• 한국콘텐츠학회논문지
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• 제13권5호
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• pp.459-471
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• 2013

본 연구의 목적은 고궁관광지의 만족도를 측정하기 위하여 필요한 요인을 개발하는데 있다. Frochot & Hughes는 2000년 처음으로 문화유산관광지의 만족도 측정방법인 HISTOQUAL을 개발하였다. 본 연구는 발전된 HISTOQUAL에 전문성 요소를 추가하고자 하였다. 본 연구의 실증연구를 위한 모집단은 서울 경복궁에서 이루어졌으며 504부를 표본으로 하였다. 만족도에 미치는 영향을 검증한 결과 관광지 서비스의 품질이 만족도에 미치는 영향은 유의한 것으로 나타났다. 또한 만족도는 재방문 및 추천의도에 미치는 영향도 모두 유의한 것으로 나타났다.

• 품질경영학회지
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• 제46권3호
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• pp.607-624
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• 2018

Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.