• 패션비즈니스
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• 제8권3호
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• pp.49-58
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• 2004

In the modern society, already a popular and public part of fashion, hair coloring has the effect of optical illusion on image. This study therefor aims to reveal the effects of varied and fashionable hair coloring on the body images. This is a combination of an actual examination and an experimental study. In order to know the effects of hair colors on body image, 230 female collegians residing in Busan were given a questionnaire on the reality of hair dyeing. Based on the actual research, one subject was selected and stimuli were manufactured. The analysis and examination of the effects of hair dyeing have produced the following conclusions. (1) As a result of dispersion analysis about the image effect according to hair colors, a meaningful difference is recognized in the item and indicates that hair color variation influences the image effect. (2) As a result, extracting the factors that hair colors can influence the image, 3 factors were extracted. The first factor is an intellectual image, the second factor is an active image, and the third factor is a comfortable image. (3) Image effect in hair colors are as same next. Red and Orange color clearly indicate the image of 'charismatic', 'lively', 'positive', 'active', 'light' and 'gorgeous'. Blue and Green color indicates the image of 'unfriendly', 'hard', 'cold' and 'uneasy'. White color indicates the image of 'unfriendly', 'charismatic', 'gorgeous' and 'impure' then Black color has images of 'friendly', 'intellectual', 'indignified' and 'pure'. In other words, the result indicates rather a different tendency comparison with the general color image.

• 한국의류산업학회지
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• 제4권2호
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• pp.188-191
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• 2002

The hair designers are fashion leaders who affect hair color of people. Therefore, the purpose of this study is to give some tips to satisfy customers through surveying hair designers most like color and the criteria of products choice. To have practical result, I use survey method. I took 120 hair designers who work for Park Jun beauty salon for the survey data. Among these data, I used 103 for the final data of analysis. The results are following, male hair designers like natural brown and blue coral color for hair coating. In addition, they like black color for coloring. Female hair designers like much more various color, they like orange color for coating and natural brown for coloring. Hair designers much more satisfied for international brand goods in all criteria except price. All of hair designers have favorite goods for the quality and brand image. Therefore domestic brands need much more effort to improve quality and its brand image.

• Journal of Applied Biological Chemistry
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• 제59권2호
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• pp.137-143
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• 2016

Hair is a dermal adjunctive organ that protects the body from external physical and chemical stimuli; hair undergoes anagen, catagen, and telogen phases, with hair-loss occurring during the telogen phase. Alopecia is a condition wherein a person undergoes hair-loss far exceeding the normal amount, owing to diverse external factors. Wild beans are rich in isoflavone and amino acids known to prevent hair-loss; compared to cultivated beans, many wild bean species have higher protein content. This study aimed to develop a hair growth promoting solution, with superior hair growth promoting effects and fewer side effects, using naturally obtained Glycine soja Siebold et Zucc (GSSZ) extracts. Seven-week-old C57BL/6N male mice were classified into different experimental groups. Hair growth was observed in GSSZ-treated mice, and compared against that seen in 3 % minoxidil (MXD, positive control)-treated mice. Visual observations revealed a greater reduction in hair-loss in MXD and GSSZ application groups, compared to that in TXN group (hair loss induction using 1 % testosterone). Evaluation using an image analysis software revealed that compared to the positive control, TXN + GSSZ group showed the highest hair growth. TXN + MXD and control groups exhibited similar follicular cell growth, while the hair growth promotion patterns were similar in the negative control (normal), TXN + GSSZ, and TXN groups, as observed via histological analysis. GSSZ did not induce cytotoxicity (even at 2 mg/mL) in keratinocytes and dermal papilla cells; alternately, dermal papilla cell proliferation was activated in a (GSSZ) concentration-dependent manner. Therefore, the GSSZ extract promoted hair growth and increased hair growth-related cell activity, and could therefore be utilized in alopecia treatment.

• 디지털정책학회지
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• 제3권2호
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• pp.1-14
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• 2024

본 연구의 목적은 헤어뷰티산업의 SNS 마케팅 특성이 헤어샵 이미지 형성과 방문의도에 미치는 영향을 분석하는 것이다. SNS 마케팅은 현대의 소셜 미디어 플랫폼을 활용하여 고객과의 상호 작용, 정보 제공, 정보 신뢰, 유쾌함을 통해 마케팅 활동을 수행하는 전략입니다. 이러한 SNS 마케팅의 특성이 헤어뷰티 업계에서 헤어샵 이미지 형성과 고객 방문의도에 어떤 영향을 미치는지 분석하고자 하였다. 연구를 위해 헤어 관련 SNS 이용 경험이 있는 총 307명의 고객을 대상으로 설문조사를 실시하였다. 설문지에는 SNS 마케팅 특성, 헤어숍 이미지, 방문의도 관련 항목이 포함되어 있으며, 수집된 자료는 SPSS 26.0을 이용하여 통계분석하였다. 연구문제의 결과는 빈도분석, 요인분석, 신뢰도 분석, 상관분석, 단순회귀분석, 다중회귀분석, 매개회귀분석 등의 분석기법을 적용하여 도출하였다. 연구 결과, SNS 마케팅의 특징인 정보제공, 정보신뢰성, 유쾌함, 상호작용이 헤어샵 이미지 형성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 헤어샵 이미지가 방문의도에 긍정적인 영향을 미치는 것으로 확인되었으며, 헤어숍 이미지는 SNS 마케팅 특성과 방문의도 사이에서 매개 역할을 하는 것으로 나타났다. 이는 SNS 마케팅을 통해 헤어 뷰티 업계의 이미지 형성과 고객 방문 의도를 향상시킬 수 있는 중요한 인사이트를 제공합니다.

• 한국염색가공학회지
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• 제27권3호
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• pp.219-227
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• 2015

This study aims to propose a method to reduce hair damage after investigating the following: the factors which vary depending on hair treatment conditions; the degree of hair damage in the bleached sample; and an analysis of the effects of a perm on wave formation. To determine the effects of these treatment types, hair bleach was mixed with the hair treatment, and hair damage and formation of permanent waves were examined. Using a scanning electron microscope, in addition, morphological changes were analyzed and the following results were obtained: After mixing natural powder(2.5g) and hair cream(2.5g) and bleaching the mixture, it was compared to the scale structure of untreated hair. When 5g of natural powder was mixed and bleached, a clear layer was observed among cuticle scales, showing the effects of hair treatment. Therefore, this confirms that the effects of hair treatment were most notable when grain powder was mixed with hair cream. Once hair is damaged, it is almost impossible to regain its original state. When chemical agents are used, therefore, it is important to consider the possible hair damage they cause.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.1-11
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• 2004

The purpose of this study was to analyze the hair style trend in the respect of fashion trend in 1960s. The study also attempted if there were significant influences to current hair designers and hair styles as beehive, mods hair, short cut. geometric cut, wigs, natural hair, unisex hair. This study is a descriptive study, involving the collection of picture data and examine the art of the 1960's. Because 1960's is a revolutionary decade in the way of living and fashion trend. This study also adopted review of literature and analysis of magazines. 1960's was a period of major street fashion as Mods, Jackie Look, Miniskirt, Pop Art, Op Art Look, Space Look, Hippie Look, Unisex Look. The results of this study can be summarized as follows: 1) A review of literature had shown that little or no studies for an in depth analysis of 1960's fashion trend and hair design. 2) During the sixties, the trend of fashion and hair style were remarkable change in the way of living. 3) There were strong influences hair styles of 1960's until today.

• 한국의류학회지
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• 제28권11호
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• pp.1404-1414
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• 2004

This study examines how the stereotype in a society toward the roles of teachers and students affects their hair styles and ornaments and defines it through the cultural tag, 'like'. A survey of 362 male and female students in colleges located in Seoul and Gyeonggi areas was conducted. The data analysis was done by SPSS 10.0 and the difference of sample means between the groups in addition to basic statistics was evaluated. The t-test was made to test statistically significant difference between the groups. The results of the analysis are summarized as follows: First, the hair styles, shoes and ornaments that are recognized as appropriate for the roles of male students are short cut and black hair, sneakers and necktie. In that case of female students, medium and long hair style, black and brown hair, Loafer, hairpin and hairband are recognized properly. The hair styles, shoes and ornaments that are recognized as appropriate for the roles of male teachers are short cut and black hair, oxfords and necktie. In that case of female teachers, cut, medium, long, permanent and up style, 1)lack and brown hair, pumps, necklace, ring, earring, bracelet, hairpin, hairband, scarf and muffler are recognized appropriately. Second, the stereotype of male students and teachers's roles was more traditional, normative, and limited than that of female students and teachers's. The role of female teachers showed more generous than that of male students, female students, and male teachers.

• 복식
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• 제50권7호
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• pp.97-111
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• 2000

The purpose of this study were to segment the hair care cosmetics market according to the benefits sought, to categorize the information sources on the hair care cosmetics, and to characterize the profiles of the segmentized groups of university students. Self-administered questionnaires were distributed to 457 university students in Chonbuk province from Jul. 10 to Jul. 21, 1999. Frequencies and percentages were calculated, and factor analysis, cluster analysis, one-way ANOVA, and $\chi$$^2$-test were used. The results were: 1. University student's benefit variables on hair care cosmetics were classified into special function, fashion, practicality, brand, fragrance, styling, nutritional reinforcement, and economy. And they were segmentized into the feeling pursuit, the multi-benefit pursuit, the practicality pursuit, the benefit unconscious, and the function pursuit. The information sources were classified into marketer-dominated sources, neutral sources and consumer -dominated sources. 2. The feeling pursuit strongly sought for fashion, brand and fragrance pursuit, but considered economy less, chiefly used the marketer-dominated and neutral information sources, and showed much interests in hair care cosmetics, and were consisted of women dominantly. The multi-benefits pursuit sought for various kinds of benefits from hair care cosmetics, depended heavily on various kinds of information sources, were well aware of their hair types and instructions on the hair care cosmetics label, and were consisted of women dominantly. The practicality pursuit highly sought for practicality, but low on the fashion, were not aware of their hair style, haler care, hair health status and hair type, and almost half of them are men. The benefit unconscious showed low concern about, all kinds of benefits and hair care cosmetics, and were consisted of more men than women. The function pursuit highly sought for special function and nutritional reinforcement, mainly depended on the consumer-dominated sources. and showed low concern about their hair style and hair care.

• 한국의상디자인학회지
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• 제9권2호
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• pp.127-138
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• 2007

The purpose of this study was to investigate the male perceiver's image evaluation on women's hairstyle and hair color, and to disclose the preference of the hairstyle and hair color. The experimental design was $2{\times}3{\times}3$ (hair $wave{\times}hair\;length{\times}hair$ color) factorial design by 3 independent variables. The stimuli were 18 women's upper body photographs which were output by computer simulation. The hairstyles were straight hair and wavy hair, and the types of the hair length were long, medium, and short hair. The hair colors were black, dark brown, and bright brown. Subjects were 154 men living in Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$ reliability coefficient, three-way ANOVA, one-way ANOVA, and Duncan's multiple range test. The results of this study were as follows. Four image dimensions were derived by factor analysis. These were individuality, elegance, potency, and attractiveness. Male perceivers evaluated the women's long hairstyles to be more elegant than the short and the medium length hairs. The women's short hairstyles were perceived more potent than the long and the medium length hairs. The straight hairs were evaluated more elegant than the permed hairs, and the permed hairs were evaluated higher in individuality and attractiveness. The black hairs were perceived lowest in attractiveness, and the bright colors were perceived low in elegance. Male preferred the long brown straight hair first. They liked women's long hairs better than the short and the medium length hairs. Teenaged males preferred various hair colors more than those in their 20's and 30's did.

• 디지털융복합연구
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• 제15권10호
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• pp.559-570
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• 2017

이 연구는 베블런효과와 밴드왜건효과가 미용실 선택에 영향을 미치는지를 파악하고자 하는데 목적이 있다. 연구목적의 달성을 위하여 20세 이상의 여성 1,000명을 대상으로 구조화된 설문지를 통하여 자료를 수집하였다. 표본추출은 연구결과의 일반화를 위하여 비례층화표본추출방법을 활용하였다. 수집된 자료는 SPSS ver.19.0을 가지고 빈도분석, 요인분석, 신뢰도분석, 회귀분석을 실시하였다. 연구목적의 달성을 위하여 두 개의 가설을 설정하였다. 가설1은 베블런효과는 미용실 선택에 영향을 미칠 것이다. 가설2는 밴드왜건효과는 미용실 선택에 영향을 미칠 것이다. 분석결과 베블런효과와 밴드왜건효과는 미용실을 선택하는데 영향을 미치는 것으로 검증되었다. 베블런효과는 미용실을 선택하는데 영향을 미칠 것이라는 가설과 밴드왜건효과는 미용실을 선택하는데 영향을 미칠 것이라는 가설은 부분적으로 채택될 수 있는 것으로 나타났다. 연구의 결과는 미용실 이용자의 대부분은 그들의 친구, 지인 또는 함께 교류하는 사람과 미용실을 이용하고 있다는 것을 보여준다.