• Title/Summary/Keyword: Half link

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Influencer Attachment and Consumer Response to Product Links in Native Video Ads: An Empirical Study on Bilibili's Platform

  • Hu, Jiayu;Chen, Mingyuan;Yoo, Seungchul
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.140-151
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    • 2024
  • This study explores an innovative advertising technique on Bilibili, where product links are embedded as bullet comments visible only to mobile app users. The research involved 140 participants, divided equally between followers and non-followers of a popular influencer, 'Gourmet WanggangR.' These groups were further split, with half viewing a video containing the product link on the app and the other half via PC. The study revealed that influencer attachment significantly increased viewer immersion (transportation) and positively influenced attitudes towards the content, which in turn elevated purchase intentions. Importantly, the influencer's followers showed a stronger attachment and more favorable attitudes towards the content, alongside a heightened likelihood to purchase the advertised product. The presence of the product link further accentuated these effects among the influencer's followers. Conversely, in the absence of the link, the correlation between influencer attachment and content attitude was less pronounced. These findings highlight the effectiveness of embedding product links in video content as a marketing strategy, particularly when targeting an influencer's followers through mobile platforms.

Decaying/Expanding Distribution of RDPS in the Half Section of a Dispersion-Managed Optical Link Combined with Mid-Span Spectral Inversion

  • Lee, Seong-Real
    • Journal of information and communication convergence engineering
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    • v.17 no.4
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    • pp.227-233
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    • 2019
  • In long-haul optical communication system consisting of standard single-mode fiber spans and fiber amplifiers, such as the erbium-doped fiber amplifier, performance is deteriorated by signal distortion due to chromatic dispersion and nonlinearity of the fiber. A combination of dispersion management and optical phase conjugation is an effective technique to compensate for the distortion. In an optical link configured by this combination, a dispersion map mainly affects the compensation of the distorted optical signals. This paper proposes new dispersion maps configured by the decaying or expanding distribution of residual dispersion per span (RDPS) in a dispersion-managed link combined with a midway optical phase conjugator. The effect of the proposed dispersion maps on the compensation for distorted 24 channel × 40 Gbps wavelength-division multiplexed signals was assessed through numerical simulation. It was confirmed that all the proposed dispersion maps are most appropriate for the compensation and, furthermore, for the flexibility of link configuration than conventional links.

Compensation for the Distorted WDM Channels through the Dispersion-managed Optical Links with Non-midway Optical Phase Conjugator (Non-midway 광 위상 공액기를 갖는 분산 제어 전송 링크를 통한 WDM 채널의 왜곡 보상)

  • Lee, Seong-Real
    • Journal of Advanced Navigation Technology
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    • v.19 no.6
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    • pp.595-600
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    • 2015
  • The implementation possibility of the flexible optical network configuration using the non-midway optical phase conjugator (OPC) in the dispersion-managed (DM) optical link for wavelength division multiplexed (WDM) transmission is demonstrated in this paper. It is confirmed that the implementation possibility of flexible link configuration is more increased, as number of fiber spans is more bigger and the residual dispersion per span (RDPS) is more large. It is also confirmed that the non-midway OPC link, in which RDPS of the latter half transmission section (after OPC) is decided by the averaged RDPS of the former half transmission section (before OPC), has more advantage for the flexible network configuration.

Seismic Performance of Shear Dominant Hybrid Steel Link Beam with Circular Web Opening (원형 개구부가 있는 전단지배 하이브리드 강재 연결보의 내진성능)

  • Lim, Woo-Young
    • Journal of Korean Society of Steel Construction
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    • v.30 no.1
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    • pp.37-48
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    • 2018
  • Cyclic loading tests for shear dominant hybrid steel link beams with circular web openings were performed to evaluate the seismic performance. Four half-scaled specimens with bolted connections were tested. The test parameter is a diameter of the web opening, i.e., shear strength ratio ($V_{pw}/V_p$) of the link beam and presence of top-seat angles. Using test results, adequate design shear strength of link beam was finally suggested. Test results showed that when the shear capacity is less than half of the plastic shear strength, seismic performance was improved due to mitigation of pinching under reversed cyclic inelastic deformations.

Characteristic Estimation of Single-Stage High Frequency Resonant Inverter Link Type DC-DC Converter (단일 전력단 고주파 공진 인버터 링크형 DC-DC 컨버터의 특성평가)

  • Won, Jae-Sun;Kim, Hae-Jun;Park, Jae-Wook;Nam, Seung-Sik;Seo, Cheol-Sik;Kim, Dong-Hee
    • Proceedings of the KIEE Conference
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    • 2003.07b
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    • pp.1190-1192
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    • 2003
  • This paper presents a novel single-stage high frequency resonant inverter link type DC-DC converter using zero voltage switching with high input power factor. The proposed high frequency resonant converter integrates half-bridge boost rectifier as power factor corrector (PFC) and half-bridge resonant converter into a single stage. The input stage of the half-bridge boost rectifier is working in discontinuous conduction mode(DCM) with constant duty cycle and variable switching frequency. So that boost converter make the line current follow naturally the sinusoidal line voltage waveform. Experimental results have demonstrated the feasibility of the proposed DC-DC converter. This proposed converter will be able to be practically used as a power supply in various fields as induction heating applications, DC-DC converter etc.

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Transmission Probability of Car-to-Car Message Delivery Link based on Visible Light Communications (광무선통신기술을 이용한 차량간 메시지전달링크의 링크전송확률 분석)

  • Kang, Moon-Soo;Lee, Chung-Ghiu
    • Journal of Korea Multimedia Society
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    • v.14 no.6
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    • pp.752-758
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    • 2011
  • In this paper, we perform a research on a message delivery link based on visible light communication using illumination light-emitting diodes (LEDs) for car-to-car communications and the link transmission success probability is analyzed for the link. The message delivery system is modeled and the signal-to-noise ratio is calculated from the received optical power. Then, the link transmission probability is estimated from the calculated bit error rates (BERs). The message delivery system has optical links from an LED transmitter near the rear lamp of a car ahead to a receiver near the headlamp of a car behind, whose positions are assumed to follow the normal Gaussian distribution. The link transmission success probability is calculated considering the physical characteristics of the optical link. The car positions are generated according to the normal distribution and the bit error rates are calculated for all links. The link transmission success probability is defined. For the unoptimized optical car-to-car message delivery links, it is shown that the link transmission success probability is larger than 0.9 with the transmitted optical power of 400 mW and the semi-angle at half power of 30 degree.

Power Factor Correction of Single-phase Boost Converter for Low-cost Type UPS Configuration (저 가격형 UPS를 구성하기 위한 단상 부스트 컨버터의 고 역률 제어)

  • Park, Jong-Chan;Shon, Jin-Geun
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.62 no.3
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    • pp.145-150
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    • 2013
  • A novel AC to DC PWM converters with unity input power factor are proposed to overcome the above shortcoming. The main function of these converters is to shape the input line current to force it exactly in phase with the input AC voltage. Therefore, the input power factor can be improved to near unity and the input current harmonics can be eliminated. In this paper, half-bridge converter with two active switches and two diodes are utilized for low-cost type UPS configuration. By having only two semiconductors in the current path at any time, losses can be reduced over the conventional boost topology. Also, this converter provides controllable dc-link voltage, high power factor, and low cost type converter by simple power circuits. Simulation results show that the proposed half-bridge converter/inverter control technique can be applied to single-phase low-cost type UPS systems successfully.

A Novel Prototype of Duty Cycle Controlled Soft-Switching Half-Bridge DC-DC Converter with Input DC Rail Active Quasi Resonant Snubbers Assisted by High Frequency Planar Transformer

  • Fathy, Khairy;Morimoto, Keiki;Suh, Ki-Young;Kwon, Soon-Kurl;Nakaoka, Mutsuo
    • Journal of Electrical Engineering and Technology
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    • v.2 no.1
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    • pp.89-97
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    • 2007
  • This paper presents a new circuit topology of active edge resonant snubbers assisted half-bridge soft switching PWM inverter type DC-DC high power converter for DC bus feeding power plants. The proposed DC-DC power converter is composed of a typical voltage source-fed half-bridge high frequency PWM inverter with a high frequency planar transformer link in addition to input DC busline side power semiconductor switching devices for PWM control scheme and parallel capacitive lossless snubbers. The operating principle of the new DC-DC converter treated here is described by using switching mode equivalent circuits, together with its unique features. All the active power switches in the half-bridge arms and input DC buslines can achieve ZCS turn-on and ZVS turn-off commutation transitions. The total turn-off switching losses of the power switches can be significantly reduced. As a result, a high switching frequency IGBTs can be actually selected in the frequency range of 60 kHz under the principle of soft switching. The performance evaluations of the experimental setup are illustrated practically. The effectiveness of this new converter topology is proved for such low voltage and large current DC-DC power supplies as DC bus feeding from a practical point of view.

A High-efficiency Buck-boost Half-bridge Inverter for Single-phase Photovoltaic Generation (단상 태양광 발전용 고효율 벅부스트 하프브리지 인버터)

  • Hyung-Min Ryu
    • Journal of IKEEE
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    • v.27 no.4
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    • pp.450-455
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    • 2023
  • Among single-phase photovoltaic inverters that can avoid excessive leakage current caused by the large parasitic capacitance of photovoltaic panels, a boost converter followed by a half-bridge inverter is the simplest and has the smallest leakage current. However, due to the high DC-link voltage, the rated voltage of the switching devices is high and the switching loss is large. This paper proposes a new circuit topology which can operate as a buck-boost inverter by adding two bidirectional switches to the output side of the half-bridge inverter instead of removing the boost converter. By reducing two stages of power conversion through the high-voltage DC-link to one stage, power loss can be reduced without increasing costs and leakage current. The feasibility of the proposed circuit topology is verified by computer simulation and power loss calculation.

Effect of Cooperative and Selection Relaying Schemes on Multiuser Diversity in Downlink Cellular Systems with Relays

  • Kang, Min-Suk;Jung, Bang-Chul;Sung, Dan-Keun
    • Journal of Communications and Networks
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    • v.10 no.2
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    • pp.175-185
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    • 2008
  • In this paper, we investigate the effect of cooperative and selection relaying schemes on multiuser diversity in downlink cellular systems with fixed relay stations (RSs). Each mobile station (MS) is either directly connected to a base station (BS) and/or connected to a relay station. We first derive closed-form solutions or upper-bound of the ergodic and outage capacities of four different downlink data relaying schemes: A direct scheme, a relay scheme, a selection scheme, and a cooperative scheme. The selection scheme selects the best access link between the BS and an MS. For all schemes, the capacity of the BS-RS link is assumed to be always larger than that of RS-MS link. Half-duplex channel use and repetition based relaying schemes are assumed for relaying operations. We also analyze the system capacity in a multiuser diversity environment in which a maximum signal-to-noise ratio (SNR) scheduler is used at a base station. The result shows that the selection scheme outperforms the other three schemes in terms of link ergodic capacity, link outage capacity, and system ergodic capacity. Furthermore, our results show that cooperative and selection diversity techniques limit the performance gain that could have been achieved by the multiuser diversity technique.