• 경영과정보연구
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• 제30권4호
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• pp.73-92
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• 2011

명품브랜드의 대중화는 소비자가 명품브랜드를 이용하는 방식과 소비하는 목적과 동기가 다양해진다는 것을 의미한다. 명품브랜드 시장을 보다 잘 이해하기 위해서는 차별화된 다양한 접근법이 필요하다. 본 연구는 명품 브랜드의 가치와 브랜드 선호도간 관계에서 조절초점 조절효과를 검토하는데 목적이 있다. 명품 브랜드에 대한 지각된 가치는 소비자의 조절초점성향에 따라 브랜드 태도에 미치는 영향에 차이가 있는지를 분석하였다. 분석결과, 품질가치와 경제적 가치는 향상초점 소비자집단보다 예방초점 소비자 집단에서 더 높게 나타난 반면에 심리적 가치는 예방초점 소비자 집단보다 향상초점 소비자집단에서 높게 나타났다. 또한, 향상초점 소비자일수록 과시적 가치와 감정적 가치가 명품브랜드 태도에 더 큰 영향을 미치는 반면, 예방초점 소비자일수록 품질가치와 경제적 가치를 더 중시하는 것으로 나타났다.

• 한국농촌건축학회논문집
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• 제15권4호
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• pp.103-110
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• 2013

This study aims to draw the basis documents for rural landscape management of Daewon-Ri through frequency analysis of landscape elements and preference analysis of rural landscape. The results are as follows. First, according to the frequency analysis of the landscape elements, a distant view is few effect characteristics in rural village landscape planning. It is acted as the landscape elements that degree of integration and skyline of the building to see more nearby than it are the most important. In addition, in the case of the establishment of the landscape management planning, the landscape elements in the close view is the most important. Second, It is thought that the scenery which natural environments and residential quarter match is the most desirable for the par of the landscape preference in the rural village. On the other hand, about the scenery of an old historic building, the residents of a city considers it as an affirmative factor of the rural village landscape, but rural village inhabitants are negative. Finally, it is thought that the excessive public designs by government sponsored enterprise are undesirable for the scene of the village.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2003년도 추계학술대회논문집
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• pp.177-182
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• 2003

This study is directed toward determining the number and characteristics of psychologically meaningful perceptual dimensions required for assessing the sound Ouaiity with respect to vehicle interior and/or exterior noises. and toward identifying the acoustical or psychoacoustical bases underlying the perception. By nonmetric MDS and clustring analysis of sound quality data sets on our own, of critical importance are two perceptual dimensions for which subjective verdicts can be interpreted as loudness and sharpness. The perceptual dimensions based upon similarity judgments could be accounted for 48% and 24% of the variance. each of which might be a match for the acoustic parameter "A-weighted maximum pressure level"(r= .85) and for the psychoacoustic parameter "sharpness" (r= .65), respectively. On the other hand, the perceptual dimensions based upon preference ratings could explain 66% and 10% of the variance. where the acoustic parameter "A-weighted maximum pressure leve"(r= .92) might be taken to be a best predictor, but sharpness appeared to be less suitable for the description of Preference behavior. Linked to the results, the problems of quantitative modelling of subjective sound quality evaluation and also of implementing corresponding cognitive combination rule for technical and industrial applications, say having "winner-sound qualify" according to preference criteria will be shortly in discussion.

• 한국인터넷방송통신학회논문지
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• 제19권1호
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• pp.253-259
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• 2019

복잡한 관계(동석 선호도)망을 갖고 있는 결혼 연회장에 참석하는 하객들에 대해 테이블 당 좌석 수가 한정되어 있는 경우, 최소의 관계 손실을 갖도록 좌석을 배정하는 문제를 결혼 연회장 좌석 배정 문제(WSP)라 한다. 이 문제는 다항시간을 해를 구하는 방법이 알려져 있지 않아 NP-난제로 분류되어 있으며, 컴퓨터 프로그램 도움 없이 손으로 다항시간으로 해를 구하는 알고리즘은 알려져 있지 않다. 본 논문에서는 최대 관계를 갖는 두 하객을 분리하면 최소 절단(관계 손실 최소화)을 얻지 못한다는 이론에 기반하여 최소절단 값을 갖도록 하객 관계망을 분할하는 규칙을 적용하였다. 제안된 알고리즘을 다양한 실험 데이터에 적용한 결과 테이블 당 좌석 수 제약조건에 맞는 좌석 배정표를 쉽게 얻을 수 있었다.

• 한국식생활문화학회지
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• 제21권1호
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• pp.8-16
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• 2006

This study was performed by questionnaire to investigate the preference and intake frequency of Korean traditional commercial beverages. The subjects were consisted of 320 participants in Daegu and Kyungpook area. 'Chain market' scored 49.4% as purchasing place of traditional beverages. 'Tea bag' scored 31.6% as the favorite package of traditional beverages. On the reasons of drinking traditional beverage 'good for health' scored the highest with 31.3% respondents, followed by 'good smell' with 14.4%. Coffee and traditional tea were the choice of beverage after having a rich meal and on occasion of entertaining guests. The favorite foods in ordinary days were 'tea', 'alcohol', 'ice cream', 'nuts' and 'cookie'. More than thirty percent of the respondents, both male and female, raised the need of improvement in taste of traditional beverage. In the intake frequency, Korea traditional beverages obtained 1.80 points as a whole. 'Green tea' scored highest(3.40points) while 'mulberry-leaf tea' received the lowest score of 1.31 points. The preferred Korean traditional drinks were 'greed tea', 'shick hae', 'citron tea', 'misitgaru', 'maesil tea', 'rice tea' in the order. On the other hand, the preference for 'mulberry-leaf tea', 'boxthom tea', 'ginger tea', 'chrysanthemum tea' and 'omija tea' was very low. The people who are on twenties preferred 'shick hae', 'honey tea', 'citron tea', 'black tea' and 'misitgaru' more than the other generation.

• 패션비즈니스
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• 제10권1호
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• pp.1-19
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• 2006

The purpose of this study is to investigate the social and cultural background of hand-knitting things with handcraft feeling which is appeared conspicuously after 2000. And to analyze the types and characteristics of hand-knit design. The resorts of this study is as follows: First, it is found that the pattern of stitch in their forms and ornament technique of handcraft feeling are the remarkable factors to decide the specific designs in the most of hand-knit designs. The major forms are plain stitch, rib stitch, cable stitch, lace stitch, relief stitch and pile stitch and the ornament techniques such as patch work, fringe, embroidery and collage are being widely used. Second, after 2000, due to peoples' preference for handcraft feeling manufactures, pursuit trend of artless luxury by retouch appeared, it made feeling for recurrence of the past and the warm humanity. In addition, the pro-eco trend using pro-environment materials and capturing the nature as images are on its way to advance. Through the mix & match of materials, details and items, it becomes possible to express many kinds of images. Thanks to those characteristics, the hand-knit designs are now acknowledged as luxurious with the couture sense attached and are shaking off their previous image of recycling.

• 한국생활과학회지
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• 제15권3호
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• pp.385-395
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• 2006

This study categorized consumer groups by their life styles and examined the differences in preferences for and satisfaction with retailing stores. The results of this study are summarized as below: First, consumers' satisfaction level was most high in department stores, and discounting stores, internet shopping malls, and home shopping channels took the next in order. Traditional Korean stores, on the other hand, were the last. Overall, preference level was high in discounting stores, department stores, and internet shopping malls in order. Second, the singles and the elderly tended not to be interested in societal issues and concentrate on consumption only. Third, the more interested they get in consumption, the more consumers prefer department stores, and consumers who are neutral in societal issues and consumption were more likely to prefer traditional Korean stores. In addition, those who participate in societal issues and concentrate on consumption preferred discounting stores, convenient stores, and home shopping channels in order. On the other hand, consumers who are more interested in societal issues and less concentrate on consumption were less satisfied with discounting stores and department stores, but more satisfied with internet shopping malls. Consumers less participating in societal issues and concentrating on consumption were more likely to be satisfied with department stores, but less with traditional Korean stores.

• 복식문화연구
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• 제20권5호
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• pp.695-708
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• 2012

This study researched consumers' awareness regarding the commercialization of Korean traditional culture through various channels or products. A survey was administered to consumers in the Gyeonggi region(n=322) from June to August 2012. Differences in the importance placed on, and preferences for, attributes of Korean traditional fashion textile and Korean traditional patterns were analyzed according to consumer characteristics. Research results showed that the factors allowing recognition of Korean traditional textile in clothing and fashion accessories were color, pattern, and textile type, in the respective order. Overall, consumers generally perceived higher importance in using the factors of Korean traditional textile in clothing than in fashion accessories. Preferences for Korean traditional patterns differed according to the type of fashion item, i.e., clothing or fashion accessories, and also according to the age and gender of the consumer. Women generally showed a tendency to place higher value on Korean traditional patterns than men. The degree of preference was higher, as well. However, only a minor difference was seen according to pattern type. Women showed a higher preference for plant patterns, literal patterns, and geometric patterns compared with men. The preferred type of traditional pattern was also different according to age. Consumers in their 20s and 40s presented a higher preference for Korean traditional colors when compared with the 30s group. On the other hand, the preference for Korean traditional patterns was higher among consumers in their 40s than those in their 20s or 30s. The results of this study show that the awareness of consumers regarding Korean traditional textile reflected in clothing and fashion accessories differs according to gender or age. Thus, this implies the need to consider the differences in perceived importance and preferences among target consumer groups to develop various fashion products that use Korean traditional fashion textile.

• 한국정보과학회논문지:소프트웨어및응용
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• 제36권12호
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• pp.986-995
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• 2009

색은 일반적으로 주요 속성인 색상, 채도, 명도가 다양한 수치로 결합되어 사람의 감정에 영향을 미친다. 반면, 사람은 같은 색이더라도 개인에 따라 다양한 감정을 느낀다. 이러한 색과 감정의 특성을 감성 기반의 디지털 기술과 컨텐츠에 활용하면, 상호작용과 함께 사용자의 흥미와 몰입을 이끌어 낼 수 있다. 이를 위해, 본 논문은 일반적으로 사람들이 어떤 색에 대해 어떤 감정을 느끼는지를 정의한 다음, 개인의 취향을 최대한 반영한 색변환 방법을 제안한다. 먼저, 색과 감정의 관계를 템플릿으로 정의한 후, 색변환을 수행한다. 이때, 색에 대한 개개인의 감정은 다르기 때문에, 각 템플릿은 모든 사람에게 동일하게 적용되지 않고, 개인의 취향에 따라 다르게 적용되어야 한다. 이를 위해, 사용자의 색상, 채도 명도에 대한 선호도를 학습을 통해 가중치를 얻어 적용함으로서 각 사용자에게 적합한 변환을 수행한다. 실험과 설문조사 결과, 템플릿을 동일하게 적용하는 것보다 사용자 취향을 반영한 변환이 사용자의 감성을 만족시켜주었음을 알 수 있었다.

• 한국조리학회지
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• 제24권1호
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• pp.140-150
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• 2018

In this study, effects of microground coffee on the quality characteristics and acceptability of instant coffee with probiotics were investigated. A central composite design with two factors (roasting degree and dose of microground coffee) was used and ranges of roasting degree and dose were 30~50 (L value) and 5~10% respectively. Aroma preference, sweetness intensity, bitterness intensity, acidity intensity, body intensity and overall acceptability were evaluated as sensory characteristics and quadratic regression models of all the properties were significant. Especially in aroma preference and overall acceptability, the higher roasting degree and dose of microground coffee, the more aroma preference and overall acceptability of the coffee increased. And this results accorded with the object of this study to increase aroma preference and overall acceptability by blending microground coffee with instant coffee. On the other hand, 129 of aroma compounds were detected in instant coffee with microground coffee but 2,5-dimethyl-pyrazine, ethyl-pyrazine and furfural were significant in quadratic regression models. The optimal conditions were predicted by response surface methodology and desirability function approach and the optimal conditions of roasting degree and dose of microground coffee were 30(L value), 8.4%(w/w) respectively to maximize 2 sensory characteristics (overall preference, aroma preference) and 3 aroma components (2,5-dimethyl-pyrazine, ethyl-pyrazine, furfural).