• 제목/요약/키워드: Han brand

검색결과 245건 처리시간 0.02초

유기농 커피 선택 동기가 소비자태도 및 구매의도에 미치는 영향 - 서울 지역 유기농 커피 전문점을 중심으로 - (Impact of Choice Motives on Consumer Attitudes and Purchase Intentions regarding Organic Coffee - Study Performed at Organic Coffee Shops in and around Seoul -)

  • 한수정;김금정;이경희
    • 동아시아식생활학회지
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    • 제25권5호
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    • pp.911-921
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    • 2015
  • This study aimed to examine the choice motives for organic coffee and investigate how these motives influence consumer attitudes and purchase intentions regarding organic coffee. A survey was administered to people visiting organic coffee shops in Seoul. Analyses of frequency, descriptive statistics, factor and reliability, ANOVA, correlation, and regression were conducted using SPSS 20.0. Six factors were demonstrated as motives for choosing organic coffee: health, price, reliability, familiarity, sensory appeal, and environment friendliness. Among six factors, "reliability" and "environment friendliness" were positively associated with consumer attitudes, which had a significant impact on purchase intentions. This study is one of the first to examine the relationship between consumer attitudes and purchase intentions focusing on organic coffee. Although the organic coffee market has high potential, its theoretical background has been under developed. By revealing choice motives for organic coffee, this study could provide basic information on how to satisfy consumer needs and promote purchasing. In addition, by understanding needs of diverse and specific coffee consumer groups, effective marketing strategies can be developed with a focus on organic coffee. Especially, environment-friendly and reliable organic coffee can satisfy consumers, maximize profits, and improve brand value.

우리나라 가공식품(加工食品)중의 Clostridia perfrigens의 분포(分布) (Clostridium Perfringens Associated with Korean Canned Foods)

  • 한왕수;조양자;권종규;서인수
    • 대한미생물학회지
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    • 제11권1호
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    • pp.57-67
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    • 1976
  • A total of 100 swelled, springered or flippered canned meat and fish products were studied the degree of contamination with clostridias and serological relationships to Hobbs'13 "heat resistant" types, heat resistance of spores and susceptibility of Clostridium perfringens isolates to several antibiotics. Samples examined in this study were collected from Seoul area from June to October, 1975 and prepared in Korea. Clostridias were isolated from 46(46%) of these samples; 19 strains of Cl. perfringens, 9 strains of Cl. oedematiens A, B, 5 strains of Cl. sordelli, each 3 strains of Cl. chauvoei, Cl, oedematiens C.E, and Cl. difficile, 2 strains of Cl. sporogenes. The highest percentage of contamination by Cl. perfringens was found in beef products(26.5%), and the following(5.2%) in mackerel pike and none in baitop shell. whale, manna brand. and top shell. One of 19 isolates of Clostridium perfringens found in meat products was shown to produce heat resistant spores which resist $100^{\circ}C$ for 60 minutes and others were heat labile strains which is killed at $90^{\circ}C$ for 30 minutes. The distribution of Hobbs' serotype of 19 isolates were each 4 strains of type 6, 8, and 11, 1 strain of type 13 and others untypable. 19 Strains of Cl. perfringens were shown a marked susceptibility to cefamezin, lincomycin and minocin and relatively sensitive to vibraimycin, geopen, and chloramphenicol. A marked resistance to kanamycin, colimycin, and gentamycin were shown. Aerobic enteropathogens from samples were not recovered.

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한복 패션에 나타난 한국적 디자인의 조형적 특징 분석 (The Analysis of Korean Formative-Artistic Characteristics in the HanBok Fashion)

  • 신경섭
    • 한국의상디자인학회지
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    • 제12권3호
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    • pp.121-132
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    • 2010
  • The purpose of this research was to analyze the Korean Formative-Artistic Characteristics which were expressed by Hanbok designers. In this research, Hanbok style is a combination of two main things: formative-artistic factors of the Korean past, which naturally focuses on the peculiarity of the tradition and the modern aspects of clothing. Hanbok fashion is defined as all products created by Hanbok designers that incorporate traditional design factors, but do not follow it exactly. There are four formative-artistic characteristics of Korean designs in the Hanbok fashion. The first is the practical usage of the form and the second is the application of texture, color and patterns of materials which are synonymous with traditional Korean costumes; the third, by utilizing specific features, such as a the string of Jeogori(jacket), the round line of Jeogori sleeve, quilting, slit of Dofo (coat), the line of goreum and git (collar), the beauty of the Hanbok can be expressed in various ways; finally, the decorations added to the clothing, like embroidery, dying, patchwork, and beaten silver have been used to express Korean beauty in a modern sense. At the conclusion of the research, the study suggests the following recommendations to upgrade the Hanbok designs and the Hanbok industry. The first recommendation is that continuous design research be done for the development and popularity of the brand image; secondly, collaboration with specialists from other areas of fashion would be beneficial; thirdly, it would be a positive development if Hanbok designers studied Western clothing; and fourthly, Hanbok materials should continue to evolve and be developed.

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전통한지를 활용한 패션 액세서리 상품개발(제4보) - 전통한지로 만든 상품에 대한 소비자 태도와 행동 - (A Study on Fashion Accessary Product Development by Using Traditional Hanji IV - Consumer Attitudes and Behaviors Toward Traditional Hanji Products -)

  • 김용숙
    • 한국생활과학회지
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    • 제16권3호
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    • pp.615-622
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    • 2007
  • Jeonju is well-known as a native place of traditional Hanji from ancient times because of it's proper weather, soil, and sunlights. Traditional Hanji is selected one of the Traditional Cultural Contents Industries of Jeonju nationally, and can produce synergy effects on gaining competition if we develop traditional Hanji industry into high-technology by relating cultural contents. The purposes of this study was to identify consumer attitudes and behaviors toward traditional Hanji products. The results of this study were as followed: 1. Representative products of Jeonju City were a rice with vegetables, a traditional Hanji, and a Korean-style house, and these results showed a consistancy with Han-Brand products promoted by Ministry of Culture and Tourism. 2. Many consumers experienced of a box, a copy paper, a book or notebook made of Hanji, but less experienced of fashion accessary products. Consumers had higher interests in wall or window paper and copy paper, but had lower interests in fashion accessary products such as necktie, shawl, and folding fan. More consumers intended to use wall or window paper and copy paper, but intended fashion accessary products less. Many kinds of Hanji products were produced and displayed on a Hanji Crafts House, but only few consumers had experiences. 3. Younger generations had higher interests and experiences of Hanji products, and unmarried officiers or full-time house wives had experiences Hanji crafts more. 4. Consumers were interested in daily necessaries or interior products made of Hanji.

게임콘텐츠의 모바일화 과정에서의 고려사항들 (Consideration Points for Mobile Conversion of Game Contents)

  • 유석호;한종성;경병표;이동열;이완복;이경재
    • 한국콘텐츠학회논문지
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    • 제8권4호
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    • pp.130-136
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    • 2008
  • 최근 유무선 네트워크를 비롯한 IT 기술이 발전하면서 다양한 게임 단말기들이 생겨나게 되었으며, 한번 제작된 게임 콘텐츠는 미디어와 플랫폼을 초월하여 재사용되어지는 원소스멀티유스 현상이 보편화되어지고 있다. 특히 패키지 게임이나 온라인게임에 열정적이고 능숙한 젊은 사용자층은 신형 휴대 단말기에도 관심이 높으며 다양하게 활용할 줄 알기 때문에, 향후 모바일 게임의 주요 고객으로 이동할 가능성이 높다. 본 연구에서는 기존 게임 콘텐츠를 모바일화 할 때 생길 수 있는 제반 문제점과 고려사항들에 대하여 분석하고 제시하고 있다. 본 논문에서 제안하는 요소들을 고려하면 높은 사양의 PC나 전용 게임기에서 동작하는 게임들을 열악한 성능과 제약사항을 가지는 모바일 단말기에 효율적으로 이식할 수 있을 것으로 전망되기 때문에, 적은 비용과 노력으로 모바일 게임 시장 영역에서 수익을 창출하는데 도움이 될 수 있다.

GC-SAW(Surface Acoustic Wave) 전자코를 활용한 볶은 커피의 원산지 및 배합 커피의 상품별 분류 (Application of GC-SAW(Surface Acoustic Wave) Electronic Nose to Classification of Origins and Blended Commercial Brands in Roasted Ground Coffee Beans)

  • 서한석;강희진;정은희;황인경
    • 한국식품조리과학회지
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    • 제22권3호통권93호
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    • pp.299-306
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    • 2006
  • The numerous varieties of coffee beans contain a wide range prices and qualities. While the varieties of green coffee beans can generally be distinguished by their appearance, this visual criterion is impossible after the roasting process. Therefore, we need to develop a classification method or device. In this study, the potential of a new type of electronic nose, fast gas chromatography based on a surface acoustic wave sensor(SAW), was evaluated for the classification of origins and blended commercial brands in roasted coffee beans. Eight blended commercial brands and the origins of four similarly roasted ground coffee beans(with no significant difference of color) were rapidly(90 sec/sample) classified. The reproductive results were easily understandable over the aroma image pattern by $VaporPrint^{TM}$. In conclusion, GC-SAW electronic nose can be applied to the classification of origins and commercial brands in roasted ground coffee beans and to e evaluation of the similarities and differences of volatile pattern between samples.

Validation of Korean Meat Products and Processed Cheese for the Detection of GMO using p35S and tNOS Primers

  • Shin, Hyo-Jin;Heo, Eun-Jeong;Moon, Jin-San;Kim, Ji-Ho;Kim, Young-Jo;Park, Hyun-Jung;Yoon, Yo-Han;Kim, Jin-Man;Wee, Sung-Hwan
    • 한국축산식품학회지
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    • 제31권5호
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    • pp.658-662
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    • 2011
  • In this study, 543 samples of press hams, sausages, processed ground meat and processed cheese acquired from retail markets in Seoul and Gyeonggi province in Korea from 2005 to 2010 were monitored using a one-step multiplex polymerase chain reaction (PCR) method that involves the amplification of specific soya or maize endogenous genes and the amplification of 35S promoter (p35S) and nopaline synthase terminator (tNOS) for GMO detection. Among the 543 samples, 477 samples were amplified for maize and/or soybean endogenous genes. Although one sausage sample collected in 2008 showed amplification of tNOS, the result was assumed to be false positive based on the results from further tests of other sausage samples of the same brand. Our results demonstrate the absence of GM soya and/or maze of livestock products in the Korean market during 2005-2010. In addition, the one-step multiplex PCR using previously constructed primer sets appears to be useful as a screening method for the detection of GMOs in processed livestock products. However, more specific methods should be established and employed to detect the event-specific GM gene for positive reaction samples by screening tests in processed livestock products.

가전제품의 청각 사용자 인터페이스(AUI) 설계를 위한 가이드라인 개발 연구 (Developing the Design Guideline of Auditory User Interface for Domestic Appliances)

  • 이주환;전명훈;안정희;한광희
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2006년도 학술대회 2부
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    • pp.1-8
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    • 2006
  • 본 연구는 가전제품의 제품군과 그 기능들에 따라 차별화 가능한 인지적, 감성적 '청각 사용자 인터페이스 디자인 가이드라인(Auditory User Interface Design Guideline)'을 마련하고, 가전제품의 작동기능 정보와 직관적으로 연합 가능한 청각신호(auditory signal)를 제작할 수 있는 지침을 제시하여 GUI 중심의 제품 설계에서 한 차원 확장되고 사용자의 다중감각적 특성이 적용된 디자인 방법을 실무에 적용하고자 하였다. 특히 AUI 에 대한 체계를 확립함으로써 브랜드 정체성(Brand Identity) 및 기업 이미지를 제고할 수 있다는 목적을 함께 고려하였다. 이러한 연구가 필요했던 이유는 가전제품에 대한 소비자의 심적 모형(mental model)과 감성 측면에서의 접근에 대한 요구 때문인데, 이는 AUI 의 체계적 적용이 아닌 임의적 연결(mapping)으로 인한 버저(buzzer) 청각신호의 짜증(annoying) 발생이 빈번한 사례들에서 출발한다. 또한 GUI 의 변화와 수준에 미치지 못하는 AUI 의 업그레이드 필요성과 가전제품에서의 감성 마케팅 경향을 반영하는 의미를 지니고 있다. 이와 함께 멀티미디어 환경의 급속한 확산으로 다중감각적 정보제시(multimodal display)가 요구되는 상황에 걸맞은 시도이다. 본 연구는 특정 가전제품이나 특정 기능이 지니고 있는 인지적, 감성적 차원의 속성을 청각신호(auditory signal)의 다양한 속성들로 유발하는 관계를 추출하고, 이를 형성하는 기본 메커니즘에 대한 경험적 자료를 제시하여, 가전제품의 AUI 디자인에 유용한 가이드라인을 제공하고자 하였다. 그러나 본 논문에서는 연구의 구체적이고 세부적인 결과보다는 전체적인 계획과 진행과정의 절차를 소개하여 관련분야 연구 진행의 참조적 틀을 마련하고자 한다.

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해조류 Pulp 분리방법 및 응용연구 (Application Study and Pulp Separation Method by see weeds)

  • 류성렬
    • 한국응용과학기술학회지
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    • 제32권4호
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    • pp.685-693
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    • 2015
  • 본 연구에서 개발 예정인 해조류 펄프 분리 가공은 해조류자체의 배당체 및 다당류의 복합체로서 개발상 많은 어려움이 있다. 그러나 정제 공정을 개발하고 응용기술을 도입하여 아직 미개척분야인 펄프 응용기술을 확립할 수 있도록 한다. 따라서 본 제품이 개발 대량 생산되어지면 수출향상에 기여함은 물론 생분해성 기능성소재 개발의 실용화로 어민 소득증대 향상에 기여할 수 있다. 따라서 연구의 최종 목표는 1,2차년도의 기술적 데이터를 종합하여 해조류 펄프를 적용하여 생분해성이 향상되고, 고분자의 특수성질을 갖는 새로운 기능성 생분해성 플라스틱, 포장재료 등의 원재료 제품 및 시제품개발을 목표로 한다.

강변공간의 문화축제 조성을 위한 융복합 기술의 활용 (Application on the Convergence Technology for Culture Festival Promotion of Riverside Space)

  • 연상호;이영욱
    • 문화기술의 융합
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    • 제1권4호
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    • pp.79-86
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    • 2015
  • 청풍호와 강변은 은 한국 반도의 중앙에 제천시에 위치하고 있으며, 1984년에 충주 수력발전댐 건설에 의해 형성된 청풍호수는 지금은 지난 30 년 동안 남한강 상류의 중심하천으로 만들어진 담수호처럼 변화되어져 있다. 최근 제천시 정부는 미래를 위한 자연치유 리조트와 엔터테인먼트 콘텐츠를 개발하고 있으며, 본 연구는 이 지역의 문화축제의 타당성 조사에 대한 비교에서 원격탐사 기술과 현장조사 계획을 사용하여 지리 조사 및 분석의 진행하였고, 매우 효과적인 것으로 입증 할 수 있는 항공사진과 원격탐사기법으로 자연환경과 지형분석을 실시하여 문화콘텐츠와 통합하고, 강변 공간에서 미래의 비즈니스 창출 및 관광자원의 조사를 통하여 신 브랜드의 시설과 이벤트를 구상하였다. 결과적으로, 보다 다양한 문화축제가 형성될 수 있도록 기존의 문화적인 콘텐츠에 새로운 첨단 디지털 영상기술을 융합실험으로 미래의 문화참여 관광의 새로운 방향을 제시하고자 하였다.