• Title/Summary/Keyword: Halo-effect

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Typology Study on Brand and National Image: Focus on Q-methodology Application (국가 이미지와 브랜드에 관한 유형화 연구: Q방법론 적용을 중심으로)

  • Lee, Jei-Young;Choi, Young-Keun
    • Korean journal of communication and information
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    • v.38
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    • pp.7-39
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    • 2007
  • The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

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The Effect of Vietnamese Mothers' Perception of the Korean Wave on Purchase Intention of Korean Brand Children's Wear (베트남 주부의 한류지각이 한국 브랜드 아동복 구매의도에 미치는 영향)

  • Hong, Keum Hee;Son, Sue-Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.5
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    • pp.627-637
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    • 2014
  • This study explored the product attributes Vietnamese mothers consider for the purchase of children's wear, the differences of product attributes between groups with different levels of conspicuous consumption, and the extent to which the Korean wave affects the purchasing behavior of children's wear brands. The results are as follows. First, the product attribute that Vietnamese mothers consider most when purchasing children's clothes is the comfort in physical activities. Fabric type and quality, sizing and fit, durability, color, child suitability, design, cutting and construction, price, fashionability, and maintenance and laundering are the other attributes (respectively) that influence the purchase of children's wear. Second, the high conspicuous consumption group considers brand, maintenance and laundering, durability, the reactions of others, and fashionability significantly more than the low conspicuous consumption group. Third, the purchase intention of Korean children's wear brands is affected by the perception of the Korean wave than the influence of the reference group or the tendency of conspicuous consumption. The results show that low prices and practicality were important considerations for children's clothing purchases by Vietnamese mothers; however, brand name and fashionability were more powerful predictors for the high conspicuous consumption group. Those with a high perception of the Korean wave also had a higher intention of Korean children's wear brand, which is indicative of the halo effect of the Korean wave. Thus, Korean children's wear brands that plan to enter the Vietnamese market should make active use of the Korean wave.

A Study on the Effects of Intangible attribute of Hallyu in China on Korean National Image (중국에서 간접적 한류체험의 국가이미지 효과 분석)

  • Lee, Ji-Na
    • Journal of Convergence for Information Technology
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    • v.10 no.1
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    • pp.93-98
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    • 2020
  • The study aims to understand how indirect hallyu experiences in the Chinese market affect Korea's national brand image and willingness to purchase Korean goods from the perspective of "content consumption" and "recognition of Korea's." To that end, a total of 178 Chinese university students in the Beijing and Shanghai regions were analyzed. According to research and analysis, the perception of indirect hallyu experience has had a positive affection not only on the Korean national image but also on the willingness to purchase Korean products. Also, the halo effect came as Korea's national image had a positive effect on quite a lot of intentions to buy Korean merchandise. The recognition of South Korea can be enhanced by the spread of hallyu, which can be a decisive gauge of a favorable impression of the country in a short time.

Anticoccidial Effect of Herb Extracts against Eimeria tenella (약초 추출액의 닭콕시듐 Eimeria tenella 대한 항콕시듐 효과)

  • Kim Byeung-gie
    • Journal of Veterinary Clinics
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    • v.12 no.1
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    • pp.911-916
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    • 1995
  • Ionophorous antibiotics have been used popularly for the protection of avian coccidiosis, though Halo-fuginone which is derived from an extract of the Dichroa febrifuga, was developed as an antimalarial and anticoccidial agent. The antibiotics are regarded as the causes of residues in the avian products, therefore the author has tried to find out more safe herbal materials for the control of avian coccidiosis. Thus, the extracts of 5 kinds of herbs, roots of Pulsatilla koreana Nakai and Sophora flavescens Aiton, nuts of Quisqualis indica Linne, whole herbs of Artemisia annua Linne and Polygonum aviculare Linne, were investigated on the efficacy against E tenella. Survival rates, bloody diarrhea, lesion scores, body-weight gains and feed conversion rate were investigated at the 1st and the 2nd week after infection. The bloody diarrhea in the groups treated with P koreana, A annua, Q indica and P aviculare were milder than those in the groups treated with S flavescens and infected control. The lesion score in the groups treat.4 with herb extracts(2.00$\pm$0.82~2.65$\pm$0.89) were lower than those in the control group (2.80$\pm$0.7l). But, there was not significant in all infected groups. The body weight gai in the groups treated with P koreana, S flavescens, A annua and Q indica(291.74$\pm$15.76~303.43$\pm$51.90) were higher than that in the control group (283.71$\pm$16.53) but there was not significant. In a conclusion, analyzing the data of the survival rates, bloody diarrheal symptoms, lesion scores, body weight gains and oocyst excretions, the extract of S flavescens, P koreana, A annua and Q indica were effective. The further research on the above herbal materials will have been carried out by the author and the other researchers by means of the chemical analysis of the components.

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A Study on German Market of Korean Image Influence in Purchasing Decision - Focusing on 4 Markets in Germany - (한국 국가이미지가 독일시장 내 구매결정에 미치는 영향 분석 - 독일 4개 시장을 중심으로 -)

  • Han, Su-Jin;Kim, Byoung-Goo;Lee, Chun-Su
    • International Area Studies Review
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    • v.12 no.2
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    • pp.251-274
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    • 2008
  • This article investigated competitiveness evaluation of Korean product in German market that it is the most difficult to entry among EU countries in order to gain the upper hand against other MNCs. Specially, this empirical study analyzed product evaluation by using country image, corporate image and purchase experience. As the empirical results, Korean economy image and general image are significant. This means that German consumers have good image for economic, social and cultural image, so these factors influence product evaluation through halo effect. Also, we analyzed the effect of brand purchase experience and knowledge for Korea on product evaluation of German consumer. The results that country competitiveness and image play a role into product evaluation provide implication that we should make not only country image but also developed political, cultural image.

How Supernovae Ejecta Is Transported In A Galaxy: DependenceOn Hydrodynamic Schemes In Numerical Simulations

  • Shin, Eun-jin;Kim, Ji-hoon
    • The Bulletin of The Korean Astronomical Society
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    • v.44 no.2
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    • pp.48.4-48.4
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    • 2019
  • We studied the metal-distribution of isolated Milky-way mass galaxy using various hydrodynamic solvers and investigated the difference of the result between AMR and SPH codes. In particle-based codes, physical quantities like mass or metallicity defined in each particle are conserved unless being injected explicitly by the effect of the supernova, whereas in the Eulerian codes the diffusion is simply accomplished by hydro-equation. Therefore, without including explicit physics of diffusion on the SPH- codes, the metal mixing in the galaxy or CGM only can be accomplished by the direct motion of the particles, however, the standard-SPH codes depress the instability of the turbulent fluid mixing. In this work, we simulated under common initial conditions, common gas-physics like cooling-heating models, and star-formation feedback using ENZO(AMR) GIZMO and GADGET-2 codes. We additionally included a metal-diffusion algorithm on the SPH-codes, which follows the subgrid-turbulent mixing model investigated by Shen et al. (2010) and compared the effect of the metal-outflow on the halo region of the galaxy in different hydro-solvers. We also found that for the implementation of the diffusion scheme in the SPH-codes, the existence of a sufficient number of the gas-particles, which is the carrier of the metals, is necessary. So we tested a new initial condition for proper implementation of the diffusion scheme on the SPH simulations. By comparing the metal-contamination of the circumgalactic medium with different hydrodynamics models, we quantify the diffusion strength of AMR codes using diffusion parameterization of the SPH codes and also suggest the calibration solutions in the different behavior of codes in metal-outflow.

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Sustaining Low-Carbon Emission Development: An Energy Efficient Transportation Plan for CPEC

  • Zubedi, Asma;Jianqiu, Zeng;Arain, Qasim Ali;Memon, Imran;Khan, Sehrish;Khan, Muhammad Saad;Zhang, Ying
    • Journal of Information Processing Systems
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    • v.14 no.2
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    • pp.322-345
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    • 2018
  • Climate change has become a major challenge for sustainable development of human society. This study is an attempt to analyze existing literature to identify economic indicators that hamper the process of global warming. This paper includes case studies based on various countries to examine the nexus for environment and its relationship with Foreign Direct Investment, transportation, economic growth and energy consumption. Furthermore, the observations are analyzed from the perspective of China-Pakistan Economic Corridor (CPEC) and probable impact on carbon emission of Pakistan. A major portion of CPEC investment is allocated for transportation. However, it is evident that transportation sector is substantial emitter of carbon dioxide (CO2) gas. Unfortunately, there is no empirical work on the subject of CPEC and carbon emission for vehicular transportation. This paper infers that empirical results from various other countries are ambiguous and inconclusive. Moreover, the evidence for the pollution haven hypothesis and the halo effect hypothesis is limited in general and inapplicable for CPEC in particular. The major contribution of this study is the proposal of an energy efficient transportation model for reducing CO2 emission. In the end, the paper suggests strategies to climate researchers and policymakers for adaptation and mitigation of greenhouse gases (GHG).

Study on the Utilization of Festulolium braunii for the Development of NewForage Resources (새로운 사초자원 개발을 위한 Festulolium braunii의 이용에 관한 연구)

  • ;H. Jacob
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.16 no.1
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    • pp.27-38
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    • 1996
  • This study was conducted to evaluate the potential of Festulolium braunii(Festuca pratensis Huds. $\times$ Loliurn mulrijZorum Lam.)as forge sources. The experiment was arranged in a split plot design with four replications from Feb. 1995. to Jan. 1996 at Hohenheim university. Main plots consisted of three forage species, Festulolirtrn braunii(Paulita), Lolium multiJomm(Lemtla), and Secale cereale(Halo) and subplots consisted of three maturity, boot, heading, and anthesis. The growth characteristics, DM yields, nutritive value, N and energy balance were observed. The heading date of Festulolium braunii was about two days earlier than that of Loliunz mrtltiflorum, farthermore Fesrulolium braunii retained higher leaf weight ratio(LWR) than other species. Festulolium brarrnii failed to show any significant differences in grass length, number of tillers, LAI, CGR, and DM accumulation when harvested at the same stage of maturity as compare with Loliurn mulriiflorutn or Setale cerede, bur the content of CP, OMD, and mineral elements and NEL value of Festulolium braunii compare to othes were slightly increased(P<0.05), while the content of NDF, ADF, and lignin decreased(P<0.05). The yield of CP was greater for Festulolium braunii than for Lolium multfimm and yields of DOM and NEL per unit area(ha) for Festulolium braunii were greater than for other species(P<0.05). The equivalent or higher DM production and nutritive value are obtained when Festulolium braunii are cut during the period from boot to anthesis stages, therefor DM intake, preference, and N and energy balance were also higher for Festulolirtm braunii compare to for other species. It could be suggested that Lolium multrfirum would be a more suitable substitute to Festuloliron braunii without decreasing forage production and quality, but the substitutive effect of Secale cereale would be difficult because of the maor differences in growth type and period compare to Fesrulolium braunii. From above the results of this experiment it appears that Festulolium braunii have a potential to provide forage sources. but funher research is needed to ascertain their potential under the climate of Korea.

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The Effect of $_L$=lysine on Growth Inhibition of Microcystis sp. ($_L$ =lysine에 의한 Microcystis sp.의 선택적 성장억제)

  • 송석환;신규철;한명수;최영길
    • Korean Journal of Environmental Biology
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    • v.21 no.2
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    • pp.216-221
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    • 2003
  • Various physico-chemical and biological methods have been used to remove. cyanobacteria which causes blooms and releases toxin. The purpose of the following experiment is aimed finding out which cyanobacteria are affected by $_L-lysine $ and what concentration of$_L-lysine $ inhibits cyanobacteria. The 20 samples of Microcystis sp. have been tested. To prove the growth inhibition on Microcystis sp., double-layered agar method and microplate method have been used. When the concentration of $_L-lysine $ is as heavy as 100 ${\mu}g\; ml^{-1}$~300 ${\mu}g\; ml^{-1}$, some Microcystis sp. have made halo zone. Some Microcystis sp. have shown so high activity as to be inhibited in their growth by the $_{L}$-lysine of concentration 10 ${\mu}g\; ml^{-1}$ with microplate method. These activities are various in accordance with every species. In additions, the microplate method has been proven to be an easy way which examine the lytic activity on the species of algae.e.

Survey and Improvement Scheme for Clinical Practice of Emergency Medical Technology Students in the Convergence Society (융복합 사회에서 응급구조(학)과 학생들의 임상실습 실태조사 및 개선방안)

  • Jung, Sang-Woo
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.287-299
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    • 2017
  • This study aims to suggest the improvement plan for clinical practice after examining the reality and the situation of clinical practice of EMT students. Clinical practice is as important as right to a variety of job experience in the convergence society and heating up according to appearance of NCS. Subjects were 115 EMT students. Data were collected for Jun. 16-17(2016), and analyzed by SPSS v. 18.0. Sophomores, who experienced only ER have a negative view about their future job prospect. On the other hand, juniors, who experienced ER and 119 rescue team have not virtually changed the way they view their future job prospect, supposedly due to the halo effect of the 119 rescue team clinical practices. Both groups wish to have opportunities to experience diverse clinical practices. This study suggests that will help students have a positive view about their job prospects by providing clinical practice institutions and solve the problem of difficulty in getting jobs.