• Journal of Distribution Science
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• v.14 no.4
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• pp.47-53
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• 2016

Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

• Structural Engineering and Mechanics
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• v.7 no.2
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• pp.225-240
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• 1999

This paper presents a mechanistic approach to uniaxial viscoelastic constitutive modeling of asphalt concrete that accounts for damage evolution under cyclic loading conditions. An elasticviscoelastic correspondence principle in terms of pseudo variables is applied to separately evaluate viscoelasticity and time-dependent damage growth in asphalt concrete. The time-dependent damage growth in asphalt concrete is modeled by using a damage parameter based on a generalization of microcrack growth law. Internal state variables that describe the hysteretic behavior of asphalt concrete are determined. A constitutive equation in terms of stress and pseudo strain is first established for controlled-strain mode and then transformed to a controlled-stress constitutive equation by simply replacing physical stress and pseudo strain with pseudo stress and physical strain. Tensile uniaxial fatigue tests are performed under the controlled-strain mode to determine model parameters. The constitutive equations in terms of pseudo strain and pseudo stress satisfactorily predict the constitutive behavior of asphalt concrete all the way up to failure under controlled-strain and -stress modes, respectively.

• Korean Journal of Organic Agriculture
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• v.20 no.4
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• pp.543-561
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• 2012

This work is for reasonable valuation method of environmental-friendly and organic company. Reasonable valuation method is principal for the sound development, the reasonable investment and the growth of stock market. This study proposes valid valuation and method for environmental-friendly and organic company. The author selected 4 companies from certificate list of environmental-friendly and organic food and LOHAS (Lifestyles Of Health And Sustainability) food of Korean standards association. Applying financial audit report of 5 years, the author output 5 variables from each companies by using Growth Option model of Real Option model. And the author valuated companies by adding option value calculated with these variables and residual value discounted with cash flow discounted method. Company values from ROV model were 1.71 time higher than DCF model. This results show that the value of environmental-friendly and organic food company may own high option premium, that is the growth factor.

• Journal of Korean Society of Forest Science
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• v.96 no.2
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• pp.189-196
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• 2007

Allometry, basal area equations, and volume equations were developed with various tree measurement variables for the major species, Quercus mongolica and Quercus variabilis, in Korean natural hardwood forests. For allometry models, the relationships between total height-DBH, crown width-DBH, height to the widest portion of the crown-total height, and height to base of crown-total height were investigated. Multiple regression methods were used to relate annual basal area growth to tree variables of initial size (DBH, total height, crown width) and relative size (relative diameter, relative height) as well as competition measures (competition index, crown class, exposed crown area, percent exposed crown area, live crown ratio). For tree volume equations, the combined-variable and Schumacher models were fitted with DBH, total height and crown width for both species.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.27 no.1
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• pp.43-50
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• 2019

The aviation demand forecast field has been actively studied along with the recent growth of the aviation market. In this study, the demand for domestic passenger demand and freight demand was estimated through cross-validation method. As a result, passenger demand is influenced by private consumption growth rate, oil price, and exchange rate. Freight demand is affected by GDP per capita, private consumption growth rate, and oil price. In particular, passenger demand is characterized by temporary external shocks, and freight demand is more affected by economic variables than temporary shocks.

• The Journal of Fisheries Business Administration
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• v.49 no.4
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• pp.19-36
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• 2018

Overstock in aquaculture is a matter of concern in aquaculture management. To sort fish based on fingerling size in case of overstocking is an important problem in aquaculture farm. This study aims to determine the amount of fry overstock and sorting time in aquaculture farm. This study builds a mathematical model that finds the value of decision variables to optimize objective function summing up the fingerling purchasing cost, aquaculture farm operating cost and feeding cost under mortality and farming period constraints. The proposed mathematical model involves following biological and economical variables and coefficients: (1) number of fingerlings, (2) sorting time, (3) fish growth rate and variation, (4) mortality, (5) price of a fry (6) feeding cost, and (7) possible sorting periods. Numerical simulation is presented herein. The objective of numerical simulation is to provide decision makers to analyse and comprehend the proposed model. When extensive biological data about growth function of fry becomes available, the proposed model can be widely applicable to real aquaculture farms.

• Journal of Korean Society for Quality Management
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• v.37 no.4
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• pp.43-51
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• 2009

This study was designed to analyze the relationship of process quality, result quality and management performance in Korean insurance industry. For this study the linkage scheme of service quality concept is used on PZB model and BSC(Balances Score Card) system. In the linkage model, the 5 service qualitry factors used in PZB model are used as the result quality variables, and internal process factor, learning/growth factor in BSC are used the process quality variables affecting the result quality variables. And also customer satisfation factor and financial performance index are used as the management performance variables. In the ivsurance industry, the process quality variables were verified to meaningfully affect the result quality variables, and the result service quality variables were verified to affect the management performance indices. As the result, the process quality and the service quality must be emhanced for the competitiveness of Korean insurance industry.

• Journal of Navigation and Port Research
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• v.43 no.2
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• pp.134-141
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• 2019

The objective of this study was to establish whether global macroeconomic indicators affect the profitability of Korean shipping companies by using panel regression analysis. OROA (operating return on assets) and ROA (ratio of net profit to assets) were selected as proxy variables for profitability. OROA and ROA were used as dependent variables. The world GDP growth rate, interest rate, exchange rate, stock index, bunker price, freight, demand and supply of the world shipping market were set as independent variables. The size of the firm was added to the control variable. For small-sized firms, OROA was not affect by macroeconomic indicators. However, ROA was affected by variables such as interest rates, bunker prices, and size of firms. For medium-sized firms, OROA was affected by demand, supply, GDP, freight, and asset variables. However, macroeconomic indicators did not affect ROA. For large-sized firms, freight, GDP, and stock index (SCI; Shanghai Composite Index) have an effect on OROA. ROA was analyzed to be influenced by bunker price and SCI.

• Journal of Korean Society of Forest Science
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• v.94 no.2 s.159
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• pp.73-81
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• 2005

This study was conducted to examine the geographic variation among provenances of Pinus densiflora in survival rate and height growth at four test plantations (Jungsun, Chungju, Naju, and Jeju). The plantations were parts of the eleven provenance trials of Pinus densiflora established by Korea Forest Research Institute in 1996. The survival rate and height growth were significantly different among test plantations at $p{\leq}0.01$. Latitude and longitude of test plantation were negatively correlated with survival rate and height growth. On the other hand, annual mean temperature, mean temperature (Nov.~Feb.), extremely low temperature (Dec.~Feb.), and annual mean growing days of test plantation were positively correlated with these two. The relationships between growth variables and geographic variables were analysed with canonical correlation analysis. A considerable amount of variation in survival rate and height growth was explained by latitude, annual mean growing days, extremely low temperature (Dec.~Feb.) and extremely high temperature (Nov.~Feb.) of provenances. It is estimated that up to 47.1% and 67.4% of the genetic variability in survival rate and height growth was attributable to the environmental variability of the provenances, respectively. The response surface curve of survival rate and height growth was plotted against latitude and longitude to examine growth performance of provenances for each test site. Generally, the local provenances showed better survival rate and height growth.

• Journal of Nutrition and Health
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• v.26 no.6
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• pp.783-792
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• 1993

This study examined the difference in growth rate between Korean breast-fed(BF) and formula-fed(FF) infants(n=31) at 1, 2 and 3 months postpartum. The results indicated that the growth rate was comparable between groups, but that of the BF infants tended to be slow during the first three months. The intakes of energy, protein and lipid except lactose of the FF infants were greater than those of the BF infants, however the difference in growth rate did not correlate to these variables. But these results suggest that the availability of nutrients might be different between the BF infants and the FF infants.