• 제목/요약/키워드: Guide 1.60

검색결과 175건 처리시간 0.029초

상호의존세계중적조직구매행위(相互依存世界中的组织购买行为) (Organizational Buying Behavior in an Interdependent World)

  • Wind, Yoram;Thomas, Robert J.
    • 마케팅과학연구
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    • 제20권2호
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    • pp.110-122
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    • 2010
  • 20世纪60年代中期, 随着1967年 ${\ll}$产业购买和创造营销${\gg}$的出版, 组织购买行为这一领域的兴起为企业如何在市场中运作提供了新的思维方式, 而不只是为最终用户服务. 无论是 "工业营销" 或 "企业营销"(B-to-B),组织的购买行为仍然是这个领域的核心. 本文探讨了动态因素的影响,影响了几个组织彼此相关的迅速增长的相互依存,反过来会影响组织的购买行为. 文章还提出了一个问题,组织购买行为的概念模型,在一个相互依存的世界是否仍然会在这个充满活力的经营环境中引导研究和管理的思想,. 本文提出并探索三个关于组织相互依存的问题: 1.哪些因素和趋势驱动了组织的相互依存的兴起? 2.在过去半个世纪中发展起来的组织购买行为的主要概念模型仍然适用于今天这个相互依存的组织的世界吗? 3.研究中组织的相互依存的启示是什么? 组织购买行为的实践活动是什么? 考虑到组织关系中驱动组织的相互依存的因素和趋势和5个关键驱动因素有关并影响他们的购买行为:加速全球化, 平整的网络组织, 破坏价值链, 强化政府的介入, 不断细分客户需求. 这五个相通的相互依存和潜在的技术上的优势可以改变组织购买产品和服务的市场中保持竞争力的关系. 在一个客户驱动的营销策略背景下, 这些力量影响三个层次的战略发展: (1)进化的客户需求, (2)产生的产品/服务和解决方案以满足这些需求, 和(3)的组织能力和工艺制定和实施了以满足需求. 组织中相互依存的五个驱动因素在他们影响组织如何购买时不需要独立的操作. 他们可以相互作用和更加有效的影响组织购买行为. 例如,加速了全球化的影响,出现了新的网络进一步破坏传统价值链之间的关系, 从而改变机构购买的产品和服务. 提高政府参与可能会增加成本,因此在其它国家的新兴市场开公司做生意寻求低成本的来源. 这可以减少一国的就业机会增加另一个国家的就业机会, 在另一方面, 从而进一步加速全球化. 第二个主要的问题是相互依存的五个驱动因素对组织购买行为的核心概念模型有什么影响. 考虑三个在 ${\ll}$产业购买和创造营销${\gg}$${\ll}$组织购买行为${\gg}$ 书籍中发展的概念模型:组织购买过程, 购买中心,以及购买的情况. 回顾这些核心模型, 作为最初的概念,他们仍然是有效的, 而且不可能改变. 在买家和卖家相互依赖的情况下, 什么会改变买卖双方相互作用的方式. 例如,增加了相互依赖的机会可能导致增加协作以及组织之间的冲突的买卖,从而改变购买过程. 此外,组织中的沟通过程的重要性作为一个成功的购买关系的判断依据将增加. 第三个问题对这些组织购买行为的关系的影响和意义进行了探讨. 以下是本文所考虑到的: 为了增进对网络对组织购买行为的影响的理解,需要增加了解所扮演的角色之间的信任, 增强在网络环境中如何管理组织购买的理解的需要, 需要增加了解在价值网络中的客户需要,并且需要增加了解新兴的商业模式对组织购买行为的影响. 在许多方面,这些从增加的组织的相互依存派生出来的需要是组织购买行为传统概念的扩展. 在1977年,Nicosia 和Wind建议把焦点集中在组织间而不是组织内部观点,自1990年以来, 这个趋势的势头很强. 对于管理者来说,也想在越来越相互依存的世界中生存,他们将需要更好地了解组织如何与另一组织相关的复杂性. 从组织的相互依存的观点已经开始,必须不断地发展提出一种对这些重要的关系改进的理解. 互相依赖的网络观点的转变需要很多学术界人士和实践者从根本上挑战和改变他们商业中的心智模型和组织购买行为模型. 不再只关注购买组织和销售组织之间的关系而应该是网络中所有的相关成员, 包括消费者, 发展者, 供应商和中间者. 我们来看这个例子. 由SAP创造的有众多合作伙伴的网络包含了超过9000个公司和超过一百万的参与者. 互相依赖的进展, 复杂性和不确定的现实和多变的网络需要重新考虑如何做出购买决定. 结果是他们应该关注学术中下一阶段的研究和理论建设并关注有实践者构建的实践模型和实验. 我们希望这样的研究能够展开, 不是孤立在象牙塔里, 也不是限制在商业世界中, 而是学术和实践的结合. 总而言之, 组织之间相互依赖的提高的考虑揭示了组织购买行为的基础模型的持续关联性. 然而在相互依存的世界中来提高这些模型的价值, 学术界和实践者应该提高他们对一下内容的理解 (1)网络的影响; (2)如何更好地管理这些影响的作用; (3)组织之间信任和价值的作用, (4)价值网络中客户需求的演变; (5)组织购买行为的新兴的新商业模型的影响. 为了实现这一目标, 我们需要产业界和学习界更好的合作从而提高我们对在相互依赖的世界中的组织购买行为的理解.

자항 기뢰와 초공동 어뢰의 융복합 무기체계 연구 (A study on Convergence Weapon Systems of Self propelled Mobile Mines and Supercavitating Rocket Torpedoes)

  • 이은수;신진
    • 해양안보
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    • 제7권1호
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    • pp.31-60
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    • 2023
  • 본 논문은 북한의 SLBM 탑재 신형 잠수함과 핵 무인 수중 공격정 '해일'에 효과적으로 대응하기 위해 자항 기뢰와 초공동 어뢰를 결합한 융복합 무기체계를 제안하고, 그 효과성을 분석하였다. 자항 기뢰와 초공동 어뢰의 융복합 무기체계는 자항 기뢰의 은밀 매복 및 탐지 능력과 초공동 어뢰의 초고속 주행 능력을 결합하여, 각 무기체계의 장점을 극대화하고 단점을 상호 보완한다. 이 무기체계의 효과성을 분석하기 위해 국방전력발전업무훈령의 소요제기서 작성 기준을 참고하여 수중 유도무기의 작전 운용에 요구되는 성능에 적합하게 분석 기준을 선정하고, 기존 무기체계 대비 효과성을 수중 방어 지속성, 전투력 운용 융통성, 생존성, 지휘/통제, 운영 비용 효율성, 기상 영향 요인 등 6가지 측면에서 분석하였다. 또한, 시나리오 구상을 통해 이 무기체계의 실용성을 입증하였다. 자항 기뢰와 초공동 어뢰의 융복합 무기체계가 현실화 된다면 미래의 수중환경에서 한국의 안보에 매우 중요한 역할을 할 수 있을 것으로 기대된다.

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실험적 급성호흡부전에서 호기말양압에 의한 폐유순도와 산소운반의 변화 및 상관관계 - 호흡부전의 기전에 따른 차이 - (Relationship of Compliance and Oxygen Transport in Experimental Acute Respiratory Failure during Positive End-Expiratory Pressure Ventilation)

  • 이상도;윤세진;이복희;한성구;심영수;김건열;한용철
    • Tuberculosis and Respiratory Diseases
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    • 제40권1호
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    • pp.6-15
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    • 1993
  • 연구배경 : 성인성 호흡곤란증후군에서 호기말양압(PEEP)이 저산소혈증을 호전시키는 기전은 감소된 기능적잔기량의 증가에 따른 생리적단락의 감소이며 어느 수준 이상의 PEEP에서는 심박출량이 유의하게 감소해 산소운반은 오히려 감소하는 것으로 알려져 있다. 산소운반이 최대인 PEEP 수준을 결정하는 비관혈적 지표로 폐유순도(compliance)가 보고되었으나 이의 유용성에 대해서는 논란이 많다. 한편 급성 폐동맥색전증은 성인성 호흡곤란증후군과는 달리 기능성 잔기량의 감소가 유의하지 않은 질환이며 따라서 PEEP의 적용에 따른 환기 및 혈류역학의 변화도 다를 것으로 추측된다. 저자들은 성인성 호흡곤란증후군과 급성 폐동맥색전증에서 총정적유순도(total static compliance)가 산소운반을 최대로하는 PEEP 수준의 결정에 유용한 지표로 이용될 수 있는가를 검정해보고, 성인성 호흡곤란증후군과는 저산소증의 기전이 다른 급성 폐동맥색전증에서 PEEP 적용에 따른 환기 및 혈역학의 변화에 대한 기초자료를 제공하고자 본 연구를 시행 하였다. 방법 : 한국산 잡견 14마리중 7마리에는 oleic acid 0.07ml/kg를 정주해 성인성 호흡곤란증후군을 유발하고, 나머지 7마리에는 자가혈병을 이용해 급성 폐동맥색전증을 유발한 후 PEEP 수준을 0, 5, 8, 12, 15 cm$H_2O$로 증가시켜가며 환기 및 혈역학의 제지표를 측정하였다. 결과: 1) PEEP수준의 증가에 따른 환기 및 혈역학의 변화 ARDS군에서 PEEP수준의 상승에 따라 동맥혈 산소분압및 동맥혈 이산화탄소분압은 증가하였고, 생리적단락과 심박출량은 감소하였다 (p<0.05). 급성 폐동맥색전증군에서도 PEEP수준의 상승에 따라 생리적단락 및 심박출량은 감소하였고, 동맥혈 산소분압 및 동맥혈 이산화탄소분압은 증가하였다 (p<0.05). PEEP수준 1 cm$H_2O$ 상승에 따른 변화로 심박출량의 감소는 급성 폐동맥색전증군에서 ARDS 군에 비해 유의하게 컸고, 동맥혈 산소분압, 동맥혈 이산화탄소분압, 생리적단락 및 폐혈관저항의 변화는 두군간에 유의한 차이가 없었다. 2) 산소운반과 총정적유순도 ARDS군에서 총정적유순도와 산소운반은 PEEP 적용후 증가해 5 cm$H_2O$에서 가장 컸으며 (p<0.05), 급성 폐동맥색전증군에서는 PEEP 적용후 총정적유순도와 산소운반이 감소하였다(p<0.05). 양군 모두 산소운반이 최대인 PEEP 수준에서 총정적유순도도 최대치를 기록하였다. ARDS군에서 산소운반의 변화와 총정적유순도의 변화사이에는 유의한 상관관계가 있었고 (r=0.86, p<0.01), 급성 폐동맥색전증군에서도 산소운반의 변화와 총정적유순도의 변화사이에 약한 상관관계가 있었다(r=0.60, p<0.01). 결론 : 이상의 결과로 ARDS와 급성 폐동맥색전증에서 PEEP의 적용시 산소운반을 최대로 유지하기 위한 PEEP수준의 결정에 총정적유순도가 유용한 지표로 이용될 수 있을것으로 생각된다.

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농촌(農村) 주민(住民)들의 의료필요도(醫療必要度)에 관(關)한 연구(硏究) (A Study Concerning Health Needs in Rural Korea)

  • 이성관;김두희;정종학;정극수;박상빈;최정헌;홍순호;라진훈
    • Journal of Preventive Medicine and Public Health
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    • 제7권1호
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    • pp.29-94
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    • 1974
  • Today most developed countries provide modern medical care for most of the population. The rural area is the more neglected area in the medical and health field. In public health, the philosophy is that medical care for in maintenance of health is a basic right of man; it should not be discriminated against racial, environmental or financial situations. The deficiency of the medical care system, cultural bias, economic development, and ignorance of the residents about health care brought about the shortage of medical personnel and facilities on the rural areas. Moreover, medical students and physicians have been taught less about rural health care than about urban health care. Medical care, therefore, is insufficient in terms of health care personnel/and facilities in rural areas. Under such a situation, there is growing concern about the health problems among the rural population. The findings presented in this report are useful measures of the major health problems and even more important, as a guide to planning for improved medical care systems. It is hoped that findings from this study will be useful to those responsible for improving the delivery of health service for the rural population. Objectives: -to determine the health status of the residents in the rural areas. -to assess the rural population's needs in terms of health and medical care. -to make recommendations concerning improvement in the delivery of health and medical care for the rural population. Procedures: For the sampling design, the ideal would be to sample according to the proportion of the composition age-groups. As the health problems would be different by group, the sample was divided into 10 different age-groups. If the sample were allocated by proportion of composition of each age group, some age groups would be too small to estimate the health problem. The sample size of each age-group population was 100 people/age-groups. Personal interviews were conducted by specially trained medical students. The interviews dealt at length with current health status, medical care problems, utilization of medical services, medical cost paid for medical care and attitudes toward health. In addition, more information was gained from the public health field, including environmental sanitation, maternal and child health, family planning, tuberculosis control, and dental health. The sample Sample size was one fourth of total population: 1,438 The aged 10-14 years showed the largest number of 254 and the aged under one year was the smallest number of 81. Participation in examination Examination sessions usually were held in the morning every Tuesday, Wenesday, and Thursday for 3 hours at each session at the Namchun Health station. In general, the rate of participation in medical examination was low especially in ages between 10-19 years old. The highest rate of participation among are groups was the under one year age-group by 100 percent. The lowest use rate as low as 3% of those in the age-groups 10-19 years who are attending junior and senior high school in Taegu city so the time was not convenient for them to recieve examinations. Among the over 20 years old group, the rate of participation of female was higher than that of males. The results are as follows: A. Publie health problems Population: The number of pre-school age group who required child health was 724, among them infants numbered 96. Number of eligible women aged 15-44 years was 1,279, and women with husband who need maternal health numbered 700. The age-group of 65 years or older was 201 needed more health care and 65 of them had disabilities. (Table 2). Environmental sanitation: Seventy-nine percent of the residents relied upon well water as a primary source of dringking water. Ninety-three percent of the drinking water supply was rated as unfited quality for drinking. More than 90% of latrines were unhygienic, in structure design and sanitation (Table 15). Maternal and child health: Maternal health Average number of pregnancies of eligible women was 4 times. There was almost no pre- and post-natal care. Pregnancy wastage Still births was 33 per 1,000 live births. Spontaneous abortion was 156 per 1,000 live births. Induced abortion was 137 per 1,000 live births. Delivery condition More than 90 percent of deliveries were conducted at home. Attendants at last delivery were laymen by 76% and delivery without attendants was 14%. The rate of non-sterilized scissors as an instrument used to cut the umbilical cord was as high as 54% and of sickles was 14%. The rate of difficult delivery counted for 3%. Maternal death rate estimates about 35 per 10,000 live births. Child health Consultation rate for child health was almost non existant. In general, vaccination rate of children was low; vaccination rates for children aged 0-5 years with BCG and small pox were 34 and 28 percent respectively. The rate of vaccination with DPT and Polio were 23 and 25% respectively but the rate of the complete three injections were as low as 5 and 3% respectively. The number of dead children was 280 per 1,000 living children. Infants death rate was 45 per 1,000 live births (Table 16), Family planning: Approval rate of married women for family planning was as high as 86%. The rate of experiences of contraception in the past was 51%. The current rate of contraception was 37%. Willingness to use contraception in the future was as high as 86% (Table 17). Tuberculosis control: Number of registration patients at the health center currently was 25. The number indicates one eighth of estimate number of tuberculosis in the area. Number of discharged cases in the past accounted for 79 which showed 50% of active cases when discharged time. Rate of complete treatment among reasons of discharge in the past as low as 28%. There needs to be a follow up observation of the discharged cases (Table 18). Dental problems: More than 50% of the total population have at least one or more dental problems. (Table 19) B. Medical care problems Incidence rate: 1. In one month Incidence rate of medical care problems during one month was 19.6 percent. Among these health problems which required rest at home were 11.8 percent. The estimated number of patients in the total population is 1,206. The health problems reported most frequently in interviews during one month are: GI trouble, respiratory disease, neuralgia, skin disease, and communicable disease-in that order, The rate of health problems by age groups was highest in the 1-4 age group and in the 60 years or over age group, the lowest rate was the 10-14 year age group. In general, 0-29 year age group except the 1-4 year age group was low incidence rate. After 30 years old the rate of health problems increases gradually with aging. Eighty-three percent of health problems that occured during one month were solved by primary medical care procedures. Seventeen percent of health problems needed secondary care. Days rested at home because of illness during one month were 0.7 days per interviewee and 8days per patient and it accounts for 2,161 days for the total productive population in the area. (Table 20) 2. In a year The incidence rate of medical care problems during a year was 74.8%, among them health problems which required rest at home was 37 percent. Estimated number of patients in the total population during a year was 4,600. The health problems that occured most frequently among the interviewees during a year were: Cold (30%), GI trouble (18), respiratory disease (11), anemia (10), diarrhea (10), neuralgia (10), parasite disease (9), ENT (7), skin (7), headache (7), trauma (4), communicable disease (3), and circulatory disease (3) -in that order. The rate of health problems by age groups was highest in the infants group, thereafter the rate decreased gradually until the age 15-19 year age group which showed the lowest, and then the rate increased gradually with aging. Eighty-seven percent of health problems during a year were solved by primary medical care. Thirteen percent of them needed secondary medical care procedures. Days rested at home because of illness during a year were 16 days per interviewee and 44 days per patient and it accounted for 57,335 days lost among productive age group in the area (Table 21). Among those given medical examination, the conditions observed most frequently were respiratory disease, GI trouble, parasite disease, neuralgia, skin disease, trauma, tuberculosis, anemia, chronic obstructive lung disease, eye disorders-in that order (Table 22). The main health problems required secondary medical care are as fellows: (previous page). Utilization of medical care (treatment) The rate of treatment by various medical facilities for all health problems during one month was 73 percent. The rate of receiving of medical care of those who have health problems which required rest at home was 52% while the rate of those who have health problems which did not required rest was 61 percent (Table 23). The rate of receiving of medical care for all health problems during a year was 67 percent. The rate of receiving of medical care of those who have health problems which required rest at home was 82 percent while the rate of those who have health problems which did not required rest was as low as 53 percent (Table 24). Types of medical facilitied used were as follows: Hospital and clinics: 32-35% Herb clinics: 9-10% Drugstore: 53-58% Hospitalization Rate of hospitalization was 1.7% and the estimate number of hospitalizations among the total population during a year will be 107 persons (Table 25). Medical cost: Average medical cost per person during one month and a year were 171 and 2,800 won respectively. Average medical cost per patient during one month and a year were 1,109 and 3,740 won respectively. Average cost per household during a year was 15,800 won (Table 26, 27). Solution measures for health and medical care problems in rural area: A. Health problems which could be solved by paramedical workers such as nurses, midwives and aid nurses etc. are as follows: 1. Improvement of environmental sanitation 2. MCH except medical care problems 3. Family planning except surgical intervention 4. Tuberculosis control except diagnosis and prescription 5. Dental care except operational intervention 6. Health education for residents for improvement of utilization of medical facilities and early diagnosis etc. B. Medical care problems 1. Eighty-five percent of health problems could be solved by primary care procedures by general practitioners. 2. Fifteen percent of health problems need secondary medical procedures by a specialist. C. Medical cost Concidering the economic situation in rural area the amount of 2,062 won per residents during a year will be burdensome, so financial assistance is needed gorvernment to solve health and medical care problems for rural people.

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한국문화에서 주관안녕에 영향을 미치는 사회심리 요인들 (Correlates of Subjective Well-being in Korean Culture)

  • 한덕웅
    • 한국심리학회지 : 문화 및 사회문제
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    • 제12권5호_spc
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    • pp.45-79
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    • 2006
  • 필자와 공동연구자들(2002)이 선행연구에서 개발한 주관안녕척도를 사용하여 한국문화에서 주관안녕에 영향을 미치는 변인들을 알아낸 연구 결과들을 개관하고, 국내외 연구들과 비교하여 시사점을 논의하고, 장래 연구할 과제들도 제안하였다. 먼저 주관안녕에 영향을 미치는 선행요인들로 ① 개인차와 인구통계 변인들, ② 개인과정 요인들, ③ 대인과정 요인들 및 ④ 한국문화의 요인으로 사회규범에 따른 행동을 다룬 연구 결과들을 개관했다. 또한 노인을 대상으로 주관안녕이 동시점에서 신체건강의 예측에 기여하는 수준과 아울러 1년 이상이 경과한 시점에서 종단적으로 신체건강이나 생사에 어떤 영향을 미치는지도 알아냈다. 본 논문은 한국문화에서 필자와 공동연구자들이 수행한 실증연구의 결과들과 연결시켜서 주관안녕을 연구하는데 따르는 이론, 방법 및 과제들을 구체적으로 논의함으로써 장차 문화비교 연구와 아울러 국내 연구에 시사점들을 제시한데 의의가 있다.