• 유통과학연구
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• 제12권8호
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• pp.83-90
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• 2014

Purpose - Increasing sales of PB rice products can hinder the growth of domestic brands of rice, notwithstanding that the government is promoting domestic brands of rice. This analysis evaluated the influencing relationship among the variables of PB image, product credibility, and purchase intention of consumers who have never bought PB rice, to know the factors influencing consumers' decisions to purchase PB products. Research design, data, and methodology - PB products' brand image was analyzed as the factor that has a direct effect on purchase intention. The mediation effect of credibility on PB products is also analyzed, in terms of influencing the relationship between PB products' brand image and purchase intention. The analysis is performed on consumers that have not purchased a PB product and consumers who have purchased PB products from major distributors. Data is collected through questionnaires, from 389 of responders, and the AMOS 19.0 statistics package is used as a statistical tool. Results - It is proven that brand image has direct effects on the credibility of the product, and the credibility of product has a direct effect on purchase intention. However, it is revealed that brand image does not directly affect purchase intention, but that brand image indirectly affects it through the credibility of the product. Although the customers' recognition about PB image is low, the result shows that PB products' external attributes have effects on customers' purchase intention relating to the PB product. Therefore, it is important to establish the credibility of the PB product more than other products in terms of marketing. Conclusions - The following are the implications of the study. First, in a rice brand promotion, the credibility of the product should be ensured by a uniform brand image. To ensure the credibility of a product, the RPC brand and other brands should be unified, and the unified brand image should be applied to every product. Second, the package must possess a design as well as contents that could build consumers' perception of product credibility. Products' external attributes contribute to their credibility, which leads the consumers to purchase the products, including those consumers who have never bought PB rice products. Therefore, the products' credibility and sales can be reinforced by applying information about consumers' considerations when buying the PB rice product in different colors, font sizes, and packaging designs. This study is meaningful in two ways. First, it seeks to identify an NB revitalization strategy by exploring the purchasing behavior of customers who have no experience in buying PB rice products. Second, the results of previous studies about general brands are considered and applied in this study in order to investigate the influencing relationship among different factors of PB products. However, this study is a consumer awareness investigation; therefore, its results only have limited meaning to the relationship between brand image and purchase intention.

• 사회복지연구
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• 제41권3호
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• pp.135-162
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• 2010

본 연구는 사회복지서비스 확대 시대의 과제를 배경으로 지역사회의 자발적 결사체에 대한 이해 및 활용방안에 대한 기초자료를 얻고자 하는 목적에서 진행되었다. 이를 위해 본 연구에서는 지역사회의 자발적 결사체가 유지·강화되기 위해서는 사회적 자본의 주요 개념인 '신뢰' 가 주요하게 작용한다고 보고, 자발적 결사체에서 신뢰가 어떻게 형성되는가를 심층적으로 밝히고자 하였다. 따라서 연구방법은 근거이론의 방법론상 한계성을 보완한 수정근거이론을 사용하였으며, 조사연구는 4차에 걸쳐 진행되었고, 연구기간은 11개월이 소요되었다. 연구결과, 자발적 결사체의 신뢰형성 구조는 크게 '초기 신뢰형성 구조', '상호 신뢰발전 구조', '안정화된 신뢰 구조' 등으로 구성되어 있음을 알 수 있었다. 이들은 시간적·공간적으로 구조화 되었으며, 이들 구조 속에는 역할, 활동, 성과, 태도, 갈등, 그리고 외부환경 등이 기본속성으로 작용하고 있었다. 또한 이 속성들은 신뢰형성과정의 어느 장면에서나 발견되며, 결사체의 유지·발전 등에 지대한 영향을 미치고 있음을 알 수 있었다. 본 연구의 의의는 각종 지역복지활동과 관련하여 자발적 결사체에 대한 심층적인 이해와 그 활용 가능성을 높여주고 있다는 점이다.

• 벤처창업연구
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• 제3권4호
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• pp.1-41
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• 2008

본 연구는 다국적 기업 한국자회사의 의사결정 자율성에 영향을 미치는 요인에 관하여 알아보았으며, 다국적 기업의 국제경영전략 및 유형에 따른 의사결정 자율성에 차이가 있음을 확인하였다. 본 연구의 결과, 한국자회사의 시장 환경 불확실성은 정부환경, 경쟁 환경, 수요환경 및 공급환경 불확실성으로 구분되었고, 내부자원 특성은 생산능력, 재무능력, 마케팅능력 및 인사관리능력의 독립성으로, 경영성과는 총매출액 및 당기순이익, 시장점유율의 증가로 구분되었다. 정부환경과 경쟁 환경 불확실성, 재무능력과 마케팅능력의 독립성은 한국자회사의 의사결정 자율성에 부분적으로 영향을 미쳤고, 생산능력과 인사관리능력의 독립성은 모든 분야의 의사결정 자율성에 영향을 미치고 있었다. 그리고 경영성과에서 총매출액 및 당기순이익, 시장점유율의 증가는 부분적으로 한국자회사의 의사결정 자율성에 영향을 미치고 있었다. 그리고 다국적 기업의 유형이 본국 및 세계중심주의보다 현지 국 중심주의에서 한국자회사의 의사결정 자율성이 더 높았다. 이러한 연구 결과를 통하여 본 연구는 한국자회사에서 모회사로부터 의사결정 자율성을 높일 수 있는 경영전략 수립에 대한 시사점을 제공하였다.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2008년도 추계학술대회
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• pp.135-168
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• 2008

본 연구는 다국적 기업 한국자회사의 의사결정 자율성에 영향을 미치는 요인에 관하여 알아보았으며, 다국적 기업의 국제경영전략 및 유형에 따른 의사결정 자율성에 차이가 있음을 확인하였다. 본 연구의 결과, 한국자회사의 시장 환경 불확실성은 정부환경, 경쟁 환경, 수요환경 및 공급환경 불확실성으로 구분되었고, 내부자원 특성은 생산능력, 재무능력, 마케팅능력 및 인사관리능력의 독립성으로, 경영성과는 총매출액 및 당기순이익, 시장점유율의 증가로 구분되었다. 정부환경과 경쟁 환경 불착실성, 재무능력과 마케팅능력의 독립성은 한국자회사의 의사결정 자율성에 부분적으로 영향을 미쳤고, 생산능력과 인사관리능력의 독립성은 모든 분야의 의사결정 자율성에 영향을 미치고 있었다 그리고 경영성과에서 총매출액 및 당기순이익, 시장점유율의 증가는 부분적으로 한국자회사의 의사결정 자율성에 영향을 미치고 있었다. 그리고 다국적 기업의 유형이 본국 및 세계중심주의보다 현지국 중심주의에서 한국자회사의 의사결정 자율성이 더 놀았다. 이러한 연구 결과를 통하여 본 연구는 한국자회사에서 모회사로부터 의사결정 자율성을 높일 수 있는 경영전략 수립에 대한 시사점을 제공하였다.

• 생물환경조절학회지
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• 제27권4호
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• pp.319-325
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• 2018

블루베리의 재배면적은 증가추세이고 재배특성상 피트모스에서 잘 자라며 관목인 점을 고려하여 용기재배를 많이 하고 있다. 또한 안정적으로 생산할 수 있는 재배기술 개발이 요구되고 있다. 본 시험에서는 블루베리 양액재배시 양액조성이 수체생육과 과실품질에 미치는 영향을 알아보고자 수행하였다. 시험방법은 3년생 '듀크' 품종을 대상으로 피트모스와 펄라이트의 용량을 각각 130L, 40L(v/v)로 하여 용기($60{\times}80{\times}40cm$)에 식재하고 톱밥으로 멀칭한 후 2015년과 2016년에 3종의 조성이 다른 용액을 4월 중순부터 7월 하순까지 공급하여 수체생육 및 과실품질을 조사하였다. 처리내용은 무시비구, 조성액 1(표준액), 조성액 2(표준액보다 10%질소 감소), 조성액 3(표준액보다 20%질소 감소)을 처리하였다. 블루베리의 생육을 보면, 신초경은 표준액 처리가 3.7mm로 가장 컸으며, 신초장 또한 35.7cm로 가장 길었다. 신초수는 표준액 처리가 질소를 20% 감소한 처리 대비 47%로 가장 많았다. 질소함량이 많은 처리에서 엽장과 엽폭이 길거나 넓어졌으며, 엽록소 함량도 증가하였다. 처리별 과실특성은 과립중, 고형물 함량, 산함량 등은 처리간 큰 차이가 없었으며, 수량은 질소를 10% 감소한 처리가 주당 2.9kg으로 가장 많았고, 표준액 처리가 2.2kg, 질소를 20% 감소한 처리가 2.7kg였다. 이는 질소함량이 가장 많은 표준액 처리가 신초가 가장 많이 발생하여 영양생장은 왕성했으나 꽃눈 착생은 감소해 수량이 오히려 감소한 것으로 판단되었다. 따라서 블루베리 양액재배시 생육은 질소비율이 중간정도에서 가장 좋았으며, 과실의 수량과 크기에서도 저농도나 중간농도가 고농도에 비하여 우수하였다.

• Asian-Australasian Journal of Animal Sciences
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• 제21권7호
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• pp.1038-1047
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• 2008

This study aimed at targeting fixed increases in body weight (100 g/wk) by quantitatively regulating energy allowances (ME) in broiler breeders from 5 to 20 wks of age. Four energy regimes were tested: 1. The energy required for maintenance, activity and growth was calculated for 100 g increases in body weight/wk and a measured quantity of grower diet (160 g protein and 2,600 kcal ME/kg) was offered to the control group (ME-100) to achieve the anticipated weight gain. The energy allowances increased with age from 132 to 294 kcal/d. 2. Additionally, three energy regimes were considered, quantitatively reducing ME by 10% (ME-90) or 20% (ME-80) and increasing by10% (ME-110) over the control group. Each test group had 23 replicates5 female chicks housed in cages. The influence of energy regimes and age on growth, nutrient digestibility, carcass attributes, bone parameters and stress was evaluated at 4 wk intervals. Quantitative ME restriction by 10% (119-265 kcal/d) produced an average weight gain of 98.1 g/wk, which was closer to the targeted increase of 100 g/wk, whereas the control group attained it nine days earlier. Restriction of energy by 10 or 20% produced better conversion efficiency of feed, energy and protein and apparent digestibility of protein, Ca and P than 10% excess ME. Energy regimes did not influence eviscerated meat yield, but higher energy allowances (ME-110) significantly increased abdominal fat pad and liver weights and decreased giblet weight, percent muscle protein and tibia ash. Relatively higher stress was recorded in ME-restricted groups, as reflected by wider heterophil and lymphocyte ratios and increased bursa weight. Early age (5-12 wk) significantly influenced bone mineralization, conversion efficiency of feed, energy and protein and apparent digestibility of protein, Ca and P, while later ages (13-20 wk) increased eviscerated meat yield, abdominal fat, tibia weight and muscle protein and reduced stress. Energy regime x age interactions were significant and are discussed. In conclusion, the synthetic broiler line used in our study responded positively to controlled energy feeding during the rearing period. Breeders offered 119-265 kcal/d, a reduction of 10% energy over the control group, were more effective in regulating grower performance than the latter. In addition to energy regimes, age intervals also exhibited significant influence on specific parameters during the grower phase.

• The Korean Journal of Ecology
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• 제20권5호
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• pp.339-345
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• 1997

The Arisaema robustum, perennial non-stem herb, population in the temperate forest of Sanseong-ri, Joongbu-myeon, Kyonggi Province was studied for leaf pattern and leaf growth from 1993 to 1995. The area of each side leaflet was larger than that of the apical leaflet in 3-leaflet form plants. But there was no significant difference among the leaflets (apical, 1st side and 2nd side leaflet) in t-testing of the 5-leaflet form plants. The specific leaf area (SLA) of the 3-leaflet form plant was greater than that of the 5-leaflet form plant, and the difference was significant at 0.1%. But differences of SLA value among the leafleats of the same leaflet form plants were minor. The area of leaflets or total leaf area was inversely proportioned to the their SLA values. Especially, the correlation coefficients (CC) between leaf area and SLA in apical leaflets and side leaflets of the 3-leaflet form plant compared to the 1st side leaflets of the 5-leaflet form plants were significant at the level of 1%. The differences between two sides in the dry weight and area of leaflets starting from the apical leaflets were about 5%. The CC values between attributes of the petiole (length and dry weight) and those of leaf blades (dry weight, leaf area and SLA) were high and significant at a 1% level. Especially, The CC value between the dry weight of the petioles and that of the leaf blades was higher than any others (r=0.952). The morphologies of the leaf margins were entire, medium serrate and serrate, and the same plant showed the same type from year to year. The plants usually had one leaf and occasionally 2 leaves. 1-leaf plants usually had 3 or 5 leaflets and occasionally 2 or 4 leaflets. Each year, the ration of individuals having the same number of leaflets was 72%, and that of individuals having a different number of leaflets was 27.54% (an increase of 20.4% and a decrease of 7.1% respectively). In the individuals increasing in the number of leaflets, the ration of individuals shifting from the 3-leaflet from to the 5-leaflet form was 14%. The increase ration of leaf area per individual a year was 37%, and the increase ratios of the plants increasing in leaflets were 60-70% regardiness of leaflet increase. The ratios of leaflet length/breadth were about 1-2, and the variations of those were 0.182-0.286 each year (12-20%).

• 원예과학기술지
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• 제30권6호
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• pp.680-685
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• 2012

본 연구는 착색단고추 재배온실 내의 위치에 따른 온도 환경 차이가 생육에 미치는 영향을 알아보고자 수행하였다. 지상부의 온도는 중앙부가 북측부보다 일평균 온도가 $1.6^{\circ}C$ 정도 높게 측정되었으며, 근권부의 온도도 중앙부에서 $2.2^{\circ}C$ 높았다. 착색단고추의 초장, 절간수, 경경 등은 온실 내 중앙부에서 북측부보다 유의하게 높았다. 정식12주 후 초장은 중앙부에서 153cm/plant로 북측 127.2cm/plant보다 길었으며, 절간수는 2개 더 많았고, 경경 또한 1.5mm/plant 더 두꺼웠다. 또한 순광합성속도도 중앙부에서 북측부보다 높게 나타났다. 수확된 상품과의 수량도 중앙에서 49.1개/5주로 북측의 40.5개/5주에 비해 20% 정도가 증대되었다. 온실내 위치에 따른 온도 환경 차이는 착색단고추의 생육 및 광합성률에 영향을 주어 생산량에 차이를 나타내는 것으로 판단된다.

• 유통과학연구
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• 제14권5호
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• pp.97-106
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• 2016

Purpose - Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products. At present, China market has some problems due to its rapid growing. However, empirical research or academic approach to social commerce has not been made enough. So, it is important for Chinese social market to develop and enlarge the customers with stability under the reliability and satisfaction. Also it is important for them to have repurchase intention. Nowadays, it is necessary to find the factors on customer satisfaction and trust, whereas consumers' dissatisfaction and unreliability are increasing on social commerce recently. In addition, researches on social commerce have been actively pursued by a variety of domestic and foreign scholars. However, researches on social commerce and Chinese market are short of, and they have some limitations because of the rapid growth of the market even though it is the early stage. The current situation requires researches on consumers' repurchase intention for continuing growth in the future according to the growth of Chinese social commerce. Research design, data, and methodology - The literature and the empirical studies are combined in order to achieve the purpose of the study. Deriving social commerce features and consumer properties as factors affecting the repurchase intention through the literature, and these factors have modeled a series of assumptions about the impact on satisfaction and trust, and have established hypotheses to verify them. The survey which is conducted to test the hypothesis and questionnaires are derived based on the variables discussed in the previous study. Appropriate measures were developed and tested on 227 respondents in China with a cross-sectional questionnaire survey. The path relationships of the research model were analyzed by SPSS 23.0 and Amos 23.0. Results - Research results about social commerce characteristics and factors affecting the repurchase intention are presented to Chinese market companies that adopt business models and consumer characteristics. In addition, this study focuses on the characteristics of social commerce, from two-dimensional characteristics of the consumer satisfaction, trust and the impact on the repurchase. Therefore, social commerce features and consumer properties based on the results of this study may lead the strategic implications that may increase the repurchase intention. Conclusions - The classification reviewing the previous findings related to social commerce and social commerce features affects social commerce repurchase (price discount, interactivity) and consumer characteristics (impulsivity, innovation, collectivism). It affects repurchase on factors and analyzes empirically. The empirical results identify major characteristics (social commerce characteristics, attributes) that affect the repurchase intention, and give the practical implications as well as the business strategies that are able to enhance social commerce repurchase consumers. Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products.

• Asian-Australasian Journal of Animal Sciences
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• 제25권1호
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• pp.122-142
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• 2012

The importance of rainfed areas and animal agriculture on productivity enhancement and food security for economic rural growth in Asia is discussed in the context of opportunities for increasing potential contribution from them. The extent of the rainfed area of about 223 million hectares and the biophysical attributes are described. They have been variously referred to inter alia as fragile, marginal, dry, waste, problem, threatened, range, less favoured, low potential lands, forests and woodlands, including lowlands and uplands. Of these, the terms less favoured areas (LFAs), and low or high potential are quite widely used. The LFAs are characterised by four key features: i) very variable biophysical elements, notably poor soil quality, rainfall, length of growing season and dry periods, ii) extreme poverty and very poor people who continuously face hunger and vulnerability, iii) presence of large populations of ruminant animals (buffaloes, cattle, goats and sheep), and iv) have had minimum development attention and an unfinished wanting agenda. The rainfed humid/sub-humid areas found mainly in South East Asia (99 million ha), and arid/semi-arid tropical systems found in South Asia (116 million ha) are priority agro-ecological zones (AEZs). In India for example, the ecosystem occupies 68% of the total cultivated area and supports 40% of the human and 65% of the livestock populations. The area also produces 4% of food requirements. The biophysical and typical household characteristics, agricultural diversification, patterns of mixed farming and cropping systems are also described. Concerning animals, their role and economic importance, relevance of ownership, nomadic movements, and more importantly their potential value as the entry point for the development of LFAs is discussed. Two examples of demonstrated success concern increasing buffalo production for milk and their expanded use in semi-arid AEZs in India, and the integration of cattle and goats with oil palm in Malaysia. Revitalised development of the LFAs is justified by the demand for agricultural land to meet human needs e.g. housing, recreation and industrialisation; use of arable land to expand crop production to ceiling levels; increasing and very high animal densities; increased urbanisation and pressure on the use of available land; growing environmental concerns of very intensive crop production e.g. acidification and salinisation with rice cultivation; and human health risks due to expanding peri-urban poultry and pig production. The strategies for promoting productivity growth will require concerted R and D on improved use of LFAs, application of systems perspectives for technology delivery, increased investments, a policy framework and improved farmer-researcher-extension linkages. These challenges and their resolution in rainfed areas can forcefully impact on increased productivity, improved livelihoods and human welfare, and environmental sustainability in the future.