• 제목/요약/키워드: HSM

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Assessing the Factors that Drive Consumers' Intention to Continue Using Online Travel Agencies: A Heuristic-systematic Model Perspective

  • Hyunae Lee;Namho Chung
    • Asia pacific journal of information systems
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    • 제29권3호
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    • pp.468-488
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    • 2019
  • As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

중국의 웨이신(WeChat) 기반 소셜커머스에서 온라인 구전 신뢰성의 결정요인: 휴리스틱-체계적 모델(HSM)의 적용 (Determinants of Credibility of Electronic Word-of-Mouth (eWOM) in WeChat-based Social Commerce: Applying the Heuristic-Systematic Model)

  • 곡민;최수정
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권4호
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    • pp.107-135
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    • 2017
  • Purpose Along with the growth of smart phones and social networking service (SNS), social commerce continues to expand. Although online reviews have become an important source of the information that consumers use to make purchasing decisions, theoretical development and empirical testing in this area are still limited. Thus, there is a need to develop further understanding about the influence of electronic word-of-mouth (eWOM). Drawing upon the heuristic - systematic model (HSM) which is one of the dual-process theories, this study develops a research model that explains key factors influencing consumers' eWOM credibility. Furthermore, this study verifies that consumer's eWOM credibility is a key determinant of eWOM and purchase intentions. Design/methodology/approach The proposed model is empirically tested with 493 users who have experience in WeChat-based social commerce. The structural equation model (SEM) analysis is used to evaluate the research model and hypotheses. Findings The major findings are as follows. First, argument quality of eWOM (a systematic factor) has a positive effect on eWOM credibility. Second, source credibility and recommendation consistency of eWOM (heuristic factors) are positively associated with eWOM credibility. Finally, purchase and eWOM intentions greatly depend on eWOM credibility. These results confirm the effectiveness of HSM in explaining eWOM mechanisms in SNS-based social commerce. The details of findings and implications are presented.

Ammonia half-saturation constants of sludge with different community compositions of ammonia-oxidizing bacteria

  • Kayee, Pantip;Rongsayamanont, Chaiwat;Kunapongkiti, Pattaraporn;Limpiyakorn, Tawan
    • Environmental Engineering Research
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    • 제21권2호
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    • pp.140-144
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    • 2016
  • Owing to the kinetic differences in ammonia oxidation among ammonia-oxidizing microorganisms (AOM), there is no standard set of kinetic values that can be used as a representative set for nitrifying wastewater treatment plant (WWTP) design. As a result, this study clarified a link between the half-saturation constants for ammonia oxidation (Ks) and the dominant ammonia-oxidizing bacterial (AOB) groups in sludge from full-scale WWTPs and laboratory-scale nitrifying reactors. Quantitative polymerase chain reaction analyses revealed that AOB affiliated with the Nitrosomonas oligotropha cluster were the dominant AOM groups in the sludge taken from the low-ammonia-level WWTPs, while AOB associate with the Nitrosomonas europaea cluster comprised the majority of AOM groups in the sludge taken from the high-ammonia-level WWTPs and nitrifying reactors. A respirometric assay demonstrated that the ammonia Ks values for the high-ammonia-level WWTPs and nitrifying reactors were higher than those of the low-ammonia-level plants. Using the Ks values of available AOM cultures as a reference, the Ks values of the analyzed sludge were mainly influenced by the dominant AOB species. These findings implied that.different sets of kinetic values may be required for WWTPs with different dominant AOM species for more accurate WWTP design and operations.

인터넷 기반 실시간 원격 고속가공 모니터링 (Internet-based Real-Time Remote Monitoring System for High-Speed Machining Process)

  • 이우영;최성주;김흥배
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2000년도 춘계학술대회 논문집
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    • pp.952-955
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    • 2000
  • Nowadays, Internet is so popular that we can easily access the remote site to search information and to communicate remote site and users. People who want to make a collaborate working environment can use JAVA, CORBA, and other internet programming tools like a Perl/XML. The mechanist are try to make the environment fur collaboration within design/manufacturing, simulation, remote sensing through TCP/IP And many industries and research institutions are working towards the agile manufacturing. This paper describes an internet-based real-Time remote monitoring system. The system consists of a hardware setup and a software interface. The hardware setup consists of a machine and its data acquisition hardware, while the software interface incorporates the data acquisition software, the server program, and the client program. The server program acts as the main interface between the data acquisition system and the internet technology. The client program is to be distributed to the remote users who want to monitor the machining status. The system has been demonstrated and verified for an industrial High-Speed Machine (HSM) especially measuring cutting force and acoustic emission. To share the signal, we make the WWW server and display its value. The system has been found to be highly efficient, reliable and accurate.

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고속가공에서 박막 측벽(Thin wall) 파트 가공을 위한 연구 (A Study on the High-Speed Machining of Thin-wall Part)

  • 김흥배;이우영;최성주
    • 한국공작기계학회:학술대회논문집
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    • 한국공작기계학회 2000년도 추계학술대회논문집 - 한국공작기계학회
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    • pp.343-348
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    • 2000
  • The term‘High Speed Machining’has been used for many years to describe end milling with small diameter tools at high rotational speeds. typically 10,000 - 100,000 rpm. The process was applied in the aerospace industry for the machining of light alloys, notably aluminium. In recent years, however, the mold and die industry has begun to use the technology for the production of components, including those manufactured from hardened tool steels. And the end-mill is an important tool in the milling process. A typical examples for the end mill is the milling of pocket and slot in which a lot of material is removed from the workpiece. Therefore the proper selection of cutting parameters for end milling is one of the important factors affecting the cutting cost. The one of the advantages of HSM is cutting thin-wall part of light alloy like Al (thinkness about 0.3mm). In this paper, firstly, we study characteristics of HSM, and then, we choose the optimal parameters(cutting forces) and investigate various machining strategies to cut thin-wall part by experiment.

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열간압연 마무리 공정에서의 비간섭 루퍼제어 방법 (A Non-Interactive Looper Control for Hot Strip Mill)

  • 허윤기
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2000년도 하계학술대회 논문집 D
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    • pp.2513-2515
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    • 2000
  • The Hot Strip Mill(HSM) process consists of reheating furnace, roughing mill, finishing mill and coiler. Reheating furnace heats slab and roughing mill, finishing mill produces strip from this slab. The quality of this production mainly depends on finishing mill, which consists of 6 or 7 stands. Between stands a looper is installed for the better material flow. Automatic gage control(AGC), speed control system and looper system, which are connected with each other, are the main control systems for HSM. The low strip tension can make a loop between stands, which can be caused cobble. On the other hand, high strip tension causes thickness and width reduction, which affects the product quality, and can lead to tear the strip, if it is too high. Because of it, a proper strip tension is needed for better material flow: e.g. A good looper control system is substantial for the better production quality. What is handled in this paper is, the looper controller, which is developed to minimize the fluctuation of width of strip by maintaining an appropriate strip tension between stands and to achieve the stability of the looper control system. And its performance compared with a conventional PID controller is also discussed. The difficulties associated with the maintenance of the constant tension are described.

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High-strength RC columns subjected to high-axial and increasing cyclic lateral loads

  • Bhayusukma, Muhammad Y.;Tsai, Keh-Chyuan
    • Earthquakes and Structures
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    • 제7권5호
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    • pp.779-796
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    • 2014
  • This experimental investigation was conducted to examine the behavior and response of high-strength material (HSM) reinforced concrete (RC) columns under combined high-axial and cyclic-increasing lateral loads. All the columns use high-strength concrete ($f_c{^{\prime}}$=100MPa) and high-yield strength steel ($f_y$=685MPa and $f_y$=785MPa) for both longitudinal and transverse reinforcements. A total of four full-scale HSM columns with amount of transverse reinforcement equal to 100% more than that required by earthquake resistant design provisions of ACI-318 were tested. The key differences among those four columns are the spacing and configuration of transverse reinforcements. Two different constant axial loads, i.e. 60% and 30% of column axial load capacity, were combined with cyclically-increasing lateral loads to impose reversed curvatures in the columns. Test results show that columns under 30% of axial load capacity behaved much more ductile and had higher lateral deformational capacity compared to columns under the 60% of axial load capacity. The columns using closer transverse reinforcement spacing have slightly higher ductility than columns with larger spacing.

다구찌 실험 계획법을 이용한 고속가공에서 공구수명 조건의 최적화 (Optimal Cutting Condition of Tool Life in the High Speed Machining by Taguchi Design of Experiments)

  • 임표;양균의
    • 한국기계가공학회지
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    • 제5권4호
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    • pp.59-64
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    • 2006
  • High Speed Machining(HSM) reduces machining time and improves surface accuracy because of the high cutting speed and feedrate. Development of HSM makes it allowable to machine difficult-to-cut material and use small-size-endmill. It is however limited to cutting condition and tool material. In the machining operation, it is important to check main parameter of tool life and select optimal cutting condition because tool breakage can interrupt progression of operation. In this study, cutting parameters are determined to 3 factors and 3 levels which are a spindle speed, a feedrate and a width of cut. Experiment is designed to orthogonal array table for L9 with 3 outer array using Taguchi method. Also, it is proposed to inspect significance of the optimal factors and levels by ANOVA using average of SN ratio for tool life. Finally, estimated value of SN ratio in the optimal cutting condition is compared with measured one in the floor shop and reduction of loss is predicted.

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