• 제목/요약/키워드: Guangzhou

검색결과 349건 처리시간 0.021초

중국 주요 50개 도시의 전자상거래 발전성과에 대한 평가 (Evaluation on Development Performances of E-Commerce for 50 Major Cities in China)

  • 정동빈;왕강
    • 유통과학연구
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    • 제14권1호
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    • pp.67-74
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    • 2016
  • Purpose - In this paper, the degree of similarity and dissimilarity between pairs of 50 major cities in China can be shown on the basis of three evaluation variables(internet businessman index, internet shopping index and e-commerce development index). Dissimilarity distance matrix is used to analyze both similarity and dissimilarity between each fifty city in China by calculating dissimilarity as distance. Higher value signifies higher degree of dissimilarity between two cities. Cluster analysis is exploited to classify 50 cities into a number of different groups such that similar cities are placed in the same group. In addition, multidimensional scaling(MDS) technique can obtain visual representation for exploring the pattern of proximities among 50 major cities in China based on three development performance attributes. Research design, data, and methodology - This research is performed by the 2013 report provided with AliResearch in China(1/1/2013~11/30/2013) and utilized multivariate methods such as dissimilarity distance matrix, cluster analysis and MDS by using CLUSTER, KMEANS, PROXIMITIES and ALSCAL procedures in SPSS 21.0. Results - This research applies two types of cluster analysis and MDS on three development performances based on the 2013 report of Aliresearch. As a result, it is confirmed that grouping is possible by categorizing the types into four clusters which share similar characteristics. MDS is exploited to carry out positioning of both grouped locations of cluster and 50 major cities belonging to each cluster. Since all the values corresponding to Shenzhen, Guangzhou and Hangzhou(which belong to cluster 1 among 50 major cities) are very large, these cities are superior to other cities in all three evaluation attributes. Twelve cities(Beijing, ShangHai, Jinghua, ZhuHai, XiaMen, SuZhou, NanJing, DongWan, ZhangShan, JiaXing, NingBo and FoShan), which belong to cluster 3, are inferior to those of cluster 1 in terms of all three attributes, but they can be expected to be the next e-commerce revolution. The rest of major cities, in particular, which belong to cluster 4 are relatively inferior in all three attributes, so that this automatically evokes creative innovation, which leads to e-commerce development as a whole in China. In terms of internet businessman index, on the other hand, Tainan, Taizhong, and Gaoxiong(which belong to cluster 2) are situated superior to others. However, these three cities are inferior to others in an internet shopping index sense. The rest of major cities, in particular, which belong to cluster 4 are relatively inferior in all three evaluation attributes, so that this automatically evokes innovation and entrepreneurship, which leads to e-commerce development as a whole in China. Conclusions - This study suggests the implications to help e-governmental officers and companies make strategies in both Korea and China. This is expected to give some useful information in understanding the recent situation of e-commerce in China, by looking over development performances of 50 major cities. Therefore, we should develop marketing, branding and communication relevant to online Chinese consumers. One of these efforts will be incentives like loyalty points and coupons that can encourage consumers and building in-house logistics networks.

지각된 관계적 지원이 한·중 대학생의 기업가적 동기에 미치는 영향: 자기효능감의 매개효과를 중심으로 (Effect of Perceived Relational Supports on Entrepreneurial Motivation of Korean and Chinese University Students: Focused on mediating role of self-efficacy)

  • 양준환
    • 벤처창업연구
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    • 제10권3호
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    • pp.1-13
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    • 2015
  • 중국 사람은 세계에서 가장 기업가적인 단일민족으로 알려져 있으며 중국의 경제성장은 수많은 기업가들이 창업한 벤처기업들에 의해 견인되고 있다. 전 세계적으로 기업가정신과 청년창업활성화의 중요성이 강조되고 있는 시점에 본 연구는 미래의 잠재기업가들인 한국과 중국 대학생을 대상으로 대학생의 기업가적 특성을 살펴보기 위하여 진행하였다. 특히 본 연구는 청년창업활성화와 밀접한 관계가 있을 것으로 기대되는 가족, 친지들의 역할에 초점을 맞추어 분석해 보고자 한다. 이를 위해 선행연구결과들을 바탕으로 가족, 친척, 지인 등으로부터 제공되는 지각된 관계적 지원이 대학생들의 창업에 대한 자신감을 보여주는 자기효능감과 기업가적 동기에 영향을 주는가를 살펴보았다. 또한 대학생들의 창업에 대한 자기효능감이 관계적 지원에 의해 기업가적 동기에 매개효과를 갖는지 함께 살펴보았다. 본 연구의 표본은 원광대, 백석대, 숭실대 그리고 단국대 등 국내 네 곳 대학으로부터 268부, 중국은 광조우대학교로부터 259부를 확보하여 분석에 이용하였다. 분석 결과를 요약하면 다음과 같다. 지각된 관계적 지원은 한국과 중국 대학생들의 기업가적 동기에 모두 유의한 정의 영향을 미치는 것으로 나타났다. 지각된 관계적 지원은 양국 대학생들의 자기효능감에도 유의한 정의 영향을 미치고 있음을 확인하였다. 또한 자기효능감은 한국과 중국 대학생들의 기업가적 동기에 모두 유의한 영향을 미치는 것으로 나타났다. 끝으로 자기효능감은 한국의 경우 완전매개효과를 보인 반면 중국은 부분매개효과를 보이는 것으로 나타났다. 마지막으로 연구결과에 대한 논의 및 이론적, 실무적 시사점을 제시하였다.

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중국 역사문화도시의 공공조형물에서 나타나는 표현 특성과 장소성 연구 (A Study on Expression Characteristics and Placeness in Public Sculptures of Chinese Historical and Cultural Cities)

  • 이지엔화;윤지영;왕단
    • 한국콘텐츠학회논문지
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    • 제20권10호
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    • pp.216-232
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    • 2020
  • 본 연구는 중국 역사문화도시의 현대 공공조형물의 표현 특성을 분석, 공공조형물이 어떻게 효율적으로 역사 문화 요소에 개입하여, 장소성을 표출할 수 있는가를 파악하고자 함으로서 공공조형물이 지닌 장소적 의미와 적용에 대한 기초자료를 제공하고자 한다. 연구방법은 첫째, 문헌고찰로 역사 문화 도시의 개념, 장소성의 개념 등을 이해하여 이론적 기반을 제공하였다. 둘째, 선행연구 고찰을 통해 공공조형물의 표현특성을 분석하며 10명의 조형 및 디자인 전문가로부터 특성에 대한 평가를 통해 장소성과 관련이 가장 많은 8개 요소를 선정하였다. 셋째, 사례분석으로 중국의 대표적인 도시인 상해, 북경, 광주의 공공조형물 중 발행량이 가장 많은 7개 잡지에서 60개 사례를 선정하여 전문가의 평가를 통해 최종 15개 공공조형물을 선정하였다. 연구 결과에 따르면, 역사 문화 요소의 발굴이나 도시 현대 인문 정취를 표현함에 있어서 세 도시의 공공 조형물 모두 각기 다른 장소성을 구현하였다. 독자적인 선진 기술이 가져온 예술적 독창성과 대중과의 상호작용을 결합하여 도시만의 독특한 역사 인문적 요소를 활용하여 다른 지역과 다른 장소를 만들어내는 것이 공공 조형물의 발전 추세이다.

중국 수출확대를 위한 한국 농식품 브랜드 아이덴티티 정립 (A Study of Korean Agri-Food Brand Identities for Expanding Exports to China)

  • 안욱현;조우철;김창환
    • 유통과학연구
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    • 제12권2호
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    • pp.7-16
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    • 2014
  • Purpose - The purpose of this study is to target Chinese consumers of Korean agri-food through the analysis of agri-food brand identity images to set future directions for proposed agri-food exports to China. Since negotiations began for a free trade agreement (FTA) between Korea and China, some Koreans have worried about the Korean agriculture sector. The world trading system has undergone many changes in recent years. Since the start of FTA negotiations on agriculture, China and Korea have faced a heightened sense of crisis. China is trying to export agricultural products so actively that its agricultural exports could increase by more than 7% annually. China exported about one-tenth of its agricultural products to Korea in the period 2002-2010. Recently, the importance of brand identity has tended to increase, as the world becomes one unified market. In this situation, we should try to promote agri-food exports to China. It is very important to understand consumers' recognition of Korean food and the image of the Korean agri-food industry, to establish an export strategy. Research design, data, and methodology - This study targeted 2,800 adult men and women aged 25-59 years living in four major cities in China (Beijing, Shanghai, Guangzhou, and Qingdao) with a household income within the top 10% level in the China, using the one-to-one interview survey method. In addition, four groups by region (eight people per group) for a total of 32 groups were surveyed by using the focus group interview (FGI) research method, and impressions of imported agri-food were surveyed using 17 questions about fresh agri-food and 22 questions on processed agri-food. Factor analysis, brand positioning, biplot analysis, and so on, were carried out based on the results of these surveys. This research presents the brand identity of Korean food; according to the analyses, the brand identity is based on trust, safety, and attractiveness. Result - Factor analysis results showed that Chinese consumers expect four major qualities in imported fresh agri-food: freshness/safety, attractive appearance, premium branding, and excellent taste/quality. In the case of processed agri-food, it turned out that Chinese consumers are focused on safety/hygiene/freshness, health, and taste. In addition, in the fresh agri-food analysis by country, American foods had the upper hand; the image of American foods was also recognized as the most positive for processed agri-food. Meanwhile, according to the biplot analysis, Korean agri-food is strongly preferred for its appearance, but no country is strongly preferred as regards the level of freshness/safety that is expected by Chinese consumers. Conclusions - In this study, we analyzed the image of imported agri-food expected by Chinese consumers by reconstructing agri-food characteristics from the brand perspective. The research result shows that a Korean brand identity must be the ultimate goal for activities undertaken to enhance the image of Korean agri-food in the future. Additional research is needed because brand image can be formed through various channels.

Efficacy of Prophylactic Entecavir for Hepatitis B Virus-Related Hepatocellular Carcinoma Receiving Transcatheter Arterial Chemoembolization

  • Li, Xing;Zhong, Xiang;Chen, Zhan-Hong;Wang, Tian-Tian;Ma, Xiao-Kun;Xing, Yan-Fang;Wu, Dong-Hao;Dong, Min;Chen, Jie;Ruan, Dan-Yun;Lin, Ze-Xiao;Wen, Jing-Yun;Wei, Li;Wu, Xiang-Yuan;Lin, Qu
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권18호
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    • pp.8665-8670
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    • 2016
  • Background and Aims: Hepatitis B virus (HBV) reactivation was reported to be induced by transcatheter arterial chemoembolization (TACE) in HBV-related hepatocellular carcinonma (HCC) patients with a high incidence. The effective strategy to reduce hepatitis flares due to HBV reactivation in this specific group of patients was limited to lamivudine. This retrospective study was aimed to investigate the efficacy of prophylactic entecavir in HCC patients receiving TACE. Methods: A consecutive series of 191 HBV-related HCC patients receiving TACE were analyzed including 44 patients received prophylactic entecavir. Virologic events, defined as an increase in serum HBV DNA level to more than 1 log10 copies/ml higher than nadir the level, and hepatitis flares due to HBV reactivation were the main endpoints. Results: Patients with or without prophylactic were similar in host factors and the majorities of characteristics regarding to tumor factors, HBV status, liver function and LMR. Notably, cycles of TACE were parallel between the groups. Ten (22.7%) patients receiving prophylactic entecavir reached virologic response. The patients receiving prophylactic entecavir presented significantly reduced virologic events (6.8% vs 54.4%, p=0.000) and hepatitis flares due to HBV reactivation (0.0% vs 11.6%, p=0.039) compared with patients without prophylaxis. Kaplan-Meier analysis illustrated that the patients in the entecavir group presented significantly improved virologic events free survival (p=0.000) and hepatitis flare free survival (p=0.017). Female and Eastern Cooperative Oncology Group (ECOG) performance status 2 was the only significant predictors for virological events in patients without prophylactic antiviral. Rescue antiviral therapy did not reduce the incidence of hepatitis flares due to HBV reactivation. Conclusion: Prophylactic entecavir presented promising efficacy in HBV-related cancer patients receiving TACE. Lower performance status and female gender might be the predictors for HBV reactivation in these patients.

가변 그룹 벤치마킹 모형과 범주형 변수모형을 이용한 아시아 컨테이너항만의 클러스터링측정 및 추세분석에 관한 실증적 연구 (An Empirical Study on the Measurement of Clustering and Trend Analysis among the Asian Container Ports Using the Variable Group Benchmarking and Categorical Variable Models)

  • 박노정
    • 한국항만경제학회지
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    • 제29권1호
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    • pp.143-175
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    • 2013
  • 본 논문에서는 아시아 항만들 간의 클러스터링 추세를 분석하기 위해서 가변그룹벤치마킹모형과 범주형 변수모형에 대해서 이론적으로 설명하고, 아시아 38개 항만들의 9 년간 자료를 4개의 투입요소(선석길이, 수심, 총면적, 크레인 수), 1개의 산출요소(컨테이너화물처리량)를 이용하여 특정국가의 항만그룹 또는 특정항만을 대상으로 클러스터링 하는 방법을 실증적으로 보여 주고 분석하였다. 실증분석의 주요한 결과는 다음과 같다. 첫째, 가변그룹벤치마킹모형에 의한 중국항만을 벤치마킹하는 경우의 클러스터링 추세분석을 측정한 결과를 보면, 상해항, 청도항, 닝보항의 클러스터링 역할이 커진 것으로 나타났다. 둘째, 컨테이너화물처리량을 중심으로 한 범주형 변수모형에 의한 클러스터링 추세분석 결과를 살펴보면 중국이외의 항에서는 싱가포르항, 키롱항, 두바이항, 카오슝항이 클러스터링의 중심항만들로 나타났다. 셋째, 아카바, 두바이, 홍콩,상하이, 광저우, 닝보 항만들이 지역적으로 근접한 항만들끼리 클러스터링을 위해서 기본이 되는 효율적인 항만들로 나타났다. 넷째, 지역별 항만의 위치를 중심으로 한 범주형변수모형에 의한 클러스터링의 측정한 결과를 살펴보면, 두바이항과 코르파칸항, 홍콩항과 상하이항, 싱가포르항과 키롱항, 닝보항, 클러스터링의 중심항만이 되고 있는 추세를 보여 주었다. 전체적으로 보았을 때, 두바이항, 코르파칸항, 상하이항, 홍콩항, 닝보항, 싱가포르항 등이 아시아 항만들과 클러스터링을 해야만 하는 항만들로 나타났다. 본 논문이 갖는 정책적인 함의는 항만정책입안자들이 본 연구에서 사용한 두 가지 모형을 항만의 클러스터링에 도입하여 해당항만이 발전할 수 있는 전략을 수립하고 이행해 나가야만 한다는 점이다.

脾氣虛證(비기허증) 진단평가도구 개발 연구 (Study on the Development of a Standard Instrument of Diagnosis and Assessment for Spleen Qi Deficiency Pattern)

  • 오혜원;이지원;김제신;송은영;신승원;한가진;노환옥;이준희
    • 대한한의학회지
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    • 제35권1호
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    • pp.157-170
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    • 2014
  • Objectives: The purpose of this study was to develop a standard instrument of diagnosis and assessment for spleen qi deficiency pattern. Methods: Reports published in Korea and China related to spleen qi deficiency pattern were selected. Assessments of selected references were performed to select major symptoms of spleen qi deficiency pattern. Korean translation and review by a Korean linguist were performed to create a draft of [Standard instrument of diagnosis and assessment for spleen qi deficiency (for subject)]. The final [Standard instrument of diagnosis and assessment for spleen qi deficiency (for subject)] was completed after assessment on inclusion or exclusion, on importance of items and on validity of translation by an expert committee, consisting of professors from the National College of Korean Medicine. Results & Conclusions: 1. 14 major symptoms were selected by frequency from 45 references which were related to standard identification of spleen qi deficiency pattern, translated into Korean and reviewed by a Korean linguist. 2. 11 symptoms were selected after assessment on inclusion yes or no by the expert group. Items were listed in order of importance: tiredness of extremities (肢体倦怠), sallow complexion (面色萎黃), reduced appetite (食欲减退), abdominal distension after eating (腹胀食後尤甚), inability to eat (納少), pale tongue and white fur (舌淡苔白), lethargy (神疲), emaciation (消瘦), loose stool (大便溏薄), shortness of breath and reluctance to speak (少氣懶言), and weak pulse (脈緩弱). 3. Final [Standard instrument of diagnosis and assessment for spleen qi deficiency (for subject)] was completed after assessment of translation validity, reflection of individual opinions by the expert committee, and application of weighted value computed from assessment on importance of items.

Dietary Supplementation with Acanthopanax senticosus Extract Modulates Cellular and Humoral Immunity in Weaned Piglets

  • Kong, Xiangfeng;Yin, Yulong;Wu, Guoyao;Liu, Hejun;Yin, Fugui;Li, Tiejun;Huang, Ruilin;Ruan, Zheng;Xiong, Hua;Deng, Zeyuan;Xie, Mingyong;Liao, Yiping;Kim, Sungwoo
    • Asian-Australasian Journal of Animal Sciences
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    • 제20권9호
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    • pp.1453-1461
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    • 2007
  • This study was conducted to test the hypothesis that dietary supplementation with an herbal extract of Acanthopanax senticosus (AS) enhances the immune response in weaned piglets. Sixty piglets weaned at 21 days of age were randomly assigned to 3 treatment groups representing the addition of 0 or 1 g/kg of the AS extract or 0.2 g/kg of colistin (an antibiotic) to maize- and soybean meal-based diets (n = 20 per group). On days 7, 14 and 28 after initiation of the addition, total and differential counts of leucocytes, proliferating activity of peripheral lymphocytes, serum levels of immunoglobulins (Ig) and cytokines and the spleen index were determined. The AS extract decreased (p<0.05) the number of neutrophils on days 7 and 28 in comparison with the control group and reduced (p<0.05) serum interleukin-$1{\beta}$ level on day 28 compared with the other 2 groups. Dietary supplementation with the AS extract increased (p<0.05) the lymphocyte/leukocyte ratio on day 28 compared with the control group and increased the proliferating activity of lymphocytes on days 14 and 28 compared with the other 2 groups. The AS extract increased (p<0.05) the serum content of IgG on day 7 and of IgG and IgM on day 28 compared with the other 2 groups, as well as increasing the serum content of tumor necrosis factor on day 7 and spleen index on days 7 and 28 compared with the control group. Collectively, these findings suggest that the AS extract as a dietary additive enhances the cellular and humoral immune responses of weaned piglets by modulating the production of immunocytes, cytokines and antibodies.

Dietary Supplementation with Acanthopanax senticosus Extract Modulates Gut Microflora in Weaned Piglets

  • Yin, Fugui;Yin, Yulong;Kong, Xiangfeng;Liu, Yulan;He, Qinghua;Li, Tiejun;Huang, Ruilin;Hou, Yongqing;Shu, Xugang;Tan, Liangxi;Chen, Lixiang;Gong, Jianhua;Kim, Sung Woo;Wu, Guoyao
    • Asian-Australasian Journal of Animal Sciences
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    • 제21권9호
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    • pp.1330-1338
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    • 2008
  • This study was conducted to investigate the effects of Acanthopanax senticosus extract (ASE) as a dietary additive on gut microflora in weaned piglets. A total of sixty pigs were weaned at 21 d of age (BW = $5.64{\pm}0.23kg$) and allocated on the basis of BW and litter to three dietary treatments in a randomized complete block design. The dietary treatments were: control group (basal diet), antibiotics group (basal diet+0.02% colistin), and ASE group (basal diet+0.1% ASE). On d 7, 14 and 28 after consuming the experimental diets, five piglets per group were sacrificed and then the contents from the jejunum, ileum and cecum were collected to determine changes in the microbial community by using a polymerase chain reaction-denaturing gradient gel electrophoresis (PCR-DGGE) technique and estimating the contents of Lactobacillus and E. coli by in vitro culturing methods. The results showed that the ASE promoted the microflora diversity in the cecum. Enumeration of bacteria in the gut contents showed that the number of Lactobacillus increased (p<0.05), while that of E. coli decreased (p<0.05) when compared with the other 2 groups as the days of age progressed post-weaning. These findings suggested that the ASE, as a substitute for dietary antimicrobial products, could improve the development of the normal gut microflora and suppress bacterial pathogens, and effectively promote a healthy intestinal environment.

Treatment of Human Thyroid Carcinoma Cells with the G47delta Oncolytic Herpes Simplex Virus

  • Wang, Jia-Ni;Xu, Li-Hua;Zeng, Wei-Gen;Hu, Pan;Rabkin, Samuel D.;Liu, Ren-Rin
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권3호
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    • pp.1241-1245
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    • 2015
  • Background: Thyroid carcinoma is the most common malignancy of the endocrine organs. Although the majority of thyroid cancer patients experience positive outcomes, anaplastic thyroid carcinoma is considered one of the most aggressive malignancies. Current therapeutic regimens do not confer a significant survival benefit, and new therapies are urgently needed. Oncolytic herpes simplex virus (oHSV) may represent a promising therapy for cancer. In the present study, we investigated the therapeutic effects of a third-generation HSV vector, $G47{\Delta}$, on various human thyroid carcinoma cell lines in vitro. Two subcutaneous (s.c.) models of anaplastic thyroid carcinoma were also established to evaluate the in vivo anti-tumor efficacy of $G47{\Delta}$. Materials and Methods: The human thyroid carcinoma cell line ARO, FRO, WRO, and KAT-5, were infected with $G47{\Delta}$ at different multiplicities of infection (MOIs) in vitro. The survival rates of infected cells were calculated each day. Two s.c. tumor models were established using ARO and FRO cells in Balb/c nude mice, which were intratumorally (i.t.) treated with either $G47{\Delta}$ or mock. Tumor volumes and mouse survival times were documented. Results: $G47{\Delta}$ was highly cytotoxic to different types of thyroid carcinomas. For ARO, FRO, and KAT-5, greater than 30% and 80% of cells were killed at MOI=0.01 and MOI=0.1, respectively on day 5. WRO cells displayed modest sensitivity to $G47{\Delta}$, with only 21% and 38% of cells killed. In the s.c. tumor model, both of the anaplastic thyroid carcinoma cell lines (ARO and FRO) were highly sensitive to $G47{\Delta}$; $G47{\Delta}$ significantly inhibited tumor growth and prolonged the survival of mice bearing s.c. ARO and FRO tumors. Conclusions: The oHSV $G47{\Delta}$ can effectively kill different types of human thyroid carcinomas in vitro. $G47{\Delta}$ significantly inhibited growth of anaplastic thyroid carcinoma in vivo and prolonged animal survival. Therefore, $G47{\Delta}$ may hold great promise for thyroid cancer patients.