• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.441-453
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• 2021

This study seeks to examine the effect of attitude, subjective norm, and perceived behavioral control on the purchase behavior of students enrolled in a private higher education establishment in Tangerang, Indonesia. This is a quantitative study and it employs samples by simple random sampling of 410 university students. The returned and valid questionnaire results totaled 261 samples. Data processing used the SEM method with SmartPLS 3.0 software. The findings of this study reveal that attitude, subjective norm, and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working students' purchase behavior, and halal awareness had a moderating effect of purchase intention on purchase behavior. Purchasing interest has a positive effect on purchasing behavior, and this study proves that halal awareness is able to moderate the effect of purchase intention on purchasing behavior toward halal food products. The higher the awareness of halal products, the greater the relationship between buying interest and buying behavior of halal food. The results of this study also show the importance of paying attention to halal awareness factor in the form of increasing the relationship between buying interest and buying behavior of halal food products.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.413-421
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• 2021

This research empirically analyzed whether the foods which came from a non-Muslim majority country, such as South Korea, could play an important role in affecting the consumer intention in a predominantly Muslim country. Online survey methods were used to investigate the proposed hypothesis. 318 responses were used for further analysis. Forty-six reflective constructs were adapted from literature and designed by using a five-point Likert scale to facilitate measurement. Estimation models and structural models were examined through SEM-PLS analysis techniques using SmartPLS 3.0 application as the data processing tool. The results showed that religiosity and halal awareness had a positive and significant effect on attitude toward halal labels, including the mediating effect from consumer attitudes towards halal labels which had a positive but insignificant effect on purchase intention. Halal awareness plays an important role for Muslims in the decision-making process for purchasing food. In contrast to the initial hypothesis, the country of origin actually did not have a positive effect on attitudes towards the halal label. In a Muslim-majority country like Indonesia, findings halal food is not difficult, so this research basically is a reminder to marketers to follow those halal principles in implementing their marketing strategies.

• 한국조리학회지
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• 제22권1호
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• pp.108-116
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• 2016

Halal market has been growing tremendously recently. The food products occupies the most share in the Halal market category. The phenomenon could be explained by the increased number of consumer among Halal products. Apart from Muslims, who consumes Halal product due to religious obligations, it is assumed that non-Muslims have also started consuming Halal products, especially food items. Halal food products have been perceived as safer, animal friendly and environmental sustainable. Hence, the awareness of Halal principles, Islamic Brand, moral obligation animal welfare and food safety have been studied in this research in order to investigate the influence of Halal food product purchase intention among non-Muslim consumer using quantitative research method. Food safety has been identified to be the most significant in predicting the purchase intention of Halal food product. Furthermore, future studies are suggested to include additional variables such as habit and self-awareness.

• The Journal of Asian Finance, Economics and Business
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• 제4권2호
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• pp.69-74
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• 2017

The purpose of this research is to be acquainted with the awareness and approval of halal supply chain among Indian manufacturers and distribution network members for haulage and warehousing activities from the perception of respective service suppliers. A total of 20 respondents, which consist of 10 transportation companies and 10 warehousing companies from the State of Andhra Pradesh in India were selected for the study by using purposive sampling method. The principal focal points of the discussions are on awareness and adoption of halal transportation and warehousing services chosen for the study in the comprehensive halal supply chain. A total of 90 percent and 70 percent of respondents from the transportation and warehousing companies respectively agreed that they know only about the concept of halal but do not have any exposure and ken on the halal supply chain. However, findings of this research won't have extensive validity in the market, gaining an enough familiarity with the halal supply chain in the Indian social context is of immense importance. This is a pioneering attempt aimed to investigate the awareness and adoption levels of halal supply chain among Indian businessmen which are precious for supply chain companies to customize their services in the country as well to the world of academia.

• 한국식생활문화학회지
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• 제32권4호
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• pp.275-286
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• 2017

The purpose of this study was to provide basic data for development of a recipe for muslim-friendly halal Korean foods through investigation of awareness of Korean foods, taste evaluation, and menu preferences. After Korean foods' menu range and standard were set up for the survey and in-depth interviews with three halal food experts were conducted, 35 kinds of halal Korean foods were examined. The present study conducted a survey on 205 foreign Muslims living in Jeonju-si, Jeonbuk and Gimpo-si, Gyeonggi who ate Korean foods. Foreign Muslims were male workers in their 20's residing in company housing, and their monthly mean income was 1.01~2 million KRW. The majority of subjects responded that meal problems were the most difficult in everyday life. Concerning the taste of Korean foods, the response rate of 'sweet' and 'spicy' was high while 'Korean food is healthy' and 'Korean food ingredients is fresh' were high for awareness of Korean foods. 'Bulgogi' was the most preferred among the selected Korean foods, which was in line with the results of previous research. There is a need to provide information on Korean foods that can be made with food ingredients certified as halal and their recipes through various media for foreign Muslims who have limitations on in meals due to religious factors.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권11호
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• pp.1-15
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• 2017

수출전략형 할랄식품 개발에 있어서 소비자의 니즈분석과 소비성향 파악은 시장진출의 필수적인 과정이다. 본 연구는 인도네시아 무슬림 소비자의 인삼 및 홍삼제품에 대한 인식과 태도 및 이용실태를 조사하였다. 온라인 시스템을 이용한 웹 기반 설문조사방법으로 인도네시아에 거주하는 성인 남녀 무슬림 소비자 200명을 대상으로 인삼·홍삼제품에 대한 인지도, 섭취경험, 선호 및 비선호요인, 효능인식수준, 구매현황과 구매한 제품에 대한 만족도와 재구매 의사 등을 조사하였다. 연구결과 인도네시아 무슬림 소비자의 인삼·홍삼제품 인지도는 각각 58%, 51%정도로 나타났다. 특히, 남자, 20-30대, 소득이 중·상인 소비자에서 인삼·홍삼제품에 대한 인지도가 상대적으로 높았다. 인도네시아 무슬림 소비자가 인삼·홍삼제품을 섭취하는 이유는 건강증진, 기분전환, 질병예방의 순이었으며, 섭취경험이 있는 소비자는 인삼·홍삼제품의 효능에 대한 인식도가 매우 높았다. 특히, 20-30대는 40-50대 대비 건강증진, 기분전환, 주위권유 등의 이유로 인삼이나 홍삼제품을 섭취하며, 인터넷을 통하여, 면역력 증진, 피로개선, 남자 정력증강에 대한 효능을 알고 있었다. 인도네시아 무슬림 소비자의 인삼이나 홍삼 제품에 대한 만족도는 건강증진, 맛과 향, 포장규격과 디자인 순으로 높았으나 가격, 상품종류의 다양성은 개선할 부분으로 나타났다. 더욱이 지인 추천의향과 지속구입의향은 모두 높은 편으로 나타나 향후 할랄인증 인삼·홍삼제품 소비자의 세분화와 니즈분석을 통한 전략적인 제품개발이 필요하다고 판단된다.

• Journal of Korea Trade
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• 제24권5호
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• pp.55-70
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• 2020

Purpose - This paper aims to examines the various factors influencing the purchase decisions of Malaysian consumers for halal food and based on this analysis, to present some measures by which Korea's food industry could expand exports to the Malaysian market. Design/methodology - This research used SPSS 12.0 for descriptive analysis, ANOVA, t-tests, factor analysis, cluster analysis, and reliability analysis based on a total of 571 responses were included as the final data in the 600 surveys administered. Findings - Malaysian consumers had high trust and confidence in products that had obtained halal certifications. This reflects the cultural situation where 61% of the Malaysian population consist of Muslims. In terms of the consumption of Korean foods, items such as ramyeon, confectionery, and kimchi were found to enjoy high awareness and strong preference among local consumers, thus suggesting their competitiveness. Originality/value - This paper attempts to examine consumer characteristics - an aspect that had received insufficient treatment in previous studies on halal certifications in Muslim countries. This study found the purchase practices and influencing factors behind Malaysian consumers' purchases of imported foods and Korean foods. Therefore, it is expected that this result can give Korean food industry an insights and strategies for exporting Korean food to Malaysia.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권12호
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• pp.37-50
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• 2017

본 연구는 말레이시아 무슬림의 인삼 및 홍삼제품에 대한 인식과 태도 및 이용실태를 이해하기 위하여 실시되었다. 웹 기반 설문조사방법을 이용하여 말레이시아에 거주하는 성인 남녀 무슬림(n=200)을 대상으로 인삼·홍삼제품의 인지수준, 선호도와 선호요인, 효능에 대한 인지도, 구매현황 및 만족도 등을 조사하였다. 연구결과 말레이시아 무슬림의 인삼·홍삼제품 인지도는 각각 50%, 40%정도로 나타났다. 특히, 인삼·홍삼제품에 대한 인지도는 말레이시아 여성 또는 기혼 소비자에서 상대적으로 높았다. 섭취 경험이 가장 높게 나타난 제품유형은 인삼커피, 캔디 및 초콜릿유형이었으며, 특히 인삼커피는 40~50대, 기혼자가 상대적으로 많았다. 전체 응답자의 75%는 인삼·홍삼제품의 효능에 대하여 알거나 들어본 적이 있었으며, 특히, 40-50대에 비해 20-30대가 섭취하는 이유는 건강증진, 기분전환, 주위권유 등이 주요하며, 방송이나 지인추천을 통하여 효능을 알았고, 피로개선, 면역력 증진, 고혈압개선 효능에 대한 인지도가 높게 나타났다. 인삼·홍삼제품의 건강증진효능, 구매편의성, 맛과 향에 대한 만족도는 높았지만 가격이나 포장규격은 개선할 부분으로 나타났다. 지인 추천의향(82.6%)과 지속구입의향(83.5%)은 모두 높은 편이었다. 결론적으로 할랄 인삼·홍삼제품에 대한 말레이시아 소비자의 관심과 수요를 확인할 수 있었으며 향후 인삼·홍삼제품의 인지도를 향상시킬 수 있는 전략적인 제품개발과 마케팅이 필요하다고 판단된다.

• Clinical and Experimental Vaccine Research
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• 제12권4호
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• pp.298-303
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• 2023

Purpose: This qualitative study utilizing phenomenological methodology aimed to depict parental measles mumps rubella (MMR) vaccine acceptance through the work experiences of health personnel. Materials and Methods: Twenty-two public health workers working as vaccination providers in the three southern border provinces of Thailand were recruited. In-depth, face-to-face, semi-structured interviews were conducted. Data were analyzed using thematic analysis. Results: Four main themes emerged: (1) religious beliefs, (2) personal disagreements, (3) fear and mistrust regarding potential vaccine side effects, and (4) misperceptions about the potential severity of measles. Four subthemes were identified: (1) haram (prohibited), (2) the will of Allah, (3) spousal disagreement, and (4) disagreement from a religious leader. The results of this study indicated that perceived religious prohibition was the most important reason for refusing to vaccinate among Muslim parents. Vaccine-hesitant parents were concerned that the vaccine might contain gelatin derived from pig products. Also, halal certification of the vaccine was required from Muslim parents to ensure that vaccine has been approved for Muslims. Meanwhile, a lack of knowledge and positive attitudes concerning immunizations of vaccine-hesitant parents were also found as predominant reasons for incomplete childhood immunizations in the deep south of Thailand. Conclusion: Health education and engagement by religious leaders to endorse the vaccination and bridge the gap between religious beliefs and vaccine acceptance is needed to overcome this issue. This study findings could be effectively applied to improve vaccination uptake in a Muslim majority context.