'MCM', owned by 49 participants(21.3%). 150 participants(65.2%) out of 230 total participants purchase at least one handbag a year, and 136 participants(59.7%) out of 230 spend between 110,000 and 200,000 Korean wons. 52 participants(22.6%) out of 230 own high-end handbags worth 500,000 Korean won or more. Among the high-end handbags, Louis Vuitton is the most popular, owned by 19 participants. The overall criteria in handbag purchase are 'color', 'price', 'pattern and logo', 'reputation', 'material', 'storage room', and 'size', in the descending order of importance. The most frequently desired benefit in handbag purchase is 'to stay through trends' i.e. not to go out of fashion too easily. The favored designs are made with rectangle shape with large width, soft material, attached handles, leather material, modern style. The most frequently cited reason to purchase a high-end brand item is 'because of high quality'.

A Study on Fashion Museum Exhibition Types and Roles -Focused on Simone Handbag Museum Seoul- (현대 패션박물관의 전시유형과 역할 -시몬느 핸드백 박물관 사례를 중심으로-)

  • Jung, Dawn;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.5
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    • pp.936-953
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    • 2016
  • This article surveys the meaning and history of fashion museum exhibitions to understand the characteristics that make a fashion museum exhibition special. It explores dress museology and fashion museology in theory, and practice across a range of international case studies that include the Costume Institute at the Metropolitan Museum of Art in New York, Mode Museum in Antwerp, and the Victoria and Albert Museum in London. In particular, it examines how curatorial intervention has developed the interpretation and display techniques of dress within the context of the museum or gallery as well as how fashion has made museums accessible to diverse audiences. For a specific case study, we review the types and roles of fashion exhibitions organized by the Simone Handbag Museum, Seoul. It is the first handbag-centered fashion museum in the world as well as one of the most representative local fashion museums. The museum collection includes fashionable western handbags from rare specimens of the $15^{th}$ century to the latest bags of the $21^{st}$ century, and presents a history of changing fashion cycles and the major socio-cultural shifts that have profoundly affected women's lives in public spaces. Exhibitions show the perspective to a range of curatorial methodologies and show the innovative approaches towards collections and displays with broader fashion issues such as gender, materialism and technology. The article is to help encourage further scholar discourse between fashion museum exhibitions and fashion museology.

Qualitative Study on the Benefit Sought and Brand Loyalty by Product Category of the Luxury Goods Through In-depth Interviews with Professionals in Fashion Industry

  • Kim, Chi Eun;Lee, Jin Hwa
    • International Journal of Costume and Fashion
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    • v.16 no.1
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    • pp.17-35
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    • 2016
  • The purpose of this study is to investigate the benefits sought by luxury good customers contingent on product category, and to understand the relationship between the benefits sought and brand loyalty. A qualitative approach was used; therefore in-depth interviews were conducted with seven panels of professionals in the luxury industry. The findings are as follows: 1) Handbag customers mainly seek the social benefits in order to express their social status by purchasing well-known, easily-recognizable brands. 2) Shoe customers primarily seek the practical-functional benefits, which are comfort and function. 3) Small Leather Goods customers seek the social benefits for themselves and as gifts for others. 4) Brand loyalty for handbag customers is reported to be low, as their primary goals are the social benefits. Rather than devoting themselves to one specific brand, handbag customers prefer to purchase from various brands. 5) Shoe customers have reportedly higher brand loyalty, as they tend to come back to brands when they are satisfied with the benefits they pursue. The findings of this study provide more information on the practical implications of luxury good customer purchasing habits. Firstly, customers pursue different benefits depending on product category, and secondly, brand loyalty differs by customers' benefits.

A Study on Purchase Behavior and Design Preference of Luxury Hand Bag Users aged 20 to 30 by Lifestyle and Age Variable (20-30대 명품 핸드백 소유자를 대상으로 라이프스타일과 연령에 따른 구매행동 및 디자인 선호도 분석)

  • Kim, Chil-Soon;Lee, Jin
    • Fashion & Textile Research Journal
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    • v.13 no.6
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    • pp.827-837
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    • 2011
  • The purpose of this study was to observe premium handbag users who are 20 to 30 year old of age, to determine purchase behavior and design preference of handbags by lifestyle and age variable to help market segmentation. A survey instrument was used. A sample was selected by quota sampling method from 20 to 30 aged Korean women, and reliable 538 data were analyzed by SPSS. Cluster type towards lifestyle and age were independent variable. There are two types of lifestyle clusters toward luxury handbags; Strongly favored and weakly favored group toward luxury handbags. Strongly favored group of luxury goods considered more brand, country of origin, and trend, while young people considered more new arrival of design in purchase of products. Preferred design type of hand bag was statistically associated with age variable. 20s consumers preferred shopper bag style and big size of handbags. Leather was preferred by the group of the strongly favored luxury goods. Through this research finding, we hope handbag brand market segmentation will be based on lifestyle and age variable to reflect customer's demand.

A Corroborate Study for Brand Positioning Strategy - Focusing on Bridge Line Imported Handbag Brands - (브랜드 포지셔닝 전략(戰略)에 관(關)한 사례(事例) 연구(硏究) - 브릿지 라인 수입(輸入) 핸드백 브랜드를 중심(中心)으로 -)

  • Jang, Ji-Hye;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.9 no.5
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    • pp.96-113
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    • 2005
  • The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

Purchasing Behavior and Purchasing Intention Toward Fashion Counterfeits : A Cross-Cultural Study of Koreans and U.S. (패션 복제품(複製品) 구매실태(購買實態)및 구매의도(購買意圖)에 관(關)한 연구(硏究): 한(韓).미(美) 소비자(消費者) 비교(比較))

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.8 no.4
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    • pp.60-67
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    • 2004
  • The purpose of this study was to examine fashion counterfeit purchasing behavior and purchasing intention among Koreans and Americans. 486 female college students were surveyed for this study. For data analysis, descriptive statistics, 2-test, and t-test were used. As the results, generally Korean consumers had purchased more fashion counterfeits than American consumers. There were significantly differences between two groups on 5 fashoin brand counterfeits. That is, handbag of PRADA or LOUIS VUITTON, shoes of Ferragamo, or Gucci, clothing of DKNY, PRADA, or CK, sunglass of Gucci or Channel, and accessories of Agatha, Cartier, or Tiffany were purchased by Korean consumers much more than by U.S consumers. Also, Koreans had more higher purchasing intentions toward fashion counterfeits than Americans except clothing. Based on these results, fashion marketing would be suggested.

Characteristics and Styles of Wearing Scarves in the Contemporary Fashion (현대패션에 나타난 스카프 연출 특성에 관한 연구)

  • Kim, Sun-Young
    • Journal of the Korean Home Economics Association
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    • v.48 no.6
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    • pp.31-41
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    • 2010
  • This study aims to analyze the characteristics and styles of wearing scarves in the contemporary fashion. Scarf-wearing styles found in the contemporary fashion are as follows: 1) Scarves are used as gorgeous hair accessories which are tied around the head like a headband, turban. 2) The second style is to wear scarves around the neck, which involves a variety of ideas. 3) Shawl-like scarves add elegance and femininity to any outfit when they are draped over the shoulders. 4) Scarves are also worn instead of or in addition to a belt with a dress, skirt, pants. 5) The style is to tie a scarf in knots at the back of the neck and the waist as it is shaped or in a diagonally half-folded shape. 6) You can tie a scarf to your hat or handbag or connect a long scarf to one part of your body.

An Exploratory Study on Fashion Counterfeits Purchasing among Female College Students -Materialism and Shopping Value- (여대생들의 패션복제품 구매행동에 관한 탐색적 연구 -물질주의와 쇼핑 가치를 중심으로-)

  • 이승희;신초영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1537-1546
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    • 2002
  • The purpose of this study was to examine fashion counterfeit purchasing behavior among female college students.497 female college students living in Seoul were surveyed for this study. For data analysis, descriptive statistics, factor analysis, and t-test were used. As the results, approximately 54% of respondents had purchased fashion counterfeits before. Among fashion counterfeit products, handbag, apparels, shoes and accessories were frequently purchased by them. For materialism instrument, three factors of materialism were found and labeled as happiness, ownership, and economic factors. Three factors of shopping values were also identified as hedonic, utilitarian, and social shopping values. There were statistically significant differences between purchasing group and non-purchasing group in terms of materialism and shopping values; that is, those who had purchased fashion counterfeits showed higher scores on materialism and hedonic and social shopping value than those who had not.

Comparative Study on Korean Traditional Pocket and French Pocket - During 16th Century to 20th Century - (한국과 프랑스의 전통주머니 비교연구 - 16세기부터 20세기 초까지를 중심으로 -)

  • Yang, Ji-Na;Lee, Sang-Eun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.2
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    • pp.135-143
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    • 2006
  • The definition of the 'Pocket', according to the Korean encyclopedia, is an accessory that a person puts in small belongings or money and carry on waist or holds with a hand. Since the pockets were not attached to the clothes at that period of time, the portable bag or pocket had been used without distinction of age or sex for carrying personal belongings. The pocket in France was also used in a similar manner, where it was used as a handbag to carry purse, comb, or a key by women during the middle ages. The pockets were decorated, made of quality material such as velvet, silk, or satin with splendid embroidery or beads. This study closely examines the history of the pocket from late 16th century around Renaissance to early 20th century in France and during the mid Cho-Sun dynasty in Korea and compares the different kinds of patterns, symbolism, and the purpose of the pockets. In addition, the relationships between the pockets, belongings, and ornament are examined as well by thoroughly investigating the unique characteristics of the pocket of each country.

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A Study on Possibility of the Three-dimensional Cartoon as New Expression Style of Cartoon (카툰의 표현 양식에 있어 새로운 입체카툰의 제언(提言))

  • Hur, Young;Ahn, Seong-Hye
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.285-289
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    • 2006
  • Currently, a cartoon is generally used for a term implying a short cut strip based on satire and humor in Korea. Today, the way of expressing a cartoon includes the active utilization of expressive ways through digital medium as well as traditional methods, and the introduction of oriental feelings or an engraving which is a technique used in fine art. Also, there is a three-dimensional cartoon utilizing objets such as cup and handbag. This study was conducted on assumption that the area of a cartoon may be extendable with a three-dimensional technique added with a tactual sense. Also, this thesis is aimed to identify the possibilities of the industrialization of cartoon contents and of becoming an edutainment (education + entertainment) through a new cartoon technique, and to prepare the basis for scientific research necessary for extending the domain of a cartoon.

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